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[Music] i want you to think back to that moment it starts with a funny feeling in your belly it gets worse and worse and then you gotta run to the bathroom food poisoning do you remember the last time you've had it no fun emails are just as fundamental as the food and water in our lives and serve as the bread and butter of our daily communication yet we send them and read them without thinking about them for a second according to statista 300 billion emails are sent daily around the world this means that each and every one of us who works an average office job receives 121 emails on a day on average and the email equivalent for food poisoning that dish that got you really sick is a rotten email you remember why it sucked maybe it even gave you that similar feeling in your belly it was either too long or too annoying or simply had that typo in your name and that happens way more often than food poisoning let me tell you about the worst email i've ever received i used to work for this big german corporation a lot has happened since then anyway it was my last day and i was waiting for my boss to call me in to say goodbye so i had another coffee and said another goodbye and my boss he never called me in he was too busy you see he sent me an email instead and i was so devastated that this was the way he chose to say goodbye i guess that's one reason i'm standing here today some emails should just not be sent to begin with but emails are crucial and in many cases cannot be replaced by any other means of communication for traceability to have many people read the same thing for time differences in other cases maybe there is a better way a study done with microsoft that analyzed around one million emails found out that the average employee spends 28 of his or her day working on emails but only about half that time in actually physically communicating with colleagues but did anybody ever teach you how to write an email i've dedicated more than half of my life for learning and teaching i've trained scouts i've trained soldiers for the israeli army i teach management in the university in germany today and just like the rest of you i send and receive texts and emails loads of them i use them to stay in touch with my students my partners my colleagues all around the world as a matter of fact i only get to meet many of them a few times a year in person but i still need to maintain a strong human relationship in between those face-to-face meetings so how can one do this successfully the trick is to focus on small things that make a big difference therefore while coaching and...