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FAQs
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How crucial is experience in a startup company before trying to launch your own?
Thanks for the A2ALet's look at what's the key ability of the founders of a successful startup before we get to answer this question:Deep understanding of the domain : An understanding which doesn't come from google, which doesn't come from someone else giving you an idea or which doesn't come from " oh...this us Uber of X or X of India". It comes from getting first hand experience of the problem. By talking to various stake holders, as to why the problem is the way it is. Why has no one solved it so far. These experiences and curiosity leads to some insight, which is 'your' insight. This 'insight' is the foundation of your startup.Expertise needed to solve the problem : For example, If the problem requires building a hardware device to solve the problem, you must know how to build it, or you must get a co-founder (not employee) who knows/understands how to build the hardware device. Same applies, to s/w, biotech, medicine or for that matter anything else. Just having an idea, and hiring people to build the solution rarely succeed. Ability to market & sell : Don't mistake of believing that if the product is good it'd sell for it self. NOTHING EVER SELLS FOR ITSELF! Every product needs either marketing, or sales or (most of the time) both. If you don't know how to peddle your product, you have a huge hurdle to cross. Again, hiring is not a solution.There are many more key success criterion for a startup, like market dynamics, team etc, but let's focus on the above with respect to this question. Now, let's answer the original question, is it crucial to work for other startups before starting on your own? Yes & No. If you have what it takes (all of the above) - you are good to go. However, if you are still toying with an idea, then it is best to work for someone else in the meanwhile.Do yourself a favour, do a self assessment and find out if check all the 3 items, then approach an experienced entrepreneur or any other mentor that you trust, let him grill you - you'd know if you are ready to start.All the best
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Is it a smart move to take country club membership?
That’s the worst idea in fact. I share my experience and more or less it is same for everyone. At the end I also explain how to get your money back from them.On August 3rd , 2018 , I attended a presentation made by Country club representatives , named Dharshan , Muneer and RajaShekar at Café Coffee Day , JP Nagar , Bangalore. I came to know later that they operate by the fake names. So you should know that whoever you deal with and know in CC , those are not their actual names.They explained me different plans of Country Club / Country Vacations.On the condition of me paying the membership fee ( Rs. 1,39,054 ) on the spot, they offered me following membership benefits, none of which I received.1. Domestic and International stay for 6 nights, 7 days for a duration of 10 years for 8 people with 1 bhk accommodation.2. Rs. 7000 cashback to the credit card.3. One time all paid international vacation.Towards the membership, I paid Rs. 1,39,054 with my credit card by converting this amount into 12 EMIs with 14.55 % annual interest. While signing the agreement, and not finding the above above offers in agreement, they misguided me by telling it as a generic common agreement and told that I would receive different customized membership documents within 10 days after signing agreement.At the same time, I got a verification call to which the sales team told me it as a mere account activation call and I just need to agree to the questions asked in the call. They told me again that I would get separate membership documents in the welcome kit and deceptively convinced me to agree for the membership period as 5 years in the call.Later on finding online social media full of similar customer experiences and they being duped by the Country Club in a similar fashion, I referred to the point number 34 (cool off period) in the agreement. According to that, I can cancel the membership within 10 days from the signing of the agreement by sending an email to centralcustomecare@countryvacationsmail.com. The paid amount would be refunded after deducting Rs. 3800. Therefore, on August 6, 2018 I sent an email to cancel my membership with immediate effect and asked to refund my money. I received no response except an confirmation e-mail from Country Club about receiving my email. I sent many email reminders, but did not receive any response from Country Club about refunding the money. Please see the copy of the emails attached. I also talked about the same to the country club sales team, they promised to resolve either all my concerns or get my money refunded but nothing happened. To discuss my issues I also tried to call the phone number given in the agreement (040) 67484444, but there has never been any response on that either.I have also sent a legal notice to Country Club on 18th Sept 2018 and yet have not received any response. Now I know that they get such notices on daily basis and that does not mean anything to them. So, do not spend your money on sending the legal notice.This is their modus operandi and they have cheated 1000s of people like that.Now, what you should do to get your money back from them. Before that, One thing I want to share here about the people (CC victims like us). I have talked to 100s of people who got cheated by the CC. And I must say that I am very disappointed by the people. I must say that majority of the people who get cheated and come to get help in getting their money back are very selfish, they just care only about getting their money back and nothing else. They do not respect other person’s time at all and are completely thankless. They also do not want to take any effort on their own part , and behave as if it is someone else’s job to get their money back that they simply gave to CC. Once they get back their money , they do not bother even to talk about it , forget helping others. They are not even bothered to post their experiences on the social media spread awareness about that.Now, what you should do to get your money back from them.Very important , do not get disheartened and just leave your hard earned money with them. Do not repent. Accept that you are being very casual in giving away your money to anyone. Take it as a lesson and in future never spend your money in advance for any kind of plans. Never entertain any aggressive sales, marketing. Be careful , do not share your number to any mall , refuse to share your number when shopkeeper asks at the time of making bills etc. You should even scold the boy/girl if they ask to fill any lucky coupon in any mall.Immediately send an email to centralcustomecare@countryvacationsmail.com and centralcustomercare@countryclubmail.com to cancel your membership citing your personal reasons and get your refund. Also copy all your country club / country vacations representative contacts in the same email. Look into your country club / vacation agreement , search the internet and find out all the country club / vacation customer care emails and copy to those addresses too. Do that immediately.Immediately write an application on paper to cancel membership giving your personal reasons , attach all your documents and send it to their Hyderabad offices and local offices via registered speed post with acknowledgement. Do that , do not just sit back after emailing. It is important and you will understand better it later.If you have used your credit card , then immediately raise the credit card transaction dispute. Fill up the dispute form , attach all the documents above , also take the print outs of all the negative reviews and fraud done by them and send again via registered speed post with ACK. Also email the same to your bank emails etc. After sending the dispute form , talk to your bank manager. They will normally discourage you by saying they want cancellation mail from CC. Explain them all the frauds made by them and how many people got their credit card transaction reversed and explain what all you did in steps above. File a dispute asap. There is a time window in the bank before transferring your money to the company from bank. So leave all your other works and do the steps 1–4 asap. Most likely you will get your money reversed. Even if they reject your dispute , dont get disheartened and raise the dispute again. Collect more evidences and examples of people’s getting their money reversed.If you have 10 days cool off period in your agreement , then you do not need any reason as such to cancel your membership. You do not need to utilize any of their services also. Do not personally go and talk to them about you refund in their offices. They will simply refuse. They will ask you to first utilize their services first. Do not do that. Do not believe on their single words. Do not get trapped . Just follow what I am stating here. If you are in cool off period , then you need to wait for 120 days after sending your mails to them. Just sit back and keep sending reminders to them and to your back and do the step 7 below. Most likely you will get your money reversed in your credit card before 120 days. Even if you have paid using the debit card, they will pay you back by company cheque.Even if you do not have cool off period in your agreement , follow the step above, yo will get your money back. Do it as fast you can.If have passed 10 days time , then go to your local clubs or country club facilities . They are very shady and unusable. Go there , take the photographs and other evidences of the poor facilities there. Collect all the documents , make your case and do the steps 1–4.Prepare all the documents , find out the addresses of following in your state and once in a month send your letters and emails both to following.You can also contact Mass India NGO Karnataka president Mr. Gopal Koteyar ( 9741180793 / 9980025751) if you are in Karnataka and Mr. Shibu George ( 9869839988) for the rest of the parts in country. They are fighting with CC since long time. I and many other people got money back through Mr. Koteyar and Mr. Shibu has made around 400 people’s money refunded till now.a) DIG / police commissioner in your city and DIG / police commissioner Hyderabad.b) Registrar of companies and company law.c) Chief minister of Telangana and Your state.d) Prime Minister of India.e) Reserve Bank of India.f) Enforcement Director of Income Tax.Also keep sending the reminders to CC all offices and your bank by giving references to the above communications. Do not forget that. This process seems slow to you but it works and actions are taken. You will get most likely your money back faster.8. If you have cool off period in your agreement , then after 120 days , you can approach the consumer court. If you do not have cool off period in your agreement , then you can approach the consumer court even before , based on the response from the Country Club. If you have to go to the consumer court , do not take myadvo services , you will repent. In consumer court , you should yourself appear , do not take any lawyer , they will just rip you off. You can find and help of any reliable lawyer in your area in initial filing the case and later you yourself can carry on. I am not recommending but I consulted lawer Pooja Barik from HSR Bangalore and found her helpful. You can find anyone reliable or with little effort can file your own. That is a simple process.This is all pretty much you have to do. Keep faith, I am telling you that you will get your money back.At the last be a good citizen . Upvote and comment in this post and do not let this post take down by CC folks. Help others , connect people in your area to collaborate. Discuss your case here in comments so that other also get information and can help you or get help from your experience . Post your experience on social sites. This is the minimum we should do. Do not just think about yourself only , spread the word.
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Is Country Vacations/Club India fraud?
Yes, absolutely. I share my experience and more or less it is same for everyone. At the end I will also tell how to get money back from them.On August 3rd , 2018 , I attended a presentation made by Country club representatives , named Dharshan , Muneer and RajaShekar at Café Coffee Day , JP Nagar , Bangalore. I came to know later that they operate by the fake names. So you should know that whoever you deal with and know in CC , those are not their actual names.They explained me different plans of Country Club / Country Vacations.On the condition of me paying the membership fee ( Rs. 1,39,054 ) on the spot, they offered me following membership benefits, none of which I received.1. Domestic and International stay for 6 nights, 7 days for a duration of 10 years for 8 people with 1 bhk accommodation.2. Rs. 7000 cashback to the credit card.3. One time all paid international vacation.Towards the membership, I paid Rs. 1,39,054 with my credit card by converting this amount into 12 EMIs with 14.55 % annual interest. While signing the agreement, and not finding the above above offers in agreement, they misguided me by telling it as a generic common agreement and told that I would receive different customized membership documents within 10 days after signing agreement.At the same time, I got a verification call to which the sales team told me it as a mere account activation call and I just need to agree to the questions asked in the call. They told me again that I would get separate membership documents in the welcome kit and deceptively convinced me to agree for the membership period as 5 years in the call.Later on finding online social media full of similar customer experiences and they being duped by the Country Club in a similar fashion, I referred to the point number 34 (cool off period) in the agreement. According to that, I can cancel the membership within 10 days from the signing of the agreement by sending an email to centralcustomecare@countryvacationsmail.com. The paid amount would be refunded after deducting Rs. 3800. Therefore, on August 6, 2018 I sent an email to cancel my membership with immediate effect and asked to refund my money. I received no response except an confirmation e-mail from Country Club about receiving my email. I sent many email reminders, but did not receive any response from Country Club about refunding the money. Please see the copy of the emails attached. I also talked about the same to the country club sales team, they promised to resolve either all my concerns or get my money refunded but nothing happened. To discuss my issues I also tried to call the phone number given in the agreement (040) 67484444, but there has never been any response on that either.I have also sent a legal notice to Country Club on 18th Sept 2018 and yet have not received any response. Now I know that they get such notices on daily basis and that does not mean anything to them. So, do not spend your money on sending the legal notice.This is their modus operandi and they have cheated 1000s of people like that.Now, what you should do to get your money back from them. Before that, One thing I want to share here about the people (CC victims like us). I have talked to 100s of people who got cheated by the CC. And I must say that I am very disappointed by the people. I must say that majority of the people who get cheated and come to get help in getting their money back are very selfish, they just care only about getting their money back and nothing else. They do not respect other person’s time at all and are completely thankless. They also do not want to take any effort on their own part , and behave as if it is someone else’s job to get their money back that they simply gave to CC. Once they get back their money , they do not bother even to talk about it , forget helping others. They are not even bothered to post their experiences on the social media spread awareness about that.Now, what you should do to get your money back from them.Very important , do not get disheartened and just leave your hard earned money with them. Do not repent. Accept that you are being very casual in giving away your money to anyone. Take it as a lesson and in future never spend your money in advance for any kind of plans. Never entertain any aggressive sales, marketing. Be careful , do not share your number to any mall , refuse to share your number when shopkeeper asks at the time of making bills etc. You should even scold the boy/girl if they ask to fill any lucky coupon in any mall.Immediately send an email to centralcustomecare@countryvacationsmail.com and centralcustomercare@countryclubmail.com to cancel your membership citing your personal reasons and get your refund. Also copy all your country club / country vacations representative contacts in the same email. Look into your country club / vacation agreement , search the internet and find out all the country club / vacation customer care emails and copy to those addresses too. Do that immediately.Immediately write an application on paper to cancel membership giving your personal reasons , attach all your documents and send it to their Hyderabad offices and local offices via registered speed post with acknowledgement. Do that , do not just sit back after emailing. It is important and you will understand better it later.If you have used your credit card , then immediately raise the credit card transaction dispute. Fill up the dispute form , attach all the documents above , also take the print outs of all the negative reviews and fraud done by them and send again via registered speed post with ACK. Also email the same to your bank emails etc. After sending the dispute form , talk to your bank manager. They will normally discourage you by saying they want cancellation mail from CC. Explain them all the frauds made by them and how many people got their credit card transaction reversed and explain what all you did in steps above. File a dispute asap. There is a time window in the bank before transferring your money to the company from bank. So leave all your other works and do the steps 1–4 asap. Most likely you will get your money reversed. Even if they reject your dispute , dont get disheartened and raise the dispute again. Collect more evidences and examples of people’s getting their money reversed.If you have 10 days cool off period in your agreement , then you do not need any reason as such to cancel your membership. You do not need to utilize any of their services also. Do not personally go and talk to them about you refund in their offices. They will simply refuse. They will ask you to first utilize their services first. Do not do that. Do not believe on their single words. Do not get trapped . Just follow what I am stating here. If you are in cool off period , then you need to wait for 120 days after sending your mails to them. Just sit back and keep sending reminders to them and to your back and do the step 7 below. Most likely you will get your money reversed in your credit card before 120 days. Even if you have paid using the debit card, they will pay you back by company cheque.Follow the above step even if you do not have the cool off period in your agreement. You will get back your money. Do that as soon as you can.If you have passed 10 days time , then go to your local clubs or country club facilities . They are very shady and unusable. Go there , take the photographs and other evidences of the poor facilities there. Collect all the documents , make your case and do the steps 1–4.Prepare all the documents , find out the addresses of following in your state and once in a month send your letters and emails both to following.You can also contact Mass India NGO Karnataka president Mr. Gopal Koteyar ( 9741180793 / 9980025751) if you are in Karnataka and Mr. Shibu George ( 9869839988) for the rest of the parts in country. They are fighting with CC since long time. I and many other people got money back through Mr. Koteyar and Mr. Shibu has made around 400 people’s money refunded till now.a) DIG / police commissioner in your city and DIG / police commissioner Hyderabad.b) Registrar of companies and company law.c) Chief minister of Telangana and Your state.d) Prime Minister of India.e) Reserve Bank of India.f) Enforcement Director of Income Tax.Also keep sending the reminders to CC all offices and your bank by giving references to the above communications. Do not forget that. This process seems slow to you but it works and actions are taken. You will get most likely your money back faster.8. If you have cool off period in your agreement , then after 120 days , you can approach the consumer court. If you do not have cool off period in your agreement , then you can approach the consumer court even before , based on the response from the Country Club. If you have to go to the consumer court , do not take myadvo services , you will repent. In consumer court , you should yourself appear , do not take any lawyer , they will just rip you off. You can find and help of any reliable lawyer in your area in initial filing the case and later you yourself can carry on. I am not recommending but I consulted lawer Pooja Barik from HSR Bangalore and found her helpful. You can find anyone reliable or with little effort can file your own. That is a simple process.This is all pretty much you have to do. Keep faith, I am telling you that you will get your money back.At the last be a good citizen . Upvote and comment in this post and do not let this post take down by CC folks. Help others , connect people in your area to collaborate. Discuss your case here in comments so that other also get information and can help you or get help from your experience . Post your experience on social sites. This is the minimum we should do. Do not just think about yourself only , spread the word.
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Are Country Vacations/Country Club in India frauds?
Country Vacations/Country Club is a fraud. They are one of the BIGGEST CROOKS.Their typical modus operandi is to collect names and contact numbers of people visiting Malls and other City centers. After couple of days, they call them telling them that they have won a prize in a lucky draw and ask them to come to their office to pick it.Once the innocent couple goes to the office, they lure them with their membership packages, and huge discounts….just a pack of lies. And remember, the couple are asked to take a decision immediately….they leave the room and the offer expires.The couple succumb...
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How do I get my money back from a country club in India?
I share my experience and more or less it is same for everyone. At the end I also explain how to get your money back from them.On August 3rd , 2018 , I attended a presentation made by Country club representatives , named Dharshan , Muneer and RajaShekar at Café Coffee Day , JP Nagar , Bangalore. I came to know later that they operate by the fake names. So you should know that whoever you deal with and know in CC , those are not their actual names.They explained me different plans of Country Club / Country Vacations.On the condition of me paying the membership fee ( Rs. 1,39,054 ) on the spot, they offered me following membership benefits, none of which I received.1. Domestic and International stay for 6 nights, 7 days for a duration of 10 years for 8 people with 1 bhk accommodation.2. Rs. 7000 cashback to the credit card.3. One time all paid international vacation.Towards the membership, I paid Rs. 1,39,054 with my credit card by converting this amount into 12 EMIs with 14.55 % annual interest. While signing the agreement, and not finding the above above offers in agreement, they misguided me by telling it as a generic common agreement and told that I would receive different customized membership documents within 10 days after signing agreement.At the same time, I got a verification call to which the sales team told me it as a mere account activation call and I just need to agree to the questions asked in the call. They told me again that I would get separate membership documents in the welcome kit and deceptively convinced me to agree for the membership period as 5 years in the call.Later on finding online social media full of similar customer experiences and they being duped by the Country Club in a similar fashion, I referred to the point number 34 (cool off period) in the agreement. According to that, I can cancel the membership within 10 days from the signing of the agreement by sending an email to centralcustomecare@countryvacationsmail.com. The paid amount would be refunded after deducting Rs. 3800. Therefore, on August 6, 2018 I sent an email to cancel my membership with immediate effect and asked to refund my money. I received no response except an confirmation e-mail from Country Club about receiving my email. I sent many email reminders, but did not receive any response from Country Club about refunding the money. Please see the copy of the emails attached. I also talked about the same to the country club sales team, they promised to resolve either all my concerns or get my money refunded but nothing happened. To discuss my issues I also tried to call the phone number given in the agreement (040) 67484444, but there has never been any response on that either.I have also sent a legal notice to Country Club on 18th Sept 2018 and yet have not received any response. Now I know that they get such notices on daily basis and that does not mean anything to them. So, do not spend your money on sending the legal notice.This is their modus operandi and they have cheated 1000s of people like that.Now, what you should do to get your money back from them. Before that, One thing I want to share here about the people (CC victims like us). I have talked to 100s of people who got cheated by the CC. And I must say that I am very disappointed by the people. I must say that majority of the people who get cheated and come to get help in getting their money back are very selfish, they just care only about getting their money back and nothing else. They do not respect other person’s time at all and are completely thankless. They also do not want to take any effort on their own part , and behave as if it is someone else’s job to get their money back that they simply gave to CC. Once they get back their money , they do not bother even to talk about it , forget helping others. They are not even bothered to post their experiences on the social media spread awareness about that.Now, what you should do to get your money back from them.Very important , do not get disheartened and just leave your hard earned money with them. Do not repent. Accept that you are being very casual in giving away your money to anyone. Take it as a lesson and in future never spend your money in advance for any kind of plans. Never entertain any aggressive sales, marketing. Be careful , do not share your number to any mall , refuse to share your number when shopkeeper asks at the time of making bills etc. You should even scold the boy/girl if they ask to fill any lucky coupon in any mall.Immediately send an email to centralcustomecare@countryvacationsmail.com and centralcustomercare@countryclubmail.com to cancel your membership citing your personal reasons and get your refund. Also copy all your country club / country vacations representative contacts in the same email. Look into your country club / vacation agreement , search the internet and find out all the country club / vacation customer care emails and copy to those addresses too. Do that immediately.Immediately write an application on paper to cancel membership giving your personal reasons , attach all your documents and send it to their Hyderabad offices and local offices via registered speed post with acknowledgement. Do that , do not just sit back after emailing. It is important and you will understand better it later.If you have used your credit card , then immediately raise the credit card transaction dispute. Fill up the dispute form , attach all the documents above , also take the print outs of all the negative reviews and fraud done by them and send again via registered speed post with ACK. Also email the same to your bank emails etc. After sending the dispute form , talk to your bank manager. They will normally discourage you by saying they want cancellation mail from CC. Explain them all the frauds made by them and how many people got their credit card transaction reversed and explain what all you did in steps above. File a dispute asap. There is a time window in the bank before transferring your money to the company from bank. So leave all your other works and do the steps 1–4 asap. Most likely you will get your money reversed. Even if they reject your dispute , dont get disheartened and raise the dispute again. Collect more evidences and examples of people’s getting their money reversed.If you have 10 days cool off period in your agreement , then you do not need any reason as such to cancel your membership. You do not need to utilize any of their services also. Do not personally go and talk to them about you refund in their offices. They will simply refuse. They will ask you to first utilize their services first. Do not do that. Do not believe on their single words. Do not get trapped . Just follow what I am stating here. If you are in cool off period , then you need to wait for 120 days after sending your mails to them. Just sit back and keep sending reminders to them and to your back and do the step 7 below. Most likely you will get your money reversed in your credit card before 120 days. Even if you have paid using the debit card, they will pay you back by company cheque.Even if you do not have cool off period , then too follow step 5. I know people who did not have any cool off period in their agreement and they got back their money following that.If you do not have the cool off period in your agreement or have passed 10 days time , then go to your local clubs or country club facilities . They are very shady and unusable. Go there , take the photographs and other evidences of the poor facilities there. Collect all the documents , make your case and do the steps 1–4.Prepare all the documents , find out the addresses of following in your state and once in a month send your letters and emails both to following.You can also contact Mass India NGO Karnataka president Mr. Gopal Koteyar ( 9741180793 / 9980025751) if you are in Karnataka and Mr. Shibu George ( 9869839988) for the rest of the parts in country. They are fighting with CC since long time. I and many other people got money back through Mr. Koteyar and Mr. Shibu has made around 400 people’s money refunded till now.a) DIG / police commissioner in your city and DIG / police commissioner Hyderabad.b) Registrar of companies and company law.c) Chief minister of Telangana and Your state.d) Prime Minister of India.e) Reserve Bank of India.f) Enforcement Director of Income Tax.Also keep sending the reminders to CC all offices and your bank by giving references to the above communications. Do not forget that. This process seems slow to you but it works and actions are taken. You will get most likely your money back faster.8. If you have cool off period in your agreement , then after 120 days , you can approach the consumer court. If you do not have cool off period in your agreement , then you can approach the consumer court even before , based on the response from the Country Club. If you have to go to the consumer court , do not take myadvo services , you will repent. In consumer court , you should yourself appear , do not take any lawyer , they will just rip you off. You can find and help of any reliable lawyer in your area in initial filing the case and later you yourself can carry on. I am not recommending but I consulted lawer Pooja Barik from HSR Bangalore and found her helpful. You can find anyone reliable or with little effort can file your own. That is a simple process.This is all pretty much you have to do. Keep faith, I am telling you that you will get your money back.At the last be a good citizen . Upvote and comment in this post and do not let this post take down by CC folks. Help others , connect people in your area to collaborate. Discuss your case here in comments so that other also get information and can help you or get help from your experience . Post your experience on social sites. This is the minimum we should do. Do not just think about yourself only , spread the word.
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How did Hubspot executives break the law when trying to procure a manuscript of Dan Lyons' new book?
I can't answer how, or even whether the letter of the law was broken, but there is a bigger issue here, one the book may well expose.Marketing Automation is one of the greatest cons of modern times, working to build a company to IPO as fast as possible, regardless of value to clients or their customers.Marketing Automation was originally known as Email marketing automation - simply a way to re-use emails which up until then were designed bespoke for each campaign. Eloqua was invented in the late nineties as an automation tool for mass email marketers.At the time the tech stack was transforming corporations and it seemed that sales and marketing were the exceptions, left to "human" methodologies. That couldn't be allowed. The aim was to control both and ensure that information generated was owned by the company, not just the employees, enabling deskilling. Marc Benioff and several other ex-Oracle employees created Salesforce at the same time, backed by a host of investors and adopting the Software as a Service model to get round the fact that sales teams were highly controlled on capital expenditure. In creating all three companies (Salesforce, Eloqua, Marketo) they adopted the worst of industrial age selling as the model - the Glengarry, Glenross model of not caring what the product was but bulldozing it onto people regardless of whether they needed it or not. What was being automated was the discredited industrial age AIDA model (E. St. Elmo Lewis, the adman who invented this in the early 1900s went bust only a few years later) and the sales funnel - pre-computer age, ever mind internet models. Driven by a direct mail mindset and "marketers make leads for salespeople to close".As always in an emerging field, a number of companies put innovative ideas into the market, but the ones with the most clout win out, consolidating from many to only a few. And, just like a presidential election, money equals success - so the company which the most VC funding behind it wins out.Around 2011, Marketing Automation thus became a sales and marketing war between two major companies - the out of date, rather slow enterprise orientated Eloqua and the rather more up to date, mid-market orientated Marketo. This was just as both company's products had been made totally obsolete by the mass market adoption of social media. Neither company had a suite which could handle this - indeed it wasn't known how companies could influence social networks.But the protagonists had uncovered a rich seam of people who felt they were being left behind by the SAP and Oracle invasion of companies, saw the value of having figures to back their claims of effectiveness, and could sign people up to the SaaS model without having to go through the approvals process for hardware.This was milked mercilessly by a powerful and pervasive sales campaign which borrowed much from Oracle - hard sell and who cares if it fits the need. The aim was to drive both companies to IPO or a major buyer within 18 months. To do this they flirted with untruth in the way they presented claims on how well their products handled social media, how effective they were at generating interest and how intrusive their systems were. I believe the damage done to social networks by this intrusive hard-sell methodology will probably never be undone.The lead protagonists were Joe Chernov at Eloqua and Jon Miller and Maria Pergolino at Marketo and both companies grew exponentially during 2011 and 2012. For example, from 2010 to 2012, Marketo’s revenue grew from $14.0 million to $58.4 million and from 200 customers to over 2,000. Oracle bought Eloqua in late 2012 and Marketo did an IPO in May 2013.Set up by Dharmesh Shah and Brian Halligan, Hubspot was Number 3 in the market, though it had major funding - over $100 million - from investors including Sequoia Capital and Google Ventures. Their differentiator was to use web, email and social media to drive business to the company, rather than aggressively targeting customers with direct response marketing methodologies. They named this Inbound Marketing.This focus on online media was having a major effect on publications, especially trade publications which had previously been the route to market for most B2B companies. Journalists were being put out of work and needed a new revenue stream. So a journalist, Joe Pulizzi, came up with the idea of using journalism techniques to drive people to companies, who paid them for their journalism. He gave it the meaningless title of content marketing.Hubspot (and Eloqua) embraced this and together they grew fast - very fast. Mike Volpe was CMO at Hubspot and Joe Chernov joined as VP Content Marketing in December 2013, having left Eloqua just before the acquisition by Oracle.I have respect for what Mike Volpe achieved at Hubspot before the company pivoted to the Eloqua method and the easy pickings of mid-market CMOs in 2013 - their marketing material was truly standout in the early days. My personal experience of Joe Chernov is of a totally ruthless individual, with no moral compass, so I would be surprised if there is smoke without fire here. I look forward to a good expose of the methods used by VC funded organisations in not just marketing but several other key areas (e.g. Uber in transportation).But my cautionary tale is for CEOs, CMOs and CSOs - all three of these companies are based on discredited industrial age marketing methods and they are becoming increasingly ineffective and damaging to companies which use them. Their software suites are a hotchpotch of adaptations and patches on an email marketing core. And content marketing is simply polluting the buyer experience with so much spurious material, it is ever harder to stand out.
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What is the next wave of innovation in e-commerce after flash sales and private sales?
Ok, I have thought about this a lot having worked on a business plan/model in this space. The next great ecommerce phenomenon will be:FUN. Like not just fun because you got a great deal, or the site has great marketing and is Flashy. Hanging out with your friends at the mall when you're 14 years old was probably the last time you had a FUN experience that involved consumerism. And do you realize it was fun even though you had maybe $18 to spend on something shitty from Anchor Blue or that one pink and black chain (I forgot the name) that sold vaguely adult products. Now all your experiences online or offline are tinged with the maniacal pressure to get the best F-ing deal on the planet, or the sublimated guilt of spending more money than you really feel comfortable doing on some "brand", but hey it's Amazon Prime and it will be here in 36 hours so it's OK! Neither of these scenarios are really pure FUN FUN FUN 'till your daddy takes your T-Bird away.PRODUCT DRIVEN. Both in the sense that the site will be a PRODUCT that the web hasn't seen before: not just a marketing or business model gimmick, or smartly targeted audience segment, or whatever. And in the sense that the PRODUCTS you buy will be front and center in the experience.Will CHANGE what "buying" actually MEANS. Every ecommerce business model I've seen to date actually underwhelms because it aims far too low. The point of the web is that it makes it possible to actually change the definition of vocabulary words we use day in and day out through novel experiences. But all these fancy deal-a-day-private-sale-curated sites still mean "buying" when they say "buying". Thats boring!Will be acutely aware of MIMETIC DESIRE and the full implications of Rene Girard's thinking on modern consumer behavior.So that's my tease about what I think/know the next phenomenon will look like, at least in my imagination. Peace out!
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Frequently asked questions
How do i add an electronic signature to a word document?
When a client enters information (such as a password) into the online form on , the information is encrypted so the client cannot see it. An authorized representative for the client, called a "Doe Representative," must enter the information into the "Signature" field to complete the signature.
How to make an electronic signature from a scan?
The only place I found information about this was in the State University's "Electronic Security (CEC) Course". It is not a prerequisite, so the only thing you need to do is read the entire class description and then just start working on getting the software, which is freely released, on your phone. If you are a student with an iPhone, just scroll to Chapter 3 and start doing stuff. There are a lot of cool apps for this.
Why is it a big deal to have an "electronic signature" on my files?
In the world of digital signatures, it is the most important thing.
For an image, you do this by signing it with an image signature.
What is an image signature?
You can imagine your document as a digital signature, but it's made by signing an image with an image.
This method is used by the federal government when they print out documents and when they scan documents to keep them in digital form. In general, any digital information, from your passport to a document in the state DMV, is an image signature.
So, let's say that I have a document I scanned that says "The State of New York Department of Transportation" and I want people to know that it is an actual document that contains my name, my signature, and my image. How do I do this?
You can use an image signature on your scanned document.
If you don't have an image to use, you can use "Digital signature" to use the same image. You just need to sign off using your name, your signature, and the image on your document.
So, ho...
How to sign a non editable pdf?
How do I create a pdf document that doesn't require you to sign it, that can be opened by any PDF reader? In short, how do I sign a pdf that doesn't require you sign it. This is a topic that I've discussed at length over the last couple of years with my co-editor at my blog, The Open Document Format.
There's a lot that I think I've learned, but I haven't really figured out how to do it. The solution is a very powerful and simple method that I've been working on for a couple of years. It's a method that takes care of a lot of the challenges of signing non-editable documents, as well as a lot of the issues with signing documents that are non-editable and non-read.
This blog post isn't all you'll get when reading the rest of the post. We'll break it up into sections that you can read more about in the rest of the post. I'm very excited about the result of this method, but I hope we can all learn from it.
This method can help you do more, not just sign non-editable documents. It will also help you deal with those challenges I mentioned, and it can save you time and energy as you write and edit documents. Let's take a look at how this method works.
The Problem: I Want to Sign a PDF That Can't Be Signed by me!
There are a few problems with signing documents that are non-editable. First off, if you are signing a pdf, you should be able to sign the document without signing the entire page. In fact, if you could do that, you'd have a PDF without the entire page for every docume...
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