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FAQs
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What are the types of off page SEO?
Nice question. Inspite of all algorithm updates and penalty by Google, doing off-page SEO still takes its value and brings benefits.Submitting is easy ; but gaining high authority links based on your website theme is hard.Let’s forget about the basic stuffs that worked in the past, here i am going to share few tactics and tips to get you suceed with your off-page SEO project.Note :I’ve excluded .edu link building and guest posting from the list, since intentional backlinks are gained from these tactics are becoming less signNow.And I haven’t talked about social media marketing and Q&A that are the most discussed here.Don’t trust all directories/ yellow pages / classified ads!Even the most legit directory Dmoz is shut down.Don’t ever go for directory submissions, unless if you’re submitting to location based directories or niche directories.Google has penalized lots of directories and be aware before submitting to any. It’s like getting ourselves fall in trap and it finally makes you to disavow such links.Before submitting to local/niche directories, try searching it through Google using site command.If you can’t find any results, then it’s certainly penalized.The same applies to yellow pages or classified ads submissions.As google algorithm is getting rolled all the time, these sites are in extreme danger of getting affected.We should be wise and alerted enough to stop ourselves from getting into it.PDF / PPT / Image sharing sites always take their prominenceWhen you notice through your search console, you could see the list of ppt and pdf files that are bringing you organic traffic.This can’t be shown in Google analytics, however you could add them as events for PDF / PPT click tracking.Did you know you can optimize your PDF files for search?The same can be done in PPT as well.All you need to do is to -> Go to file -> Properties -> EditEdit the necessary SEO properties like filenames, title, description, keywords and so on to optimize it for organic search.Also, it bring out visibility, submit it to sites like SlideShare.net , Scribd - Read books, audiobooks, and more and so on.Share all the images you product to Flickr, a Yahoo company, Photobucket - Photo and image hosting, free photo galleries, photo editing and all image sharing sites with linkback to your website to get more visibility in google image search.Content re-purpose:Write one content - either a blog or a white paper.Repurpose to all possible formats and do off-page promotion.Blog promotion - Submit to blog directoriesConvert it into ppt - Promote to slideshare like sitesConvert it into PDF - Promote to PDF sharing sitesConvert it into e-book - Promote it to bookmarking sites. Also helps in lead generationConvert it into video - Promote it to youtube, vimeoWrite different snippets, almost 10 combinations (~1000 words) about the e-book and use it to promote in the above platforms.You need to add elaborate description to get your youtube videos, slideshare ppt and images to rank best in the search engines.Content republishing:Content re-publishing is the most effective tactic to gain backlinks, establish brand awareness and build followers in many platforms.Some of the most popular re-publishing platforms are Medium – Read, write and share stories that matter, Linkedin pulse, google plus and so on.In medium, you can find an option as “Import story” to republish your already published content.Though there’s no such option in LinkedIn pulse, you can add “Orignally published in {YOUR BLOG LINK”} at the end of the blog.Just republishing in these platforms are not enough.Your content should provide quality enough to get it picked by LinkedIn editors. They will move your post to the respective channels with thousands of followers on it.Another hack to get recognized by linkedin editors is to send a tweet marking “tip @LinkedInEditors”Similarly, there are lots of channels in medium as well. Contact the admin and get your blog to be featured, if it really deserves it.Gain high authority backlinks:There are lots of ways you can get / grab high quality backlinks from.(i) HARO:HARO is the place where press requests for quotes / ideas. On getting your quote approved, you’ll get a valid high authority backlink and brand awareness too.Here’s a sample queryWhat you get in return is something like the screenshot below.Steps to do -> Just sign up with Help A Reporter to get press requests right to your inbox.(ii) Citation checking :This is a simple, but a quick way to gain backlinks.Go to google alertsSet up an alert for your brand name and its modifications (space, common misspellings etc)You’ll receive alerts to your inbox.Keep monitoring it daily and if you find any brand name unlinked, all you have to do is contact the author and get a valid backlink to your website.Simple right? Here’s a sample email template.(iii) Broken / dead link building:Find out your broken / lost backlinks.Go to SEO Backlink Checker & Competitor Research Tools and check the backlinks reportYou could find the ones that are dead now. It’s easy to get link from an already linked site than to convince a new website for backlink.If you really find this post useful, show your like by upvoting this :-)
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How is life at the KIIT University in detail?
I am currently in fourth year and i think i am eligible to answer this question from my perspective as a male IT Student.Starting from first yearYou will be allotted a hostel named KP VII(KINGS PALACE VII) which is huge, (don’t know about girls but their hostel is called QUEEN’S CASTLE). By huge means 4 floors and 100 rooms in each floor in a block and there are i think 8 blocks like this for about 4000–5000 freshers. In your starting days you will surely forget the way to your room. There will be speakers and cameras all over the hostel. The rules are strict for freshers like the check-in time is 7, formals (till freshers party), not leaving hostel without permission (till freshers). The hostel life is fun like late night gaming, talking and the fun which you will get only in 1st year because you are bounded by rules. Then comes the fresher’s party and then rules will be slightly loose now you can bunk some of the classes. Explore KIIT’S huge green campus, make friends, and ya there is nothing like the word ragging here, just respect seniors and you will be free. After freshers exam will start (i don’t remember before or after :p). You will be free to explore the campus, make some friends, there are countless restaurants and plus main thing is you will get your new laptops and believe me the configuration is awesome (fingerprint sensor, touch screen and 360 foldable is must) 8 or plus gb ram, i5 or plus processor (can’t tell about graphics but it will be good too), then KIIT-WIFI-NET although many sites are blocked :( (you know what i mean) but there are some VPNs and proxies which works, Speed will be good (sometimes very poor), Some Mobile phones Can’t directly connect to it but you will find a way. Some professors are good. You will be assigned tutor Mentor and he/she will surely help you anytime. There is rare connection with seniors in KIIT.Point to be noted in first yearAlways be in contact with seniors, they will help you a lot in any condition. Don’t hesitate to talk to them. Just show them some respect and they will be all yours whether it is notes or suggestion.Talk frankly with opposite gender.Try to get high CGPA as it will help you in long run.Explore the Campus, there are many opportunities in the campus itself.Now the second year,Ragging could happen in this year but just that you can intract with your seniors. Suddenly the rules will be changed, you will be given freedom No dress code, Even for class (Even for Girls :p), You will be shifted to a new hostel according to branch and Check In time would be 10 (Just for the records). This is the time to explore yourself. Find your interest and chase them in this KIIT will help you a lot. There is KSAC for all types of ideas , the societies and much more. You want to sing, dance, act, play, etc. There is a place for everything in KIIT. You will hear many breakup stories in this year :p. Many couple sites and much more. You will not care about the rules much now. Last the KIIT FEST, in first year you haven’t enjoyed much but in second you will (either KIIT FEST or your Girlfriend’s Company)Point to be noted in second yearThird semester Exam sbka leta hai (Beware).This is the time when you can indulge yourself in drinking, smoking and drugs.Explore yourself and the opportunities given to you by the University.Take part in various activities.Third Year, Its time to add something to your resume. You should start building it. You should do some professional courses and this is the year to shape your future waste it and there will be no time in fourth year to build it. Plus you will be seniors (as fourth year guys are always at home). Many friends will change from first to third year you will meet many new and make many friends to so called friends. You will know about every Nuke and Corners of KIIT and start living in a habituated environment. Classes would be just to get 75% attendance and friends will be like homies. Mainly this time if you focused on your carrier it will bloom in fourth year (Mostly it is luck but you can beat luck with your dedication). Learn at least one programing language thoroughly and start practicing it. There will be some teachers whom you can go for help and advice and seniors for how to prepare. In third year you will just enjoy seniority.Point to be noted in third yearDo some professional course.Improve your resume.Focus on at least one Programming Language.Try to keep your CGPA over 7.5.Time to become serious.And at last Fourth YearIn no time the placement Drive will start, If you are not prepared you will have no time.There will be no classes. Everyone will be busy in solving aptitude and reasoning. There will be extra classes of placement related studies. You with your friends will start planning where would you go after placements. Sometimes it will hit you that time flied so fast and now you won’t be in college after some months. You will plan if you get same city you all will rent a flat and how it would be. You are really seniors now so no one can threat you. There will be serious tension for the placement. I am currently in fourth year and experienced up to this (will update ;)).Point to be noted in fourth yearBelieve in yourself.Never loose confidence and hope.This could be the year for your depression.Don’t be jealous of others just focus on yourself to bag an offer.This is your last year ENJOY IT TO THE FULLEST because you will never get this time back.That was my way how one’s life could be in KIIT. You can make your own.Good Luck!!
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How crucial is experience in a startup company before trying to launch your own?
Thanks for the A2ALet's look at what's the key ability of the founders of a successful startup before we get to answer this question:Deep understanding of the domain : An understanding which doesn't come from google, which doesn't come from someone else giving you an idea or which doesn't come from " oh...this us Uber of X or X of India". It comes from getting first hand experience of the problem. By talking to various stake holders, as to why the problem is the way it is. Why has no one solved it so far. These experiences and curiosity leads to some insight, which is 'your' insight. This 'insight' is the foundation of your startup.Expertise needed to solve the problem : For example, If the problem requires building a hardware device to solve the problem, you must know how to build it, or you must get a co-founder (not employee) who knows/understands how to build the hardware device. Same applies, to s/w, biotech, medicine or for that matter anything else. Just having an idea, and hiring people to build the solution rarely succeed. Ability to market & sell : Don't mistake of believing that if the product is good it'd sell for it self. NOTHING EVER SELLS FOR ITSELF! Every product needs either marketing, or sales or (most of the time) both. If you don't know how to peddle your product, you have a huge hurdle to cross. Again, hiring is not a solution.There are many more key success criterion for a startup, like market dynamics, team etc, but let's focus on the above with respect to this question. Now, let's answer the original question, is it crucial to work for other startups before starting on your own? Yes & No. If you have what it takes (all of the above) - you are good to go. However, if you are still toying with an idea, then it is best to work for someone else in the meanwhile.Do yourself a favour, do a self assessment and find out if check all the 3 items, then approach an experienced entrepreneur or any other mentor that you trust, let him grill you - you'd know if you are ready to start.All the best
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For a newbie, what are the simple and best tips for B2B marketing?
The best marketing tip for B2B business should be on how to get more leads.B2B Lead Generation: Super TechniquesIn the corporate gifting business example mentioned above, the best way to generate leads would be toPlace “order now” or “know more” forms at relevant places on your websiteCollect all necessary consumer information — name, email address, contact, address, etc..(understand which business needs to collect what data in the sections below)Once the high-intent consumers submit information via the form, they are your ‘leads’.Now you can connect with them directly. Send curated content such as engaging industry newsletters, product updates and so on.Remember: A consumer who signs up voluntarily will never push your emailers in their spam. They want your service and so you need to make their need stronger by nurturing them well!7 Effective B2B Lead Generation Techniques1. Write blogs & e-books: Choose diverse topics to write on. For example, if you are a fin-tech or payments company like PayUmoney, you can write about various digital marketing trends and strategies as well apart from payments. This allows you to target a large audience, who not only owns a business and want a payment solution but also, wants to market their business well. Further, you can churn out useful e-books as well for better traction.2. Use social media: Social media, on the other hand, is the modern-day bullet! Plan quality campaigns on Facebook, Twitter, Instagram. Boost these campaigns if necessary or you can opt for the complete organic route as well. Give relevant action buttons or commands as well. You can also run contests on your social media channels.3. Create effective CTA: A CTA is a ‘call to action’ which redirects your audience to the right URL or window.4. Add relevant pop-ups: A pop-up is used to collect direct leads. There are various kinds of pop-ups you can use on your website: exit intent, interstitial, banner, side push. Usually, websites use interstitial pop-up which gets displayed right in the center of the web page to gage attention. Even banners prove to be useful. Choose pop-up style as required.Read tip 5,6,7 here in this detailed article:Title: B2B Lead Generation For Online Businesses: A Beginners Guide. There’s a slideshare ppt too.
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I am studying an MBBS in my third year. I want to study my postgraduation at NIMHANS. How should I prepare for the entrance exam
I have noticed there is much demand of questions related to cracking of NIMAHANS’ MCh Neurosurgery entrance exam.Dr. Arun Prasad has written answer providing wonderful links for the same. One can read his answer here. In his answer, he has very aptly mentioned about Dr. Dhaval Gohil’s thread (on RXPG) for detailed answer too.Dr. Dhaval is one of my good friends at NIMHANS and I asked him to join Quora so that he can share his first hand experience related to exam and can share many of his ongoing NIMHANS related experiences.Since RXPG site do not allow the direct access to Dhaval’s thread (...
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What is the best LMS from instructional designers point of view?
I'd like to preface my answer by saying that first and foremost, a good LMS MUST be learner-centric. Most enterprise Learning Management Systems I've experienced have been so anti-learner that my pessimism towards Learning Management Systems have increased greatly over the years.Since this question is centered around the instructional designer, I will focus on that perspective. Before I move on, I want to briefly discuss my own definition of an instructional designer since many organizations have different expectations of what an instructional designer does.My definition: An instructional designer designs learning experiences that solves learning problems and drives a positive change in learner behavior and performance.Certain misconceptions pigeonhole roles of instructional designers, resulting in instructional designers only doing certain tasks. These tasks should be part of an instructional designer's toolbox, but their role and value should be much larger. These misconceptions include:Writing storyboards/scripts for elearningProducing videoDeveloping elearing using rapid development tools like Articulate or CaptivateCreating PowerPoint presentationsWith that out of the way, I'd like to guess that the best LMS from an instructional designer's point of view does not yet exist. Although we're getting closer, especially with strides made with Experience API, most Learning Management Systems I've used still uses an outdated paradigm of organizational learning (i.e. SCORM/AICC/Learning Object/Content-focused learning). Learning should be about people and not technology or content.A good Learning Management System from an instructional designer's perspective should possess a few elements:Tracking of Learner Behavior - If the goal is to improve behavior or performance, it's critical to know how our learning experience is affecting our learners both inside and outside of a learning event.Providing Feedback - Providing and receiving feedback is key to a learner's development. This is actually the spark that creates the "Ah-Ha" moments that makes learning effective. I'm not talking about canned feedback. Learners need real feedback from real peers and experts in order to reinforce productive behaviors or correct mistakes.Applying Learning - Learning takes practice. Lots of it. We need ways to make mistakes and learn from those mistakes. We need ways to apply what we learned in real world context with real world consequences and benefits.While most Learning Management Systems don't address all if any of those three points, I've seen smaller LMS companies attempt to get there. Hopefully one day an organization can apply Experience API the right way to create a paradigm shift in learning management so that the general expectation of a Learning Management System is no longer: upload content, track completion, and report completion.
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