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Most businesses wish to increase the size and quality of their email list.You surely are part of this group and so are we.We have therefore decided to carry out research on the best ways to increase the size of an email list.Here is our compilation of the 30 best tricks.PS You probably already know, but do not forget to always ask for permission when you collect email addresses.Tricks to increase the size of your email list:Via your websiteVia your present email contactsOn social mediaWith the help of partners and advertisementOffline and physical storesOn your e-commerce web-siteYour website: The pillar of your email acquisition strategy1. Use a static subscription formThis tip is often used on blogs and at the footer of several web sites. It is a classic way to collect email addresses.A way to improve it is to present the form as the visitor scrolls down your page. In this way, the visitor always sees the subscription section. Two choices: read the content or subscribe! If he likes the content, he can easily subscribe.Kissmetrics seems to have understood the value of highlighting the subscription forms on their article pages and at the footer of all pages.2. Offer free downloadable content in exchange for an email addressNothing better than win-win proposition to acquire new emails.For many companies, quality content is a very valuable currency. In offering premium content in exchange for an email address, a quality list will be generated.For example, Kissmetrics acquires multiple email addresses thanks to their eBook named How to Create an A/B Testing Program That Gets Results which is offered for free.3. Capture email addresses on your home pageYour home page receives the majority of your visitors. This is the face of your business.Do not hesitate to use it by putting in place a subscription offer to a newsletter or a content download on the page. More traffic usually increases the chances of subscriptions.Here is how Cyberimpact does it.4. Organize a webinarWebinars are an excellent way to grow your email list and may even help to convert people who don’t know you.The reason for which they increase your list quickly is because the participants must register for the webinars with their email addresses.The webinars are perceived as having an excellent value, because they are quickly consumed and are usually very educational.If you decide to make webinars, do not forget to promote them. A webinar that is unknown to people, even if it is a good one, does not help much in acquiring emails.Pro tip: Save your webinar and use it later as a subscription offer to your contact list on social media or in your Digital ads.BDC offers several webinars in the section entrepreneur’s tool box which allows them to get the entrepreneur’s email address.Try it, you’ll see!5. Create a useful toolBe useful. Create a tool or an application for your industry.In exchange for its free use, require the email address of the user.Hubspot has had a phenomenal success with its tool Website Grader and it enabled the company to acquire thousands of email addresses.Same scenario for Vircom, a company in Montreal, which has decided to create a tool, Email Security Grader, which checks if your mail server is secure.All is left for you is to find a good tool idea and to create it!6. Use exit pop-upsIf someone has decided to leave your page, there is nothing you can do to bring him back…Not true!By using an exit pop-up it will permit you to get a last chance to convert your visitor into a subscriber.You can offer free contents or other things that might encourage a visitor to give you his email address.If you succeed, it means that you have won a new subscriber who would probably have left your site without ever returning.Social Media Examiner decided to offer their 2016 Social Media Marketing Industry Report7. Set up a gateway or a “welcome mat”A gateway commonly called a “welcome mat” is a trick that allows you to display a call to action in full-size as soon as the visitor gets on your site.You can therefore put forward your content offers or your subscription offers on the newsletter in a way that is clear and obvious.Here is an example of how Wishpond uses it on their website.The “welcome mat” is free tool from SumoMe8. Use pop-upsBe it pop-ups activated by scrolling a page, by the time spent on a page or other criteria, pop-ups are true values when it comes to acquiring new email addresses.iProspect used this strategy on their blog with great success.9. Include a subscription form at the footer of all your blog articlesThis trick is essential if you have a blog.Adding a subscription form or a download form at the footer of your articles will enable readers to easily subscribe especially if they enjoyed your article.A simple trick to put in place, but which works very wellHere is an example from Cyberimpact that demonstrates this technique.10. Hello Bar or smart barA “Hello Bar ” or “Smart Bar ”, depending on the tool used, allows you to display a subscription form at the top of your web site.This allows you to remind your visitors to subscribe to your list, to offer them free content or a newsletter in exchange for their email.It works very well since the form is always visible at the top of your web site and is not too intrusive.Use your existing emails to acquire new emails11. Use your email signatureWith how many people do you communicate by email each week?100? 200?All these people who receive your emails are people likely to be interested in being part of your email list. Facilitate the task by adding a link to a subscription page on your email signature.12. Encourage your current subscribers to recommend a friend.Give your subscribers the opportunity to send your newsletters or your content to their friends by submitting the email address of the latter in a form.When submitted, the content will be sent to their friends and at the same time, subscribe them to your list.Offer a reward for their referal and the effect will be more pronounced.The more your list will grow the more you will be referenced. A systematic growth without any efforts.Social Media13. Pin a tweet containing a call to actionOn Twitter, you have the possibility to pin a Tweet so that it remains static at the top of your page. This tweet will be the first to be seen once visitors go to your profile page.Pin a tweet to invite your supporters to join your email list.14. Facebook cover photoThe perfect location to promote the subscription to your email list!Replace the cover image you are using by a cover image containing a call to action and a link to your subscription page.The URL must be easy to write and retain, because your visitors will have to manually enter it on their browser since the link will not be clickable.15. “Subscribe” buttonFacebook allows you to add an action button on your company’s profile page.Use this opportunity to send your Facebook fans to the subscription page of your email list.It works for Neil Patel therefore could be an interesting option for your business.16. Publications encouraging registrationIt would be easy not to encourage our Facebook/Twitter fans to register to your list, thinking that those are already fans of our company.Instead of leaving them to admire your Facebook/Twitter page, you should encourage them to register in order to continue to promote your content and your brand on other platforms.You can promote downloadable contents using an email, a subscription… It is your choice.Pro tip: regularly publish your subscription offer on your Facebook /Twitter page. After all, not all your fans see all your publications. In publishing them often, you signNow more of them.17. Add a link to your subscription page on LinkedInUse the feature “Add Media” on the experience section of LinkedIn in order to add a link that leads to your subscription page or on your home page.Easy, fast and efficient.18. Use your contentYou remember the tip #3, #4 and #5? Use this same content but this time, promote it on your social platforms.Have you registered your webinar? Make it downloadable on your social platforms by publishing a link to a page that allows users to download your content in exchange for an email.You could do the same thing for an eBook or a free web tool.A content recycled = several new chances to get email addresses.19. Organize a contest on FacebookOrganizing a contest with a tool such as Woobox will allow you to quickly expand your scope.Offer a price which is relevant to your market and not a price which attracts everyone such as gift cards or an iPad. With the latter, you may attract people who are not qualified and this is not your goal.Contests are very popular on Facebook and are naturally very viral. By adding a field to capture emails in the contest participation form, you could acquire several new subscribers for your email list.Pro tip: Do not forget to ask for the consent when collecting email addresses via contests.asdfadsfadsfasdfsadfsdf20. Twitter lead generation cardsPromote subscription to your list by using Twitter Lead Generation Cards.These campaigns are designed to help you collect the email addresses of users who have expressed an interest for your offer, giving Twitter users the possibility to communicate you their email addresses in a way that is fast and secure.By configuring a lead generation card to be included in your tweet, you can easily get a greater number of subscribers on your list.Two clicks will suffice for a potential subscriber to share his coordinates with you.Plus, it is very simple to put in place.21. Facebook Lead AdsPromote the subscription to your email list by using Facebook Lead Ads.When someone clicks on your ad, a form opens and the information about his profile is automatically added to the fields of the form. Another click and the person is subscribed to your list.Quick and effective subscription in two clicks and without entry of data.Partnerships, exchanges and advertisements22. Publish your contentProduce quality content that you will be published on a newsletter or on other web sites that have a complementary market or customers similar to yours.Add in your signature and in the content of your article, a link which allows users to subscribe to your email list.Seems simple but it works!23. Exchange of listsFind a partner and share your lists. You promote the subscription offer or content of your partner to your list, your partner will do the same for you to his list.In this way you have instant access to a hearing relevant to your offerings.For this trick to work, you have to find a partner with customers similar to yours and who is not a competitor.The partner must do the sending to his list and not you doing the sending to his list. Respect the consent.24. Advertisement and bannersBuy or exchange advertisements on the web site or in the newsletter of a partner which has a complementary market or customers similar to yours.Offer your content and your subscriptions offers in the form of banners or in the form of content marketing in order to lead your partner’s visitors to your subscription page.25. Google AdWords and BingCreate an AdWords or Bing announcement which publicizes your content and which when clicked Redirects to a subscription page which contains a form to capture emails.If you choose your keywords well, this trick can be profitable in the medium term. However it can become quite expensive if you don’t manage your costs of acquisition.A very fast way to acquire email addresses.Off-line and physical stores26. Ask for the email addresses of your customersYou have physical locations?Establish a process by which you systematically ask for the email addresses of your customers. The simplest way is to do so is at the time of payment.BestBuy does this each time you make a transaction in their stores.Pro tip: To ensure that all email addresses that you will personally collect have indeed been made with the consent of the client, you could put in place a “double -opt-in” system. Following the collection of the email address, a subscription confirmation-mail is sent to the customer. The latter must click a link in the email in order to confirm his subscription to your list.27. Maximize your paper mills and your business cardsUse your paper mills and your business cards in order to generate new subscribers to your list. Add to them, a link that directs people to your Web site or a subscription page.Similar to the tip of the email signature, but it uses the good old paper!28. Give a conference at an event concerning your industry.In addition to the fact that you will be able to promote your business and your expertise, you could also encourage the people in the room to subscribe to your email list.In your presentation, add a link that leads to a subscription form which will be easy to remember. Also mention it during your presentation.This way people sitting in the audience will be able to subscribe easily.Email acqusition on ecommerce site29. Offer a discount in exchange for an email addressHere is how Electronic for less offers a discount on their web site in exchange for a subscription to their newsletterWho refuses 5% if you were going to buy anyways?Yes, they cut 5% of their margins on the first sale, but in exchange they get an email address with which they can continue the relationship.The key to success in e-commerce: communicate when it matters the most.On the long term, they will easily recover their 5% in additional sales.30. Add a field to capture email in your purchase processSimple, but very effective. You would be surprised at the number of business that dont have this in place.The more upstream you capture the email , the more you will have the chance to communicate with your customer if there is a glitch or a transaction abortion.In my opinion, if you operate a transactional site it is a mandatory tactic.Discount car and truck rentals understood it well.Email acquisition is definitely the key to a successful digital transformation.

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Experience the difference.FreeBusy: Eliminate coordination headaches when you need to schedule a meeting.RealTimeBoard: Your regular whiteboard, re-thought for the best online experience.Witkit: Witkit is the secure platform for teams. 50GB of free encrypted data storage.Any.do: Get things done with your team.Asana: Teamwork without email.GoToMeeting: Online meetings without the hassle.DIGITAL NOMADS & REMOTE WORKINGFounded X Startup Stats: Find the best country to build your startup inTeleport: Startup Cities: Discover and budget your next move to 100+ startup cities.Nomad House: Houses around the world for nomads to live and work together.Workfrom: Coffee, WiFi and good vibes.Lastroom: Simplifying your team travel managementNomadlist: The best cities to live and work remotely.What’s It Like: Helping travelers figure out WHEN to go.Nomad Jobs: The best remote jobs at the best startups.LearnDISCOVER TOOLS & STARTUPSProduct Hunt: Curation of the best new products, every day.Angellist: Where the world meets startups.Beta List: Discover and get early access to tomorrow’s startups.StartupLi.st: Find. Follow. Recommend startups.Startups List: Collections of the best startups in different places.Erli Bird: Where great new products are born.BUILD TOGETHERAssembly: Co-create new ideas no matter where they are.CoFoundersLab: Find a co-founder in any city, any industry.Founder2be: Find a co-founder for your startup.LEARNCoursera: Free online classes from 80+ top universities & organizations.Khan Academy: Free, world-class education for anyone, anywhere.Skillshare: Unlock your creativity with free online classes & projects.Codecademy: Learn to code interactively, for free.How to start a startup: As an Audio Podcast or As Online CourseStartup Notes: Startup School invites amazing founders to tell their story.The How: Learn from entrepreneurs.Make This Year: Guide to help you launch your online business.Closed Club: Browse shut-down start-ups & learn why they closed down.Startup Talks: A curated collection of startup related videos.Rocketship.fm: Learn from successful entrepreneurs each week.reSRC.io: All free programming learning resources.The Lean LaunchPad: How to Build a Startup.TalentBuddy: Learn to code.Mixergy: Learn from proven entrepreneurs.Hackdesign: Receive a design lesson in your inbox each week.NEWSLETTERS THAT DON’T SUCKEmail1K: A free 30 day course to double your email list.Design for Hackers: 12 weeks of design learning, right in your inbox.Startup Digest: Personalized newsletter for all things startup in your area.Mattermark Daily: Curated newsletter from investors & founders.ChargeWhatYou’reWorth: Free course on charging what you’re worth.Product Psychology: Lessons on User Behavior.UX Newsletter: Tales of researching, designing, and building.UX Design Weekly: Best user experience design links every week.USEFULFoundrs: Co-founder equity calculator.HowMuchToMakeAnApp: Calculate the cost of a mobile application.App vs. Website: Should you build an app or website?Pitcherific: Pitcherific helps you create, train, and improve your pitch.Startup Equity Calculator: Figure out how much equity to grant new hires in seconds.Ad Spend Calculator: Should my startup pay to advertise?

Hey there,There are not many good tools around and none that can deliver results which a human being with a level head can achieve.These could be the possible things you would need to execute a good content marketing plan in 2018Audience - Spend sometime and identify the right audience you are trying to connect to and their potential, other data pointsWrite great headlines and cool content within 700 - 2000 words - Headlines are important as people read good content only when the headline is great. Post that good content between 700 to 2000 words with visuals that are pleasing and informative are the trickRepurpose & Syndicate - Find ways to re-use the fabulous content you have made. Take the example of a movie- you have the entire movie to talk about but there are teasers, trailers, wallpapers, plots, reviews, audio tracks, background scores, character briefs, novels, books, e-books, contests, etc. All these are examples of the movie being repurposed to various formats. Similarly, you should repurpose your hard made content and push it in various formats. As people consume information in the formats they like. Imagine making your article in to a complete audio file. Then make it in to an e-book. People who love audio, they would love to listen. Post such repurposing the next main thing would be to have new people promoting the content. Now why would somebody else promote your content unless it makes sense for them and helps them understand their own things much better. We should be making content relevant for other users as well so that they can use it and refer back to us and hence, syndication is done.Hope my answer makes sense and is worth the time you spent reading it :)

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