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you are watching : hi welcome to another ColdFusion video together here so former CEO of Apple John Sculley is starting his own phone company so what exactly is going on here let's take a look at the back story in the late 1970s John Sculley was a successful marketer turned CEO at PepsiCo in the early 1980s Steve Jobs wanted to apply Scully's marketing prowess to sew personal computers while Jobs pursued his Mac mission he needed a more orthodox chief executive to run the company a respectable face who could sell to corporate America he chose Pepsi Cola executive John Scully Scully refused leave Pepsi for a four-year-old company that had been set up in a garage are you serious but it was hard saying no to Steve Jobs and then he looked up at me and just stared at me with this there that only Steve Jobs has and he said you want to sell sugar water for the rest of your life or do you want to come with me and change the world and I just sculpt because I knew I would wonder for the rest of my life you know what I would have missed Scully with a solid business background and considerable recent success would give Apple an image of greater reliability and stability which they needed at that time according to insiders there's a fallout between jobs and Scully that happened during the development of the Macintosh according to author Alex Dutchman jobs created his own team to build his own product the Macintosh his team actually had his own building and became a company within a company the Macintosh team competed with other parts of the company that actually made money because of this a power struggle erupted between Scully and jobs in the spring of 1985 Apple's Board sided with Scully the CEO at the time and removed jobs from his command at the Macintosh Group this stripped him of his responsibilities and by the summer of 1985 Steve Jobs was no longer a part of AB as we know Jobs returned to Apple in 1997 and the rest is history but today there's a very strange epilogue to this story John Sculley now aged 76 is creating his own phone the name of this new phone the OB world phone the plan for Scully is basically a mid-level low-cost phone with two models running a skinned version of Android skully being a businessman has already noticed the Western market saturation so Obi is following hot on the heels of Google's Android one that is they're targeting the emerging markets the phone's target market is bias 25 years and younger in the emerging markets of Asia Africa and the Middle East a cheap cost and inspiring design isn't all Opie is relying on themselves being nimble to differentiate themselves against Apple HTC and Samsung and subsequently give themselves a fighting chance in this industry as some of you who have been subscribers of this channel might remember in my Nokia documentary it was the large size of Nokia which led to a ton of bureaucracy and ultimately a slow reaction time that aided in the demise of the telecommunications giant being a small private company Obie has the ability to quickly iterate designs and swap out new components if it believes that will be beneficial to their business and that's a real advantage in such a tightening market let's hear a bit from John Sculley himself are you trying to remake the iPhone we're really inspired by the tremendous success that Apple has had with the iPhone but Apple is really not a competitor to us are we to them what has happened is that technology is so commoditized that it's now possible to build a high-quality smartphone where we can differentiate with great design i brought together the head of apple's product design when I was there Robert Brunner who originally hired Johnny Ives we can sell at price points way below anything Apple would ever be interested in and we can appeal to the emerging markets we'll never have much interest to sell in most of Europe or in the United States because these are replacement markets with strong competition but we're focused on the emerging markets markets where we have all a billion dollar supply chain a nike distribution business so we have some familiarity with the sales channels and we believe that we can reach out to first-time buyers who may have the aspiration for these higher priced products but they don't have the personal budget we wouldn't be interested in doing this even if we weren't moving into a market that is going through exceptionally high growth if you're going into a market where you have to take your business away from a competitor that's really hard and especially with great competitors like some of the Chinese companies but if you're going into a market which is growing at incredible rate of growth as we're seeing in the emerging markets of where you've got new young consumers coming in who are looking for products that can have aspirational design to them but at attractive price points we don't need to get a very big market share in order to be able to build a very attractive business for ourselves remember we're a private company were not a public company and so our ambitions may be quite different than some of the large public companies all right so let's talk a little bit about the specs the flagship baby world phone call to sf1 has a 5-inch 1080p display with 4G LTE and a flash on both the front and back cameras with a Snapdragon 615 processor it's priced at $1.99 for two gigabytes of RAM and 16 gigabytes of storage or 249 for three gigabytes of RAM and 32 gigabytes of storage the cheaper Obi world phone the SJ 1.5 comes with 3G immediate tech quad core processor comes in multiple colors and has a 720p screen the phone is $129 for 16 gigabytes of internal storage both phones have dual SIM slots expandable SD storage up to 64 gigs and 3000 milliamp hour batteries the phones will be available in October and will launch both online and in-store so what can we make from all of this well seemingly it really does seem that John Sculley has the right idea a low price a different choice of specs depending on your budget a red-hot emerging market and a small nimble company that can make changes when needed although it seems like a bee is a budget version of the Chinese company oneplus they could still be seeing some success in a largely untapped market we'll have to wait and see and keep an eye on how this goes anyway so that was just a story that I thought was really interesting and kind of highlights with a slight tone of the mobile industry is starting to go so this has been to gogo you've been watching cold fusion give it a thumbs up if you liked it or thumbs down if you didn't leave a comment and subscribe if you're new oh and by the way if you want to know more about Android or iOS and want to know the differences between the two you and want to see the histories of both of them then you can check out my previous videos on Android versus iOS they'll be the first links in the description below thanks a lot for watching guys I'll see you again soon for the next video Cheers have a good one