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- Hey guys, my name is Heinrich. Welcome back to my channel "Firm Learning", and to another coffee break with me. It is actually the first coffee that I was drinking today. This morning I worked a lot in PowerPoint on creating different types of PowerPoint presentations for the work that I'm currently doing, and this just reminded me of the time in consulting where I literally created thousands of PowerPoint pages over a time span of about six years. I know that this can actually be quite challenging. It is quite a learning development that you do as a junior business analyst joining consulting, just learning the tools of PowerPoint until you're a professional of several years and then really do these slides well. There's much more to it than it seems. Creating good and compelling PowerPoint presentations is not easy at all, it's really a craft that you learn over time. And even after one or two years in consulting, you will still not be there where you need to be to really have these things at a professional level where they need to be in the end. For that, I at some point a few years ago created a course, it's called, "A Course on Slide Writing", on creating PowerPoint presentations as top consulting firms do. And one of the topics that I cover in this course is action titles. Action titles is an important part of every good professional PowerPoint page. It's the title that appears in the very top of the page. And in this video, I would like to give you an insight into how these action titles are supposed to be written, are supposed to be crafted. And if you now say, "Who cares about the title, "this is unimportant," you're completely wrong. I can tell you, those action titles are a crucial part of every PowerPoint presentation. So let me show you what's all about it and how to write a good and compelling action title. This section is all about action titles. You already learned about action titles in the introductory section on storylines, but I think it is important that you really understand this concept in detail, because writing good action titles is actually really important, and very crucial and key to create a winning and successful storyline. So let's dive into a bit more detail. And what I have here is an attempt of a definition. So this is my own very personal definition. Please don't cite me on that. But I hope this helps you understand this a bit better what it is. So let me just read it out to you. Action titles are headers of a slide presentation that summarize the content of the slide by formulating a complete sentence. So, just to go in it point by point what exactly that means. Action titles are the headers of a presentation. So, the header would be something like this. Here again, you see that this is...