What are the questions one can expect in a digital marketing interview?

Preparing for a Digital Marketing interview?Don’t know where to start?What questions would be coming your way?Well, here are some of the top digital marketing questions, that are most frequently asked during interviews.Here’s the complete list Of Digital Marketing Job Interview questions & answers for beginners, freshers & experienced.It covers all the topics Search Engine Optimization, Social Media Marketing, on page SEO, off page SEO, Google analytics, webmaster tool, etc.If you Read all the question you will definitely crack any of your digital marketing interviewsThis I Can guaranty you.So lets Start….1. Why did you feel like applying for this position in Digital Marketing?The manner in which you respond, the employer wishes to know about the business you worked in and what influenced you to apply here.The job role? The organization? The salary package? Or then again the location? On the off chance that it is the pay, please keep mum about it from the hiring manager as you will create a bad impression in this case.2. What attracted you to the Digital Marketing industry?With the help of this question, the interviewer actually needs to find out about your commitment to this industry and furthermore, what factors in you, make you unique and the best choice of a lot of candidates who are on the run.Stay honest with your response to this very question.Most importantly, here you have to state the reason you applied for this job. Is it the esteem of this industry that pulled you in? Or on the other hand, is it the high remuneration of the Digital Marketing professionals.Therefore, it becomes necessary that you portray your enthusiasm and complete commitment towards this industry.3. Explain the term Digital MarketingDigital Marketing a broad term is regarded as brand marketing strategies through the various online channels. It incorporates different methods and techniques such as SEO, SEM, Email marketing, Link building, PPC and so on.4. List out some of the top Digital Marketing toolsFollowing are some of the top Digital Marketing tools:+MozKeyword DiscoveryRankWatchGoogle AnalyticsStumbleUpon5. What do you mean by a responsive website?A site that is equipped for altering its layout as per the orientation and viewport size of the gadget. The content that is exhibited on the little screens and large screens seem same, however, with an alternate layout that offers an optimum ordeal over the display size.6. Can you describe the biggest challenge faced to date, in your Digital Marketing career?Here is a tricky one as they need to know how you manage the challenges. Prior to answering, think precisely and it is alright to answer which brought about a failure in the event that you have learned from it and how you could effectively execute later.On the off chance that you have an impact, making a story, attempt to persuade your future employer with this. Definitely, you will sail past the interview.7. Where do you see yourself 5 years down the line in this industry?This is an extremely dubious question in all the interviews and your dedication, passion and career path is scaled in light of how you will answer this question. The interviewer wants to analyze whether you are the correct contender for whom the investment is possible or not.Do not go for personal desires. Rather talk about,Career based goalsInterest towards the job position you have applied forYour core strengths8. Rate yourself in between 1 to 10 based on your Digital Marketing knowledgeEnsure neither to overestimate nor underestimate yourself. With the help of this question, the employer aims to learn in the event that you are familiar with your strengths and shortcomings as well. Do give a thought to what knowledge and skills you have and the scope of work you have to learnSearch Engine Optimization Interview Questions & Answers Guide1. What is Marketing?The action we need to take to sell our products/services/brands etc.2. What are the types of MarketingDigital MarketingTraditional Marketing3. What is Digital Marketing?Promoting your Products/services/brands with the help of digital media.Ex. Internet, Mobile, Search Engine, etc.4. What are the types of Digital Marketing?Inbound MarketingOutbound Marketing5. What is Inbound Marketing?Inbound marketing refers to marketing strategies that focus on attracting audiences to sell our products/brands/services.Ex. Website visits, Reviews, etc.6. What is Outbound Marketing?Outbound marketing refers to marketing strategies that push or force audiences to buy their products using traditional advertising methods.Ex. Television ads, Radio Ads.7. What are the Modules/Techniques of Digital Marketing (Inbound Marketing) ?Search Engine OptimizationSearch Engine MarketingSocial Media OptimizationSocial Media MarketingEmail Marketing8. What is a Search Engine?A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.9. Name of a few Search EngineThe names of some search engines are –Google,Bing,Yahoo!,Baidu,DuckDuckGoYandex.10. What is Search Engine Optimization(SEO)?Search engine optimization is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting a higher position in search results.11. What are the types of SEO?On-Page SEOOFF-Page SEO12. What are the Techniques of SEO?White hat SEOBlack hat SEO13. What is White hat SEO?It is the practices of following Google algorithms to rank our website.14. What is Black hat SEO?Techniques that search engines do not approve and attempt to minimize the effect of these techniques are also known as spamdexing.15. What is mean by Crawler/Google Bot/ Spider?It is the software component that traverses the web to gather the information.16. What is Google Algorithms? Explain Each of them?Panda Algorithm– Its all related with Quality Content in your website.Penguin Algorithm – Its all related to Quality links in your website.Humming Bird Algorithm– It gives you fast and accurate result of your quires in the search engine.Pigeon Algorithm– Pigeon Update is a new algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals.17. What is Keyword?A keyword is a search term or search query that is used to match with the query a person enters into a search engine to find specific information.18. Explain types of Keywords.Short tail keyword: 2,3 words per Keyword.For Ex. 1. Hotel in Pune2. Samsung mobile phoneLong tail keyword: 3,4 and more.For Ex. 1. Best veg-non veg hotel in Pune.2. Samsung mobile phones under 10000 rupees.19. Which are the best places to use the keywords?Keywords in the tag(s).Keywords in the .Keywords in the .Keywords in or other headline tags.Keywords in the keywords link tags.Keywords in alt tags.Keywords in comments tags.Keywords in the URL or website address.20. Which are the tools you used for keyword research?Keyword Planner ToolUbesuggestSpyfuK-metaAHREFSemrush21. Which tool did you use for analysis of competitor keyword research?Spy fuK-MetaUbersuggestSemrush22. What are the parameters(Keyword Strategy) you consider while you research for a keyword?Search Volume should be high.The competitor should be medium or low.23. What is On-page SEO?On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.24. What are the basic factors of on-page SEO?URLHeadingImagesContentInternal and External LinksFooter25. How You will optimize On-Page Basic factor? Explain it one by one.URL :Keyword must be in the URL.URL should be in the small letter.Space & underscores should be replaced by a hyphenHeading :Heading should be in Heading this format.Every page has only one H1 TAG.Put your main keyword in H1.Image with ALT Tag :ALT Tag is the name of the image, the image must be used ALT tag for crawler understanding.Content :Quality content should be on your website follows by PANDA algorithm.Internal Links :Internal links must be there for engagement of user.Given links should be relevant.Footer :Footer is also an important part of your website for a better understanding of crawler.26. What is the advance factor of On-Page SEO?SitemapCanonical tagRedirection TechniquesSSL CertificateRobot.txt27. What are Meta tag and its limit?HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.Limit of the meta tag is 60-70 characters.28. What are meta Description and its limit?The meta description is the short paragraph of text placed in the HTML of a webpage that describes its content.Limit of meta description: 230-320 characters.29. What is sitemap? What is it’s a type?A sitemap is the hierarchical representation of your website.Types of SitemapXML SitemapHtml Sitemap30. What is XML Sitemap? How you create it?An XML (extensible markup language) sitemap protocol is specifically intended for search engine spiders. We can create a sitemap using an online sitemap generator tool.31. What is HTML sitemap?HTML (hypertext markup language) is just a general overview of the site, just the pages and info a user needs to be concerned with.32. What is the canonical tag? Give its example.The canonical tag is a page level meta tag that is placed in the HTML header of a webpage. It tells the search engines which URL is the canonical version of the page being displayed. Its purpose is to keep duplicate content out of the search engine index while consolidating your page’s strength into one ‘canonical’ page.Example :www.digitaltrainee.com/Indexhttp://www.digitaltrainee.comdigitaltrainee.comSo, in this case, we write the following code in our head section to the crawler understanding that this different URL indicating the same page. 33. What is redirection?A redirect is a way to send both users and search engines to a different URL from the one they originally requested.34. What are the types of redirection? Explain it.301 Permanent Redirect :It should be used to clearly indicate a permanently moved page and to avoid confusing search engines.302 Temporary Redirect :Temporary Redirect one Url to another Url.35. How you check the redirection?Using 301 and 302 Redirect generator tool.36. What is SSL? Explain its need.SSL layer is used to boost the ranking of your website. SSL Stands for Secure Socket Layer. It is the industry standard for web security technology and is accepted globally.If your site is taking data from the user or sending him important data, then your site should implement SSL.37. Where do you see yourself 5 years down the line in this industry?This is an extremely dubious question in all the interviews and your dedication, passion and career path is scaled in light of how you will answer this question. The interviewer wants to analyze whether you are the correct contender for whom the investment is possible or not.Do not go for personal desires. Rather talk about,Career based goalsInterest towards the job position you have applied forYour core strengths38. Give the name of SEO Analysis & Website Speed Analysis Tools?Website Speed Analysis ToolsPingdom toolGTmatrixGoogle Page InsightWebsite Analysis ToolsSEO OptimerWoorankSEO site CheckupOnpage.org39. What is Robot.txt? Give its syntax.Robot.txt is a text file which is used to instructs the crawler that allows or disallow to visit some web pages of our site because that are not important to rank on SERP.Syntax :User agent:*(* for all crawler)Allow:/(File name)Disallow/(File name)40. What is a backlink?Back links are also called incoming links that help users to shift from one web page to the other web pages. These links play an important part in SEO.41. What is anchor text?Anchor text is the clickable text in a hyperlink.42. Types of back links?Do-FollowNo-Follow43. What is a do-follow/no-follow link?Do-follow: Link is a hyperlink that is able to tell all search engines to pass along its page to an outbound link.No-follow: Link is exactly the opposite. It is a hyperlink that removes the ability to pass on its page rank status to another site.44. What do you mean by SEO? What is a keyword and how vital is it for SEO?SEO or Search Engine Optimization is a method of digital marketing that permits rise in website traffic quality with the help of organic search engine results.Digital Marketing makes use of the keywords for the convenience of users when looking to discover particular information on a search engine. For a superior ranking in SEO, keywords are extremely critical and the position of applying keywords in content will define site ranking as well.45. List out some areas where keyword optimization is carried outFor optimum page ranking, the positioning of keywords is important. The areas are as follows:Meta tagsTitle of the websiteHeadingsWebpage based contentWebsite URL46. Can you explain certain rules which you follow in doing link building?Yes, I use many specific rules to define the quality of links. I will look at the following factors before submission :Quality of back link(PR, PA, DA must be good)Relevancy of the content between 2 sitesProper use of anchor text.Avoid site-wide linksAvoid links from low-quality sites.47. What is Page Authority(PA)?PA is a score developed by MOZ that predicts how well a specific page will rank on search engine result page. It scores between 1-100.48. What is Domain Authority(DA)?DA is a measure of the power of a domain name and is one of many search engine ranking factors :Domain agePopularitySize50. What is the Moz Rank (MR)?Moz Rank(mR) showa the opularity of a given web page or website, web pages with high MozRank can get good rank in the Search Engines. A Moz Rank can be improved by getting more and more back links from the semi and more popular websites or web pages.51. Tell me some off-page activity that you have done with the exampleArticle submissionExternal Blog submissionPress-Release submissionGuest blog submissionSocial bookmarkingPPT/PDF submissionImage/Info graphic submissionVideo submissionBusiness listingClassified AdsBlog CommentingForum DiscussionQA sitesNote: Must know atleast 5 sites name of each activity.Google Webmaster Interview Questions & Answers Guide1. How can I see what pages are indexed in Google?There are two ways to see if the web pages of any specific website are indexed by Google.One can check the Google Index Status of any specific website through Google Webmaster tools. After adding the website on the dashboard and verifying the ownership, click on the tab Index status would show the numbers of pages indexed by Google.One can also perform a manual search on Google by typing on Google search bar site:domainname.com, and the number of pages indexed would reflect on the SERP.For example:2. What is Google Webmaster Tools/Google Search Console?It was on 20th May, 2015 that Google changed the name of Google Webmaster tools to Google Search Console. Google Search Console provides free web services to the web masters by enabling them to monitor and sustain the online presence of their specific websites.Google Search Console helps the business owners, SEO experts, site administrators and web developers to see the crawl errors, crawl stats, backlinks and malware with a click of a button. .3. What is Google Fetch?Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot.This tool can be effectively used for the following purposes:Troubleshooting webpages to improve the performance in SEO.Submitting pages for indexing whenever the content is changed signNowly.Finding out the pages affected by any malware attack.4. What is bounce rate?Bounce rate is the number of visitors which a site receives only for them to leave the site after viewing only one page. It represents the percentage of visitors who enter the site and then leave or bounce rather than continuing on to view the other pages within the same site.5. What are crawl stats?The Crawl Stats report provides information on Googlebot’s activity on your site for the last 90 days. These stats take into account all the content types that are downloaded by Google such as CSS, JavaScript, Flash.Google’s ability to fetch and crawl web pages is incredibly efficient and the crawl stats provides insights for the same with complete data on the statistics.6. What Google Webmaster Tools Give Us?Google Webmaster Tools shows traffic for each keyword separately; it gives more information about website performance according to Google search query. This tool does not cover search results from other search engines, such as Bing, Yahoo, or Baidu.7. Explain Google Webmaster Tools?Submit and check a sitemapCheck and set the crawl rate, and view statistics about how Googlebot accesses a particular siteGenerate and check a robots.txt file. It also helps to discover pages that are blocked in robots.txt by chance.List internal and external pages that link to the siteGet a list of broken links for the siteSee what keyword searches on Google led to the site being listed in the SERPs and the click through rates of such listingsView statistics about how Google indexes the site, and if it found any errors while doing itSet a preferred domain (e.g. prefer Example Domain over Example Domain or vice versa), which determines how the site URL is displayed in SERPsHighlight to Google Search elements of structured data which are used to enrich search hit entries (released in December 2012 as Google Highlighter.Receive notifications from Google for manual penalties.8. What Google Webmaster Tools Give Us?Google Webmaster Tools shows traffic for each keyword separately; it gives more information about website performance according to Google search query. This tool does not cover search results from other search engines, such as Bing, Yahoo, or Baidu.9. What is accelerated Mobile Pages(AMP)?Accelerated Mobile Pages (AMP) is an open-source initiative to provide web pages that load fast and look good on mobile devices, even over slow networks.Digital Trainee offers you Advanced & Practical Digital Marketing Courses with1 6+ Google Certification, Internship and training Certifications.Social Media Marketing Interview Questions & Answers1. Importance of Social Media?Be very thorough with one of the most commonly asked social media questions. Since Social Media is highly customizable in nature with social media ads, it is important for every business, be it small or large. For instance, Facebook ads allow you to target users by things like industry, education level, location, history of purchases, and the pages they have liked.2. What are social media success tracking tools?It is important to track the social media success to know if you are on the right track or not and if not, then what could be done to improvise the performance. The relevant metrics that could be used to track social media success are:· Google AnalyticsTo measure how much traffic is being directed to your website from different social media channels.· Quality and relevancy of contentBy monitoring the unique page views, total pages viewed, and the time spent on a page can be used to review the quality of content.· Observe the conversations about your companyThe share of voice is nothing against conversations about your company vs that of your competitor’s. You can observe this by a simple yet effective formula i.e., company’s mentions on social media platforms and the mentions of your competitor’s name on the same.You can use Social Mention, a free tool to track the names.· Tracking with Social CRM toolYou can track the total size of community and engagement with the help of a social CRM tool.· Tracking overall Social Media ReturnsBy adding up the total of your positive, negative, or neutral mentions, you can measure the social media returns over time.3. What KPIs (Key Performance Indicators) would you recommend reporting on social media efforts?There are various key performance indicators like Video or SlideShare views, Social Connections, Traffic Data, Mentions, Comments, Likes, Shares, Demographics and Location, the number of active followers, and more.One should identify to determine the signNow and engagement of the company on social platforms. By tracking the right KPIs, the company will be able to make adjustments to your social media budget and strategy.4. What are the elements of a viral video?Ans: Some of the elements necessary to make a video viral are:Deciding the audience before creating the content of the video.Making the first 20 seconds of a video compelling. These 20 seconds will influence the viewers whether to watch it further or not.Time relevance should be observed as it encourages the campaign’s viral potential.The video must be entertaining to the masses as well as universal.A catchy line or phrase must be there to hit the viewers’ thought process positively.Create attention grabbing and compelling title with relevant tags to include widely searched key terms. An interest description will act as a teaser to the audience.Seed the video to journalists, influencers, and bloggers for whom it is most relevant to.5. In what ways can you measure social return on investment (ROI) ?You should know the company’s goals and objectives before starting to track and measure their social ROI. There are various ways in which it could be measured:Customer AcquisitionsignNowTrafficLead GenerationRevenueclicksContest EntriesThese are some factors you can use to measure social ROI. After establishing what is the marketing goal of the company, you shall then assign financial values to each goal.6. What are the best practices on Twitter?Some of the best ways to use Twitter are:Using not more than 2 hashtags every tweet.Keeping the tweets around 100 characters. Make your tweets crisp and hitting.Schedule and plan your tweets with the help of Buffer or TweetDeck.With the help of Twitter Advanced search, you can manage your Twitter Marketing activities.Keeping a check on Twitter Analytics to know what could be done to improvise the strategy.7. How can you boost Facebook signNow?Some of the tips to increase your signNow on Facebook are:Buy some adsStop using 3rd party toolsImprove your Facebook EdgeRankKeep building your own Website and Email list8. Why did you choose Social Media industry?This is one of the most common social media questions you will face during the interview.With this question, the recruiter wants to know more about you as a candidate and why you chose to work as a social media marketer. Tell them your passion and your enthusiasm to work in the industry in the future. Back your answers with a story with regard to what makes you a fitting candidate.The near best response could be to say that you are aware that the industry is dynamic and challenging which attracts you even more. Show that you don’t prefer a boring job rather you would love to overcome challenges every day.9. What is your most successful social media campaign? Why?Everyone show (probably brag) their accomplishments in their CV and the chances are high that you have done it too. Then why is the interviewer posing such a question?Well, they wish to know about your accomplishments in your words. They want to know how you started a particular social media campaign, how you tracked the success, and what profit it made for the company. While you are talking about your previous campaigns, they will judge you on your enthusiasm for the industry and how passionate you are.Pro Tip: Talk in numbers and don’t give them false hope.10. Do you know our competitors? Social Media strategies are adopted by them?Be prepared for this question. Don’t forget to do your homework. You should learn about the company you have applied to, know their background, what are their key areas, their competitors and what strategies are adopted by them.11. What are the tricks that can drive more traffic to our blogs?Few of the ways for driving traffic to your blog are:Promotion of content across platforms like Sign up | Tumblr, http://Pinterest.com, Log In or Sign Up, and more.Use Instagram to share the title of your blog post or image. Post images to platforms like Twitter, Flickr, Foursquare, Facebook, and Tumblr.Giving a short presentation of content on SlideShare and providing a link to the content or blog from SlideShare.Pin your post to Pinterest contributors by using an attractive title of the blog, image, hashtags, and adding keywords.Create a few seconds preview of your post like Vine or video which could be posted on Twitter and Instagram with a link to the blog post.12. What are the top Social Media Marketing Tools to consider?Here are some of the best social media tools to leverage:· BufferThis tool manages multiple pages, brands, and searches. It assigns the task to team members, post analytics, competitor research, and reporting.· HootSuiteIt is used for search or monitoring, reporting, social media dashboard, and team management.· Radian 6Enterprise social media management application for post analytics, research, listening, and campaigns.· ZendeskFor collecting messages from social into one collaborative inbox, customer engagement platform, e-mail voice, etc.· TweetDeckSimilar to HootSuite, TweetDeck helps to manage multiple social media platforms like LinkedIn, Foursquare, Twitter, Facebook, and MySpace.Here are few of the SMO interview questions and answers for social media executive job interview:14. What is the difference between social customer service environment and social marketing environment?This question on social media will differentiate between mediocre candidates and above par candidates.· Social Marketing EnvironmentIt calls for a more conversational approach. Since most social media conversation doesn’t revolve around sales, the best candidate will be able to recognize where someone is in their purchase journey and thereby, will guide them to their destination.· Social Customer Service EnvironmentThis requires the ability to resolve conflict, patience, and empathy. The candidate must be able to recognize situations that call for an escalation to management. As a social media expert, you should know that you are not responding just one customer but the audience of future customers.15. What are the marketing strategies to generate leads?They will hire you only if you know how to generate leads! Here you need to know how social media is giving you something quantifiable for the investment you are putting in.Social Media ROI = No. of LeadsBe ready to talk about social media advertising. Know the strengths of each social media platforms. Remember that Facebook ads offer a pool of opportunities for businesses.Interview questions & answers for the Social Media ManagerThe most crucial task is of a social media manager. Here are some of the social media manager interview questions you can face in your job interview:16. What is the most important task of a social media manager?With this question, the recruiter will judge you on how you prioritize your task list. You can answer by monitoring the audience within the brand’s social channels.social media meme:The most important task of any social media manager is not to get likes or shares on the posts shared but to engage the followers regularly. It is important to make your fans feel that you are there for them and care for them. Showing them interest to have them as a customer will do the trick!13. Have you ever handled an online reputation crisis?It is one of the most common social media job interview questions faced by a social media manager.Tell them what ‘Online Reputation Crisis’ means to you (in accordance to their company’s working) and what are the possible steps you would take to resolve the problem.Suggest them to have ‘best practice’ protocol if they don’t have one. Mention about the social media policy and how will you resolve the conflicting situation.14. How can we allocate a budget for social media advertising?You should prepare your answer on the basis of how best to allocate your budget and how can you track if it is successful or not.For instance, let’s take a typical budget for Facebook ads. Depending on the type of company and the market, a minimum of $500 per month is a good start.Investment in content marketing and social media is mandatory for success. There are 6 ways to consider if you want to see the Return on Investment (ROI):TrainingManpowerTimeFinancialMonitoring, publishing and reporting softwareAttention15. What do you think of our current social media efforts? What could we be doing better?You want a professional who is deliberate and thoughtful. They should be able to articulate what they think is working well and what isn’t. If you have a strategy in place, they should be able to offer ways to build on it. If you don’t have one, they should be able to offer ideas that align with your business goals.16. What metrics do you use to measure the success of your social campaigns?The two most important metrics for social media are engagements and leads. Whether they’re using Twitter, Facebook, Pinterest, LinkedIn, or YouTube, a good social media specialist should be able to show quantifiable evidence that they’re signNowing people who could become customers.17. What channels do you think are most relevant to our business? How do you use each channel differently?This question should give you a sense of how thoughtful the professional is and how well they know major social media channels. The real answer is that it depends on what your business goals are and where your community is. The job of a social media specialist is to find and grow that community using strategies tailored to each platform, whether that’s promoting a blog article on Facebook, using Twitter to field customer service requests, or sharing relevant content on Tumblr.18. What tools do you use to manage your channels?Good social media managers won’t just blast content onto their channels. They will have a deliberate strategy behind their campaigns and use professional tools to monitor their effectiveness. Dashboards like Hootsuite and Sprout Social give social media specialists the ability to both manage channels and perform basic analytics from one interface.19. Tell me about a successful social campaign you’ve run from beginning to end.?Your social media specialist will be responsible for devising and executing campaigns, so you want to get some insight into how they approach their work. Great candidates should be able to articulate the problem they were trying to address, how they set goals, what tactics they used, and how they measured their results. It’s not necessary that the campaign was a smashing success, as long as the professional approached it in a deliberate way while gaining insights that helped them develop better campaigns in the future.20. How do you use social media as a tool for customer service?Ans: This is an opportunity for the professional to demonstrate both their strategic thinking as well as their judgment and soft skills. A good social media specialist should be able to work with your CS team to make sure that they’re providing support that’s helpful and on-brand, and also recognize when it’s better to take the conversation off social media.21. Say there’s a crisis on one of our social media channels. How do you handle it?Nobody likes it, but it’s a fact in today’s digital age: Sometimes things can go wrong on social media. A great social media expert can describe the steps they’d take to resolve the situation. If you have a set of best practices in place, they should follow that plan; if you don’t have one, they should help create it.22. When is it better not to engage on social media?Again, it comes down to judgment. It might be tempting to respond to every negative comment on social media, but a good social media specialist will know how to distinguish between legitimate customer complaints and people who are just looking for attention.23. What makes a piece of social media content successful?A social media strategy is only as good as the content it produces. To be successful, a social media strategist needs more than a flair for click-worthy headlines (though that certainly helps). They need an eye for relevant, shareable content. If they’ve managed a blog before, ask them to share some examples of articles they consider successful.24. Give me a couple of examples of social media experiments you’d like to run with our business.There is no single solution when it comes to social media. Trends change, communities evolve. A good social media specialist is constantly looking for new ways to engage with their audience. They should also know how to use the results of their experiments to inform future campaigns.25. What Is SMO?SMO stands for Social Media optimization and also the processes of accelerating brands, product or events awareness exploitation totally different social media networks, platforms or communities like Facebook, Google+ Twitter, LinkedIn, YouTube, etc.26. How Social Media Affects Seo?Now, social media has become the second most signNow factors to boost the website’s ranking, traffic, and its visibility. In SEO, social media use to think about as referral supply of traffics that increase social engagement among target users or audiences for specific brands or its product or services. Social media sites are useful in building trust with nice ORM (Online name Management) that pulls search engine eyes principally.27. Outline Lead Generation & Engagement Via Social Media?To get client interest, sales leads or inquiry towards product or services for specific company on-line exploitation social media networks referred to as lead generation whereas engagement suggests that to induce users activities in response to post or updates on social media sites. User activities such as comments click on photos, videos or links, sharing, etc.28. The Way To Get Leads And Engagements Exploitation Social Media Sites?To induce most lead generation and social engagement exploitation social media sites, we will do lots a lot of in social media such as:-To utilize multiple social media channels and their resources.To develop strategy for a long-run set up for every social media channels.To know the demographics and efforts that we’re targeting.To use keywords or phrases for target users.To post often with a nice consistency and trackback its results timely.To have a transparent approach, effort, and understanding for content creation and its selling.To have a target web site/blog links on totally different social media channels and social media links thereon specific target website or blogs. e.g. Sharing, Like, Follow, +1 Buttons, etc that are offered by major social media networks. It will increase the website’s CTR by over one hundred and fiftieth.To use social media tools, apps and plugins for max traffic and engagements. Social media sites offer these tools and code for free and paid basis.29. How Does One Measure Social Media Performance, ROI And Its Success?Totally different social media sites have its own social media tools that permit us to observe social media campaign performance, come on investment and its success. The result might in a positive or negative manner that’s enough for anyone to know their user’s behavior and intent.For Facebook, we will use its own tools – Graph somebody, Insights Dashboard, Object Browser, Ads Manager, Open Graph computer programme, JavaScript check Console, Page Manager App, App Center, scheduled Posts, Sponsored Stories, Dark Posts, Conversion pursuit, Custom Audiences, Power Editor and Interests tools.For Twitter, we will use its own tools – Tweet activity, Twitter Followers, Twitter Card Analytics, Twitter Organic Analytics, Twitter Hashtag Analytics (Using Cybranding), Media Monitoring Made Simple | Influencer Marketing Platform, NeedTagger and Twitter Counter, Twitonomy, Twtrland, Rite Tag, Tweriod and TweetsignNow etc.For Google+, we will use its own social media tools like Google Universal Analytics, Chrome Do Share Pluggins, Steady Demand Analytics, +Post ads, Google+ Embedded Posts, Google Drive, Hangouts On Air, YouTube Integration, GoMo, etc.30. What Social Media Tools Does One Use?Except for all major social media channels that have its own tools, i exploit Google Analytics, Hootsuite, Onlywire, etc.31. What Are The Advantages To Use Linkedin Teams And Linkedin Pages?There’re numerous thanks to taking edges from LinkedIn teams and Pages. therefore currently let’s point out it.LinkedIn teams permit you to:Expand your signNow.Parse data.Expand your connections.Builds leadership.Send direct messages among cluster members.LinkedIn Pages:Provides a professional bit for your whole on its own major platform.Is LinkedIn’s great spot to highlights product or services ahead of millions of registered peoples that are relevant to your target peoples.Allows you to share post, updates, announcement etc as well as made media (photos or videos) to your target market.Let you to act relevant LinkedIn users interest towards your company product or services while not personal contact.Can increase engagement among your target users or audiences via regular standing updates, posts, sharing, discussion, special announcement, etc.32. What’s Your Social Media Strategy For Content Marketing?Expected account this question ought to be like this, my social media strategy for content selling can includes social media and its differing types of available resources to get leads and engagements for a particular target whole or its product or services.And these are:To find out target users with target keywords or phrases.To find out most applicable social media channels to travel ahead.To join community sites with relevant classTo create a social media profile and business pages on prime social media networks.To create relevant however original content for weblog posts, article publication or announcement.To syndicate printed posts, articles, announcement or different relevant updates on social networking sites and social sharing sites, etc.To monitor its success with social media tools like Hootsuite, Analytics etc.33. Why Use # Tag ?# tag are used to make any word or text as a keyword. It is used on Social media like Facebook, Twitter, Google+37. List Of Social Media ?Top social media are; Facebook, Twitter, Tumblr, Google+, Instagram, Pinterest, Flickr, etc.38. How Do You Measure Social Media Success?Use various tools to check the site optimization, the parameters to check the success of social media success are;The rise in the number of followersIncrease in the number of leadsNumber of Inbound links to your site through social sitesNumber of bloggers comment, social shares and traffic generatedIncrease in the total sales made onlineNumber of Posts publishedNumber of subscription39. Give Some Useful Idea To Increase Traffic On Your Blog?Some tips are given below to increase traffic on your website or blog:Share post on Facebook, Google+, TumblrPin your post to PinterestUse Instagram to share the image or title of your blog post.Target 9:00 pm to 11:00 pm traffic40. Give Tips To Promote Your Blog Or Content On Social Media Sites?You can promote your blog or content on the social media site using Co-Schedule;Schedule your post, Social Sharing Schedule can double your trafficUse a different title for the same blog and schedule the blog postSchedule posting differs for different social sites, for example, you cannot promote the same post to Facebook twice in one day, So you can share your post on Twitter.Interview Questions & Answers On Twitter1. What is the definition of Twitter impressions?Impressions represent the total number of times a tweet has appeared on any user feed across the Twitter platform.2. What is the definition of Twitter engagement?Engagement is reflective of an actual action taken by a user on a tweet, such as a Favorite, retweet, or reply.3. Are you finding that more people click un-shortened links, rather than shortened links, due to trust and transparency?Trust & transparency depend more on the context given around the link, rather than the way the link is presented.4. How do you balance the popularity of short tweets with in-depth content like ebooks, reports, blogs, whitepapers, and so on?For every tweet linked to an offer, send two short tweets focused on your audience & community engagement.5. What is an average to good expected engagement rate of tweets?An engagement rate above 1%. You can find this in the blue bar graph at the right of your free Twitter Analytics.6. Why favorite a tweet? Isn’t that pretty much like saying, I like you as a friend but you’re not worth retweeting?Favoring a tweet is like saying okay over text. It shows you acknowledged its existence while recognizing you have nothing else to add.7. Do you prefer to favorite a tweet to show customers you acknowledged their post, instead of responding?All the time. Often, all customers are looking for on Twitter is your acknowledgment of their voice in a matter.8. Do you ever use the favorite button as a bookmark?Using favorites as a bookmarking tool is a great way to store all the tweets you’re interested in referencing later.9. How do you get people to retweet you on Twitter?Tweet content worth sharing! Data shows that, when appropriate, asking for an RT generates 4x more retweets.Building & signNowing an Audience on Twitter10. How do’s one appeal to an audience that is not already interested?Publish tweets about interests mutual to your business and your audience such as world news, inspirational quotes, or industry data.11. People only see your tweets if they already follow you, right?With a public account, your tweets can be seen by anyone. They’ll appear in the feeds of your followers, and may also appear as recommended content for others.12. When I tweet, do I address it to a specific person, or am I putting it out there to anyone who is paying attention?If you’re trying to talk specifically to a user, including their handle at the beginning (e.g. @anum). Otherwise, tweet for all to see!13. How can you tell if people are interacting with your tweet?If your tweet doesn’t receive a favorite, retweet, or reply (indicating interaction), you can look at your free Twitter Analytics to see the number of clicks it received.Using Hashtags on Twitter14. What are some of the most effective ways to use hashtags?Hashtags are best used to expand the signNow of your tweet. Here’s a simple guide on exactly how marketers can use them15. How much hashtagging is too much?We’ve found that tweets with 1-2 hashtags generate more engagement than tweets with three or more.16. Which tool should we use to graph hashtag usage?Plug your hashtag (or any search term) into Topsy to generate a free graph on its usage.17. How do you find the best hashtag?Organizing the world's hashtags, providing hashtag analytics and tracking displays the most popular hashtags across various categories. It also allows you to search for the popularity of other hashtags.18. Is it better to use a hashtag within the core sentence of the tweet or attached at the end of the tweet?If the hashtag fits naturally within your copy, include it. Otherwise, place the hashtag at the end of the tweet.19. Should hashtags be included in user profiles?Hashtags in a user profile can help your profile appear in the People tab in Twitter search results for the searched hashtag.Using Visuals & Media on Twitter20. Should all my tweets have links or rich media?Every tweet should have a clickable component that connects it to a larger message, whether that’s a hashtag, link, or rich media.21. How do you get your photos to appear in tweets?When you go to compose a tweet, a little camera icon will appear. Click on it to attach a photo to your tweet.22. What’s the best practice for using Twitter to promote or distribute video content?Use the same techniques used for sharing links: Provide context on what the video is and give a reason for users to click it.23. Is there a danger to using too much text in a picture?A picture truly is worth a thousand words — let the visual speak for itself, and use your copy to add any needed commentary.Timing Your Tweets on Twitter24. Is it possible to schedule tweets?You can schedule tweets using a third-party service such as HubSpot’s Social Inbox.25. How much time should I give between tweets?Anything more than two tweets an hour results in a drop in clickthrough rate per tweet. (More on this tweet pace here.)26. How often should I tweet without a link back to my site?There isn’t a set number. Experiment with publishing tweets with and without links to discover what works best for your business.27. Should a series be published all in one day?As long as the tweet series is connected through a hashtag identifying the series, you can release the tweets in any time frame.28. What is the best time to release a tweet?Monday through Thursday between 1:00 p.m. and 3:00 p.m. ET. Find information on when to tweet here.29. What’s the optimal amount of tweets to send in a day? How much tweeting is too much?Anything more than 14 tweets per day typically results in a decrease in engagement.30. How often can you retweet the same content before it starts getting ignored?Tweets have fairly short lifespans, so don’t feel guilty for reposting the same tweets numerous times.Using Twitter Advertising31. How can you create ads, save them, and tweet them at a later date and time?When crafting an ad in the Twitter Ad interface, there will be a button to save for a later launch.32. What’s a Twitter card? How do you make one?Twitter Cards allow you to attach photos, videos, or media to tweets that drive traffic to your website. Learn how to create them here.33. Where do leads from my Twitter Cards go?Leads from Twitter Cards are stored in your Twitter Ads account (or synced automatically to your marketing automation tool, if you have one). You can access and export them at any time.34. What is the cost difference for a promoted tweet with a visual versus a text-only tweet?While there is no built-in cost difference, some have found including visuals cut cost-per-engagement in half.35. How do you connect with users who have a private account?You can request to follow them. Beyond that, you cannot force interaction with a user who has chosen to remain private.36. Is there a way for a Twitter user to know how many people have subscribed to phone text alerts?No. SMS subscriptions are intended for users to receive text alerts for tweet types they choose. Another user cannot access this information.37. My boss doesn’t think Twitter is serious enough – any tips here?This post covers four different ways you can convince your boss to invest in social media marketing.38. Does posting via a third party app get penalized by social media networks like Twitter?No. In fact, Twitter owns third-party app TweetDeck, so it would hurt them as an overall business to implement such penalties.39. Is Twitter for Dummies available as an online download?No, but you can order your own copy from here.40. Do you see any data around using emojis to help drive engagement?BufferApp found that emoticons on Facebook increased social shares by 33%. There may be a similar result on Twitter, but no Twitter-specific data exists currently.Google Analytics Interview Questions & Answers1. What is Google Analytics?A free website analysis platform offered by Google that helps marketers track and report site movements.Once you integrate its script to the website, you can track the performance of your website in different forms e.g. user’s engagement, conversions, and visitor’s flow.Google Analytics helps you analyze the information about the performance of your site and guide you in making decisions to improve the site traffic and revenue.Know here the awesome things you can do with Google Analytics.2. What are Google Analytics Goals?Goals can be understood as the key site activities that you need to screen in Google Analytics. Such site activities are considered as Google Analytics Goals that marketers use to gauge which kind of campaign is working well with guests and which do not. Different Google Analytics Goals are-A destination which is a specific location within your site.The duration that helps you know how long your guest’s site visits last.Page Visit tells you about the pages and visitors during a single visit.Events let you know about the actions visitors take during a visit such as ad clicks or social media shares.3. What is meant by conversions and how will you track conversions through GA?Again a very common question suggested by most of Google Analytics Questions & Answers Guides. A conversion occurs when your predefined Google Analytics goals are accomplished thereby generating revenues to the business.It can also be understood as when a user takes any desired action on the site such as filling the form or signing up or purchasing a product etc.Goals are used in Google Analytics to set the conversion tracking.4. What is meant by KPI in Analytics?The full form of KPI is Key Performance Indicators. According to Google Analytics Questions and Answers Guide, KPI metrics helps marketers analyze their websites based on different business objectives. Some of the notable examples of KPIs are-UsersSessionsAvg TimeBounce RateConversion rate etc.5. What is a session?Whenever a user visits a website, the session gets started. In Google Analytics, a session can last for 30 minutes even if you do not do any activity.A new session starts in Google analytics if your source changes.For instance, one session will start if you visit from organic results, but if you open the same site from PPC then next session will get started.6. Which is more important – Bounce Rate or Exit RateBoth are equally essential when measuring the site performance, however, their importance relies upon the number of components like a high leave rate of a contact page/thanks page or a channel’s end page.7. Would I be able to track my Google AdSense Campaigns with Google Analytics?Indeed, Google Analytics measures the accomplishment of your Google AdSense Campaigns.If you will likely make income through AdSense exercises, Google Analytics Questions and Answers 2017 Guide recommends using Google Analytics’ Pages report.This will provide you a point-by-point report of which site page performed best in regards to making AdSense income.8. What is implied by Conversions and in what manner will you track conversions through GA?In most of Google Analytics interview questions and answers, you will find this one. Conversions actually occur when any predefined targets get accomplished. You can track conversion by-Building your tracking URLUsing your tracking URLDefining your goal9. How can you track and enhance e-commerce sales via Google Analytics?You can use Google Analytics’ Goal Funnel feature to examine the general achievement of your e-commerce activities. It can directly take you through individual Shopping Basket Exchanges and can help you track the sales conversions and other related goals.10. What is benchmarking?Benchmarking metric encourages marketers to compare site’s performance to previous results and to your industry’s average. It is quite useful in offering valuable context to your business by giving you insights about the industry trends that help you compare your indicators to competitors.11. What is Funnel in Goals?Funnel in Goals can be understood as the arrangement of pages, which are expected to be accessed to signNow the destination page to finish the objective. For instance, funnel of an e-commerce site can be- Add to Cart => Sign in/Sing up => Add Address => Make Payment => Thank you Page.12. What is Acquisition report in Google Analytics?This is one of the most important Google Analytics Questions & Answers that include knowledge about different online marketing tactics that are bringing the most visitors to your site.Acquisition report gives a window about the user Acquisition by channels, keywords, campaign, and source media. The Acquisition report updates you about the origin of your site visitors such as search engines, social networks or website referrals.13. What is Behavior in Google Analytics?Behavior reports help you know how visitors move through your website and how they interact with your content.It helps you optimize your website performance and conversions as per the behavioral preferences of your site visitors.This helps you assess the performance of your content and the actions visitors take on your website.14. What is Report in Google Analytics?A report in Google Analytics is used to identify the landing pages that should be reworked or redesigned to be more viable and you need to go through the details of the report in Google Analytics while preparing for Google Analytics Questions and Answers.15. How many types of custom Reports are there in Google Analytics?There are 3 types of custom Reports in Google Analytics-ExplorerFlat TableMap Overlay16. What is Map overlay?Map overlay includes a Map of the world of different regions and countries. To indicate the traffic and engagement volume, it displays relevant locations in darker colors.17. What is site search button?This is one of the most important Google Analytics Questions and Answers for E-Commerce sites. With Site Search Button, you can know what the people are searching for when they come to your site18. Define Cohort in Google Analytics?Cohort can be understood as a group of users who share the same content at same time. Cohort includes four sections-Cohort typeCohort sizeMetricDate range19. How can you identify the keywords that are sending paid traffic to your site?By using Keyword Column in Google Analytics, you can see the traffic that is coming from organic and paid sources.20. How can you identify where your site visitors are clicking the most?In-Page Analytics of Google Analytics tells you about where your site visitors are clicking the most.21. How can I track user engagement on websites that prefer using Flash or AJAX and are located on one HTML page?To track user engagement on such websites, you can use Event Tracking or you can track interactions as Pageviews and set goals.22. What are the three elements of Event Tracking?Three elements of event tracking are-CategoriesActionsLabels23. How can you set up and install tracking for mobile apps?Different steps to set up and installing tracking for mobile apps are-Enable app install tracking in your account for Android and iOSUpdate your Analytics SDK for Android and iOSSet up Custom Campaigns.24. What is RPC in Google Analytics?Full form of RPC is Revenue per Click, which is one of the most important metrics in Google Analytics for E-Commerce tracking and also amongst the most asked Google Analytics Questions and Answers.25. How can you identify the most popular pages of your site in Google Analytics?You can find out the top 10 trending content on your site by using Behavior Section in your Google Analytics.26. What is the difference between Clicks and Visits?Again one of the frequently asked Google Analytics Questions and Answers. Clicks can be understood as action performed on a site or a particular product while the spending of time by users on a site is called visit.27. Name the different types of product linking in Google Analytics?There are ten types of Product Linking in Google Analytics-Adwords linkingAd sense linkingAd exchange linkingBigQueryDoubleClick Bid Manager (DBM)DoubleClick Campaign ManagerDoubleClick SearchGoogle PlayPostbacksSearch Console28. What is the formula of ROI?This is again one of the most common questions of Google Analytics Questions and Answers Guides and you have to be aware of this one. ROI is actually Return on Investments and the formula to calculate this is- (Revenue – Cost) / Cost.29. What are the top channels Google Analytics uses to track your traffic sources?Top Channels that Google Analytics uses to track traffic sources are-Organic SearchPaid SearchDirectReferralSocialOthers30. How can you create your goal in Google Analytics?For creating your goal in Google Analytics, you need to follow below given four steps-Click Admin in the navigation barClick Goals under ViewSteps to create goals in Google AnalyticsClick +New GoalCreate your goal by following the wizarSteps to create goals in Google AnalyticsGoogle Adwords Interview Questions & Answer1. Explain what is google AdWords?AdWords is a system that Google has created to accommodate in marketing product or services on Google search engine and its affiliated sites. It appears as a text ad that is displayed when people search for keywords that are linked with your product, service or an offering.2. Explain how Adwords work?AdWords directly works under a bidding system and by bidding I mean the price of a particular add. More the price, higher the ranking of the add. Also, these AdWords work on ‘pay per click’ which means you only pay the amount you have quoted, only if somebody clicks on your add.3. Explain what is ad rank?Ad rank basically determines the position of your ad on Google page and it is determined by one’s bid for the keyword.4. Explain what is quality score?The quality score of Google ensures the viability of your ad to the user, primarily based on your ad’s CTR, i.e. the quality of your landing page and its keyword relevance. Better the quality score, you’ll be able to save money on your ads and also maintain a better ranking.5. What are google ad extensions?The Google Ad extensions are mentioned as following:SitelinksCall ExtensionsLocation ExtensionMobile app extensionsOffer AdsReview extensionImage and drop down navigation Ad extension6. What is the formulas for CTR(Click Through Rate)?The formula to find CTR is as follows- (Total clicks / Total impressions) X 100.7. What is the difference between CPM, CPC, CPV bidding?CPM: Cost Per Thousand is the amount you pay per thousand impressions that you receive, the amount has no relation with ad clicks.CPC: Cost Per Click is the amount that you agree with the advertiser to pay only for the clicks you receive on your landing page.CPV: is when advertisers pay for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders, and interstitial ads). Cost per view on youtube is more aligned with video marketing, where you pay Google for viewing your ad. CPV may also mean cost per visitor where an advertiser pays you for driving each unique visitor to her site.8. Why do you think PPC is important in Digital Marketing?PPC is important in digital marketing for the following reasons:You can signNow the right customer at the right time.PPC shows results quickly as compared to organic campaigns.PPC can be effective in advertising odd products which are difficult to find easily.9. Which setting cannot be changed after creating an AdWords account?Time zone and currency10. What is the difference between clicks and impression?Every time a user views the ad, it is called an impression (whether a user clicks on the ad or not), whereas a click is considered when the user clicks on the ad.11. What is Ad rotation?If you have multiple ads within an ad group your ad will rotate because no more than one add from your account can show at a time.12. What is Remarketing?Remarketing helps you signNow people who have visited your website or used your app13. How can you improve conversion Rate?To target users to the campaign for boosting conversions, one has to create ads that match properly with keywords and create tightly themed ad groups.14. What do you know about Google Adwords?It is based on the Pay per Click model and is the sole proven PPC ad system on the planet. It encourages business to create advertisements that will be shown on Google.15. Describe what is Pay Per Click advertising or PPC?Pay Per Click otherwise called Cost Per Click happens to be a technique used to guide traffic to sites. In this method, advertisers pay the publisher (website proprietor or the host of the site) when the advertisement is clicked. As such, it is the sum spent to get an ad. to be clicked.Get to know about both PPC and Google Adwords in greater detail, with the help of Digital Marketing courses.

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eSign PPT for Sales Teams Secure

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ESign PPT for Sales Teams Secure

[Music] we created a few portfolio slides and those lights are not about only working with images because PowerPoint design can be much like survival in woods we need to know our surroundings I will create another slide this time it will be about our staff our team but we will still work with photographs because I want to show you something amazing and this time I want again four images similar to here but I want those images to fill out the entire screen I have my pictures I have a few person picture because I knew that we will create a slide regarding persons so I'll select one two three four an allergist place them inside the design okay beautiful pictures each picture is different each picture has other size but I want them to be distributed equally as for look on the top side if you don't have rulers go to view and select ruler I would also select guides because guides give us this light we can of course switch those lines and add new ones but this is just an example now look at the top the right side and the left side is about six point six I guess these are inches I never really thought about that and I'll select those four images go to format and you can remember that the magical number here as you can see one site is six point six so three point three three three is like the magical number to make everything equal select all four images go to format and place three point three four maybe four so incremented upwards alright now I know that those images are perfectly equal when it comes to their width I need also to adjust the height but this will come in a second okay let me place the first picture here or maybe start with the middle start with the middle here start with the middle here then take this picture and this picture everything is well placed now you need to crop the persons and if you don't want those guys anymore let's go to view and deselect guides now I click on the first picture I go to format crop and I crop it to the bottom so I have such a big box and I make this image bigger okay I make the lathe big because I want those images to kind of look equal and I take the next one crop crop it to the bottom well crop it actually I'm extending it and make the picture bigger as you can see well the better the pictures that easier the work is okay now this guy looks great the next guy crop boom make him bigger and I need to make them a bit bigger so they look at least equal I may have trouble with the last image because this last image this lady will be really big in the image but that's...

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How to electronically sign & fill out a document online

Document management isn't an easy task. The only thing that makes working with documents simple in today's world, is a comprehensive workflow solution. Signing and editing documents, and filling out forms is a simple task for those who utilize eSignature services. Businesses that have found reliable solutions to department e sign sales teams ppt secure don't need to spend their valuable time and effort on routine and monotonous actions.

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Create your airSlate SignNow profile or use your Google account to sign up.
Upload a document.
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Select Done and export the sample: send it or save it to your device.

As you can see, there is nothing complicated about filling out and signing documents when you have the right tool. Our advanced editor is great for getting forms and contracts exactly how you want/need them. It has a user-friendly interface and full comprehensibility, offering you total control. Register today and begin enhancing your digital signature workflows with highly effective tools to department e sign sales teams ppt secure online.

How to electronically sign and fill documents in Google Chrome

Google Chrome can solve more problems than you can even imagine using powerful tools called 'extensions'. There are thousands you can easily add right to your browser called ‘add-ons’ and each has a unique ability to enhance your workflow. For example, department e sign sales teams ppt secure and edit docs with airSlate SignNow.

To add the airSlate SignNow extension for Google Chrome, follow the next steps:

Go to Chrome Web Store, type in 'airSlate SignNow' and press enter. Then, hit the Add to Chrome button and wait a few seconds while it installs.
Find a document that you need to sign, right click it and select airSlate SignNow.
Edit and sign your document.
Save your new file to your account, the cloud or your device.

By using this extension, you avoid wasting time and effort on boring actions like downloading the file and importing it to a digital signature solution’s catalogue. Everything is close at hand, so you can quickly and conveniently department e sign sales teams ppt secure.

How to digitally sign docs in Gmail

Gmail is probably the most popular mail service utilized by millions of people all across the world. Most likely, you and your clients also use it for personal and business communication. However, the question on a lot of people’s minds is: how can I department e sign sales teams ppt secure a document that was emailed to me in Gmail? Something amazing has happened that is changing the way business is done. airSlate SignNow and Google have created an impactful add on that lets you department e sign sales teams ppt secure, edit, set signing orders and much more without leaving your inbox.

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Find the airSlate SignNow extension for Gmail from the Chrome Web Store and install it.
Go to your inbox and open the email that contains the attachment that needs signing.
Click the airSlate SignNow icon found in the right-hand toolbar.
Work on your document; edit it, add fillable fields and even sign it yourself.
Click Done and email the executed document to the respective parties.

With helpful extensions, manipulations to department e sign sales teams ppt secure various forms are easy. The less time you spend switching browser windows, opening several profiles and scrolling through your internal data files trying to find a doc is much more time to you for other essential activities.

How to securely sign documents in a mobile browser

Are you one of the business professionals who’ve decided to go 100% mobile in 2020? If yes, then you really need to make sure you have an effective solution for managing your document workflows from your phone, e.g., department e sign sales teams ppt secure, and edit forms in real time. airSlate SignNow has one of the most exciting tools for mobile users. A web-based application. department e sign sales teams ppt secure instantly from anywhere.

How to securely sign documents in a mobile browser

Create an airSlate SignNow profile or log in using any web browser on your smartphone or tablet.
Upload a document from the cloud or internal storage.
Fill out and sign the sample.
Tap Done.
Do anything you need right from your account.

airSlate SignNow takes pride in protecting customer data. Be confident that anything you upload to your account is secured with industry-leading encryption. Auto logging out will protect your profile from unauthorised entry. department e sign sales teams ppt secure from your mobile phone or your friend’s phone. Safety is key to our success and yours to mobile workflows.

How to eSign a PDF document on an iPhone or iPad

The iPhone and iPad are powerful gadgets that allow you to work not only from the office but from anywhere in the world. For example, you can finalize and sign documents or department e sign sales teams ppt secure directly on your phone or tablet at the office, at home or even on the beach. iOS offers native features like the Markup tool, though it’s limiting and doesn’t have any automation. Though the airSlate SignNow application for Apple is packed with everything you need for upgrading your document workflow. department e sign sales teams ppt secure, fill out and sign forms on your phone in minutes.

How to sign a PDF on an iPhone

Go to the AppStore, find the airSlate SignNow app and download it.
Open the application, log in or create a profile.
Select + to upload a document from your device or import it from the cloud.
Fill out the sample and create your electronic signature.
Click Done to finish the editing and signing session.

When you have this application installed, you don't need to upload a file each time you get it for signing. Just open the document on your iPhone, click the Share icon and select the Sign with airSlate SignNow button. Your sample will be opened in the mobile app. department e sign sales teams ppt secure anything. Moreover, using one service for all your document management needs, everything is quicker, smoother and cheaper Download the app today!

How to electronically sign a PDF file on an Android

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What are the questions one can expect in a digital marketing interview?
Preparing for a Digital Marketing interview?Don’t know where to start?What questions would be coming your way?Well, here are some of the top digital marketing questions, that are most frequently asked during interviews.Here’s the complete list Of Digital Marketing Job Interview questions & answers for beginners, freshers & experienced.It covers all the topics Search Engine Optimization, Social Media Marketing, on page SEO, off page SEO, Google analytics, webmaster tool, etc.If you Read all the question you will definitely crack any of your digital marketing interviewsThis I Can guaranty you.So lets Start….1. Why did you feel like applying for this position in Digital Marketing?The manner in which you respond, the employer wishes to know about the business you worked in and what influenced you to apply here.The job role? The organization? The salary package? Or then again the location? On the off chance that it is the pay, please keep mum about it from the hiring manager as you will create a bad impression in this case.2. What attracted you to the Digital Marketing industry?With the help of this question, the interviewer actually needs to find out about your commitment to this industry and furthermore, what factors in you, make you unique and the best choice of a lot of candidates who are on the run.Stay honest with your response to this very question.Most importantly, here you have to state the reason you applied for this job. Is it the esteem of this industry that pulled you in? Or on the other hand, is it the high remuneration of the Digital Marketing professionals.Therefore, it becomes necessary that you portray your enthusiasm and complete commitment towards this industry.3. Explain the term Digital MarketingDigital Marketing a broad term is regarded as brand marketing strategies through the various online channels. It incorporates different methods and techniques such as SEO, SEM, Email marketing, Link building, PPC and so on.4. List out some of the top Digital Marketing toolsFollowing are some of the top Digital Marketing tools:+MozKeyword DiscoveryRankWatchGoogle AnalyticsStumbleUpon5. What do you mean by a responsive website?A site that is equipped for altering its layout as per the orientation and viewport size of the gadget. The content that is exhibited on the little screens and large screens seem same, however, with an alternate layout that offers an optimum ordeal over the display size.6. Can you describe the biggest challenge faced to date, in your Digital Marketing career?Here is a tricky one as they need to know how you manage the challenges. Prior to answering, think precisely and it is alright to answer which brought about a failure in the event that you have learned from it and how you could effectively execute later.On the off chance that you have an impact, making a story, attempt to persuade your future employer with this. Definitely, you will sail past the interview.7. Where do you see yourself 5 years down the line in this industry?This is an extremely dubious question in all the interviews and your dedication, passion and career path is scaled in light of how you will answer this question. The interviewer wants to analyze whether you are the correct contender for whom the investment is possible or not.Do not go for personal desires. Rather talk about,Career based goalsInterest towards the job position you have applied forYour core strengths8. Rate yourself in between 1 to 10 based on your Digital Marketing knowledgeEnsure neither to overestimate nor underestimate yourself. With the help of this question, the employer aims to learn in the event that you are familiar with your strengths and shortcomings as well. Do give a thought to what knowledge and skills you have and the scope of work you have to learnSearch Engine Optimization Interview Questions & Answers Guide1. What is Marketing?The action we need to take to sell our products/services/brands etc.2. What are the types of MarketingDigital MarketingTraditional Marketing3. What is Digital Marketing?Promoting your Products/services/brands with the help of digital media.Ex. Internet, Mobile, Search Engine, etc.4. What are the types of Digital Marketing?Inbound MarketingOutbound Marketing5. What is Inbound Marketing?Inbound marketing refers to marketing strategies that focus on attracting audiences to sell our products/brands/services.Ex. Website visits, Reviews, etc.6. What is Outbound Marketing?Outbound marketing refers to marketing strategies that push or force audiences to buy their products using traditional advertising methods.Ex. Television ads, Radio Ads.7. What are the Modules/Techniques of Digital Marketing (Inbound Marketing) ?Search Engine OptimizationSearch Engine MarketingSocial Media OptimizationSocial Media MarketingEmail Marketing8. What is a Search Engine?A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.9. Name of a few Search EngineThe names of some search engines are –Google,Bing,Yahoo!,Baidu,DuckDuckGoYandex.10. What is Search Engine Optimization(SEO)?Search engine optimization is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting a higher position in search results.11. What are the types of SEO?On-Page SEOOFF-Page SEO12. What are the Techniques of SEO?White hat SEOBlack hat SEO13. What is White hat SEO?It is the practices of following Google algorithms to rank our website.14. What is Black hat SEO?Techniques that search engines do not approve and attempt to minimize the effect of these techniques are also known as spamdexing.15. What is mean by Crawler/Google Bot/ Spider?It is the software component that traverses the web to gather the information.16. What is Google Algorithms? Explain Each of them?Panda Algorithm– Its all related with “Quality Content” in your website.Penguin Algorithm – Its all related to “Quality links” in your website.Humming Bird Algorithm– It gives you fast and accurate result of your quires in the search engine.Pigeon Algorithm– “Pigeon Update” is a new algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals.17. What is Keyword?A keyword is a search term or search query that is used to match with the query a person enters into a search engine to find specific information.18. Explain types of Keywords.Short tail keyword: 2,3 words per Keyword.For Ex. 1. Hotel in Pune2. Samsung mobile phoneLong tail keyword: 3,4 and more.For Ex. 1. Best veg-non veg hotel in Pune.2. Samsung mobile phones under 10000 rupees.19. Which are the best places to use the keywords?Keywords in the tag(s).Keywords in the <meta name=”description”>.Keywords in the <meta name=”keyword”>.Keywords in <h1> or other headline tags.Keywords in the <a href=”http://yourcompany.com” rel="nofollow" target="_blank" >keywords</a> link tags.Keywords in alt tags.Keywords in <!– insert comments here> comments tags.Keywords in the URL or website address.20. Which are the tools you used for keyword research?Keyword Planner ToolUbesuggestSpyfuK-metaAHREFSemrush21. Which tool did you use for analysis of competitor keyword research?Spy fuK-MetaUbersuggestSemrush22. What are the parameters(Keyword Strategy) you consider while you research for a keyword?Search Volume should be high.The competitor should be medium or low.23. What is On-page SEO?On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.24. What are the basic factors of on-page SEO?URLHeadingImagesContentInternal and External LinksFooter25. How You will optimize On-Page Basic factor? Explain it one by one.URL :Keyword must be in the URL.URL should be in the small letter.Space & underscores should be replaced by a hyphenHeading :Heading should be in <h1> Heading </h1> this format.Every page has only one H1 TAG.Put your main keyword in H1.Image with ALT Tag :ALT Tag is the name of the image, the image must be used ALT tag for crawler understanding.Content :Quality content should be on your website follows by PANDA algorithm.Internal Links :Internal links must be there for engagement of user.Given links should be relevant.Footer :Footer is also an important part of your website for a better understanding of crawler.26. What is the advance factor of On-Page SEO?SitemapCanonical tagRedirection TechniquesSSL CertificateRobot.txt27. What are Meta tag and its limit?HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.Limit of the meta tag is 60-70 characters.28. What are meta Description and its limit?The meta description is the short paragraph of text placed in the HTML of a webpage that describes its content.Limit of meta description: 230-320 characters.29. What is sitemap? What is it’s a type?A sitemap is the hierarchical representation of your website.Types of SitemapXML SitemapHtml Sitemap30. What is XML Sitemap? How you create it?An XML (extensible markup language) sitemap protocol is specifically intended for search engine spiders. We can create a sitemap using an online sitemap generator tool.31. What is HTML sitemap?HTML (hypertext markup language) is just a general overview of the site, just the pages and info a user needs to be concerned with.32. What is the canonical tag? Give its example.The canonical tag is a page level meta tag that is placed in the HTML header of a webpage. It tells the search engines which URL is the canonical version of the page being displayed. Its purpose is to keep duplicate content out of the search engine index while consolidating your page’s strength into one ‘canonical’ page.Example :www.digitaltrainee.com/Indexhttp://www.digitaltrainee.comdigitaltrainee.comSo, in this case, we write the following code in our head section to the crawler understanding that this different URL indicating the same page.<Link rel= Canonical href=http://www.digitaltrainee.com”>33. What is redirection?A redirect is a way to send both users and search engines to a different URL from the one they originally requested.34. What are the types of redirection? Explain it.301 Permanent Redirect :It should be used to clearly indicate a permanently moved page and to avoid confusing search engines.302 Temporary Redirect :Temporary Redirect one Url to another Url.35. How you check the redirection?Using 301 and 302 Redirect generator tool.36. What is SSL? Explain its need.SSL layer is used to boost the ranking of your website. SSL Stands for “Secure Socket Layer”. It is the industry standard for web security technology and is accepted globally.If your site is taking data from the user or sending him important data, then your site should implement SSL.37. Where do you see yourself 5 years down the line in this industry?This is an extremely dubious question in all the interviews and your dedication, passion and career path is scaled in light of how you will answer this question. The interviewer wants to analyze whether you are the correct contender for whom the investment is possible or not.Do not go for personal desires. Rather talk about,Career based goalsInterest towards the job position you have applied forYour core strengths38. Give the name of SEO Analysis & Website Speed Analysis Tools?Website Speed Analysis ToolsPingdom toolGTmatrixGoogle Page InsightWebsite Analysis ToolsSEO OptimerWoorankSEO site CheckupOnpage.org39. What is Robot.txt? Give its syntax.Robot.txt is a text file which is used to instructs the crawler that allows or disallow to visit some web pages of our site because that are not important to rank on SERP.Syntax :User agent:*(* for all crawler)Allow:/(File name)Disallow/(File name)40. What is a backlink?Back links are also called incoming links that help users to shift from one web page to the other web pages. These links play an important part in SEO.41. What is anchor text?Anchor text is the clickable text in a hyperlink.42. Types of back links?Do-FollowNo-Follow43. What is a do-follow/no-follow link?Do-follow: Link is a hyperlink that is able to tell all search engines to pass along its page to an outbound link.No-follow: Link is exactly the opposite. It is a hyperlink that removes the ability to pass on its page rank status to another site.44. What do you mean by SEO? What is a keyword and how vital is it for SEO?SEO or Search Engine Optimization is a method of digital marketing that permits rise in website traffic quality with the help of organic search engine results.Digital Marketing makes use of the keywords for the convenience of users when looking to discover particular information on a search engine. For a superior ranking in SEO, keywords are extremely critical and the position of applying keywords in content will define site ranking as well.45. List out some areas where keyword optimization is carried outFor optimum page ranking, the positioning of keywords is important. The areas are as follows:Meta tagsTitle of the websiteHeadingsWebpage based contentWebsite URL46. Can you explain certain rules which you follow in doing link building?Yes, I use many specific rules to define the quality of links. I will look at the following factors before submission :Quality of back link(PR, PA, DA must be good)Relevancy of the content between 2 sitesProper use of anchor text.Avoid site-wide linksAvoid links from low-quality sites.47. What is Page Authority(PA)?PA is a score developed by MOZ that predicts how well a specific page will rank on search engine result page. It scores between 1-100.48. What is Domain Authority(DA)?DA is a measure of the power of a domain name and is one of many search engine ranking factors :Domain agePopularitySize50. What is the Moz Rank (MR)?Moz Rank(mR) showa the opularity of a given web page or website, web pages with high MozRank can get good rank in the Search Engines. A Moz Rank can be improved by getting more and more back links from the semi and more popular websites or web pages.51. Tell me some off-page activity that you have done with the exampleArticle submissionExternal Blog submissionPress-Release submissionGuest blog submissionSocial bookmarkingPPT/PDF submissionImage/Info graphic submissionVideo submissionBusiness listingClassified AdsBlog CommentingForum DiscussionQA sitesNote: Must know atleast 5 sites name of each activity.Google Webmaster Interview Questions & Answers Guide1. How can I see what pages are indexed in Google?There are two ways to see if the web pages of any specific website are indexed by Google.One can check the Google Index Status of any specific website through Google Webmaster tools. After adding the website on the dashboard and verifying the ownership, click on the tab “Index status” would show the numbers of pages indexed by Google.One can also perform a manual search on Google by typing on Google search bar site:domainname.com, and the number of pages indexed would reflect on the SERP.For example:2. What is Google Webmaster Tools/Google Search Console?It was on 20th May, 2015 that Google changed the name of Google Webmaster tools to Google Search Console. Google Search Console provides free web services to the web masters by enabling them to monitor and sustain the online presence of their specific websites.Google Search Console helps the business owners, SEO experts, site administrators and web developers to see the crawl errors, crawl stats, backlinks and malware with a click of a button. .3. What is Google Fetch?Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot.This tool can be effectively used for the following purposes:Troubleshooting webpages to improve the performance in SEO.Submitting pages for indexing whenever the content is changed signNowly.Finding out the pages affected by any malware attack.4. What is bounce rate?Bounce rate is the number of visitors which a site receives only for them to leave the site after viewing only one page. It represents the percentage of visitors who enter the site and then leave or “bounce” rather than continuing on to view the other pages within the same site.5. What are crawl stats?The Crawl Stats report provides information on Googlebot’s activity on your site for the last 90 days. These stats take into account all the content types that are downloaded by Google such as CSS, JavaScript, Flash.Google’s ability to fetch and crawl web pages is incredibly efficient and the crawl stats provides insights for the same with complete data on the statistics.6. What Google Webmaster Tools Give Us?Google Webmaster Tools shows traffic for each keyword separately; it gives more information about website performance according to Google search query. This tool does not cover search results from other search engines, such as Bing, Yahoo, or Baidu.7. Explain Google Webmaster Tools?Submit and check a sitemapCheck and set the crawl rate, and view statistics about how Googlebot accesses a particular siteGenerate and check a robots.txt file. It also helps to discover pages that are blocked in robots.txt by chance.List internal and external pages that link to the siteGet a list of broken links for the siteSee what keyword searches on Google led to the site being listed in the SERPs and the click through rates of such listingsView statistics about how Google indexes the site, and if it found any errors while doing itSet a preferred domain (e.g. prefer Example Domain over Example Domain or vice versa), which determines how the site URL is displayed in SERPsHighlight to Google Search elements of structured data which are used to enrich search hit entries (released in December 2012 as Google Highlighter.Receive notifications from Google for manual penalties.8. What Google Webmaster Tools Give Us?Google Webmaster Tools shows traffic for each keyword separately; it gives more information about website performance according to Google search query. This tool does not cover search results from other search engines, such as Bing, Yahoo, or Baidu.9. What is accelerated Mobile Pages(AMP)?Accelerated Mobile Pages (AMP) is an open-source initiative to provide web pages that load fast and look good on mobile devices, even over slow networks.Digital Trainee offers you Advanced & Practical Digital Marketing Courses with1 6+ Google Certification, Internship and training Certifications.Social Media Marketing Interview Questions & Answers1. Importance of Social Media?Be very thorough with one of the most commonly asked social media questions. Since Social Media is highly customizable in nature with social media ads, it is important for every business, be it small or large. For instance, Facebook ads allow you to target users by things like industry, education level, location, history of purchases, and the pages they have liked.2. What are social media success tracking tools?It is important to track the social media success to know if you are on the right track or not and if not, then what could be done to improvise the performance. The relevant metrics that could be used to track social media success are:· Google AnalyticsTo measure how much traffic is being directed to your website from different social media channels.· Quality and relevancy of contentBy monitoring the unique page views, total pages viewed, and the time spent on a page can be used to review the quality of content.· Observe the conversations about your companyThe share of voice is nothing against conversations about your company vs that of your competitor’s. You can observe this by a simple yet effective formula i.e., company’s mentions on social media platforms and the mentions of your competitor’s name on the same.You can use Social Mention, a free tool to track the names.· Tracking with Social CRM toolYou can track the total size of community and engagement with the help of a social CRM tool.· Tracking overall Social Media ReturnsBy adding up the total of your positive, negative, or neutral mentions, you can measure the social media returns over time.3. What KPIs (Key Performance Indicators) would you recommend reporting on social media efforts?There are various key performance indicators like Video or SlideShare views, Social Connections, Traffic Data, Mentions, Comments, Likes, Shares, Demographics and Location, the number of active followers, and more.One should identify to determine the signNow and engagement of the company on social platforms. By tracking the right KPIs, the company will be able to make adjustments to your social media budget and strategy.4. What are the elements of a viral video?Ans: Some of the elements necessary to make a video viral are:Deciding the audience before creating the content of the video.Making the first 20 seconds of a video compelling. These 20 seconds will influence the viewers whether to watch it further or not.Time relevance should be observed as it encourages the campaign’s viral potential.The video must be entertaining to the masses as well as universal.A catchy line or phrase must be there to hit the viewers’ thought process positively.Create attention grabbing and compelling title with relevant tags to include widely searched key terms. An interest description will act as a teaser to the audience.Seed the video to journalists, influencers, and bloggers for whom it is most relevant to.5. In what ways can you measure social return on investment (ROI) ?You should know the company’s goals and objectives before starting to track and measure their social ROI. There are various ways in which it could be measured:Customer AcquisitionsignNowTrafficLead GenerationRevenueclicksContest EntriesThese are some factors you can use to measure social ROI. After establishing what is the marketing goal of the company, you shall then assign financial values to each goal.6. What are the best practices on Twitter?Some of the best ways to use Twitter are:Using not more than 2 hashtags every tweet.Keeping the tweets around 100 characters. Make your tweets crisp and hitting.Schedule and plan your tweets with the help of Buffer or TweetDeck.With the help of Twitter Advanced search, you can manage your Twitter Marketing activities.Keeping a check on Twitter Analytics to know what could be done to improvise the strategy.7. How can you boost Facebook signNow?Some of the tips to increase your signNow on Facebook are:Buy some adsStop using 3rd party toolsImprove your Facebook EdgeRankKeep building your own Website and Email list8. Why did you choose Social Media industry?This is one of the most common social media questions you will face during the interview.With this question, the recruiter wants to know more about you as a candidate and why you chose to work as a social media marketer. Tell them your passion and your enthusiasm to work in the industry in the future. Back your answers with a story with regard to what makes you a fitting candidate.The near best response could be to say that you are aware that the industry is dynamic and challenging which attracts you even more. Show that you don’t prefer a boring job rather you would love to overcome challenges every day.9. What is your most successful social media campaign? Why?Everyone show (probably brag) their accomplishments in their CV and the chances are high that you have done it too. Then why is the interviewer posing such a question?Well, they wish to know about your accomplishments in your words. They want to know how you started a particular social media campaign, how you tracked the success, and what profit it made for the company. While you are talking about your previous campaigns, they will judge you on your enthusiasm for the industry and how passionate you are.Pro Tip: Talk in numbers and don’t give them false hope.10. Do you know our competitors? Social Media strategies are adopted by them?Be prepared for this question. Don’t forget to do your homework. You should learn about the company you have applied to, know their background, what are their key areas, their competitors and what strategies are adopted by them.11. What are the tricks that can drive more traffic to our blogs?Few of the ways for driving traffic to your blog are:Promotion of content across platforms like Sign up | Tumblr, http://Pinterest.com, Log In or Sign Up, and more.Use Instagram to share the title of your blog post or image. Post images to platforms like Twitter, Flickr, Foursquare, Facebook, and Tumblr.Giving a short presentation of content on SlideShare and providing a link to the content or blog from SlideShare.Pin your post to Pinterest contributors by using an attractive title of the blog, image, hashtags, and adding keywords.Create a few seconds preview of your post like Vine or video which could be posted on Twitter and Instagram with a link to the blog post.12. What are the top Social Media Marketing Tools to consider?Here are some of the best social media tools to leverage:· BufferThis tool manages multiple pages, brands, and searches. It assigns the task to team members, post analytics, competitor research, and reporting.· HootSuiteIt is used for search or monitoring, reporting, social media dashboard, and team management.· Radian 6Enterprise social media management application for post analytics, research, listening, and campaigns.· ZendeskFor collecting messages from social into one collaborative inbox, customer engagement platform, e-mail voice, etc.· TweetDeckSimilar to HootSuite, TweetDeck helps to manage multiple social media platforms like LinkedIn, Foursquare, Twitter, Facebook, and MySpace.Here are few of the SMO interview questions and answers for social media executive job interview:14. What is the difference between social customer service environment and social marketing environment?This question on social media will differentiate between mediocre candidates and above par candidates.· Social Marketing EnvironmentIt calls for a more conversational approach. Since most social media conversation doesn’t revolve around sales, the best candidate will be able to recognize where someone is in their purchase journey and thereby, will guide them to their destination.· Social Customer Service EnvironmentThis requires the ability to resolve conflict, patience, and empathy. The candidate must be able to recognize situations that call for an escalation to management. As a social media expert, you should know that you are not responding just one customer but the audience of future customers.15. What are the marketing strategies to generate leads?They will hire you only if you know how to generate leads! Here you need to know how social media is giving you something quantifiable for the investment you are putting in.Social Media ROI = No. of LeadsBe ready to talk about social media advertising. Know the strengths of each social media platforms. Remember that Facebook ads offer a pool of opportunities for businesses.Interview questions & answers for the Social Media ManagerThe most crucial task is of a social media manager. Here are some of the social media manager interview questions you can face in your job interview:16. What is the most important task of a social media manager?With this question, the recruiter will judge you on how you prioritize your task list. You can answer by monitoring the audience within the brand’s social channels.social media meme:The most important task of any social media manager is not to get likes or shares on the posts shared but to engage the followers regularly. It is important to make your fans feel that you are there for them and care for them. Showing them interest to have them as a customer will do the trick!13. Have you ever handled an online reputation crisis?It is one of the most common social media job interview questions faced by a social media manager.Tell them what ‘Online Reputation Crisis’ means to you (in accordance to their company’s working) and what are the possible steps you would take to resolve the problem.Suggest them to have ‘best practice’ protocol if they don’t have one. Mention about the social media policy and how will you resolve the conflicting situation.14. How can we allocate a budget for social media advertising?You should prepare your answer on the basis of how best to allocate your budget and how can you track if it is successful or not.For instance, let’s take a typical budget for Facebook ads. Depending on the type of company and the market, a minimum of $500 per month is a good start.Investment in content marketing and social media is mandatory for success. There are 6 ways to consider if you want to see the Return on Investment (ROI):TrainingManpowerTimeFinancialMonitoring, publishing and reporting softwareAttention15. What do you think of our current social media efforts? What could we be doing better?You want a professional who is deliberate and thoughtful. They should be able to articulate what they think is working well and what isn’t. If you have a strategy in place, they should be able to offer ways to build on it. If you don’t have one, they should be able to offer ideas that align with your business goals.16. What metrics do you use to measure the success of your social campaigns?The two most important metrics for social media are engagements and leads. Whether they’re using Twitter, Facebook, Pinterest, LinkedIn, or YouTube, a good social media specialist should be able to show quantifiable evidence that they’re signNowing people who could become customers.17. What channels do you think are most relevant to our business? How do you use each channel differently?This question should give you a sense of how thoughtful the professional is and how well they know major social media channels. The real answer is that it depends on what your business goals are and where your community is. The job of a social media specialist is to find and grow that community using strategies tailored to each platform, whether that’s promoting a blog article on Facebook, using Twitter to field customer service requests, or sharing relevant content on Tumblr.18. What tools do you use to manage your channels?Good social media managers won’t just blast content onto their channels. They will have a deliberate strategy behind their campaigns and use professional tools to monitor their effectiveness. Dashboards like Hootsuite and Sprout Social give social media specialists the ability to both manage channels and perform basic analytics from one interface.19. Tell me about a successful social campaign you’ve run from beginning to end.?Your social media specialist will be responsible for devising and executing campaigns, so you want to get some insight into how they approach their work. Great candidates should be able to articulate the problem they were trying to address, how they set goals, what tactics they used, and how they measured their results. It’s not necessary that the campaign was a smashing success, as long as the professional approached it in a deliberate way while gaining insights that helped them develop better campaigns in the future.20. How do you use social media as a tool for customer service?Ans: This is an opportunity for the professional to demonstrate both their strategic thinking as well as their judgment and soft skills. A good social media specialist should be able to work with your CS team to make sure that they’re providing support that’s helpful and on-brand, and also recognize when it’s better to take the conversation off social media.21. Say there’s a crisis on one of our social media channels. How do you handle it?Nobody likes it, but it’s a fact in today’s digital age: Sometimes things can go wrong on social media. A great social media expert can describe the steps they’d take to resolve the situation. If you have a set of best practices in place, they should follow that plan; if you don’t have one, they should help create it.22. When is it better not to engage on social media?Again, it comes down to judgment. It might be tempting to respond to every negative comment on social media, but a good social media specialist will know how to distinguish between legitimate customer complaints and people who are just looking for attention.23. What makes a piece of social media content successful?A social media strategy is only as good as the content it produces. To be successful, a social media strategist needs more than a flair for click-worthy headlines (though that certainly helps). They need an eye for relevant, shareable content. If they’ve managed a blog before, ask them to share some examples of articles they consider successful.24. Give me a couple of examples of social media experiments you’d like to run with our business.There is no single solution when it comes to social media. Trends change, communities evolve. A good social media specialist is constantly looking for new ways to engage with their audience. They should also know how to use the results of their experiments to inform future campaigns.25. What Is SMO?SMO stands for Social Media optimization and also the processes of accelerating brands, product or events awareness exploitation totally different social media networks, platforms or communities like Facebook, Google+ Twitter, LinkedIn, YouTube, etc.26. How Social Media Affects Seo?Now, social media has become the second most signNow factors to boost the website’s ranking, traffic, and its visibility. In SEO, social media use to think about as referral supply of traffics that increase social engagement among target users or audiences for specific brands or its product or services. Social media sites are useful in building trust with nice ORM (Online name Management) that pulls search engine eyes principally.27. Outline Lead Generation & Engagement Via Social Media?To get client interest, sales leads or inquiry towards product or services for specific company on-line exploitation social media networks referred to as lead generation whereas engagement suggests that to induce users activities in response to post or updates on social media sites. User activities such as comments click on photos, videos or links, sharing, etc.28. The Way To Get Leads And Engagements Exploitation Social Media Sites?To induce most lead generation and social engagement exploitation social media sites, we will do lots a lot of in social media such as:-To utilize multiple social media channels and their resources.To develop strategy for a long-run set up for every social media channels.To know the demographics and efforts that we’re targeting.To use keywords or phrases for target users.To post often with a nice consistency and trackback its results timely.To have a transparent approach, effort, and understanding for content creation and its selling.To have a target web site/blog links on totally different social media channels and social media links thereon specific target website or blogs. e.g. Sharing, Like, Follow, +1 Buttons, etc that are offered by major social media networks. It will increase the website’s CTR by over one hundred and fiftieth.To use social media tools, apps and plugins for max traffic and engagements. Social media sites offer these tools and code for free and paid basis.29. How Does One Measure Social Media Performance, ROI And Its Success?Totally different social media sites have its own social media tools that permit us to observe social media campaign performance, come on investment and its success. The result might in a positive or negative manner that’s enough for anyone to know their user’s behavior and intent.For Facebook, we will use its own tools – Graph somebody, Insights Dashboard, Object Browser, Ads Manager, Open Graph computer programme, JavaScript check Console, Page Manager App, App Center, scheduled Posts, Sponsored Stories, Dark Posts, Conversion pursuit, Custom Audiences, Power Editor and Interests tools.For Twitter, we will use its own tools – Tweet activity, Twitter Followers, Twitter Card Analytics, Twitter Organic Analytics, Twitter Hashtag Analytics (Using Cybranding), Media Monitoring Made Simple | Influencer Marketing Platform, NeedTagger and Twitter Counter, Twitonomy, Twtrland, Rite Tag, Tweriod and TweetsignNow etc.For Google+, we will use its own social media tools like Google Universal Analytics, Chrome Do Share Pluggins, Steady Demand Analytics, +Post ads, Google+ Embedded Posts, Google Drive, Hangouts On Air, YouTube Integration, GoMo, etc.30. What Social Media Tools Does One Use?Except for all major social media channels that have its own tools, i exploit Google Analytics, Hootsuite, Onlywire, etc.31. What Are The Advantages To Use Linkedin Teams And Linkedin Pages?There’re numerous thanks to taking edges from LinkedIn teams and Pages. therefore currently let’s point out it.LinkedIn teams permit you to:Expand your signNow.Parse data.Expand your connections.Builds leadership.Send direct messages among cluster members.LinkedIn Pages:Provides a professional bit for your whole on its own major platform.Is LinkedIn’s great spot to highlights product or services ahead of millions of registered peoples that are relevant to your target peoples.Allows you to share post, updates, announcement etc as well as made media (photos or videos) to your target market.Let you to act relevant LinkedIn users interest towards your company product or services while not personal contact.Can increase engagement among your target users or audiences via regular standing updates, posts, sharing, discussion, special announcement, etc.32. What’s Your Social Media Strategy For Content Marketing?Expected account this question ought to be like this, my social media strategy for content selling can includes social media and its differing types of available resources to get leads and engagements for a particular target whole or its product or services.And these are:To find out target users with target keywords or phrases.To find out most applicable social media channels to travel ahead.To join community sites with relevant classTo create a social media profile and business pages on prime social media networks.To create relevant however original content for weblog posts, article publication or announcement.To syndicate printed posts, articles, announcement or different relevant updates on social networking sites and social sharing sites, etc.To monitor its success with social media tools like Hootsuite, Analytics etc.33. Why Use # Tag ?# tag are used to make any word or text as a keyword. It is used on Social media like Facebook, Twitter, Google+37. List Of Social Media ?Top social media are; Facebook, Twitter, Tumblr, Google+, Instagram, Pinterest, Flickr, etc.38. How Do You Measure Social Media Success?Use various tools to check the site optimization, the parameters to check the success of social media success are;The rise in the number of followersIncrease in the number of leadsNumber of Inbound links to your site through social sitesNumber of bloggers comment, social shares and traffic generatedIncrease in the total sales made onlineNumber of Posts publishedNumber of subscription39. Give Some Useful Idea To Increase Traffic On Your Blog?Some tips are given below to increase traffic on your website or blog:Share post on Facebook, Google+, TumblrPin your post to PinterestUse Instagram to share the image or title of your blog post.Target 9:00 pm to 11:00 pm traffic40. Give Tips To Promote Your Blog Or Content On Social Media Sites?You can promote your blog or content on the social media site using Co-Schedule;Schedule your post, Social Sharing Schedule can double your trafficUse a different title for the same blog and schedule the blog postSchedule posting differs for different social sites, for example, you cannot promote the same post to Facebook twice in one day, So you can share your post on Twitter.Interview Questions & Answers On Twitter1. What is the definition of “Twitter impressions”?Impressions represent the total number of times a tweet has appeared on any user feed across the Twitter platform.2. What is the definition of “Twitter engagement”?Engagement is reflective of an actual action taken by a user on a tweet, such as a Favorite, retweet, or reply.3. Are you finding that more people click un-shortened links, rather than shortened links, due to trust and transparency?Trust & transparency depend more on the context given around the link, rather than the way the link is presented.4. How do you balance the popularity of short tweets with in-depth content like ebooks, reports, blogs, whitepapers, and so on?For every tweet linked to an offer, send two short tweets focused on your audience & community engagement.5. What is an average to good expected engagement rate of tweets?An engagement rate above 1%. You can find this in the blue bar graph at the right of your free Twitter Analytics.6. Why favorite a tweet? Isn’t that pretty much like saying, “I like you as a friend but you’re not worth retweeting”?Favoring a tweet is like saying “okay” over text. It shows you acknowledged its existence while recognizing you have nothing else to add.7. Do you prefer to favorite a tweet to show customers you acknowledged their post, instead of responding?All the time. Often, all customers are looking for on Twitter is your acknowledgment of their voice in a matter.8. Do you ever use the favorite button as a bookmark?Using favorites as a bookmarking tool is a great way to store all the tweets you’re interested in referencing later.9. How do you get people to retweet you on Twitter?Tweet content worth sharing! Data shows that, when appropriate, asking for an RT generates 4x more retweets.Building & signNowing an Audience on Twitter10. How do’s one appeal to an audience that is not already interested?Publish tweets about interests mutual to your business and your audience such as world news, inspirational quotes, or industry data.11. People only see your tweets if they already follow you, right?With a public account, your tweets can be seen by anyone. They’ll appear in the feeds of your followers, and may also appear as recommended content for others.12. When I tweet, do I address it to a specific person, or am I putting it out there to anyone who is paying attention?If you’re trying to talk specifically to a user, including their handle at the beginning (e.g. @anum). Otherwise, tweet for all to see!13. How can you tell if people are interacting with your tweet?If your tweet doesn’t receive a favorite, retweet, or reply (indicating interaction), you can look at your free Twitter Analytics to see the number of clicks it received.Using Hashtags on Twitter14. What are some of the most effective ways to use hashtags?Hashtags are best used to expand the signNow of your tweet. Here’s a simple guide on exactly how marketers can use them15. How much hashtagging is too much?We’ve found that tweets with 1-2 hashtags generate more engagement than tweets with three or more.16. Which tool should we use to graph hashtag usage?Plug your hashtag (or any search term) into Topsy to generate a free graph on its usage.17. How do you find the best hashtag?Organizing the world's hashtags, providing hashtag analytics and tracking displays the most popular hashtags across various categories. It also allows you to search for the popularity of other hashtags.18. Is it better to use a hashtag within the core sentence of the tweet or attached at the end of the tweet?If the hashtag fits naturally within your copy, include it. Otherwise, place the hashtag at the end of the tweet.19. Should hashtags be included in user profiles?Hashtags in a user profile can help your profile appear in the “People” tab in Twitter search results for the searched hashtag.Using Visuals & Media on Twitter20. Should all my tweets have links or rich media?Every tweet should have a clickable component that connects it to a larger message, whether that’s a hashtag, link, or rich media.21. How do you get your photos to appear in tweets?When you go to compose a tweet, a little camera icon will appear. Click on it to attach a photo to your tweet.22. What’s the best practice for using Twitter to promote or distribute video content?Use the same techniques used for sharing links: Provide context on what the video is and give a reason for users to click it.23. Is there a danger to using too much text in a picture?A picture truly is worth a thousand words — let the visual speak for itself, and use your copy to add any needed commentary.Timing Your Tweets on Twitter24. Is it possible to schedule tweets?You can schedule tweets using a third-party service such as HubSpot’s Social Inbox.25. How much time should I give between tweets?Anything more than two tweets an hour results in a drop in clickthrough rate per tweet. (More on this tweet pace here.)26. How often should I tweet without a link back to my site?There isn’t a set number. Experiment with publishing tweets with and without links to discover what works best for your business.27. Should a series be published all in one day?As long as the tweet series is connected through a hashtag identifying the series, you can release the tweets in any time frame.28. What is the best time to release a tweet?Monday through Thursday between 1:00 p.m. and 3:00 p.m. ET. Find information on when to tweet here.29. What’s the optimal amount of tweets to send in a day? How much tweeting is too much?Anything more than 14 tweets per day typically results in a decrease in engagement.30. How often can you retweet the same content before it starts getting ignored?Tweets have fairly short lifespans, so don’t feel guilty for reposting the same tweets numerous times.Using Twitter Advertising31. How can you create ads, save them, and tweet them at a later date and time?When crafting an ad in the Twitter Ad interface, there will be a button to save for a later launch.32. What’s a Twitter card? How do you make one?Twitter Cards allow you to attach photos, videos, or media to tweets that drive traffic to your website. Learn how to create them here.33. Where do leads from my Twitter Cards go?Leads from Twitter Cards are stored in your Twitter Ads account (or synced automatically to your marketing automation tool, if you have one). You can access and export them at any time.34. What is the cost difference for a promoted tweet with a visual versus a text-only tweet?While there is no built-in cost difference, some have found including visuals cut cost-per-engagement in half.35. How do you connect with users who have a private account?You can request to follow them. Beyond that, you cannot force interaction with a user who has chosen to remain private.36. Is there a way for a Twitter user to know how many people have subscribed to phone text alerts?No. SMS subscriptions are intended for users to receive text alerts for tweet types they choose. Another user cannot access this information.37. My boss doesn’t think Twitter is “serious” enough – any tips here?This post covers four different ways you can convince your boss to invest in social media marketing.38. Does posting via a third party app get penalized by social media networks like Twitter?No. In fact, Twitter owns third-party app TweetDeck, so it would hurt them as an overall business to implement such penalties.39. Is Twitter for Dummies available as an online download?No, but you can order your own copy from here.40. Do you see any data around using emojis to help drive engagement?BufferApp found that emoticons on Facebook increased social shares by 33%. There may be a similar result on Twitter, but no Twitter-specific data exists currently.Google Analytics Interview Questions & Answers1. What is Google Analytics?A free website analysis platform offered by Google that helps marketers track and report site movements.Once you integrate its script to the website, you can track the performance of your website in different forms e.g. user’s engagement, conversions, and visitor’s flow.Google Analytics helps you analyze the information about the performance of your site and guide you in making decisions to improve the site traffic and revenue.Know here the awesome things you can do with Google Analytics.2. What are Google Analytics Goals?Goals can be understood as the key site activities that you need to screen in Google Analytics. Such site activities are considered as Google Analytics Goals that marketers use to gauge which kind of campaign is working well with guests and which do not. Different Google Analytics Goals are-A destination which is a specific location within your site.The duration that helps you know how long your guest’s site visits last.Page Visit tells you about the pages and visitors during a single visit.Events let you know about the actions visitors take during a visit such as ad clicks or social media shares.3. What is meant by conversions and how will you track conversions through GA?Again a very common question suggested by most of Google Analytics Questions & Answers Guides. A conversion occurs when your predefined Google Analytics goals are accomplished thereby generating revenues to the business.It can also be understood as when a user takes any desired action on the site such as filling the form or signing up or purchasing a product etc.Goals are used in Google Analytics to set the conversion tracking.4. What is meant by KPI in Analytics?The full form of KPI is Key Performance Indicators. According to Google Analytics Questions and Answers Guide, KPI metrics helps marketers analyze their websites based on different business objectives. Some of the notable examples of KPIs are-UsersSessionsAvg TimeBounce RateConversion rate etc.5. What is a session?Whenever a user visits a website, the session gets started. In Google Analytics, a session can last for 30 minutes even if you do not do any activity.A new session starts in Google analytics if your source changes.For instance, one session will start if you visit from organic results, but if you open the same site from PPC then next session will get started.6. Which is more important – Bounce Rate or Exit RateBoth are equally essential when measuring the site performance, however, their importance relies upon the number of components like a high leave rate of a contact page/thanks page or a channel’s end page.7. Would I be able to track my Google AdSense Campaigns with Google Analytics?Indeed, Google Analytics measures the accomplishment of your Google AdSense Campaigns.If you will likely make income through AdSense exercises, Google Analytics Questions and Answers 2017 Guide recommends using Google Analytics’ Pages report.This will provide you a point-by-point report of which site page performed best in regards to making AdSense income.8. What is implied by Conversions and in what manner will you track conversions through GA?In most of Google Analytics interview questions and answers, you will find this one. Conversions actually occur when any predefined targets get accomplished. You can track conversion by-Building your tracking URLUsing your tracking URLDefining your goal9. How can you track and enhance e-commerce sales via Google Analytics?You can use Google Analytics’ Goal Funnel feature to examine the general achievement of your e-commerce activities. It can directly take you through individual Shopping Basket Exchanges and can help you track the sales conversions and other related goals.10. What is benchmarking?Benchmarking metric encourages marketers to compare site’s performance to previous results and to your industry’s average. It is quite useful in offering valuable context to your business by giving you insights about the industry trends that help you compare your indicators to competitors.11. What is Funnel in Goals?Funnel in Goals can be understood as the arrangement of pages, which are expected to be accessed to signNow the destination page to finish the objective. For instance, funnel of an e-commerce site can be- Add to Cart => Sign in/Sing up => Add Address => Make Payment => Thank you Page.12. What is Acquisition report in Google Analytics?This is one of the most important Google Analytics Questions & Answers that include knowledge about different online marketing tactics that are bringing the most visitors to your site.Acquisition report gives a window about the user Acquisition by channels, keywords, campaign, and source media. The Acquisition report updates you about the origin of your site visitors such as search engines, social networks or website referrals.13. What is Behavior in Google Analytics?Behavior reports help you know how visitors move through your website and how they interact with your content.It helps you optimize your website performance and conversions as per the behavioral preferences of your site visitors.This helps you assess the performance of your content and the actions visitors take on your website.14. What is Report in Google Analytics?A report in Google Analytics is used to identify the landing pages that should be reworked or redesigned to be more viable and you need to go through the details of the report in Google Analytics while preparing for Google Analytics Questions and Answers.15. How many types of custom Reports are there in Google Analytics?There are 3 types of custom Reports in Google Analytics-ExplorerFlat TableMap Overlay16. What is Map overlay?Map overlay includes a Map of the world of different regions and countries. To indicate the traffic and engagement volume, it displays relevant locations in darker colors.17. What is site search button?This is one of the most important Google Analytics Questions and Answers for E-Commerce sites. With Site Search Button, you can know what the people are searching for when they come to your site18. Define Cohort in Google Analytics?Cohort can be understood as a group of users who share the same content at same time. Cohort includes four sections-Cohort typeCohort sizeMetricDate range19. How can you identify the keywords that are sending paid traffic to your site?By using Keyword Column in Google Analytics, you can see the traffic that is coming from organic and paid sources.20. How can you identify where your site visitors are clicking the most?In-Page Analytics of Google Analytics tells you about where your site visitors are clicking the most.21. How can I track user engagement on websites that prefer using Flash or AJAX and are located on one HTML page?To track user engagement on such websites, you can use Event Tracking or you can track interactions as Pageviews and set goals.22. What are the three elements of Event Tracking?Three elements of event tracking are-CategoriesActionsLabels23. How can you set up and install tracking for mobile apps?Different steps to set up and installing tracking for mobile apps are-Enable app install tracking in your account for Android and iOSUpdate your Analytics SDK for Android and iOSSet up Custom Campaigns.24. What is RPC in Google Analytics?Full form of RPC is Revenue per Click, which is one of the most important metrics in Google Analytics for E-Commerce tracking and also amongst the most asked Google Analytics Questions and Answers.25. How can you identify the most popular pages of your site in Google Analytics?You can find out the top 10 trending content on your site by using Behavior Section in your Google Analytics.26. What is the difference between Clicks and Visits?Again one of the frequently asked Google Analytics Questions and Answers. Clicks can be understood as action performed on a site or a particular product while the spending of time by users on a site is called visit.27. Name the different types of product linking in Google Analytics?There are ten types of Product Linking in Google Analytics-Adwords linkingAd sense linkingAd exchange linkingBigQueryDoubleClick Bid Manager (DBM)DoubleClick Campaign ManagerDoubleClick SearchGoogle PlayPostbacksSearch Console28. What is the formula of ROI?This is again one of the most common questions of Google Analytics Questions and Answers Guides and you have to be aware of this one. ROI is actually Return on Investments and the formula to calculate this is- (Revenue – Cost) / Cost.29. What are the top channels Google Analytics uses to track your traffic sources?Top Channels that Google Analytics uses to track traffic sources are-Organic SearchPaid SearchDirectReferralSocialOthers30. How can you create your goal in Google Analytics?For creating your goal in Google Analytics, you need to follow below given four steps-Click “Admin” in the navigation barClick “Goals” under ViewSteps to create goals in Google AnalyticsClick “+New GoalCreate your goal by following the wizarSteps to create goals in Google AnalyticsGoogle Adwords Interview Questions & Answer1. Explain what is google AdWords?AdWords is a system that Google has created to accommodate in marketing product or services on Google search engine and its affiliated sites. It appears as a text ad that is displayed when people search for keywords that are linked with your product, service or an offering.2. Explain how Adwords work?AdWords directly works under a bidding system and by bidding I mean the price of a particular add. More the price, higher the ranking of the add. Also, these AdWords work on ‘pay per click’ which means you only pay the amount you have quoted, only if somebody clicks on your add.3. Explain what is ad rank?Ad rank basically determines the position of your ad on Google page and it is determined by one’s bid for the keyword.4. Explain what is quality score?The quality score of Google ensures the viability of your ad to the user, primarily based on your ad’s CTR, i.e. the quality of your landing page and its keyword relevance. Better the quality score, you’ll be able to save money on your ads and also maintain a better ranking.5. What are google ad extensions?The Google Ad extensions are mentioned as following:SitelinksCall ExtensionsLocation ExtensionMobile app extensionsOffer AdsReview extensionImage and drop down navigation Ad extension6. What is the formulas for CTR(Click Through Rate)?The formula to find CTR is as follows- (Total clicks / Total impressions) X 100.7. What is the difference between CPM, CPC, CPV bidding?CPM: Cost Per Thousand is the amount you pay per thousand impressions that you receive, the amount has no relation with ad clicks.CPC: Cost Per Click is the amount that you agree with the advertiser to pay only for the clicks you receive on your landing page.CPV: is when advertisers pay for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders, and interstitial ads). Cost per view on youtube is more aligned with video marketing, where you pay Google for viewing your ad. CPV may also mean cost per visitor where an advertiser pays you for driving each unique visitor to her site.8. Why do you think PPC is important in Digital Marketing?PPC is important in digital marketing for the following reasons:You can signNow the right customer at the right time.PPC shows results quickly as compared to organic campaigns.PPC can be effective in advertising odd products which are difficult to find easily.9. Which setting cannot be changed after creating an AdWords account?Time zone and currency10. What is the difference between clicks and impression?Every time a user views the ad, it is called an impression (whether a user clicks on the ad or not), whereas a click is considered when the user clicks on the ad.11. What is Ad rotation?If you have multiple ads within an ad group your ad will rotate because no more than one add from your account can show at a time.12. What is Remarketing?Remarketing helps you signNow people who have visited your website or used your app13. How can you improve conversion Rate?To target users to the campaign for boosting conversions, one has to create ads that match properly with keywords and create tightly themed ad groups.14. What do you know about Google Adwords?It is based on the Pay per Click model and is the sole proven PPC ad system on the planet. It encourages business to create advertisements that will be shown on Google.15. Describe what is Pay Per Click advertising or PPC?Pay Per Click otherwise called Cost Per Click happens to be a technique used to guide traffic to sites. In this method, advertisers pay the publisher (website proprietor or the host of the site) when the advertisement is clicked. As such, it is the sum spent to get an ad. to be clicked.Get to know about both PPC and Google Adwords in greater detail, with the help of Digital Marketing courses.</div> </li> </ul> </div> </div> </div> </div> </section> <section class="page-section page-section--review"> <div class="page-section__inner"> <h3 class="section-subtitle">Trusted esignature solution— what our customers are saying</h3> <p class="section-message">Explore how the airSlate SignNow eSignature platform helps businesses succeed. Hear from real users and what they like most about electronic signing.</p> <div class="page-section__row"> <div class="page-section__column page-section__column--primary"> <div class="review-slider js-review-slider" role="region" aria-label="Carousel"> <div class="slider-item"> <div class="slider-item__title">This service is really great! It has helped...</div> <div class="slider-item__author-wrap"> <div class="slider-item__review-star"> <svg width="17" height="17" viewBox="0 0 17 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.95143 15.001C8.57491 14.8032 8.12509 14.8032 7.74857 15.001L4.5905 16.6603C3.64232 17.1585 2.53413 16.3539 2.71522 15.2987L3.31835 11.7842C3.39026 11.3651 3.25126 10.9376 2.94665 10.6408L0.391718 8.15184C-0.375375 7.40455 0.0479176 6.10255 1.10801 5.9486L4.63884 5.43584C5.05981 5.37471 5.42372 5.11046 5.61198 4.72923L7.19101 1.53162C7.6651 0.571571 9.0349 0.571573 9.50899 1.53162L11.088 4.72923C11.2763 5.11046 11.6402 5.37471 12.0612 5.43584L15.592 5.9486C16.6521 6.10255 17.0754 7.40455 16.3083 8.15184L13.7534 10.6408C13.4487 10.9376 13.3097 11.3651 13.3816 11.7842L13.9848 15.2987C14.1659 16.3539 13.0577 17.1585 12.1095 16.6603L8.95143 15.001Z" fill="#0182E8"></path> </svg> <span>5</span> </div> <div class="slider-item__author-review"><b>anonymous</b></div> </div> <p class="section-message">This service is really great! It has helped us enormously by ensuring we are fully covered in our agreements. We are on a 100% for collecting on our jobs, from a previous 60-70%. I recommend this to everyone.</p> <a class="link link--outgoing" href="https://www.signnow.com/shopper-approved-reviews/this-service-is-really-great-it-has-helped-us-enormously-by-ensuring-we-are-fully-covered-in-our-agreements-we-are-on-a-100-for-collecting-on-our-jobs-from-a-previous-60-70i-recommend-this-to" title="This service is really great! It has helped..., Read more">Read full review</a> </div> <div class="slider-item"> <div class="slider-item__title">I've been using airSlate SignNow for years (since it...</div> <div class="slider-item__author-wrap"> <div class="slider-item__review-star"> <svg width="17" height="17" viewBox="0 0 17 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.95143 15.001C8.57491 14.8032 8.12509 14.8032 7.74857 15.001L4.5905 16.6603C3.64232 17.1585 2.53413 16.3539 2.71522 15.2987L3.31835 11.7842C3.39026 11.3651 3.25126 10.9376 2.94665 10.6408L0.391718 8.15184C-0.375375 7.40455 0.0479176 6.10255 1.10801 5.9486L4.63884 5.43584C5.05981 5.37471 5.42372 5.11046 5.61198 4.72923L7.19101 1.53162C7.6651 0.571571 9.0349 0.571573 9.50899 1.53162L11.088 4.72923C11.2763 5.11046 11.6402 5.37471 12.0612 5.43584L15.592 5.9486C16.6521 6.10255 17.0754 7.40455 16.3083 8.15184L13.7534 10.6408C13.4487 10.9376 13.3097 11.3651 13.3816 11.7842L13.9848 15.2987C14.1659 16.3539 13.0577 17.1585 12.1095 16.6603L8.95143 15.001Z" fill="#0182E8"></path> </svg> <span>5</span> </div> <div class="slider-item__author-review"><b>Susan S</b></div> </div> <p class="section-message">I've been using airSlate SignNow for years (since it was CudaSign). I started using airSlate SignNow for real estate as it was easier for my clients to use. I now use it in my business for employement and onboarding docs.</p> <a class="link link--outgoing" href="https://www.signnow.com/shopper-approved-reviews/ive-been-using-signnow-for-years-since-it-was-cudasign-i-started-using-signnow-for-real-estate-as-it-was-easier-for-my-clients-to-use-i-now-use-it-in-my-business-for-employement-and-onboardin" title="I've been using airSlate SignNow for years (since it..., Read more">Read full review</a> </div> <div class="slider-item"> <div class="slider-item__title">Everything has been great, really easy to incorporate...</div> <div class="slider-item__author-wrap"> <div class="slider-item__review-star"> <svg width="17" height="17" viewBox="0 0 17 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.95143 15.001C8.57491 14.8032 8.12509 14.8032 7.74857 15.001L4.5905 16.6603C3.64232 17.1585 2.53413 16.3539 2.71522 15.2987L3.31835 11.7842C3.39026 11.3651 3.25126 10.9376 2.94665 10.6408L0.391718 8.15184C-0.375375 7.40455 0.0479176 6.10255 1.10801 5.9486L4.63884 5.43584C5.05981 5.37471 5.42372 5.11046 5.61198 4.72923L7.19101 1.53162C7.6651 0.571571 9.0349 0.571573 9.50899 1.53162L11.088 4.72923C11.2763 5.11046 11.6402 5.37471 12.0612 5.43584L15.592 5.9486C16.6521 6.10255 17.0754 7.40455 16.3083 8.15184L13.7534 10.6408C13.4487 10.9376 13.3097 11.3651 13.3816 11.7842L13.9848 15.2987C14.1659 16.3539 13.0577 17.1585 12.1095 16.6603L8.95143 15.001Z" fill="#0182E8"></path> </svg> <span>5</span> </div> <div class="slider-item__author-review"><b>Liam R</b></div> </div> <p class="section-message">Everything has been great, really easy to incorporate into my business. And the clients who have used your software so far have said it is very easy to complete the necessary signatures.</p> <a class="link link--outgoing" href="https://www.signnow.com/shopper-approved-reviews/everything-has-been-great-really-easy-to-incorporate-into-my-business-and-the-clients-who-have-used-your-software-so-far-have-said-it-is-very-easy-to-complete-the-necessary-signatures" title="Everything has been great, really easy to incorporate..., Read more">Read full review</a> </div> </div> <div class="slider-nav"> <div class="slider-nav__arrow js-slider-arrow" role="region" aria-label="Carousel controls"> <button class="btn-prev-arrow is-disable" aria-label="Previous review slide"></button> <button class="btn-next-arrow" aria-label="Next review slide"></button> </div> <div class="slider-nav__counter js-slide-counter"></div> </div> </div> <div class="page-section__column page-section__column--illustrations"> <div class="review-illustrations"> <picture> <source type="image/webp" 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srcset="https://marketing-static.signnow.com/102/images/hippa/human-03@2x.png 2x" data-wow-delay="1.2s" data-wow-duration="1s" style="visibility: hidden;"></picture><img class="review-illustrations__item review-illustrations__item--10 wow fadeInRight" src="https://marketing-static.signnow.com/102/images/hippa/icon-03.svg" alt="" data-wow-delay="1.5s" data-wow-duration="1s" style="visibility: hidden;"> </div> </div> </div> </div> </section> <section class="page-section page-section--cta page-section--cta-blue"> <div class="page-section__inner"> <div class="page-section__wrapper"> <div class="title-illustration title-illustration--blue"> be ready to get more </div> <h2 class="section-subtitle"> Get legally-binding signatures now! </h2> <form class="form form--free-trial form--free-trial-cookie" action="https://snseats.signnow.com/purchase/business_free_trial/loggedout" method="GET"> <div class="form__item form__item--primary-input"> <div class="email-suggestions"> <input class="form-control email-suggestions-input" type="email" autocomplete="email" required placeholder="Your email" data-parsley-required-message="Please enter your Email" data-parsley-type-message="This value seems to be invalid." aria-label="Your email"> <ul class="email-suggestions-list is-hidden"></ul> </div> </div> <div class="form__item form__item--submit"> <button class="button form-submit" type="submit">Start your free trial</button> <div class="form-submit-note"> <span class="emoji emoji-tada"></span> No credit card required </div> </div> </form> </div> </div> </section> <section class="page-section page-section--questions"> <div class="page-section__inner"> <div class="page-section__row"> <div class="page-section__column page-section__column--details"> <h2 class="section-subtitle">Frequently asked questions</h2> <p class="section-message">Learn everything you need to know to use airSlate SignNow eSignatures like a pro.</p> </div> <div class="page-section__column page-section__column--questions"> <div class="questions"> <div class="questions__item"> <div class="questions__inner"> <h3 class="questions__title">How do i add an electronic signature to a word document?</h3> <div class="questions__description"> When a client enters information (such as a password) into the online form on , the information is encrypted so the client cannot see it. An authorized representative for the client, called a "Doe Representative," must enter the information into the "Signature" field to complete the signature.</div> </div> </div> <div class="questions__item"> <div class="questions__inner"> <h3 class="questions__title">How to make an electronic signature from a scan?</h3> <div class="questions__description"> The only place I found information about this was in the State University's "Electronic Security (CEC) Course". It is not a prerequisite, so the only thing you need to do is read the entire class description and then just start working on getting the software, which is freely released, on your phone. If you are a student with an iPhone, just scroll to Chapter 3 and start doing stuff. There are a lot of cool apps for this. Why is it a big deal to have an "electronic signature" on my files? In the world of digital signatures, it is the most important thing. For an image, you do this by signing it with an image signature. What is an image signature? You can imagine your document as a digital signature, but it's made by signing an image with an image. This method is used by the federal government when they print out documents and when they scan documents to keep them in digital form. In general, any digital information, from your passport to a document in the state DMV, is an image signature. So, let's say that I have a document I scanned that says "The State of New York Department of Transportation" and I want people to know that it is an actual document that contains my name, my signature, and my image. How do I do this? You can use an image signature on your scanned document. If you don't have an image to use, you can use "Digital signature" to use the same image. You just need to sign off using your name, your signature, and the image on your document. So, ho...</div> </div> </div> <div class="questions__item"> <div class="questions__inner"> <h3 class="questions__title">How to sign a nonfillable pdf?</h3> <div class="questions__description"> If this isn't an issue for you it is possible, but not recommended. It is not an issue with your computer; it is an issue with Adobe Reader. If you do not already have a compatible PDF reader installed on your computer (the only thing that is needed) then you probably need to download and install Adobe Reader from: (You can download and install it to your hard drive if the download and install process is not an issue with your computer). You will need to install Adobe Reader to use Acrobat; Adobe Reader cannot be run from a USB stick or CD. If you downloaded the PDF file in a different format (for example, not PDF) then you'll need to install Acrobat so that Adobe Reader can read the file. The easiest way to do this is to use Adobe Acrobat Reader. The PDF file must be saved in a format that is compatible with Adobe Reader. There are a couple of different types of files that Adobe Reader can read. The first is a Microsoft PowerPoint (.PPT) file. This is a file that you can print out using Microsoft Office. Adobe Reader also accepts .DOC files, which are documents that can be viewed in a Microsoft Office program. If you have a PDF document that is a .DOC file but that file is set to read in .PPT, it's probably incompatible with Acrobat. You can create Acrobat files in various other formats, including PDF and other proprietary formats, and you may have to modify the .ACR file to accommodate the PDF. (See below on converting a PDF to another format). If you get the...</div> </div> </div> </div> </div> </div> </div> </section> <section class="page-section page-section--more-about"> <div class="page-section__inner"> <div class="pages-links-inner"> <h4 class="section-subtitle">Get more for eSign PPT for Sales Teams Secure</h4> </div> <ul class="pages-links-list"> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="https://www.signnow.com/business-cases/help-me-with-industry-electronic-signature-courts-illinois-form-safe">Help Me With Electronic signature Illinois Courts Form</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="https://www.signnow.com/business-cases/how-to-industry-electronic-signature-courts-illinois-ppt-computer">How To Electronic signature Illinois Courts PPT</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="https://www.signnow.com/business-cases/how-do-i-industry-electronic-signature-courts-illinois-ppt-computer">How Do I Electronic signature Illinois Courts PPT</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="https://www.signnow.com/business-cases/help-me-with-industry-electronic-signature-courts-illinois-ppt-computer">Help Me With Electronic signature Illinois Courts PPT</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="https://www.signnow.com/business-cases/how-can-i-industry-electronic-signature-courts-illinois-form-safe">How Can I Electronic signature Illinois Courts Form</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="https://www.signnow.com/business-cases/how-can-i-industry-electronic-signature-courts-illinois-ppt-computer">How Can I Electronic signature Illinois Courts PPT</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="https://www.signnow.com/business-cases/how-to-industry-electronic-signature-courts-illinois-ppt-mobile">How To Electronic signature Illinois Courts PPT</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="https://www.signnow.com/business-cases/can-i-industry-electronic-signature-courts-illinois-ppt-computer">Can I Electronic signature Illinois Courts PPT</a> </li> </ul> </div> </section> <section class="page-section page-section--related-links-new"> <div class="page-section__inner"> <h3 class="section-subtitle">Related links to learn sign language</h3> <div class="related-links"> <ul class="related-links__container related-links__container--three-items"> <li class="related-links-item"> <a href="https://www.mga.edu/technology/docs/security/USG_Security_Awareness_Primer.pptx" target="_blank" class="related-links-item__title">Security Awareness Primer - PowerPoint Presentation</a> <span class="related-links-item__description">Identity Theft; Monetary Theft; Legal Ramifications (for yourself and your ... Security: We must protect our computers and data in the same way that we secure the .... L1A$mwTF0S (10 characters, 2 numerals, 1 symbol, mixed English case: ...</span> </li> <li class="related-links-item"> <a href="https://nces.ed.gov/pubs98/safetech/chapter5.asp" target="_blank" class="related-links-item__title">Chapter 5-Protecting Your System: Physical Security, from ...</a> <span class="related-links-item__description">Physical security refers to the protection of building sites and equipment (and all ... to your system, they have first signed and returned a valid Security Agreement. ... If after your risk assessment, for example, your security team determines that your ... Note that water can damage electronic equipment, so carbon dioxide ...</span> </li> <li class="related-links-item"> <a href="http://en.wikipedia.org/wiki/Mark_E._Kelly" rel="nofollow" target="_blank" class="related-links-item__title">Mark Kelly - Wikipedia</a> <span class="related-links-item__description">Mark Edward Kelly (born February 21, 1964) is an American politician, former astronaut, .... Kelly (center) surrounded by Piers J. Sellers (right), Michael E. Fossum (left), cosmonaut Pavel V. Vinogradov (center left) and Stephanie D. Wilson ...</span> </li> </ul> </div> </div> </section> <section class="page-section page-section--more-about"> <div class="page-section__inner"> <div class="pages-links-inner"> <h4 class="section-subtitle">Find out other eSign PPT for Sales Teams Secure</h4> </div> <ul class="pages-links-list"> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="/fill-and-sign-pdf-form/206483-affidavit-for-deferral-of-fees-with-emphasis-on-persons-supported-and-employment-oregon">Affidavit for deferral of fees with emphasis on persons supported and employment oregon form</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="/fill-and-sign-pdf-form/206484-affidavit-for-deferral-of-fees-with-emphasis-on-expenses-versus-income-oregon">Affidavit for deferral of fees with emphasis on expenses versus income oregon form</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="/fill-and-sign-pdf-form/206485-order-seal-records">Order seal records form</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="/fill-and-sign-pdf-form/206486-or-arrest">Or arrest form</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="/fill-and-sign-pdf-form/206487-oregon-detainer">Oregon detainer form</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="/fill-and-sign-pdf-form/206488-defendants-answer-forcible-entry-and-unlawful-detainer-oregon">Defendants answer forcible entry and unlawful detainer oregon form</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="/fill-and-sign-pdf-form/206489-oregon-summary-dissolution">Oregon summary dissolution form</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="/fill-and-sign-pdf-form/206490-oregon-dissolution-marriage">Oregon dissolution marriage form</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="/fill-and-sign-pdf-form/206491-oregon-service-paper">Oregon service paper form</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="/fill-and-sign-pdf-form/206492-order-default-template">Order default template form</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="/fill-and-sign-pdf-form/206493-oregon-general-judgment">Oregon general judgment form</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="/fill-and-sign-pdf-form/206494-uccjea-oregon">Uccjea oregon form</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="/fill-and-sign-pdf-form/206495-oregon-minor">Oregon minor form</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="/fill-and-sign-pdf-form/206496-motion-status-quo">Motion status quo form</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="/fill-and-sign-pdf-form/206497-uccjea-template">Uccjea template form</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="/fill-and-sign-pdf-form/206498-case-fee">Case fee form</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="/fill-and-sign-pdf-form/206499-oregon-petition-custody">Oregon petition custody form</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="/fill-and-sign-pdf-form/206500-parte-motion-order">Parte motion order form</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="/fill-and-sign-pdf-form/206501-respondent-affidavit">Respondent affidavit form</a> </li> <li class="pages-links-list__item"> <a class="pages-links-list__link" href="/fill-and-sign-pdf-form/206502-petitioners-affidavit-in-support-of-motion-for-order-of-default-oregon">Petitioners affidavit in support of motion for order of default oregon form</a> </li> </ul> </div> </section> <div class="modal modal-animation-slide" id="modal-form" aria-hidden="true"> <div class="modal__overlay" tabindex="-1" data-micromodal-close="data-micromodal-close"> <div class="modal__container" data-micromodal-close="data-micromodal-close"> <div class="form-container"> <div role="document"> <header class="modal__header"> <div class="modal__title">Get connected with us</div> <div class="modal__subtitle">See for yourself why millions of users trust airSlate SignNow to go paperless and manage eSignature workflows faster and more securely. 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href="https://www.signnow.com/alternative"><span>Alternatives</span></a></li> </ul> </div> <div class="footer-menu__item"> <div class="footer-menu__title" id="knowledge-base-footer-list">Knowledge base</div> <ul class="footer-menu__list" aria-labelledby="knowledge-base-footer-list"> <li class="footer-menu__list-item"><a class="footer-menu__list-link" href="https://www.signnow.com/release-notes"><span>Release notes</span></a></li> <li class="footer-menu__list-item"><a title="Go to the airSlate SignNow webinars page" class="footer-menu__list-link footer-accordion__link--new" href="https://www.signnow.com/webinars"><span>Webinars</span></a></li> <li class="footer-menu__list-item"><a title="Go to the airSlate SignNow reviews page" class="footer-menu__list-link" href="https://www.signnow.com/academy"><span>airSlate SignNow Academy</span></a></li> <li class="footer-menu__list-item"><a title="Go to the airSlate SignNow Q&A page" class="footer-menu__list-link" href="https://www.signnow.com/ask"><span> airSlate SignNow Q&A </span></a></li> <li class="footer-menu__list-item"><a title="Go to the airSlate SignNow How-Tos page" class="footer-menu__list-link" href="https://www.signnow.com/how-to"><span> airSlate SignNow How-To’s </span></a></li> <li class="footer-menu__list-item"><a class="footer-menu__list-link" href="https://www.signnow.com/electronic-signature"><span>Electronic Signature</span></a></li> <li class="footer-menu__list-item"><a class="footer-menu__list-link" href="https://www.signnow.com/esignature/how-electronically-sign-document">How to sign a document <span>electronically</span></a></li> <li class="footer-menu__list-item"><a class="footer-menu__list-link" href="https://www.signnow.com/esignature/how-to-esign-a-pdf"><span>How to eSign a PDF</span></a></li> <li class="footer-menu__list-item"><a class="footer-menu__list-link" href="https://www.signnow.com/esignature/how-to-create-esignature">How to create <span>eSignature</span></a></li> <li class="footer-menu__list-item"><a class="footer-menu__list-link" href="https://www.signnow.com/esignature/create-a-handwritten-signature">Create a handwritten <span>signature</span></a></li> </ul> </div> <div class="footer-menu__item"> <div class="footer-menu__title" id="airslate-footer-list">Products</div> <ul class="footer-menu__list" aria-labelledby="airslate-footer-list"> <li class="footer-menu__list-item"><a title="Go to the pdfFiller website" class="footer-menu__list-link" href="https://www.pdffiller.com" target="_blank"><span>pdfFiller</span></a></li> <li class="footer-menu__list-item"><a title="Go to the airSlate website" class="footer-menu__list-link" href="https://www.airslate.com/workflows?utm_source=signnow&utm_medium=footer" target="_blank"><span>airSlate Workflows</span></a></li> <li class="footer-menu__list-item"><a title="Go to the USLegalforms website" class="footer-menu__list-link" href="https://www.uslegalforms.com" target="_blank" ><span>USLegal</span></a></li> <li class="footer-menu__list-item"><a title="Go to the DocHub website" class="footer-menu__list-link" href="https://www.dochub.com" target="_blank"><span>DocHub</span></a></li> <li class="footer-menu__list-item"><a title="Go to the document generation page" class="footer-menu__list-link" href="https://www.signnow.com/product/document-generation"><span>Document generation</span></a></li> <li class="footer-menu__list-item"><a title="Go to the robotic process automation page" class="footer-menu__list-link" href="https://www.signnow.com/product/robotic-process-automation"><span>Robotic process automation</span></a></li> <li class="footer-menu__list-item"><a title="Go to the contract management page" class="footer-menu__list-link" href="https://www.signnow.com/product/contract-management"><span>Contract management</span></a></li> <li class="footer-menu__list-item"><a title="Go to the web forms page" class="footer-menu__list-link" href="https://www.signnow.com/product/web-forms"><span>Web forms</span></a></li> <li class="footer-menu__list-item"><a title="Go to the contract negotiation page" class="footer-menu__list-link" href="https://www.signnow.com/product/contract-negotiation"><span>Contract negotiation</span></a></li> <li class="footer-menu__list-item"><a title="Go to the automate workflows page" class="footer-menu__list-link" href="https://www.signnow.com/product/create-and-automate-workflows"><span>Automate Workflows</span></a></li> <li class="footer-menu__list-item"><a title="Go to the online surveys page" class="footer-menu__list-link" href="https://www.signnow.com/product/online-surveys"><span>Online Surveys</span></a></li> <li class="footer-menu__list-item"><a title="Go to the accept payments page" class="footer-menu__list-link" href="https://www.signnow.com/product/payment-forms"><span>Accept Payments</span></a></li> <li class="footer-menu__list-item"><a title="Go to the pdf editing page" class="footer-menu__list-link" href="https://www.signnow.com/product/pdf-editing"><span>PDF Editing</span></a></li> </ul> </div> </div> </div> <div class="footer-column footer-column__social"> <form class="form form--free-trial form--free-trial-cookie" method="GET" action="https://snseats.signnow.com/purchase/business_free_trial/loggedout"> <div class="form__item"> <div class="email-suggestions"> <input class="form-control form-control--email email-suggestions-input" type="email" aria-label="Your email" required="required" placeholder="Your email" data-parsley-required-message="Please enter your Email" data-parsley-type-message="This value seems to be invalid." autocomplete="email" maxlength="255"> <ul class="email-suggestions-list is-hidden"></ul> </div> </div> <div class="form__item form__item--submit"><button class="button form-submit" type="submit">Start free trial</button></div> </form> <div class="footer-apps-list"> <div class="footer-apps-list__item"> <a 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Marketing Job Interview questions & answers for beginners, freshers & experienced.It covers all the topics Search Engine Optimization, Social Media Marketing, on page SEO, off page SEO, Google analytics, webmaster tool, etc.If you Read all the question you will definitely crack any of your digital marketing interviewsThis I Can guaranty you.So lets Start….1. Why did you feel like applying for this position in Digital Marketing?The manner in which you respond, the employer wishes to know about the business you worked in and what influenced you to apply here.The job role? The organization? The salary package? Or then again the location? On the off chance that it is the pay, please keep mum about it from the hiring manager as you will create a bad impression in this case.2. What attracted you to the Digital Marketing industry?With the help of this question, the interviewer actually needs to find out about your commitment to this industry and furthermore, what factors in you, make you unique and the best choice of a lot of candidates who are on the run.Stay honest with your response to this very question.Most importantly, here you have to state the reason you applied for this job. Is it the esteem of this industry that pulled you in? Or on the other hand, is it the high remuneration of the Digital Marketing professionals.Therefore, it becomes necessary that you portray your enthusiasm and complete commitment towards this industry.3. Explain the term Digital MarketingDigital Marketing a broad term is regarded as brand marketing strategies through the various online channels. It incorporates different methods and techniques such as SEO, SEM, Email marketing, Link building, PPC and so on.4. List out some of the top Digital Marketing toolsFollowing are some of the top Digital Marketing tools:+MozKeyword DiscoveryRankWatchGoogle AnalyticsStumbleUpon5. What do you mean by a responsive website?A site that is equipped for altering its layout as per the orientation and viewport size of the gadget. The content that is exhibited on the little screens and large screens seem same, however, with an alternate layout that offers an optimum ordeal over the display size.6. Can you describe the biggest challenge faced to date, in your Digital Marketing career?Here is a tricky one as they need to know how you manage the challenges. Prior to answering, think precisely and it is alright to answer which brought about a failure in the event that you have learned from it and how you could effectively execute later.On the off chance that you have an impact, making a story, attempt to persuade your future employer with this. Definitely, you will sail past the interview.7. Where do you see yourself 5 years down the line in this industry?This is an extremely dubious question in all the interviews and your dedication, passion and career path is scaled in light of how you will answer this question. The interviewer wants to analyze whether you are the correct contender for whom the investment is possible or not.Do not go for personal desires. Rather talk about,Career based goalsInterest towards the job position you have applied forYour core strengths8. Rate yourself in between 1 to 10 based on your Digital Marketing knowledgeEnsure neither to overestimate nor underestimate yourself. With the help of this question, the employer aims to learn in the event that you are familiar with your strengths and shortcomings as well. Do give a thought to what knowledge and skills you have and the scope of work you have to learnSearch Engine Optimization Interview Questions & Answers Guide1. What is Marketing?The action we need to take to sell our products/services/brands etc.2. What are the types of MarketingDigital MarketingTraditional Marketing3. What is Digital Marketing?Promoting your Products/services/brands with the help of digital media.Ex. Internet, Mobile, Search Engine, etc.4. What are the types of Digital Marketing?Inbound MarketingOutbound Marketing5. What is Inbound Marketing?Inbound marketing refers to marketing strategies that focus on attracting audiences to sell our products/brands/services.Ex. Website visits, Reviews, etc.6. What is Outbound Marketing?Outbound marketing refers to marketing strategies that push or force audiences to buy their products using traditional advertising methods.Ex. Television ads, Radio Ads.7. What are the Modules/Techniques of Digital Marketing (Inbound Marketing) ?Search Engine OptimizationSearch Engine MarketingSocial Media OptimizationSocial Media MarketingEmail Marketing8. What is a Search Engine?A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.9. Name of a few Search EngineThe names of some search engines are –Google,Bing,Yahoo!,Baidu,DuckDuckGoYandex.10. What is Search Engine Optimization(SEO)?Search engine optimization is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting a higher position in search results.11. What are the types of SEO?On-Page SEOOFF-Page SEO12. What are the Techniques of SEO?White hat SEOBlack hat SEO13. What is White hat SEO?It is the practices of following Google algorithms to rank our website.14. What is Black hat SEO?Techniques that search engines do not approve and attempt to minimize the effect of these techniques are also known as spamdexing.15. What is mean by Crawler/Google Bot/ Spider?It is the software component that traverses the web to gather the information.16. What is Google Algorithms? Explain Each of them?Panda Algorithm– Its all related with Quality Content in your website.Penguin Algorithm – Its all related to Quality links in your website.Humming Bird Algorithm– It gives you fast and accurate result of your quires in the search engine.Pigeon Algorithm– Pigeon Update is a new algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals.17. What is Keyword?A keyword is a search term or search query that is used to match with the query a person enters into a search engine to find specific information.18. Explain types of Keywords.Short tail keyword: 2,3 words per Keyword.For Ex. 1. Hotel in Pune2. Samsung mobile phoneLong tail keyword: 3,4 and more.For Ex. 1. Best veg-non veg hotel in Pune.2. Samsung mobile phones under 10000 rupees.19. Which are the best places to use the keywords?Keywords in the <title> tag(s).Keywords in the <meta name=description>.Keywords in the <meta name=keyword>.Keywords in <h1> or other headline tags.Keywords in the <a href=http://yourcompany.com rel=nofollow target=_blank >keywords</a> link tags.Keywords in alt tags.Keywords in <!– insert comments here> comments tags.Keywords in the URL or website address.20. Which are the tools you used for keyword research?Keyword Planner ToolUbesuggestSpyfuK-metaAHREFSemrush21. Which tool did you use for analysis of competitor keyword research?Spy fuK-MetaUbersuggestSemrush22. What are the parameters(Keyword Strategy) you consider while you research for a keyword?Search Volume should be high.The competitor should be medium or low.23. What is On-page SEO?On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.24. What are the basic factors of on-page SEO?URLHeadingImagesContentInternal and External LinksFooter25. How You will optimize On-Page Basic factor? Explain it one by one.URL :Keyword must be in the URL.URL should be in the small letter.Space & underscores should be replaced by a hyphenHeading :Heading should be in <h1> Heading </h1> this format.Every page has only one H1 TAG.Put your main keyword in H1.Image with ALT Tag :ALT Tag is the name of the image, the image must be used ALT tag for crawler understanding.Content :Quality content should be on your website follows by PANDA algorithm.Internal Links :Internal links must be there for engagement of user.Given links should be relevant.Footer :Footer is also an important part of your website for a better understanding of crawler.26. What is the advance factor of On-Page SEO?SitemapCanonical tagRedirection TechniquesSSL CertificateRobot.txt27. What are Meta tag and its limit?HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.Limit of the meta tag is 60-70 characters.28. What are meta Description and its limit?The meta description is the short paragraph of text placed in the HTML of a webpage that describes its content.Limit of meta description: 230-320 characters.29. What is sitemap? What is it’s a type?A sitemap is the hierarchical representation of your website.Types of SitemapXML SitemapHtml Sitemap30. What is XML Sitemap? How you create it?An XML (extensible markup language) sitemap protocol is specifically intended for search engine spiders. We can create a sitemap using an online sitemap generator tool.31. What is HTML sitemap?HTML (hypertext markup language) is just a general overview of the site, just the pages and info a user needs to be concerned with.32. What is the canonical tag? Give its example.The canonical tag is a page level meta tag that is placed in the HTML header of a webpage. It tells the search engines which URL is the canonical version of the page being displayed. Its purpose is to keep duplicate content out of the search engine index while consolidating your page’s strength into one ‘canonical’ page.Example :www.digitaltrainee.com/Indexhttp://www.digitaltrainee.comdigitaltrainee.comSo, in this case, we write the following code in our head section to the crawler understanding that this different URL indicating the same page.<Link rel= Canonical href=http://www.digitaltrainee.com>33. What is redirection?A redirect is a way to send both users and search engines to a different URL from the one they originally requested.34. What are the types of redirection? Explain it.301 Permanent Redirect :It should be used to clearly indicate a permanently moved page and to avoid confusing search engines.302 Temporary Redirect :Temporary Redirect one Url to another Url.35. How you check the redirection?Using 301 and 302 Redirect generator tool.36. What is SSL? Explain its need.SSL layer is used to boost the ranking of your website. SSL Stands for Secure Socket Layer. It is the industry standard for web security technology and is accepted globally.If your site is taking data from the user or sending him important data, then your site should implement SSL.37. Where do you see yourself 5 years down the line in this industry?This is an extremely dubious question in all the interviews and your dedication, passion and career path is scaled in light of how you will answer this question. The interviewer wants to analyze whether you are the correct contender for whom the investment is possible or not.Do not go for personal desires. Rather talk about,Career based goalsInterest towards the job position you have applied forYour core strengths38. Give the name of SEO Analysis & Website Speed Analysis Tools?Website Speed Analysis ToolsPingdom toolGTmatrixGoogle Page InsightWebsite Analysis ToolsSEO OptimerWoorankSEO site CheckupOnpage.org39. What is Robot.txt? Give its syntax.Robot.txt is a text file which is used to instructs the crawler that allows or disallow to visit some web pages of our site because that are not important to rank on SERP.Syntax :User agent:*(* for all crawler)Allow:/(File name)Disallow/(File name)40. What is a backlink?Back links are also called incoming links that help users to shift from one web page to the other web pages. These links play an important part in SEO.41. What is anchor text?Anchor text is the clickable text in a hyperlink.42. Types of back links?Do-FollowNo-Follow43. What is a do-follow/no-follow link?Do-follow: Link is a hyperlink that is able to tell all search engines to pass along its page to an outbound link.No-follow: Link is exactly the opposite. It is a hyperlink that removes the ability to pass on its page rank status to another site.44. What do you mean by SEO? What is a keyword and how vital is it for SEO?SEO or Search Engine Optimization is a method of digital marketing that permits rise in website traffic quality with the help of organic search engine results.Digital Marketing makes use of the keywords for the convenience of users when looking to discover particular information on a search engine. For a superior ranking in SEO, keywords are extremely critical and the position of applying keywords in content will define site ranking as well.45. List out some areas where keyword optimization is carried outFor optimum page ranking, the positioning of keywords is important. The areas are as follows:Meta tagsTitle of the websiteHeadingsWebpage based contentWebsite URL46. Can you explain certain rules which you follow in doing link building?Yes, I use many specific rules to define the quality of links. I will look at the following factors before submission :Quality of back link(PR, PA, DA must be good)Relevancy of the content between 2 sitesProper use of anchor text.Avoid site-wide linksAvoid links from low-quality sites.47. What is Page Authority(PA)?PA is a score developed by MOZ that predicts how well a specific page will rank on search engine result page. It scores between 1-100.48. What is Domain Authority(DA)?DA is a measure of the power of a domain name and is one of many search engine ranking factors :Domain agePopularitySize50. What is the Moz Rank (MR)?Moz Rank(mR) showa the opularity of a given web page or website, web pages with high MozRank can get good rank in the Search Engines. A Moz Rank can be improved by getting more and more back links from the semi and more popular websites or web pages.51. Tell me some off-page activity that you have done with the exampleArticle submissionExternal Blog submissionPress-Release submissionGuest blog submissionSocial bookmarkingPPT/PDF submissionImage/Info graphic submissionVideo submissionBusiness listingClassified AdsBlog CommentingForum DiscussionQA sitesNote: Must know atleast 5 sites name of each activity.Google Webmaster Interview Questions & Answers Guide1. How can I see what pages are indexed in Google?There are two ways to see if the web pages of any specific website are indexed by Google.One can check the Google Index Status of any specific website through Google Webmaster tools. After adding the website on the dashboard and verifying the ownership, click on the tab Index status would show the numbers of pages indexed by Google.One can also perform a manual search on Google by typing on Google search bar site:domainname.com, and the number of pages indexed would reflect on the SERP.For example:2. What is Google Webmaster Tools/Google Search Console?It was on 20th May, 2015 that Google changed the name of Google Webmaster tools to Google Search Console. Google Search Console provides free web services to the web masters by enabling them to monitor and sustain the online presence of their specific websites.Google Search Console helps the business owners, SEO experts, site administrators and web developers to see the crawl errors, crawl stats, backlinks and malware with a click of a button. .3. What is Google Fetch?Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot.This tool can be effectively used for the following purposes:Troubleshooting webpages to improve the performance in SEO.Submitting pages for indexing whenever the content is changed signNowly.Finding out the pages affected by any malware attack.4. What is bounce rate?Bounce rate is the number of visitors which a site receives only for them to leave the site after viewing only one page. It represents the percentage of visitors who enter the site and then leave or bounce rather than continuing on to view the other pages within the same site.5. What are crawl stats?The Crawl Stats report provides information on Googlebot’s activity on your site for the last 90 days. These stats take into account all the content types that are downloaded by Google such as CSS, JavaScript, Flash.Google’s ability to fetch and crawl web pages is incredibly efficient and the crawl stats provides insights for the same with complete data on the statistics.6. What Google Webmaster Tools Give Us?Google Webmaster Tools shows traffic for each keyword separately; it gives more information about website performance according to Google search query. This tool does not cover search results from other search engines, such as Bing, Yahoo, or Baidu.7. Explain Google Webmaster Tools?Submit and check a sitemapCheck and set the crawl rate, and view statistics about how Googlebot accesses a particular siteGenerate and check a robots.txt file. It also helps to discover pages that are blocked in robots.txt by chance.List internal and external pages that link to the siteGet a list of broken links for the siteSee what keyword searches on Google led to the site being listed in the SERPs and the click through rates of such listingsView statistics about how Google indexes the site, and if it found any errors while doing itSet a preferred domain (e.g. prefer Example Domain over Example Domain or vice versa), which determines how the site URL is displayed in SERPsHighlight to Google Search elements of structured data which are used to enrich search hit entries (released in December 2012 as Google Highlighter.Receive notifications from Google for manual penalties.8. What Google Webmaster Tools Give Us?Google Webmaster Tools shows traffic for each keyword separately; it gives more information about website performance according to Google search query. This tool does not cover search results from other search engines, such as Bing, Yahoo, or Baidu.9. What is accelerated Mobile Pages(AMP)?Accelerated Mobile Pages (AMP) is an open-source initiative to provide web pages that load fast and look good on mobile devices, even over slow networks.Digital Trainee offers you Advanced & Practical Digital Marketing Courses with1 6+ Google Certification, Internship and training Certifications.Social Media Marketing Interview Questions & Answers1. Importance of Social Media?Be very thorough with one of the most commonly asked social media questions. Since Social Media is highly customizable in nature with social media ads, it is important for every business, be it small or large. For instance, Facebook ads allow you to target users by things like industry, education level, location, history of purchases, and the pages they have liked.2. What are social media success tracking tools?It is important to track the social media success to know if you are on the right track or not and if not, then what could be done to improvise the performance. The relevant metrics that could be used to track social media success are:· Google AnalyticsTo measure how much traffic is being directed to your website from different social media channels.· Quality and relevancy of contentBy monitoring the unique page views, total pages viewed, and the time spent on a page can be used to review the quality of content.· Observe the conversations about your companyThe share of voice is nothing against conversations about your company vs that of your competitor’s. You can observe this by a simple yet effective formula i.e., company’s mentions on social media platforms and the mentions of your competitor’s name on the same.You can use Social Mention, a free tool to track the names.· Tracking with Social CRM toolYou can track the total size of community and engagement with the help of a social CRM tool.· Tracking overall Social Media ReturnsBy adding up the total of your positive, negative, or neutral mentions, you can measure the social media returns over time.3. What KPIs (Key Performance Indicators) would you recommend reporting on social media efforts?There are various key performance indicators like Video or SlideShare views, Social Connections, Traffic Data, Mentions, Comments, Likes, Shares, Demographics and Location, the number of active followers, and more.One should identify to determine the signNow and engagement of the company on social platforms. By tracking the right KPIs, the company will be able to make adjustments to your social media budget and strategy.4. What are the elements of a viral video?Ans: Some of the elements necessary to make a video viral are:Deciding the audience before creating the content of the video.Making the first 20 seconds of a video compelling. These 20 seconds will influence the viewers whether to watch it further or not.Time relevance should be observed as it encourages the campaign’s viral potential.The video must be entertaining to the masses as well as universal.A catchy line or phrase must be there to hit the viewers’ thought process positively.Create attention grabbing and compelling title with relevant tags to include widely searched key terms. An interest description will act as a teaser to the audience.Seed the video to journalists, influencers, and bloggers for whom it is most relevant to.5. In what ways can you measure social return on investment (ROI) ?You should know the company’s goals and objectives before starting to track and measure their social ROI. There are various ways in which it could be measured:Customer AcquisitionsignNowTrafficLead GenerationRevenueclicksContest EntriesThese are some factors you can use to measure social ROI. After establishing what is the marketing goal of the company, you shall then assign financial values to each goal.6. What are the best practices on Twitter?Some of the best ways to use Twitter are:Using not more than 2 hashtags every tweet.Keeping the tweets around 100 characters. Make your tweets crisp and hitting.Schedule and plan your tweets with the help of Buffer or TweetDeck.With the help of Twitter Advanced search, you can manage your Twitter Marketing activities.Keeping a check on Twitter Analytics to know what could be done to improvise the strategy.7. How can you boost Facebook signNow?Some of the tips to increase your signNow on Facebook are:Buy some adsStop using 3rd party toolsImprove your Facebook EdgeRankKeep building your own Website and Email list8. Why did you choose Social Media industry?This is one of the most common social media questions you will face during the interview.With this question, the recruiter wants to know more about you as a candidate and why you chose to work as a social media marketer. Tell them your passion and your enthusiasm to work in the industry in the future. Back your answers with a story with regard to what makes you a fitting candidate.The near best response could be to say that you are aware that the industry is dynamic and challenging which attracts you even more. Show that you don’t prefer a boring job rather you would love to overcome challenges every day.9. What is your most successful social media campaign? Why?Everyone show (probably brag) their accomplishments in their CV and the chances are high that you have done it too. Then why is the interviewer posing such a question?Well, they wish to know about your accomplishments in your words. They want to know how you started a particular social media campaign, how you tracked the success, and what profit it made for the company. While you are talking about your previous campaigns, they will judge you on your enthusiasm for the industry and how passionate you are.Pro Tip: Talk in numbers and don’t give them false hope.10. Do you know our competitors? Social Media strategies are adopted by them?Be prepared for this question. Don’t forget to do your homework. You should learn about the company you have applied to, know their background, what are their key areas, their competitors and what strategies are adopted by them.11. What are the tricks that can drive more traffic to our blogs?Few of the ways for driving traffic to your blog are:Promotion of content across platforms like Sign up | Tumblr, http://Pinterest.com, Log In or Sign Up, and more.Use Instagram to share the title of your blog post or image. Post images to platforms like Twitter, Flickr, Foursquare, Facebook, and Tumblr.Giving a short presentation of content on SlideShare and providing a link to the content or blog from SlideShare.Pin your post to Pinterest contributors by using an attractive title of the blog, image, hashtags, and adding keywords.Create a few seconds preview of your post like Vine or video which could be posted on Twitter and Instagram with a link to the blog post.12. What are the top Social Media Marketing Tools to consider?Here are some of the best social media tools to leverage:· BufferThis tool manages multiple pages, brands, and searches. It assigns the task to team members, post analytics, competitor research, and reporting.· HootSuiteIt is used for search or monitoring, reporting, social media dashboard, and team management.· Radian 6Enterprise social media management application for post analytics, research, listening, and campaigns.· ZendeskFor collecting messages from social into one collaborative inbox, customer engagement platform, e-mail voice, etc.· TweetDeckSimilar to HootSuite, TweetDeck helps to manage multiple social media platforms like LinkedIn, Foursquare, Twitter, Facebook, and MySpace.Here are few of the SMO interview questions and answers for social media executive job interview:14. What is the difference between social customer service environment and social marketing environment?This question on social media will differentiate between mediocre candidates and above par candidates.· Social Marketing EnvironmentIt calls for a more conversational approach. Since most social media conversation doesn’t revolve around sales, the best candidate will be able to recognize where someone is in their purchase journey and thereby, will guide them to their destination.· Social Customer Service EnvironmentThis requires the ability to resolve conflict, patience, and empathy. The candidate must be able to recognize situations that call for an escalation to management. As a social media expert, you should know that you are not responding just one customer but the audience of future customers.15. What are the marketing strategies to generate leads?They will hire you only if you know how to generate leads! Here you need to know how social media is giving you something quantifiable for the investment you are putting in.Social Media ROI = No. of LeadsBe ready to talk about social media advertising. Know the strengths of each social media platforms. Remember that Facebook ads offer a pool of opportunities for businesses.Interview questions & answers for the Social Media ManagerThe most crucial task is of a social media manager. Here are some of the social media manager interview questions you can face in your job interview:16. What is the most important task of a social media manager?With this question, the recruiter will judge you on how you prioritize your task list. You can answer by monitoring the audience within the brand’s social channels.social media meme:The most important task of any social media manager is not to get likes or shares on the posts shared but to engage the followers regularly. It is important to make your fans feel that you are there for them and care for them. Showing them interest to have them as a customer will do the trick!13. Have you ever handled an online reputation crisis?It is one of the most common social media job interview questions faced by a social media manager.Tell them what ‘Online Reputation Crisis’ means to you (in accordance to their company’s working) and what are the possible steps you would take to resolve the problem.Suggest them to have ‘best practice’ protocol if they don’t have one. Mention about the social media policy and how will you resolve the conflicting situation.14. How can we allocate a budget for social media advertising?You should prepare your answer on the basis of how best to allocate your budget and how can you track if it is successful or not.For instance, let’s take a typical budget for Facebook ads. Depending on the type of company and the market, a minimum of $500 per month is a good start.Investment in content marketing and social media is mandatory for success. There are 6 ways to consider if you want to see the Return on Investment (ROI):TrainingManpowerTimeFinancialMonitoring, publishing and reporting softwareAttention15. What do you think of our current social media efforts? What could we be doing better?You want a professional who is deliberate and thoughtful. They should be able to articulate what they think is working well and what isn’t. If you have a strategy in place, they should be able to offer ways to build on it. If you don’t have one, they should be able to offer ideas that align with your business goals.16. What metrics do you use to measure the success of your social campaigns?The two most important metrics for social media are engagements and leads. Whether they’re using Twitter, Facebook, Pinterest, LinkedIn, or YouTube, a good social media specialist should be able to show quantifiable evidence that they’re signNowing people who could become customers.17. What channels do you think are most relevant to our business? How do you use each channel differently?This question should give you a sense of how thoughtful the professional is and how well they know major social media channels. The real answer is that it depends on what your business goals are and where your community is. The job of a social media specialist is to find and grow that community using strategies tailored to each platform, whether that’s promoting a blog article on Facebook, using Twitter to field customer service requests, or sharing relevant content on Tumblr.18. What tools do you use to manage your channels?Good social media managers won’t just blast content onto their channels. They will have a deliberate strategy behind their campaigns and use professional tools to monitor their effectiveness. Dashboards like Hootsuite and Sprout Social give social media specialists the ability to both manage channels and perform basic analytics from one interface.19. Tell me about a successful social campaign you’ve run from beginning to end.?Your social media specialist will be responsible for devising and executing campaigns, so you want to get some insight into how they approach their work. Great candidates should be able to articulate the problem they were trying to address, how they set goals, what tactics they used, and how they measured their results. It’s not necessary that the campaign was a smashing success, as long as the professional approached it in a deliberate way while gaining insights that helped them develop better campaigns in the future.20. How do you use social media as a tool for customer service?Ans: This is an opportunity for the professional to demonstrate both their strategic thinking as well as their judgment and soft skills. A good social media specialist should be able to work with your CS team to make sure that they’re providing support that’s helpful and on-brand, and also recognize when it’s better to take the conversation off social media.21. Say there’s a crisis on one of our social media channels. How do you handle it?Nobody likes it, but it’s a fact in today’s digital age: Sometimes things can go wrong on social media. A great social media expert can describe the steps they’d take to resolve the situation. If you have a set of best practices in place, they should follow that plan; if you don’t have one, they should help create it.22. When is it better not to engage on social media?Again, it comes down to judgment. It might be tempting to respond to every negative comment on social media, but a good social media specialist will know how to distinguish between legitimate customer complaints and people who are just looking for attention.23. What makes a piece of social media content successful?A social media strategy is only as good as the content it produces. To be successful, a social media strategist needs more than a flair for click-worthy headlines (though that certainly helps). They need an eye for relevant, shareable content. If they’ve managed a blog before, ask them to share some examples of articles they consider successful.24. Give me a couple of examples of social media experiments you’d like to run with our business.There is no single solution when it comes to social media. Trends change, communities evolve. A good social media specialist is constantly looking for new ways to engage with their audience. They should also know how to use the results of their experiments to inform future campaigns.25. What Is SMO?SMO stands for Social Media optimization and also the processes of accelerating brands, product or events awareness exploitation totally different social media networks, platforms or communities like Facebook, Google+ Twitter, LinkedIn, YouTube, etc.26. How Social Media Affects Seo?Now, social media has become the second most signNow factors to boost the website’s ranking, traffic, and its visibility. In SEO, social media use to think about as referral supply of traffics that increase social engagement among target users or audiences for specific brands or its product or services. Social media sites are useful in building trust with nice ORM (Online name Management) that pulls search engine eyes principally.27. Outline Lead Generation & Engagement Via Social Media?To get client interest, sales leads or inquiry towards product or services for specific company on-line exploitation social media networks referred to as lead generation whereas engagement suggests that to induce users activities in response to post or updates on social media sites. User activities such as comments click on photos, videos or links, sharing, etc.28. The Way To Get Leads And Engagements Exploitation Social Media Sites?To induce most lead generation and social engagement exploitation social media sites, we will do lots a lot of in social media such as:-To utilize multiple social media channels and their resources.To develop strategy for a long-run set up for every social media channels.To know the demographics and efforts that we’re targeting.To use keywords or phrases for target users.To post often with a nice consistency and trackback its results timely.To have a transparent approach, effort, and understanding for content creation and its selling.To have a target web site/blog links on totally different social media channels and social media links thereon specific target website or blogs. e.g. Sharing, Like, Follow, +1 Buttons, etc that are offered by major social media networks. It will increase the website’s CTR by over one hundred and fiftieth.To use social media tools, apps and plugins for max traffic and engagements. Social media sites offer these tools and code for free and paid basis.29. How Does One Measure Social Media Performance, ROI And Its Success?Totally different social media sites have its own social media tools that permit us to observe social media campaign performance, come on investment and its success. The result might in a positive or negative manner that’s enough for anyone to know their user’s behavior and intent.For Facebook, we will use its own tools – Graph somebody, Insights Dashboard, Object Browser, Ads Manager, Open Graph computer programme, JavaScript check Console, Page Manager App, App Center, scheduled Posts, Sponsored Stories, Dark Posts, Conversion pursuit, Custom Audiences, Power Editor and Interests tools.For Twitter, we will use its own tools – Tweet activity, Twitter Followers, Twitter Card Analytics, Twitter Organic Analytics, Twitter Hashtag Analytics (Using Cybranding), Media Monitoring Made Simple | Influencer Marketing Platform, NeedTagger and Twitter Counter, Twitonomy, Twtrland, Rite Tag, Tweriod and TweetsignNow etc.For Google+, we will use its own social media tools like Google Universal Analytics, Chrome Do Share Pluggins, Steady Demand Analytics, +Post ads, Google+ Embedded Posts, Google Drive, Hangouts On Air, YouTube Integration, GoMo, etc.30. What Social Media Tools Does One Use?Except for all major social media channels that have its own tools, i exploit Google Analytics, Hootsuite, Onlywire, etc.31. What Are The Advantages To Use Linkedin Teams And Linkedin Pages?There’re numerous thanks to taking edges from LinkedIn teams and Pages. therefore currently let’s point out it.LinkedIn teams permit you to:Expand your signNow.Parse data.Expand your connections.Builds leadership.Send direct messages among cluster members.LinkedIn Pages:Provides a professional bit for your whole on its own major platform.Is LinkedIn’s great spot to highlights product or services ahead of millions of registered peoples that are relevant to your target peoples.Allows you to share post, updates, announcement etc as well as made media (photos or videos) to your target market.Let you to act relevant LinkedIn users interest towards your company product or services while not personal contact.Can increase engagement among your target users or audiences via regular standing updates, posts, sharing, discussion, special announcement, etc.32. What’s Your Social Media Strategy For Content Marketing?Expected account this question ought to be like this, my social media strategy for content selling can includes social media and its differing types of available resources to get leads and engagements for a particular target whole or its product or services.And these are:To find out target users with target keywords or phrases.To find out most applicable social media channels to travel ahead.To join community sites with relevant classTo create a social media profile and business pages on prime social media networks.To create relevant however original content for weblog posts, article publication or announcement.To syndicate printed posts, articles, announcement or different relevant updates on social networking sites and social sharing sites, etc.To monitor its success with social media tools like Hootsuite, Analytics etc.33. Why Use # Tag ?# tag are used to make any word or text as a keyword. It is used on Social media like Facebook, Twitter, Google+37. List Of Social Media ?Top social media are; Facebook, Twitter, Tumblr, Google+, Instagram, Pinterest, Flickr, etc.38. How Do You Measure Social Media Success?Use various tools to check the site optimization, the parameters to check the success of social media success are;The rise in the number of followersIncrease in the number of leadsNumber of Inbound links to your site through social sitesNumber of bloggers comment, social shares and traffic generatedIncrease in the total sales made onlineNumber of Posts publishedNumber of subscription39. Give Some Useful Idea To Increase Traffic On Your Blog?Some tips are given below to increase traffic on your website or blog:Share post on Facebook, Google+, TumblrPin your post to PinterestUse Instagram to share the image or title of your blog post.Target 9:00 pm to 11:00 pm traffic40. Give Tips To Promote Your Blog Or Content On Social Media Sites?You can promote your blog or content on the social media site using Co-Schedule;Schedule your post, Social Sharing Schedule can double your trafficUse a different title for the same blog and schedule the blog postSchedule posting differs for different social sites, for example, you cannot promote the same post to Facebook twice in one day, So you can share your post on Twitter.Interview Questions & Answers On Twitter1. What is the definition of Twitter impressions?Impressions represent the total number of times a tweet has appeared on any user feed across the Twitter platform.2. What is the definition of Twitter engagement?Engagement is reflective of an actual action taken by a user on a tweet, such as a Favorite, retweet, or reply.3. Are you finding that more people click un-shortened links, rather than shortened links, due to trust and transparency?Trust & transparency depend more on the context given around the link, rather than the way the link is presented.4. How do you balance the popularity of short tweets with in-depth content like ebooks, reports, blogs, whitepapers, and so on?For every tweet linked to an offer, send two short tweets focused on your audience & community engagement.5. What is an average to good expected engagement rate of tweets?An engagement rate above 1%. You can find this in the blue bar graph at the right of your free Twitter Analytics.6. Why favorite a tweet? Isn’t that pretty much like saying, I like you as a friend but you’re not worth retweeting?Favoring a tweet is like saying okay over text. It shows you acknowledged its existence while recognizing you have nothing else to add.7. Do you prefer to favorite a tweet to show customers you acknowledged their post, instead of responding?All the time. Often, all customers are looking for on Twitter is your acknowledgment of their voice in a matter.8. Do you ever use the favorite button as a bookmark?Using favorites as a bookmarking tool is a great way to store all the tweets you’re interested in referencing later.9. How do you get people to retweet you on Twitter?Tweet content worth sharing! Data shows that, when appropriate, asking for an RT generates 4x more retweets.Building & signNowing an Audience on Twitter10. How do’s one appeal to an audience that is not already interested?Publish tweets about interests mutual to your business and your audience such as world news, inspirational quotes, or industry data.11. People only see your tweets if they already follow you, right?With a public account, your tweets can be seen by anyone. They’ll appear in the feeds of your followers, and may also appear as recommended content for others.12. When I tweet, do I address it to a specific person, or am I putting it out there to anyone who is paying attention?If you’re trying to talk specifically to a user, including their handle at the beginning (e.g. @anum). Otherwise, tweet for all to see!13. How can you tell if people are interacting with your tweet?If your tweet doesn’t receive a favorite, retweet, or reply (indicating interaction), you can look at your free Twitter Analytics to see the number of clicks it received.Using Hashtags on Twitter14. What are some of the most effective ways to use hashtags?Hashtags are best used to expand the signNow of your tweet. Here’s a simple guide on exactly how marketers can use them15. How much hashtagging is too much?We’ve found that tweets with 1-2 hashtags generate more engagement than tweets with three or more.16. Which tool should we use to graph hashtag usage?Plug your hashtag (or any search term) into Topsy to generate a free graph on its usage.17. How do you find the best hashtag?Organizing the world's hashtags, providing hashtag analytics and tracking displays the most popular hashtags across various categories. It also allows you to search for the popularity of other hashtags.18. Is it better to use a hashtag within the core sentence of the tweet or attached at the end of the tweet?If the hashtag fits naturally within your copy, include it. Otherwise, place the hashtag at the end of the tweet.19. Should hashtags be included in user profiles?Hashtags in a user profile can help your profile appear in the People tab in Twitter search results for the searched hashtag.Using Visuals & Media on Twitter20. Should all my tweets have links or rich media?Every tweet should have a clickable component that connects it to a larger message, whether that’s a hashtag, link, or rich media.21. How do you get your photos to appear in tweets?When you go to compose a tweet, a little camera icon will appear. Click on it to attach a photo to your tweet.22. What’s the best practice for using Twitter to promote or distribute video content?Use the same techniques used for sharing links: Provide context on what the video is and give a reason for users to click it.23. Is there a danger to using too much text in a picture?A picture truly is worth a thousand words — let the visual speak for itself, and use your copy to add any needed commentary.Timing Your Tweets on Twitter24. Is it possible to schedule tweets?You can schedule tweets using a third-party service such as HubSpot’s Social Inbox.25. How much time should I give between tweets?Anything more than two tweets an hour results in a drop in clickthrough rate per tweet. (More on this tweet pace here.)26. How often should I tweet without a link back to my site?There isn’t a set number. Experiment with publishing tweets with and without links to discover what works best for your business.27. Should a series be published all in one day?As long as the tweet series is connected through a hashtag identifying the series, you can release the tweets in any time frame.28. What is the best time to release a tweet?Monday through Thursday between 1:00 p.m. and 3:00 p.m. ET. Find information on when to tweet here.29. What’s the optimal amount of tweets to send in a day? How much tweeting is too much?Anything more than 14 tweets per day typically results in a decrease in engagement.30. How often can you retweet the same content before it starts getting ignored?Tweets have fairly short lifespans, so don’t feel guilty for reposting the same tweets numerous times.Using Twitter Advertising31. How can you create ads, save them, and tweet them at a later date and time?When crafting an ad in the Twitter Ad interface, there will be a button to save for a later launch.32. What’s a Twitter card? How do you make one?Twitter Cards allow you to attach photos, videos, or media to tweets that drive traffic to your website. Learn how to create them here.33. Where do leads from my Twitter Cards go?Leads from Twitter Cards are stored in your Twitter Ads account (or synced automatically to your marketing automation tool, if you have one). You can access and export them at any time.34. What is the cost difference for a promoted tweet with a visual versus a text-only tweet?While there is no built-in cost difference, some have found including visuals cut cost-per-engagement in half.35. How do you connect with users who have a private account?You can request to follow them. Beyond that, you cannot force interaction with a user who has chosen to remain private.36. Is there a way for a Twitter user to know how many people have subscribed to phone text alerts?No. SMS subscriptions are intended for users to receive text alerts for tweet types they choose. Another user cannot access this information.37. My boss doesn’t think Twitter is serious enough – any tips here?This post covers four different ways you can convince your boss to invest in social media marketing.38. Does posting via a third party app get penalized by social media networks like Twitter?No. In fact, Twitter owns third-party app TweetDeck, so it would hurt them as an overall business to implement such penalties.39. Is Twitter for Dummies available as an online download?No, but you can order your own copy from here.40. Do you see any data around using emojis to help drive engagement?BufferApp found that emoticons on Facebook increased social shares by 33%. There may be a similar result on Twitter, but no Twitter-specific data exists currently.Google Analytics Interview Questions & Answers1. What is Google Analytics?A free website analysis platform offered by Google that helps marketers track and report site movements.Once you integrate its script to the website, you can track the performance of your website in different forms e.g. user’s engagement, conversions, and visitor’s flow.Google Analytics helps you analyze the information about the performance of your site and guide you in making decisions to improve the site traffic and revenue.Know here the awesome things you can do with Google Analytics.2. What are Google Analytics Goals?Goals can be understood as the key site activities that you need to screen in Google Analytics. Such site activities are considered as Google Analytics Goals that marketers use to gauge which kind of campaign is working well with guests and which do not. Different Google Analytics Goals are-A destination which is a specific location within your site.The duration that helps you know how long your guest’s site visits last.Page Visit tells you about the pages and visitors during a single visit.Events let you know about the actions visitors take during a visit such as ad clicks or social media shares.3. What is meant by conversions and how will you track conversions through GA?Again a very common question suggested by most of Google Analytics Questions & Answers Guides. A conversion occurs when your predefined Google Analytics goals are accomplished thereby generating revenues to the business.It can also be understood as when a user takes any desired action on the site such as filling the form or signing up or purchasing a product etc.Goals are used in Google Analytics to set the conversion tracking.4. What is meant by KPI in Analytics?The full form of KPI is Key Performance Indicators. According to Google Analytics Questions and Answers Guide, KPI metrics helps marketers analyze their websites based on different business objectives. Some of the notable examples of KPIs are-UsersSessionsAvg TimeBounce RateConversion rate etc.5. What is a session?Whenever a user visits a website, the session gets started. In Google Analytics, a session can last for 30 minutes even if you do not do any activity.A new session starts in Google analytics if your source changes.For instance, one session will start if you visit from organic results, but if you open the same site from PPC then next session will get started.6. Which is more important – Bounce Rate or Exit RateBoth are equally essential when measuring the site performance, however, their importance relies upon the number of components like a high leave rate of a contact page/thanks page or a channel’s end page.7. Would I be able to track my Google AdSense Campaigns with Google Analytics?Indeed, Google Analytics measures the accomplishment of your Google AdSense Campaigns.If you will likely make income through AdSense exercises, Google Analytics Questions and Answers 2017 Guide recommends using Google Analytics’ Pages report.This will provide you a point-by-point report of which site page performed best in regards to making AdSense income.8. What is implied by Conversions and in what manner will you track conversions through GA?In most of Google Analytics interview questions and answers, you will find this one. Conversions actually occur when any predefined targets get accomplished. You can track conversion by-Building your tracking URLUsing your tracking URLDefining your goal9. How can you track and enhance e-commerce sales via Google Analytics?You can use Google Analytics’ Goal Funnel feature to examine the general achievement of your e-commerce activities. It can directly take you through individual Shopping Basket Exchanges and can help you track the sales conversions and other related goals.10. What is benchmarking?Benchmarking metric encourages marketers to compare site’s performance to previous results and to your industry’s average. It is quite useful in offering valuable context to your business by giving you insights about the industry trends that help you compare your indicators to competitors.11. What is Funnel in Goals?Funnel in Goals can be understood as the arrangement of pages, which are expected to be accessed to signNow the destination page to finish the objective. For instance, funnel of an e-commerce site can be- Add to Cart => Sign in/Sing up => Add Address => Make Payment => Thank you Page.12. What is Acquisition report in Google Analytics?This is one of the most important Google Analytics Questions & Answers that include knowledge about different online marketing tactics that are bringing the most visitors to your site.Acquisition report gives a window about the user Acquisition by channels, keywords, campaign, and source media. The Acquisition report updates you about the origin of your site visitors such as search engines, social networks or website referrals.13. What is Behavior in Google Analytics?Behavior reports help you know how visitors move through your website and how they interact with your content.It helps you optimize your website performance and conversions as per the behavioral preferences of your site visitors.This helps you assess the performance of your content and the actions visitors take on your website.14. What is Report in Google Analytics?A report in Google Analytics is used to identify the landing pages that should be reworked or redesigned to be more viable and you need to go through the details of the report in Google Analytics while preparing for Google Analytics Questions and Answers.15. How many types of custom Reports are there in Google Analytics?There are 3 types of custom Reports in Google Analytics-ExplorerFlat TableMap Overlay16. What is Map overlay?Map overlay includes a Map of the world of different regions and countries. To indicate the traffic and engagement volume, it displays relevant locations in darker colors.17. What is site search button?This is one of the most important Google Analytics Questions and Answers for E-Commerce sites. With Site Search Button, you can know what the people are searching for when they come to your site18. Define Cohort in Google Analytics?Cohort can be understood as a group of users who share the same content at same time. Cohort includes four sections-Cohort typeCohort sizeMetricDate range19. How can you identify the keywords that are sending paid traffic to your site?By using Keyword Column in Google Analytics, you can see the traffic that is coming from organic and paid sources.20. How can you identify where your site visitors are clicking the most?In-Page Analytics of Google Analytics tells you about where your site visitors are clicking the most.21. How can I track user engagement on websites that prefer using Flash or AJAX and are located on one HTML page?To track user engagement on such websites, you can use Event Tracking or you can track interactions as Pageviews and set goals.22. What are the three elements of Event Tracking?Three elements of event tracking are-CategoriesActionsLabels23. How can you set up and install tracking for mobile apps?Different steps to set up and installing tracking for mobile apps are-Enable app install tracking in your account for Android and iOSUpdate your Analytics SDK for Android and iOSSet up Custom Campaigns.24. What is RPC in Google Analytics?Full form of RPC is Revenue per Click, which is one of the most important metrics in Google Analytics for E-Commerce tracking and also amongst the most asked Google Analytics Questions and Answers.25. How can you identify the most popular pages of your site in Google Analytics?You can find out the top 10 trending content on your site by using Behavior Section in your Google Analytics.26. What is the difference between Clicks and Visits?Again one of the frequently asked Google Analytics Questions and Answers. Clicks can be understood as action performed on a site or a particular product while the spending of time by users on a site is called visit.27. Name the different types of product linking in Google Analytics?There are ten types of Product Linking in Google Analytics-Adwords linkingAd sense linkingAd exchange linkingBigQueryDoubleClick Bid Manager (DBM)DoubleClick Campaign ManagerDoubleClick SearchGoogle PlayPostbacksSearch Console28. What is the formula of ROI?This is again one of the most common questions of Google Analytics Questions and Answers Guides and you have to be aware of this one. ROI is actually Return on Investments and the formula to calculate this is- (Revenue – Cost) / Cost.29. What are the top channels Google Analytics uses to track your traffic sources?Top Channels that Google Analytics uses to track traffic sources are-Organic SearchPaid SearchDirectReferralSocialOthers30. How can you create your goal in Google Analytics?For creating your goal in Google Analytics, you need to follow below given four steps-Click Admin in the navigation barClick Goals under ViewSteps to create goals in Google AnalyticsClick +New GoalCreate your goal by following the wizarSteps to create goals in Google AnalyticsGoogle Adwords Interview Questions & Answer1. Explain what is google AdWords?AdWords is a system that Google has created to accommodate in marketing product or services on Google search engine and its affiliated sites. It appears as a text ad that is displayed when people search for keywords that are linked with your product, service or an offering.2. Explain how Adwords work?AdWords directly works under a bidding system and by bidding I mean the price of a particular add. More the price, higher the ranking of the add. Also, these AdWords work on ‘pay per click’ which means you only pay the amount you have quoted, only if somebody clicks on your add.3. Explain what is ad rank?Ad rank basically determines the position of your ad on Google page and it is determined by one’s bid for the keyword.4. Explain what is quality score?The quality score of Google ensures the viability of your ad to the user, primarily based on your ad’s CTR, i.e. the quality of your landing page and its keyword relevance. Better the quality score, you’ll be able to save money on your ads and also maintain a better ranking.5. What are google ad extensions?The Google Ad extensions are mentioned as following:SitelinksCall ExtensionsLocation ExtensionMobile app extensionsOffer AdsReview extensionImage and drop down navigation Ad extension6. What is the formulas for CTR(Click Through Rate)?The formula to find CTR is as follows- (Total clicks / Total impressions) X 100.7. What is the difference between CPM, CPC, CPV bidding?CPM: Cost Per Thousand is the amount you pay per thousand impressions that you receive, the amount has no relation with ad clicks.CPC: Cost Per Click is the amount that you agree with the advertiser to pay only for the clicks you receive on your landing page.CPV: is when advertisers pay for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders, and interstitial ads). Cost per view on youtube is more aligned with video marketing, where you pay Google for viewing your ad. CPV may also mean cost per visitor where an advertiser pays you for driving each unique visitor to her site.8. Why do you think PPC is important in Digital Marketing?PPC is important in digital marketing for the following reasons:You can signNow the right customer at the right time.PPC shows results quickly as compared to organic campaigns.PPC can be effective in advertising odd products which are difficult to find easily.9. Which setting cannot be changed after creating an AdWords account?Time zone and currency10. What is the difference between clicks and impression?Every time a user views the ad, it is called an impression (whether a user clicks on the ad or not), whereas a click is considered when the user clicks on the ad.11. What is Ad rotation?If you have multiple ads within an ad group your ad will rotate because no more than one add from your account can show at a time.12. What is Remarketing?Remarketing helps you signNow people who have visited your website or used your app13. How can you improve conversion Rate?To target users to the campaign for boosting conversions, one has to create ads that match properly with keywords and create tightly themed ad groups.14. What do you know about Google Adwords?It is based on the Pay per Click model and is the sole proven PPC ad system on the planet. It encourages business to create advertisements that will be shown on Google.15. Describe what is Pay Per Click advertising or PPC?Pay Per Click otherwise called Cost Per Click happens to be a technique used to guide traffic to sites. In this method, advertisers pay the publisher (website proprietor or the host of the site) when the advertisement is clicked. As such, it is the sum spent to get an ad. to be clicked.Get to know about both PPC and Google Adwords in greater detail, with the help of Digital Marketing courses." } } ] } </script> <script src="https://marketing-static.signnow.com/102/javascripts/businessCasesInnerRedesignPage.js"></script> <script> (function (d, e, c, r) { e = d.documentElement; c = "className"; r = "replace"; e[c] = e[c][r]("i-ua_js_no", "i-ua_js_yes"); if (d.compatMode != "CSS1Compat") e[c] = e[c][r]("i-ua_css_standart", "i-ua_css_quirks") })(document); </script> <script type="application/ld+json"> { "@context": "http://schema.org", "@id": "https://www.signnow.com/#organization", "@type": "Organization", "name": "signNow", "telephone": "1-800-511-4951", "url": "https://www.signnow.com/", "logo": "https://marketing-static.signnow.com/102/img/objects/g-logo/svg/signnow-logo-blue.svg", "sameAs": [ "https://www.youtube.com/channel/UCap5EPWIJNTDtNQEofyg0Hg", "https://www.linkedin.com/company/signnow-esignature/", "https://www.facebook.com/esignaturesignnow/", "https://twitter.com/signnow" ] } </script> <script defer src="/js/experiment.js?1715010456"></script> <script defer src="https://cdn.mrkhub.com/sks/js/sks_track.js"></script>  <script> dataLayer = window.dataLayer || []; dataLayer.push({"blockRemarketingCookies": true}); dataLayer.push({'Module': 'BusinessCaseController'}); </script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer', 'GTM-TSK6FX7');</script>   <noscript><iframe src='https://www.googletagmanager.com/ns.html?id=GTM-TSK6FX7' height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>   <div class="popup-cookie popup-cookie__v2 "> <div class="popup-cookie__close js-popup-close"></div> <div class="popup-cookie__row"> <div class="popup-cookie__column popup-cookie__column--description"> <div class="popup-title"></div> <div class="popup-text">We use cookies to improve security, personalize the user experience, enhance our marketing activities (including cooperating with our 3rd party partners) and for other business use. 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