Invite eSignature Form Safe

Building trust with technology isn’t quite as easy as falling backward into someone’s arms. Unless you have a technical background, cybersecurity can be difficult to grasp.Most people are comfortable with ink signatures, but it’s a common misconception that just because a document has been signed with ink, it’s safe, secure and valid. In fact, without physically meeting and talking with the signer.For example, if you’ve never seen the signer’s signature before, how do you know it is actually their signature? If you know what the signature is supposed to look like, how do you know the one in front of you wasn't forged? And if the signature is on the last page of a multi-page document, how do you know that something in the preceding pages was not altered after the document was signed?The reality of e-signatures – especially independent e-signatures, in which the evidence of their validity is embedded in the signed document – is that they are more trustworthy than traditional ink signatures.Offer Transparency and ControlIn the same way, building trust means providing all the facts. If signers have access to the entire signing process from a comprehensive audit trail, they’re able to keep close watch over their transaction and its process from identity authentication to opening and reviewing documents to signing.Use Trusted TechnologyPeople trust those who are trustworthy. Companies that use e-signature technology that goes above and beyond security requirements will naturally win over the trust.Educate DownstreamNo matter how many thousands of dollars e-signatures will save your company, for an e-signature solution to be successful at every level, you must educate everyone involved in the importance your e-signature provider places on security and independence.

Incorporating a company in India is slightly difficult than you may think. Its better you hire a CS, CA or a Lawyer to do it for you. Nonetheless, here is the process:(1) Obtain DIN (Director Identification Number) from Registrar of Companies, Ministry of Corporate Affairs of all the proposed Directors in your Company. (2) Obtain DSC (Digital Signature Certificate) from any of the authorities recognised by Registrar of Companies of all the Directors.  (3) Apply in a prescribed format to the Registrar of Companies for the approval of name of your company. You need to provide a minimum of 5 options to the Registrar in this form.(4) Once you receive the name approval from the Registrar of Companies, you need to file the following documents with that office: (a) Memorandum of Association(b) Article of Association(c) Form 32 (Details of Directors)(d) Form 18 (Registered Office details)(e) Form 1 (Compliance with the Act) FEESThe official fees for which you will receive receipts (for a Company with an Authorised Capital of Rs 1 lakh) will be approximately Rs 11,000. Rest of it will be the fee of the working professional. On an average you're likely to spend Rs 5000 to Rs 10000 in addition to the official fee, so that the total price comes out to somewhere between Rs 16000 and Rs 21000.TIME FRAMEIf everything goes smoothly, you can register your Company within 20 to 30 days. However, if an objection is raised on an issue, it may take longer, as well. Good luck!Nitin

CDS 2 2018 Notification and other important detailsUPSC will invite applications for CDS 2 2018 from August 8th and the last date to apply will be 3rd September.General QuestionsWhen is the exam ? Exam will be on 18th of november. It will be divided into 3 papersWhere do i apply ? Apply online at the official website of UPSCGo to http://ups.gov.inClick on Part 1 and submit your personal and contact details.Further, set your preference for the academies as per your qualification and age.keep your registration id safe and head to Part 2 of the application for payment.Select the mode of depositing the fees of Rs. 200.After depositing the fees, select your centre of examination.Then upload our photo and signature in mentioned file size and dimensions.Lastly, submit the form.You may kleep a copy of the application form for future referenceWhat is the age criteria ?Air force – 02 July , 1995 – 01 July , 1999 (19-23 years)Army – IMA- 2nd July 1995 – 1st July 2000 (19-24) and OTA- 2nd July , 1994 – 1st July , 2000(19-25) yearsNavy – 2nd July , 1995 – 1st July , 2000(19- 22) yearsWhat is the education criteria ? Any graduate (B.E Btech, BA, Bsc, BBA, Bcom etc ) from a recognized university is eligible to apply for OTA & IMA.For INA, you need to be B.E/B.tech Graduate.For AFA, you need to have physics and mathematics in your 10+2. There is no minimum percentage criteria for 10+2 as in AFCAT.. Click here to check your universities recognition.Further, Graduation here refers to a minimum baccalaureate. Diploma alone is not counted as bachelor’s degree.A look into Combined Defence service exams :Combined Defence service exam popularly known as CDSE is conducted by UPSC. while females can apply only for ARMY (OTA) Male aspirant aspiring to become an officer in Indian Army, Navy, Air-force gets an appealing opportunity through this entry.Aspirants who appear for CDSE will give 3 papers.PAPER – 1 is ENGLISHPAPER – 2 is G.K (GENERAL KNOWLEDGE)These two papers are compulsory. Aspirants should qualify in both the papers with minimum 20 marks each.Furthermore, candidate has to score minimum aggregate cut off as decided by UPSC. Only then he is shortlisted for OFFICERS TRAINING ACADEMY and called for SSBBoth males and females can appear for OTA.PAPER – 3 is MATHThis paper is optional. One has to qualify in mathematics by obtaining 20 marks. In addition he needs score minimum cut off for IMA, AFA, INA as decided by UPSC. Only then does he qualify for IMA, AFA & INA respectivelyWhich book should i refer ? Get COMBINED CDS (OTA) BOOK & CDS 2 current affairs e-Book (Available in September)For more information visit www.defencedirecteducation.com[1]Footnotes[1] Defence aspirants explore your defence career with us| CDS|NDA|AFCAT

It is very simple. Generally invitations or greeting cards are sent by book post. First write “book post” on the top of the face of the envelope.Take your envelope to postoffice and got to weighed. Envelope weighing up to 50 grams will be charged ₹4/- . I am enclosing here rate chart of different products. Sl no 6 is book post category.On thecontents of book post, you can write only name of the addressee and your name. Any personal communication is not allowed. If personal communication is added book post will be treated as envelope and will be charged double the deficiency of the postage from the addressee. For example: book post having personal communication weighs 20 grams will be charged as envelop of ₹5/- and double the deficiency ₹2/- will be collected from addressee.

The Information Technology Act, 2000 came into force on 17.10.2000 vide G.S.R No. 788(E) dated 17.10.2000 and for the first time, a legal definition of “Computer”, “Data”, “electronic record”, “Information” et al were provided. The said Act gave a legal recognition to the electronic records and digital signatures and in Chapter IX thereof provided for penalty and adjudication. Section 43 of the Act interalia provided that in case of unauthorised access, download or copying or damage to data etc, the person responsible shall be liable to pay damages by way of compensation not exceeding one crore rupees to the person affected.Apart from civil liability provided under Section 43, Chapter XI (Sections 63 to 78) of the Act of 2000 provided for criminal liability in cases of Tampering, Hacking, publishing or transmitting obscene material, misrepresentation etc. Apart from the same, Section 72 of the Act provided for penalty in case of bsignNow of confidentiality and privacy and laid that in case any person who has secured access to any electronic record, Data or information, discloses the same to any other person without obtaining the consent of the person concerned, he shall be punished with imprisonment upto two years or with fine upto Rupees one lakh or with both.However, the provisions of the Information Technology Act, 2000 were not adequate and the need for more stringent data protection measures were felt, the Information Technology (Amendment) Act, 2008 was enacted which came into force on 27.10.2009. The said Amendment Act brought in the concepts like cyber security in the statute book and widened the scope of digital signatures by replacing the words “electronic signature”. The amendment act also provided for secure electronic signatures and enjoined the central government to prescribe security procedures and practices for securing electronic records and signatures (Sections 15-16) The amendment Act also removed the cap of Rupees One Crore as earlier provided under Section 43 for damage to computer and computer systems and for unauthorised downloading/ copying of data. The said Amendment Act also introduced Section 43A which provides for compensation to be paid in case a body corporate fails to protect the data. Section 46 of the Act prescribes that the person affected has to approach the adjudicating officer appointed under Section 46 of the Act in case the claim for injury or damage does not exceed Rupees Five crores and the civil court in case, the claim exceeds Rupees Five crores. The amendment act also brought/ introduced several new provisions which provide for offenses such as identity theft, receiving stolen computer resource/ device, cheating, violation of privacy, cyber terrorism, pornography (Section 66A-F & 67A-C). The amendment act also brought in provisions directing intermediaries to protect the data/information and penalty has been prescribed for disclosure of information of information in bsignNow of lawful contract (Section 72A)With the enactment of the Amendment Act of 2008, India for the first time got statutory provisions dealing with data protection. However, as the ingredients of “sensitive personal data and information” as well as the “reasonable security practices and procedures” were yet to be prescribed by the Central Government, the Ministry of Communications and Information Technology vide Notification No. GSR 313 (E) dated 11th April 2011 made the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information ) Rules, 2011 (the said rules). Rule 3 of the said rules defines personal sensitive data or information and provides that the same may include information relating to password, financial information such as bank account or credit card details, health condition, medical records etc. Rule 4 enjoins every body corporate which receives or deals with information to provide a privacy policy. Rule 5 prescribes that every body corporate shall obtain consent in writing from the provider of the sensitive information regarding purpose of usage before collection of such information and such body corporate will not collect such information unless it is collected for a lawful purpose connected with the function or activity of such body corporate and collection of such information or data is necessary and once such data is collected, it shall not be retained for a period longer than what is required. Rule 6 provides that disclosure of the information to any third party shall require prior permission from the provider unless such disclosure has been agreed to in the contract between the body corporate and the provider or where the disclosure is necessary for compliance of a legal obligation. The Body corporate has been barred to publish sensitive information and the third parties receiving such information have been barred to disclose it further. Rule 7 lays down that the body corporate may transfer such information to any other body corporate or person in India or outside, that ensure the same level of data protection and such transfer will be allowed only if it is necessary for performance of lawful contract between the body corporate and provider of information or where the provider has consented for data transfer. Rule 8 of the said rules further provide reasonable security practises and procedures and lays down that international standard IS/ISO/IEC 27001 on “Information Technology- Security Techniques- Information Security Management System- requirements “ would be one such standard.The Ministry of Communication and Information Technology further issued a press note dated 24th August 2011 and clarified that the said rules are applicable to the body corporate or any person located within India. The press note further provides that any body corporate providing services relating to collection or handling of sensitive personal data or information under contractual obligation with any other legal entity located within India or outside is not subject to requirements of Rules 5 &6 as mentioned hereinabove. A body corporate providing services to the provider of information under a contractual obligation directly with them however has to comply with Rules 5 &6. The said press note also clarifies that privacy policy mentioned in Rule 4 relates to the body corporate and is not with respect to any particular obligation under the contract. The press note at the end provides that the consent mentioned in Rule 5 includes consent given by any mode of electronic communication.Data Protection relates to issues relating to the collection, storage, accuracy and use of data provided by net users in the use of the World Wide Web. Visitors to any website want their privacy rights to be respected when they engage in e-Commerce. It is part of the confidence-creating role that successful e-Commerce businesses have to convey to the consumer. If industry doesn't make sure it's guarding the privacy of the data it collects, it will be the responsibility of the government and it's their obligation to enact legislation.Any transaction between two or more parties involves an exchange of essential information between the parties. Technological developments have enabled transactions by electronic means. Any such information/data collected by the parties should be used only for the specific purposes for which they were collected. The need arose, to create rights for those who have their data stored and create responsibilities for those who collect, store and process such data. The law relating to the creation of such rights and responsibilities may be referred to as ‘data protection’ law.The world’s first computer specific statute was enacted in the form of a Data Protection Act, in the German state of Hesse, in 1970.The misuse of records under the Nazi regime had raised concerns among the public about the use of computers to store and process large amounts of personal data.The Data Protection Act sought to heal such memories of misuse of information. A different rationale for the introduction of data protection legislation can be seen in the case of Sweden which introduced the first national statute in 1973.Here, data protection was seen as fitting naturally into a two hundred year old system of freedom of information with the concept of subject access (such a right allows an individual to find out what information is held about him) being identified as one of the most important aspects of the legislation.In 1995, the European Union adopted its Directive (95/46/EC) of the European Parliament and of the Council of 24 October 1995 on the protection of individuals with regard to the processing of personal data and on the free movement of such data (hereinafter, the Directive), establishing a detailed privacy regulatory structure. The Directive is specific on the requirements for the transfer of data. It sets down the principles regarding the transfer of data to third countries and states that personal data of EU nationals cannot be sent to countries that do not meet the EU “adequacy” standards with respect to privacy.In order to meet the EU “adequacy” standards, US developed a ‘Safe Harbour’ framework, according to which the US Department of Commerce would maintain a list of US companies that have self-certified to the safe harbor framework. An EU organization can ensure that it is sending information to a U.S. organization participating in the safe harbor by viewing the public list of safe harbor organizations posted on the official website.Data protection has emerged as an important reaction to the development of information technology. In India data protection is covered under the Information Technology Act, 2000 (hereinafter, the Act). The Act defines ‘data’ as, “‘data’ means a representation of information, knowledge, facts, concepts or instructions which are being prepared or have been prepared in a formalized manner, and is intended to be processed, is being processed or has been processed in a computer system or computer network, and may be in any form (including computer printouts magnetic or optical storage media, punched cards, punched tapes) or stored internally in the memory of the computer”. Protection of such data and privacy are covered under specific provisions in the Act. In the recent past, the need for data protection laws has been felt to cater to various needs. The following analyses the position of data protection law with respect to some of the needs.Data Protection Law In Respect of Information Technology Enabled Services (ITES)India started liberalizing its economy in the 1990’s and since then a huge upsurge in the IT business process outsourcing may be witnessed. Financial, educational, legal, marketing, healthcare, telecommunication, banking etc are only some of the services being outsourced into India. This upsurge of outsourcing of ITES into India in the recent past may be attributed to the large English-speaking unemployed populace, cheap labour, enterprising and hardworking nature of the people etc. Statistics have shown that the outsourcing industry is one of the biggest sources of employment. In a span of four years, the number of people working in call centers in the country supporting international industries has risen from 42,000 to 3,50,000. Exports were worth $5.2 billion in 2004-2005 and are expected to grow over 40% this fiscal year. US is currently the biggest investor in Indian ITES, taking advantage of cheap labour costs. Statistics indicate that software engineers with two-years experience in India are being paid about 1/5th of an equivalent US employee.Concerns about adequacy of lawBPO FraudsWith globalization and increasing BPO industry in India, protection of data warrants legislation. There are reasons for this. Every individual consumer of the BPO Industry would expect different levels of privacy from the employees who handle personal data. But there have been situations in the recent past where employees or systems have given away the personal information of customers to third parties without prior consent. So other countries providing BPO business to India expect the Indian government and BPO organizations to take measures for data protection. Countries with data protection law have guidelines that call for data protection law in the country with whom they are transacting.For instance, in, the European Union countries according to the latest guidelines, they will cease to part with data, which are considered the subject matter of protection to any third country unless such other country has a similar law on data protection. One of the essential features of any data protection law would be to prevent the flow of data to non-complying countries and such a provision when implemented may result in a loss of "Data Processing" business to some of the Indian companies.In the recent past, concerns have been raised both within the country as well as by customers abroad regarding the adequacy of data protection and privacy laws in the country. A few incidents have questioned the Indian data protection and privacy standards and have left the outsourcing industry embarrassed. In June 2005, ‘The Sun’ newspaper claimed that one of its journalists bought personal details including passwords, addresses and passport data from a Delhi IT worker for £4.25 each. Earlier BPO frauds in India include New York-based Citibank accounts being looted from a BPO in Pune and a call-center employee in Bangalore peddling credit card information to fraudsters who stole US$398,000 from British bank accounts.UK's Channel 4 TV station ran broadcast footage of a sting operation exposing middlemen hawking the financial data of 200,000 UK citizens. The documentary has prompted Britain's Information Commissioner's Office to examine the security of personal financial data at Indian call centers.In the absence of data protection laws, the kind of work that would be outsourced to India in the future would be limited. The effect of this can be very well seen in the health-care BPO business, which is estimated to be worth close to $45 billion. Lack of data protection laws have left Indian BPO outfits still stagnating in the lower end of the value chain, doing work like billing, insurance claims processing and of course transcription. Besides healthcare, players in the retail financial sector are also affected. Financial offshoring from banks is limited because of statutory compliance requirements and data privacy laws protecting sensitive financial information in accounts. In the Human Resource (HR) domain, there are many restrictions on sharing of personal information. In the medical domain, patient history needs to be protected. In credit card transactions, identity theft could be an issue and needs to be protected. Companies in the banking, financial services and insurance (BFSI) sector and healthcare have excluded applications/processes which use sensitive information from their portfolio for offshoring till they are comfortable about the data protection laws prevalent in the supplier country.Since there is lack of data protection laws in India, Indian BPO outfits are trying to deal with the issue by attempting to adhere to major US and European regulations. MNCs have to comply with foreign Regulations so that they don’t lose on their international partners. There are problems involved in this. Efforts by individual companies may not count for much if companies rule out India as a BPO destination in the first place in the absence of data protection law.Today, the largest portion of BPO work coming to India is low-end call centre and data processing work. If India has to exploit the full potential of the outsourcing opportunity, then we have to move up the value chain. Outsourced work in Intellectual Property Rights (IPR)-intensive areas such as clinical research, engineering design and legal research is the way ahead for Indian BPO companies. The move up the value chain cannot happen without stringent laws. Further, weak laws would act as deterrents for FDI, global business and the establishment of research and development parks in the pharmaceutical industry.Looking to the above scenario, we can say that for India to achieve heights in BPO industry stringent laws for data protection and intellectual property rights have to be made. . Thus, a law on data protection on India must address the following Constitutional issues on a "priority basis" before any statutory enactment procedure is set into motion:(1) Privacy rights of interested persons in real space and cyber space.(2) Mandates of freedom of information U/A 19 (1) (a).(3) Mandates of right to know of people at large U/A 21.Once the data protection rules are enforced in India, companies outsourcing to India are unlikely to dismantle the systems they have in place straightaway, and move data more freely to India. Hence ,the need for data protection laws would win over the confidence of international business partners; protect abuse of information; protection of privacy and personal rights of individuals would be ensured; there would be more FDI inflows, global business and the establishment of research and development parks in the pharmaceutical industry & impetus to the sector of e-Commerce at national and international levels would be provided.Data protection law in India (Present status):-Data Protection law in India is included in the Act under specific provisions. Both civil and criminal liabilities are imposed for violation of data protection.(1) Section 43 deals with penalties for damage to computer, computer system etc.(2) Section 65 deals with tampering with computer source documents.(3) Section 66 deals with hacking with computer system.(4) Section 72 deals with penalty for bsignNow of confidentiality and privacy. Call centers can be included in the definition of ‘intermediary’and a ‘network service provider’ and can be penalized under this section.These developments have put the Indian government under pressure to enact more stringent data protection laws in the country in order to protect the lucrative Indian outsourcing industry. In order to use IT as a tool for socio-economic development, employment generation and to consolidate India’s position as a major player in the IT sector,amendments to the IT Act, 2000 have been approved by the cabinet and are due to be tabled in the winter session of the Parliament.Proposed amendments:-The amendments relate to the following[22]:(i) Proposal at Sec. 43 (2) related to handling of sensitive personal data or information with reasonable security practices and procedures.(ii) Gradation of severity of computer related offences under Section 66, committed dishonestly or fraudulently and punishment thereof.(iii) Proposed additional Section 72 (2) for bsignNow of confidentiality with intent to cause injury to a subscriber.It is hoped that these amendments will strengthen the law to suffice the need.Data Protection Laws In Order To Invite ‘Data Controllers’.There has been a strong opinion that if India strengthens its data protection law, it can attract multi-national corporations to India. India can be home to such corporations than a mere supplier of services.In fact, there is an argument that the EU’s data protection law is sufficient to protect the privacy of its people and thus lack of strong protection under Indian law is not a hindrance to the outsourcing industry. To enumerate, consider a company established in EU (called the ‘data controller’) and the supplier of call center services (‘data processor’) in India. If the data processor makes any mistake in the processing of personal data or there are instances of data theft, then the data controller in the EU can be made liable for the consequences. The Indian data processor is not in control of personal data and can only process data under the instructions of the data controller. Thus if a person in EU wants to exercise rights of access and retrieve personal data, the data controller has to retrieve it from the data processor, irrespective of where the data processor is located. Thus a strong data protection law is needed not only to reinforce the image of the Indian outsourcing industry but also to invite multi-national corporations to establish their corporate offices here.Data Protection And TelemarketingIndia is faced with a new phenomenon-telemarketing. This is facilitated, to a large extent, by the widespread use of mobile telephones. Telemarketing executives, now said to be available for as low as US $70 per month, process information about individuals for direct marketing. This interrupts the peace of an individual and conduct of work. There is a violation of privacy caused by such calls who, on behalf of banks, mobile phone companies, financial institutions etc. offer various schemes. The right to privacy has been read into Article 21, Constitution of India, but this has not afforded enough protection. A PIL against several banks and mobile phone service providers is pending before the Supreme Court alleging inter alia that the right to privacy has been infringed.The EC Directive confers certain rights on the people and this includes the right to prevent processing for direct marketing. Thus, a data controller is required not to process information about individuals for direct marketing if an individual asks them not to. So individuals have the right to stop unwanted marketing offers. It would be highly beneficial that data protection law in India also includes such a right to prevent unsolicited marketing offers and protect the privacy of the people.Data Protection With Regard To Governance And PeopleThe Preamble to the Act specifies that, the IT Act 2000, inter alia, will facilitate electronic filing of documents with the Government agencies. It seeks to promote efficient delivery of Government services by means of reliable electronic records. Stringent data protection laws will thus help the Government to protect the interests of its people.Data protection law is necessary to provide protection to the privacy rights of people and to hold cyber criminals responsible for their wrongful acts. Data protection law is not about keeping personal information secret. It is about creating a trusted framework for collection, exchange and use of personal data in commercial and governmental contexts. It is to permit and facilitate the commercial and governmental use of personal data.The Data Security Council of India (DSCI) and Department of Information Technology(DIT) must also rejuvenate its efforts in this regard on the similar lines. However, the best solution can come from good legislative provisions along with suitable public and employee awareness. It is high time that we must pay attention to Data Security in India. Cyber Security in India is missing and the same requires rejuvenation. When even PMO's cyber security is compromised for many months we must at least now wake up. Data bsignNowes and cyber crimes in India cannot be reduced until we make strong cyber laws. We cannot do so by mere declaring a cat as a tiger. Cyber law of India must also be supported by sound cyber security and effective cyber forensics.Indian companies in the IT and BPO sectors handle and have access to all kinds of sensitive and personal data of individuals across the world, including their credit card details, financial information and even their medical history. These Companies store confidential data and information in electronic form and this could be vulnerable in the hands of their employees. It is often misused by unsurplous elements among them. There have been instances of security bsignNowes and data leakages in high profile Indian companies. The recent incidents of data thefts in the BPO industry have raised concerns about data privacy.There is no express legislation in India dealing with data protection. Although the Personal Data Protection Bill was introduced in Parliament in 2006, it is yet to see the light of day. The bill seems to proceed on the general framework of the European Union Data Privacy Directive, 1996. It follows a comprehensive model with the bill aiming to govern the collection, processing and distribution of personal data. It is important to note that the applicability of the bill is limited to ‘personal data’ as defined in Clause 2 of the bill.The bill applies both to government as well as private enterprises engaged in data functions. There is a provision for the appointment of, “Data Controllers”, who have general superintendence and adjudicatory jurisdiction over subjects covered by the bill. It also provides that penal sanctions may be imposed on offenders in addition to compensation for damages to victims.The stringency of data protection law, whether the prevailing law will suffice such needs, whether the proposed amendments are a welcome measure, whether India needs a separate legislation for data protection etc are questions which require an in-depth analysis of the prevailing circumstances and a comparative study with laws of other countries. There is no consensus among the experts regarding these issues. These issues are not in the purview of this write-up. But there can be no doubt about the importance of data protection law in the contemporary IT scenario and are not disputable.

I’ve utilized 11 different marketing strategies for each of my businesses, and I know that each of them will still be relevant from 2018 and onwards. This answer is quite long, so I’ve also included a TL;DR, that way you can pick what you want to read more about.Most of these marketing strategies will create viable growth for any organization, and are worth trying for at least a month.However, before I list them, I feel the need to make one thing abundantly clear:No matter what anyone tells you, there is no one-size-fits-all marketing strategy. You will have to experiment (it’s called A/B Testing) for as long as you want to remain relevant and profitable.So the secret isn’t SEO (search engine optimization). It’s not traditional “business card” networking. It’s not even Facebook Ads. The secret is whatever works for your business, and it’s 100% unique.TL;DR:Advertising on FacebookMaking a Google My Business ListingUsing Google AdwordsPutting Greater Emphasis on Content MarketingCouponsCreating eMail Marketing FunnelsWebinarsFree Offers / ConsultationsGuest Blogging and Writing ColumnsCreating PartnershipsKeynote Speeches1. Advertising on FacebookTwo million small to medium sized businesses like yours are currently advertising on Facebook. It’s cheap and effective so it only makes sense.As far as targeting goes, Facebook Ads are ridiculously good. They allow you to target a specific audience based on location, interests, age, sex, online behavior, and many other factors that no other platform can quite get down.The best part about creating Facebook Ads is how easy it is! You simply need to have an eye catching image or video and accompanying header. If you’re not sure what constitutes “eye catching” in your niche, you can use the Facebook Ads Manager and test multiple ads for one product — eventually going with the one that generates the most amount of money for you.Doing this will not automatically guarantee returns, but thankfully, there are plenty of 3rd party tools to use, AdEspresso by Hootsuite is the first one that comes to mind!Use it to run your campaigns and speed up your journey to positive ROI.NOTE:If your business is largely visual, don’t just use Facebook. Use its sister-company, Instagram as well. Instagram Ads allows you to benefit from having the same data base and targeting options as Facebook, while simultaneously allowing you to connect with an audience that is better primed for visual sales.Is this your ideal solution? Check outFacebook Advertising Made Simple: A Step-by-Step Guide by Neil PatelHow to Run App Install Ads On Facebook by Aki Merced2. Making a Google My Business Listing (and Ranking)A Google My Business (GMB) listing is the smartest thing that you can do for your business.Think about it; Google is the biggest search engine in the world, and if anyone searches for a particular product/service, you’ve pretty much got first dibs!Most search results on Google first include a paid ad, and if someone is looking for a service, the next results are typically GMB listings. Ranking your business in the top 3 search results will bring in ROI like you’ve never seen before.What exactly is Google My Business?If it’s your first time hearing about GMB, it can probably sound a little intimidating. GMB simply combines variously Google platforms and puts them in one place, i.e your business’ Google+profile, your Google Reviews, Google Maps, and gives you access to data like Google Analytics and Google Insights.Since typing this answer, Google is probably working on plenty more offerings…One thing is for sure, from the minute you list your business on GMB and get it ranking, you’ll immediately get the credibility and visibility (of course) that you’ve been looking for.If your small business is local, this is a must-do!If you’re ready to get started, read this:How to optimize your Google My Business listing: expert tips by Graham Charlton7 SEO Mistakes That Leak Money From Local Businesses by Jacob McMillen3. Using Google AdwordsJust like I said in the above strategy, no other platform gives you the type of exposure as Google. At least not in modern history.If online marketing is a baby, then Google Adwords is its godfather.Since Google Adwords has been around for so long, it’s really competitive and pretty expensive if I may say so myself — however, it works extremely well.Here’s the thing; while Adwords is expensive, it’s also really effective if you’ve already utilized on-page SEO, so start there first. SEO makes Adwords a whole lot cheaper!How does SEO make Google Adwords cheaper?For every single ad on the search engine, Google gives them a quality score based on its CTR (click-through-rate), the landing page that the ad sends traffic to, and ad relevance. The quality score also factors in the bid rate that you will need in order for your ad to be displayed. The higher the quality score, the lower the bid cost.Adwords aren’t a zero-sum game, though. You can pair your Google Adwords strategy with another strategy on this list and create a killer campaign!If that’s exciting for you, check these links out for further reading:The Complete Google AdWords Tutorial by Jerry BanfieldThe Iceberg Effect: How Your AdWords Strategy Is Slowly Drowning by Johnathan Dane4. Putting Greater Emphasis on Content Marketing18% of marketers say that content marketing has the greatest commercial impact on their business of any channel in 2016.What exactly is Content Marketing?It’s actually a process of creating and then distributing content that is high value, relevant and consistent with your brand in order to attract a clearly defined audience. You can think of answering Quora questions as a form of content marketing. Sort of.The whole point of content marketing is to focus on long-term results, instead of short-term ROI. While the initial content marketing payoff is very low compared to using Facebook Ads, for instance, in the long-term you create a reputation for your business and that in turn generates sustainable growth in visitors, leads and customers.It’s not easy, though. You still have have have the right mix of:High-quality contentPick relevant topicsOptimize your content with SEOBe consistentMind you, a lot of people automatically think of BLOGS when thinking about content, however, this is 2017 — content ranges from videos, podcasts, online courses, slides and many other ways that people prefer to consume information.To know which content works with your business, you’ll have to do some A/B Testing. There will be a format that eventually sticks.You can read some more here:Getting Started With Content Marketing by Content Marketing InstituteWhy You Need a Growth Model For Your Blog (And How to Create One) by Devesh Khanal5. CouponsBear with me here, I know this one is a bit of an unconventional suggestion, but if you sell a product or offer a service, you can use sites like Groupon as means of promotion for your business.Before anyone checks out of an online store these days, they always search for coupons, and when they’re scrolling through, they’re bound to see your offer as well.Your products will receive mass exposure, and you’ll also get targeted local advertising, increased brand awareness and a slew of new converts — even if they’re only there for the coupon, they’re still spending money.WARNING:If your deal goes viral and becomes extremely popular, you might find yourself a little overwhelmed and unable to handle the new customers, so just make sure that you the math properly.Remember, you want to attract customers with a coupon, but the proposition on your site should keep them there.Sound confusing? Here’s some additional readingDoing The Math On A Groupon Deal by Jay GoltzThe Real Cost of Groupon and What it Means to Your Marketing Planning by Mana Ionescu6. Creating eMail Marketing FunnelsIn 2018 why will this still be relevant? Good question. Simply because of this one reason: Many of the people that visit your site are not going to immediately be convinced by your value proposition. They will need some finessing.Getting their contact information allows you to send them additional marketing materials until they’re completely convinced that spending their hard earned money on your business is worth their time. And also, email is still the most high converting marketing channel — ever!How do you take advantage of this?Simple. You start with something called a “lead magnet”. It would be an offering that compels your website’s visitors to give you their email address — in exchange for something that they would view as valuable, i.e a free service trial, a free digital download, early access to a webinar, a coupon, anything.The point is to get someone to subscribe to your email list and once they do that, you will be able to display your credibility by giving them valuable content.Other benefits of email marketing include:Low costGlobal signNowEasy to automateEasy to segmentImmediate communicationEasy to setup and runEasy to track and optimizeTo be quite honest, if you are a complete newbie to marketing, you’ll notice that a lot of marketing channels are super hard to start. Email marketing is one of the strategies that are relatively simple to start.Read these two pieces to learn some more:21 Powerful Ways to Quickly Grow Your Email List by Jacob McMillenHow to Build Your Email List: The (Better Than) Ultimate Guide by Aaron Orendorff7. WebinarsIf you’re serious about your business, then you’ve probably woken up or stayed up till 2 AM at some point — to catch a webinar. If not, then you’ve got a long way to go (just kidding)!What exactly is a webinar?It’s a seminar that takes place on the web — hence the name, “webinar”. And it can honestly range from being a presentation, to a demonstration to a discussion. It doesn’t always have to be one thing.A webinar actually goes hand in hand with email marketing, because if you pick your topic correctly, you can drive a slew of subscribers into your email list and build some credibility for your business.The great thing about webinars is that they can be pre-recorded and made into standalone products (or even a series of products), which makes them a great platform for training — live and recorded.Before you maybe conflate the two, it bears mentioning that webinars and video tutorials are two completely different things. A webinar tends to have a start time and has live Q&As between yourself and your audience, so it’s far more interactive than a typical video or livestream.You will need webinar software to run a webinar that utilizes the following functions:2-Way Audio – the presenter speaks while the viewers are muted, but the presenter can “turn on” individual viewers so everyone can hear their questionScreenshare – the presenter can share their screen or switch to video for whiteboard teaching or live demonstrationPolls – the presenter can invite viewers to take a poll or provide feedback in other waysCaveat: Webinars do not work for all niches. You’ll really need to think carefully about whether your customers will benefit from a webinar and if not, there are plenty of other strategies that you can always go with.Do webinars fit with your niche? Great!Here’s some additional reading:Webinar Marketing: 15 Steps to Revenue Generating Webinars by Georgiana LaudiHow to grow your business with webinar marketing by Ross Beard8. Free Offers / ConsultationsPut yourself in your customers’ shoes for a second; I’m sure that when it comes to any kind of professional services, you want to have access to expertise, right?That’s why it’s important to position yourself as an expert or an authority figure in whatever your small business’ niche is. By promoting a free consultation, you can generate new leads.Here’s the thing, you shouldn’t even worry yourself about whether you’re disclosing too much free information in the consultation, because if your customers feel that your service is worth the money — they’ll stick around.Okay, it’s true that there are going to be a lot of freeloaders looking for something that they can quickly grab, exploit and go, but to be honest, those customers were never going to buy. Why stress yourself over them?If you can provide a high-quality consultation for free in 30 minutes, a real customer will think, “imagine what they can do in an hour…” and sign up.Advertising a free consultation can be done both online and via pamphlets, newspapers, signs or through word-of-mouth, and hey who’s to say that you can’t put a free consultation front and center on your website or on your social media?Which businesses does this strategy work for? ALL of them. Seriously.Here are some reading essentials:Should You Offer Free Consultations? by Courtney Johnston6 Ways To Make Free Consults Work For You by Laura Simms9. Guest Blogging and Writing ColumnsAny fairly decent writer can share their opinion through weekly or monthly write-ups and watch as this endeavor does wonders for their brand.While you won’t get paid for your efforts, what you will receive however is an opportunity to make consistent contact with an audience and potentially build a relationship with its readers. Then, that audience will immediately think of you when they encounter a certain situation, or other experts in your field.Start out with local newspapers and non-profit magazines, because they’re typically always looking for high-quality contributors who won’t seek a fee, then move on to the more exclusive publications like Forbes, Inc, Fast Company etc once you’ve got your skin in the game.Again, you’re not going to make any money from guest blogging or writing columns, but you will make bank in other ways (i.e. speaking engagements) by being able to say that “you’ve been published in such and such”.The aim of successful guest blogging is to make your brand/business/name valuable to your target audience in a not-so subtle way. Guest blogging and writing columns is an opportunity for you to build trust with your customers, even though someone else already did the hard work of building this audience.How do you get started?Write how-to guidesComment on current eventsPublish interviews with other interesting peopleCreate list-articles (listicles)Report on trends or eventsHere are some additional ideas to get the cogs turning in your brainHow to Secure Guest Posts on Big Publications (WSJ, Forbes & HuffPo) by Sujan PatelHow I Wrote for Fast Company, Copyblogger,& Entrepreneur by Aaron Orendorff10. Partner With Other BusinessesTeamwork is always more effective than singular effort, and combining resources with another business can help you do things you could never accomplish on your own.It’s typically best to target companies in your local area, even if your clientele isn’t local. Your goal is to work out a complementary arrangement that provides mutual benefit for both businesses.Some joint venture examples include:A PPC agency could partner with a CRO agency to refer clients to each other.A coffee shop could offer free coffee vouchers to a plumbing company’s customers.A marketing company could partner with an accounting firm to recommend each other’s services during new client onboarding.A beauty therapist could offer free manicures for a hair stylist’s clients.There is really no limit to what’s possible. Simply identify crossover in your audience and a non-competitor’s audience and then find a way to tap into that crossover in a mutually beneficial way.Sound interesting? Good! Check these additional links outWhy Small Businesses Should Partner Up With Other Brands by Web Smith5 Tips To Partnering Alongside A Business For The First Time by Deborah Sweeney11. Speak At EventsIn terms of branding and establishing yourself as an authority, few things are more impactful than being a speaker at popular events in your niche.While invitations to speak at larger events are often extended as a result of accomplishments or visible influence, you can also work your way into these opportunities by becoming a talented speaker and delivering great talks at smaller events.Or you can simply use it as another marketing channel, by speaking at some of these types of events:Local clubs – think Rotary, Lion’s, Chamber of Commerce.Business networking groups.Specific interest clubs (photography, hiking, sewing, etc.)Browse local events on Eventbrite and We are what we do | Meetup.Schools.Churches.Check events in your local newspaper and magazines.Big companies and their employees.Be prepared, and treat every event like a big deal.And finally, the last couple of additional reading linksHow To Start Speaking At Events by Chris BroganWhy I Get Invited to Speak at Events (And How You Can Too) by Rohit BhargavaAt the end of the day, what’s good for the goose isn’t always good for the gander — you’ll need to do a proper business audit (based on your customer demographics) to determine whether any of these suggestions will be a fit for your business, but my guess is yes.Your answers from your evaluation should lead you to at least 4 of the strategies mentioned in this answer.Good luck!

Let’s have a fair look about some important points and make an introspection of 4.5 years of Mr Modi. Let's start with Why not and then we have a look at why we should give him another chance.Why Not?No control over his ministers. From giving illogical, offensive statements to killing witnesses in Vyapam case. PM Modi was a mute spectator. Mr. Shivraj singh must have resigned long time back( before getting dethroned) and so did sakshi maharaj etc.High promises: From giving a huge chunk of 15 lakhs to every Indian(indirect benefits of same amount), bringing back all the black money etc. were the many promises given by Mr Modi to win the position. But now the party members simply call them as jumlas.Unnecessary dramatic actions: Demonetization should have been the second step. In the first step, Government should catch the known defaulters like Lalu Yadav, Sharad Pawar, Sibu Soren etc. They already knew many politicians, bureaucrats who hold billions of Rs as black money. They must be the first target and if handled properly then demonetization can be postponed and implemented with proper planning and correct implementation.100 percent retail FDI: They opposed the same when implemented by UPA. Its impossible for a normal retailer to compete with brands like Amazon, Walmart etc. It will destroy the traditional markets of our country and brings monopoly of big brands only.Ending Competition: Allowing reliance JIO was the biggest favour where eyes were completely shut down by the government. Now some may argue that reliance invested a lot on 4G and its their initiative. Then what if tomorrow Microsoft wants to invest same amount of money for 5G and snatch all the customers of telecom from JIO? A support to single company or not proceeding step by step acc to competition control procedure and all firms interest was a bad practice by the Mr Modi.Mute spectator in Education field appointments: From Notorious BHU chancellor to an incompetent education minister, It was only returning favours. Even when Gajendra chauhan was appointed and opposed, minister like Subramanian Swamy said to students “you can leave the institute”. A height of arrogance and that too when same Swamy acts as lawyer for rapist Asaram. Joke of the century.Unnecessary expenditure to please people of particular state/ caste: Building statue of unity, Bullet Trains ( It’s a loan and even with low percentage we have to pay it back..) was not necessary and hour of need. Anyone can take the law in their own hand whether they are Jats, Gujars, Rajputs, Farmers, Babas or SC/STs. State wise, Caste wise politics are a license to ppl to create chaos.Not getting rid of caste based politics: Changing supreme court decisions, appointing President on the basis of caste etc. are some points where PM Modi not only failed big time but also contributed in bringing country backward.No steps for curbing fake news: Many fake pages are running on social media and promoting lies ( both supporting and against the government). It can be tamed down with an agreement with fb etc. A special monitoring committee can do that, but gov don’t want that to happens.Single centre of power. Before BJP has N number of leaders, who can upholds the position fearlessly, were brave enough, competent and intellectual.Now the entire power is limited to Mr Amit Shah. No one in the party has the courage to go against him, talk anything against him, oppose him. He is the one who brings more bad practice in politics. Even if you don’t hold the majority, construct the gov. He can go to any extent for the power and at the end he will not even going to listen any one of us. As PM is either a mute spectator or supporting him, he is not supporting a healthy democracy.Forgets he is PM: why PM is so insecure about the election? Election becomes talk of nation at least from year or half a year before the actual elections. PM must holds confidence in his work and start promoting or getting worried about centre government elections only 3–4 months before. Engaging himself in all the state elections is a wastage of resource from a PM office.Lastly, Not respecting opposition and living in past: At times, PM always compare works with previous gov. Also every time cursing the opposition everytime is not a solution. The Mantra that “they had not anything in 60 years, we are at least doing something” is again a bad practice. We know they were failed at points..and that’s why BJP has got the chance. So work instead of wasting time and resources on comparison.Now Let’s have a look at WHY SHOULD WE ELECT Mr Modi again.No Alternative : No one in the oppositions holds the capability to holds the PM position. Rahul Gandhi has no knowledge and will be a puppet in the hands of leaders like Digvijay, Kamalnath etc. Also it’s impossible for Congress to get majority and it will be a collaboration where SP, BSP, Mamta,RJD etc holds ministers position and it will be a nightmare to see those crooks holding the main offices of the country. Even Mr Kejriwal is not a good choice and he can not even score 10–20 seats in the elections. Let him be mature, learn to hold people together, accept criticism and expend party to other state. Will talk about him in 2024 elections but not now.Corruption Free office : Not A single case of corruption from any of the offices, ministers has been reported or put in limelight by opposition.(Note: i am only talking about centre…while at state level Ex CM Shivraj has mark records via VyapaM and as i mentioned before, PM was a mute spectator there).Clean India Initiative: Modi started this with a vision. I will not say it is a marketing campaign because I had personally witnessed it during my visit to India. So a thumbs up for this to Mr. Modi.Improving Railways: Both Suresh Prabhu and Piyush Goyal worked very hard in making railways user friendly. In UPA tenure, you are on your own. But today at the hour of need , you are just a tweet away from the help. Highly impressed and a good move.GST: A bold move and also just before Gujrat election. If you discuss with anyone who knows and understand economy. It will act as a boon for our upcoming generations. Again a Thumbs up for this.Make in India: An honest effort to bring jobs to the country. It still in the blossoming phase and hopefully gives bright results in the upcoming years.Support for NRIs: First gov to act promptly and provide great support to NRIs. I remember when I come to Germany in 2013, we are like on our own. With Modi gov, Consulate usually organizes student meets, cultural fests and help is just a tweet away.Diplomatic and Fearless international Politics: We does not surrender at Doklam or to any kind of pressure from the USA. That is only possible because of clear foreign policies of BJP. Same showed and opted during tenure of Atalji.Highways: Road Construction is at full swing, like at the time of Atalji.Gasification: Visionary step implemented for gas pipeline.Electrification: Again good work by Piyush Goyal ji in solving the electricity problems and making electricity signNowes to remote places of India.Courage: Implementing and supporting Tripal Talaq law, Surgical strike etc. are some examples where Mr. Modi had shown courage and his strong decision making policy.Final Take: I already give 12 points for each. You can take a decision according to that. For Me: I support Modi AND for sure will give him a second chance to complete his started projects. If someone else gets the office, in the next 5 year term all the decisions will be reversed or stopped and thus it will be a waste of a decade. So let’s be positive and give one more chance to Mr Modi ( also we have no better Leader than him).Edit 1: Thanks Rakesh Chawda ji for suggesting edits. Thanks all for the read, comments, shares and upvotes.Getting more then 50k views and 3.6 k upvotes, which includes upvotes from Gopalkrishna Vishwanath ji and Rana Ashish is an encouragement to write more.Edit 2: I am very glad with the response, comments and discussions on mentioned points, with my fellow Indians. I try to explain few points with more details:1.High Promises : I already listened that video of Modiji which was the point of debate about 15 lakhs Distribution. My point was not about the statement from this video, but the use of this statement in different context by various BJP leaders in different political meetings, raileys and by BJP workers while campaigning in elections, with the highlight that huge amount of money can be collected back from swiss banks.The actual context of this statement was like “with strong government of BJP and leadership of Modiji, India can bring back all the black money deposited abroad “. I just want to ask did we succeed in getting that money back from swiss banks as per promise?Also lets leave this point and focus on one more statement from that same video in which Modiji mentioned “Chor, uchako se ek ek paisa wapis le aayengai..in paiso pe janta ka adhikaar hn”. Even with demonetization etc.did we witnessed that we recovered black money from various crooks( Pawar, Wadra etc.) outside/inside India?Neither do I, nor my fellow Indians want that INR 15 lakhs personally. The problem is, we allow politicians to make promise and go away with it. We never asked what is the status of the promise or by when the promise can be fulfilled? And if someone raised a question, we shut them up by giving example of old corrupt governments or saying that you understand the wrong context of statement..we never meant that or it was a jumla.2. 100 Percent retail FDI: In foreign countries like Germany, France etc. they have big supermarket chains like Aldi. Rewe etc. Small shops selling groceries, electronics and other products are rare. The economy of these countries are so strong and job market is also blooming that majority of population works for Big companies like car manufacturing, IT etc. In India, we have so big population that this small retail shops are giving and generating employment to many families. They are like the backbone of our Economy. Now if big players enters the game and start selling products directly online, with heavy discounts, small retailers can not compete with them. A normal general store owner can not compete with Multinationals. So to maintain the competition neutral, Government must ensure that there will be no price difference, no matter you purchase from anywhere. Yes, if you want to purchase online, great, go ahead. You will not get any special discount, but yes you can get leverage of ordering the products online without leaving your comfort. It’s always better if we think above from getting small discounts and making Amazon Owner more richer, then thinking about our fellow countryman and country. I will write a more detailed article about the same, very soon.3.Ending competition/JIO : I want a free cup of coffee..can i go and have it at any of the multinational company office? NO, I can not.Why? Because there are no free lunches.Red flag 1: Free data from JIO.Ok leave it..tell me who is the most richest person in Germany? mmm..I don’t know but may be owner of Mercedes etc? NO, Owner of Aldi Sud, A chain of supermarket in Germany.Red flag 2: A big picture, behind this free data festival.Ok 1 last, 1 last. How much data one get / month in developed countries like Germany, USA etc? I don’t know may be 100 GB/ 5 Euro…Lol Hell No…I pay 10 euro/month for 2 gb data.( 10 euro= 800rs almost)..But why? I mean they are developed countries..they can provide daya even for free..Red flag 3: We are still developing countries I guess..Let’s see what I want to convey:Ambani or any businessman is not fool to invest thousand of crores to earn only a handful of profit. The big picture is to cover different services by penetrating the internet market and establishing a monopoly business. It is like the first step of monopoly.We hate old players like Airtel,Idea etc. coz they charged a lot of amount for data. Which i agree. But at least we have options to switch. Even the companies know about it. There was a competition, and one must agree that these old players invested a lot in infrastructure too. Any multinational company gives employment to thousands of people. You. me or any 1 establish any company with the hope that you will get support from government or atleast neutrality in the market to spread the business. let the best man win at the end.Present Scenario and Government role: Government is keeping eyes merely shut in both the case. Previously when the data rates were damn high and now when a single company is spreading it’s monopoly. If PM is the brand ambassador of JIO then what to say?? The duty of government was to maintain a healthy competition by making sure all the companies get the same ground, market to compete. But here PM was the face of JIO. later they showed PM face was used without his permission..are we kids?? So government duty is to stop paying undue support to anyone.4. Bullet Train: 26 trains are available in 24 hours from Mumbai to Ahmedabad. Do we need more? It is not about development but to maintain votebank of a state which BJP or Modi don’t want to lose. It they made the project for connecting 4 metros Mumbai, Delhi, Calcutta and Bangalore with it then it can be called useful or vision. Even Mumbai-Puna can be considered as vision. This step is just a vote bank policy for a losing grip state.Lastly I want to say we must ask question to the government. Follow but don’t follow blindly. I am stick to the point that we have no option then Modiji, but asking hard questions, concerning/ discussing negative points are necessary. Always remember Country first. I love my India, but not obsessed with Modiji, Rahulji, Mamtaji, BJP, Congress or AAP. My country, My fellow Indians First.And yes, for those who think they have option except Modiji, please choose your next PM candidate from this.