Mark Marketing Request Summary Made Easy

Mark marketing request summary

how would you go about marketing your business now most of us would turn to traditional marketing strategies which is essentially interrupting your customers in an attempt to draw their attention as bad as it may sound traditional marketing strategies have worked for a while now in the book permission marketing Seth Godin explains how over time consumers have desensitized themselves to these constant interruptions interruptions marketing is dying a slow death and permission marketing is making a comeback so let us go over the three big ideas from the best-selling book permission marketing written by Seth Godin idea number one permission marketing a privilege not a right on one hand we have traditional marketing strategies that claims the right to market to consumers it does this by deliberately interrupting consumers with irrelevant messages and I'm sure you can see how this is a losing strategy in the long run on the other hand we have permission marketing which seeks the privilege to market to consumers it does this by approaching marketing with a different strategy it asks for permission to market to a consumer and once permission is received the marketer treats it as a privilege the permission is respected and only relevant messages will be received by the consumer in the long run permission marketing builds anticipation while interruption marketing builds frustration idea number two date your customer before the big proposal interruption marketing is like dressing up in a fancy suit walking into a bar and the first thing you say to a girl is will you marry me if she says no you simply move on to the next girl permission marketing on the other hand will dress up in that same fancy suit walk into the bar and would ask the girl if he could buy her a drink if permission is received he will then ask her out on a date after fostering that relationship over time he'll ultimately ask her hand and marriage which one do you think is likely to succeed interruption marketing follows the spray-and-pray methodology sure you'll make some numbers but at what cost permission marketing involves guiding consumers through various steps of the process with their express approval now that is likely to increase your chance of success dramatically idea number three with great permission comes great responsibility in the book Seth Godin discusses the various levels of permission granted by a consumer to a marketer now these levels may range from situation permission to intravenous permission situation permission is when marketers request permission to assist a customer whereas intravenous permission is when a marketer actually makes purchasing decisions for the customer now each of these levels has a trust factor associated to it the more permission granted the more trust do you have but violating that trust will have equally corresponding damage for example let's say customer grants you permission to assist her but you violate that trust by providing irrelevant or wrong information your customer may just forgive you but if you violate her trust at an intravenous permission level you're most likely never gonna hear from her again so while engaging in permission marketing it is important that you bear in mind the responsibility that comes with these various levels of trust so there you have it the three big ideas from the best-selling book permission marketing remember permission marketing is a process and requires time investment but the returns are definitely worth it when the messages received by your customers are anticipated personal and relevant you're most likely to win a loyal and repeat customer this video has been brought to you by skip MBA we're gonna be doing more videos like this so if you want to keep updated don't forget to subscribe