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FAQs
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What are some lesser known Gmail tips?
Perhaps not "lesser known", but I've been using keyboard shortcuts for years under "Settings": This probably comes from my vim background, but inside gmail, I almost never use the mouse. Instead:While viewing a list of threads (i.e. Inbox, All Mail, Drafts, search results, etc.):c to compose a new mailj and k to move the cursor down and upx to select/deselect the current thread that's pointed to by the cursore to archive all threads that have been selected [Enter] to go into the thread pointed to by the cursor"g i" to go to my Inbox"g a" to go to All Mail"g d" to go to DraftsWhile inside a thread:n and p to browse down and up messages inside a thread (move the cursor up and down)a to reply all (or r to reply individually, but that's rare) to the message currently pointed to by the cursorf to forward the message that's pointed to by the cursoru to go back to the previous thread list view, which could be your Inbox, All Mail, Drafts, etc. This is the same as the back button: s to toggle through the stars on the message currently pointed to by the cursorIn case you're wondering, the "cursor" is the very thin vertical blue line visible to the left of the third thread in this picture:Other useful shortcuts:/ to make the search bar active"* u" to select all unread emails"* n" to deselect all emailsShift+i to mark all selected emails as readShift+u to mark all selected emails as unreadWhile inside a thread, Shift+u will bring you back to the previous thread list view and marking the current thread as unread. I do this a lot to keep important threads at the top of my inbox.And that's basically all I ever do in gmail. It can be painful to learn at first, but just start with the very basics: j, k, and [Enter] to browse through your inbox. Within a month or two, you'll be zipping through your inbox like Usain Bolt through the 200m.Full list: http://support.google.com/mail/b...Edit: David Craige mentioned a very useful Google Labs add-on under "Settings --> Labs": a [Send & Archive] buttonAnd another useful add-on:
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What are some great online tools for startups? Why?
Startups need something that can give then maximum at minimum invest because the number of risks is always high! We understand all your needs and hence we have got this product for you- PayUnow!Be it any startup: food, automobiles, e-commerce, travel, IT, education or homemakers, this one is for you! It is available for FREE for Android and iOS users. Let customers discover you as you upload pictures of delicacies. To collect online payments easily, anytime and anywhere, all you have to do is share a unique business link or website which you will create with us for FREE! Here’s why you should download the app NOW:It is FREEAllows you to create a business website with zero maintenance costHas the lowest TDR in the market i.e 1.99+GST!Lets you showcase your productsAllow you to add contact details and locationMultiple payment options supportedYour customers do not need an app! All you need to accept payments directly in your bank is one link: you can choose this link for FREE!Quick and paperless bank verification and documentationPayUnow is a product of India’s largest Fintech Company- PayU! Join the communtiy of 4.5 lakhs+ businesses like you! We look forward to empowering the SMBs and give them a relief from the hassles of payments so that the only thing you need to focus is your business growth! We are continuously creating a guide to assist you with the best. Learn how to sign up, edit, share and verify by visiting here:
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How do I go about registering a startup in India, initially without any co-founders, but making provision for some in the future
Once when you have come up with a great idea and have decided how to register a business company in India, then certainly you must follow some procedures to register your business in India. After deciding regarding registration, naturally there arise many questions like where should you get the application form, what is the process for registration, what is the registration fee, whom should I contact for making my registration successful.To get rid of all the confusion, let we help you make your registration process simple and easy with all necessary details. This article will help you with all the relevant information as a step-by-step procedure for those who have decided to register a business in India or to those who have considering registering a business in India.Before entering into the registration process, you must be aware of some basic information about the country where you are going to register your business in. India is the seventh largest country with the pool of opportunities in the emerging market for the world. Any business in India will likely succeed in their field because, after the Republic of China, India ranks as the second populated country in the world. To make your registration process easy first, you must gather some information about the country namely; their culture, common business trends and the landscape of India. It will help you decide which part of the country you want to and can register your business. The Indian market trend remains as relationship oriented.It is obviously easier for an Indian citizen to register a business in India compared to a foreign country. I am going to list all the official procedures that required for registering a company in India.RELATED POST: LEGALRAASTA RAISES INR 7 CRORE FROM ANGEL INVESTORSLet’s start, what is a company?A company is an association, which is organised and formed to carry out a Business. A company is a legal entity that is classified and should be registered under the company Act 1956. This company Act subdivides the company into two categories called as the private corporation/company and Public company.Let’s Understand What Private Company And Public Company IsWhat is Private Limited CompanyHere are the features of a private limited company as follows:A Private company can have a maximum of 50 members.It restricts to transfer his or her shares to anyone.Should not invite public to subscribe regarding a company share.A private company should have a minimum capital of 1 Lakh Rupees or capital may vary time to time.The private company should only have two board members and may have two directors.Once a private company is incorporated, it can start its business.What is Public Limited CompanyThe characteristic of a public limited company is as follows:There is no limit of members in the public limited company.It can transfer his or her shares to their shareholders.It allows inviting the public to subscribe regarding company shares.The public limited company should have a minimum capital of 5 Lakh Rupees or the capital may vary from time to time.The minimum number of board members required in a public company is seven and must have at least three directors.The company can start its business only after receiving its commencement certificate.Why Should You Register Your Company?The main reasons to register your company are as followsProtectionTransferable ownershipRetirement fundsTaxationRaising funds through sale of stockDurabilityCredit ratingHow To Register A Business Company In IndiaTo register a company in India, it may take the duration of about 15 days to a month and sometimes more than that. Every state has a regional office of the Registrars of the company (ROC) to guide the registration process. On whitedust, we are going to give a step by step procedure to register a company, especially in India.Steps To Register A Company In IndiaStep 1: How To Obtain The DIN (Director Identification Number)First and the first process in registering a company is to acquire a DIN for directors. The government has set new requirement under which directors for an Indian company, in which both an Indian and a Foreigners must register and get a unique identification number. It called as DIN(Director Identification number). The Ministry Of Corporation Affairs (MCA) issues DIN, which is a unique identification number for an existing director or to the person who is intended to become a director of the company. Even if a person severs as a director to many companies only one DIN is allotted to a particular individual. For every director company DIN has been made compulsory according to the Amendment Act 2006.The Ministry Of Corporation Affairs (MCA) identifies the directors of the company by using this DIN. The process takes approximately one or two days with a registration fee of 100INR.Here are the Mandatory Documents required:-Identity ProofPassportDriving licenseVoter IDPAN cardA photograph is a mustAddress ProofRation cardBank statementElectricity BillAlso Read: 10 TIPS FOR STARTING A HOME-BASED FOOD BUSINESSSteps to fill the E- form for obtaining DIN:-Create a login ID with an username and password in the MCA website (mca.gov.in).After creating an account with MCA. Log in to your account and fill the E- Form to generate your DIN.Download the E-form DIN-1 and fill it with the necessary details.Procedure to fill the DIN 1 form:a. Enter the full name of the applicant and make sure not to use abbreviations.b. Enter your father’s name even if the woman is married.c. Select the options whether you are a citizen of India or not.d. Attach the latest photograph of the applicant in the box provided. The full face of the applicant should be clear. It should be in JPEG format.e. Enter the nationality as mentioned in your passport.f. Specify your current occupation and your education qualification.g. Enter your date of birth in the given format (date- month-year).h. Specify your gender by selecting one of the two options.i. Enter your place of birthj. Enter your Pan card number. Once it is entered it will highlight the “Verify income tax PAN details “ button click on it to verify.k. Enter your Voter’s Id number, Passport number and Driving licence number in next fields.l. Enter your permanent address including your city, state, pin code, country, ISO country code, mobile number, E-mail, Fax, telephone number.m. Select one of the two options whether the present and the permanent address is the same. If address differs, please mention it below in the next field.n. Select the relevant check boxes in the Certification field.o. Attach the required documents as referred to in the form.p.Select the appropriate category of the person who has signed your e-form either a Notary public or Gazette Officer of a government.q. Enter the corporate identity number (CIN) of the company with which Secretary is associated with the company and in which the applicant is proposed to be a director. Click the pre-fill button. The system will automatically display the name of the enterprise.r. Check your e-form is successful, required documents are attached, pre-scrutinize your e-form and then submit it.After uploading the DIN 1 form, it will generate the DIN for the director. After generating the DIN one should intimate to their company about DIN by using DIN 2 formDetails to be entered in DIN2 form are listed below:a. In the TO address field enter the company name and the address of the company.b. Enter the datec. Enter your DIN numberd. Enter your namee. Enter your father’s namef. Enter your residential addressg. Enter your email IDh. Enter your designationi. Specify whether chairperson or director or executive directorj. Determine the category, name of the company and date of appointment.k. Enclose a copy of DIN allotment letter.The next process is that the company should intimate regarding the director’s DIN to the Registrar Of Corporates (ROC) through DIN 3 formDetails to be entered in DIN3 form are as follows:a. Enter the Corporate Identity Number (CIN) of the companyb. Click the prefill button by which the system automatically displays the name.c. Enter the address of the company and the e-mail id of the company.d. Enter the authorised capital of the company, some members in the company.e. Enter the paid capital of the company and enter the total number of directors and managing directors of the enterprise.f. Enter the DIN number of the director and click the prefill button.g. Then the system will display the personal details of the director. Enter the date when the intimation received from the Director in Form DIN 2.h. Select the designation and the category of the director like the chairperson, executive or nonexecutive.i. Enter the DIN of the director if you have chosen an alternative director.j. Enter the details of the director like the name of the company, email id and the date of appointment.k. Provide the details of the manager like name, address, e-mail, designation and date of appointment.l. In an optional attachment, you can provide any other information.m. Enter the date in which it has been authorised by the board of directors and submit the form.n. The e-form should be digitally signed by the managing director or manager or director of the company, mention their designation and DIN.o. The certificate should be digitally signed by the company secretary and enter his designation and membership number.p. Check the form by clicking the form check button, if you want to modify anything modify it using modify button. A then upload the filled form.q. If you want to update your personal details or change of address or any change in DIN, then director should intimate the change by submitting the e-form DIN 4.This above Image Source: SlideShare.netStep 2: How to Obtain Digital Signature Certificate (DSC)The documents should submit in an electronic format for Digital Signature Certificate. Digital Signature ensures the documents security and authenticity. Indian company Directors is required to get a DSC. The agencies that have been appointed by the Controller Of Certificate (CCA) should authenticate the Digital Signature Certificate. The digital signature validity is within one or two years. Once when it expires, we should renew it. The time taken to complete this process is the minimum of 1 to 6 days. The registration fee may vary from 400 to 2650.Step 3: Reserve the Company name with ROCFirst, you have to decide a unique name to register your company in India and get approved from ROC. The company name registration process starts with filling the application Form 1A which is available at the ROC office of every state. The necessary documents you should provide are the address proof of the company that you have to register, name and signature of one of the directors. So you have to suggest five unique, different names because the ROC staff will search for the availability of company name in India. If your business name that you have suggested is not approved, then you will be given a chance for resubmission of the new panel of names against the fee paid. It may take 2 to 3 days to complete the process and the registration fee is RS 500.Here are the Steps to fill Form 1A:-Select from the two options whether the application is meant for incorporating a new company or changing the name of the existing company.Provide the details of the applicant like his DIN or PAN card number or Passport number. Click the prefill button. Then the system will automatically display the name and the address of the applicant if you have provided your DIN number. If you provide your PAN or Passport number, then you have to fill the details.From the given categories select the type of your company, state whether the company proposed is private or public.Select whether the proposed company has a share capital or not.Enter the state in which the proposed company is to be registered.Enter the name of the office of the registrar of the companies in which the proposed company is to be registered.Enter the number of promoters and details of the promoters like his category, DIN and Name.Suggest six alternative names for the company to be registered. Please give the name in the order of preference.Explain the significance of the proposed name of the company in few words.Enter the primary objects of the proposed company to be included in MOA.Enter the proposed authorised capital.Enter the particulars of 2 directors like their DIN, name, father’s name, nationality, PAN number, and address.Verify it and upload the form.Step 4: Memorandum And Articles Of Association Vetted And PrintedThe Memorandum Of Association contains the information about the company’s main objective. The document should include the information regarding what is the capital amount that you want to raise by issuing shares and the purpose for which the capital will be used on present and future.The Articles Of Association contains the information regarding the then companies daily operation. In the form INC-29 both the Memorandum Of Association and Article Of Association should be attached. With the ROC of vetting, you can file these draughted documents Online. Then print the documents and get signNowd once the ROC approves your MOA and AOA. This process has to be done within six months of the name approval. There is no registration charge.Step 5: The companies documents should be stampedThe companies documents should be stamped either at the superintendent or an authorised bank.has made mandatory to pay all the stamp duties for all the incorporated company forms and documents online via www.mca.gov.in website. The charge may differ from state to state and it may take one day to complete this process.Step 6: Documents Should be SignedEach and every document of Memorandum Of Association and Articles Of Associations should sign by at least two members of the company in their handwriting and one witness should be there for signature. It may take a day to complete the process.Step 7: To Get CertificateThe next step is to get the Certificate Of Incorporation from ROC and MCA. It may take a week or more and the cost may differ depending upon the companies authorised capital. Example: the cost is 4000 firs the company capital of Rs 1 lakh.Step 8: Ensure The LegalityMake a Seal ensure the legitimacy of the companies document. A company should stamp its document with its unique company seal. It may take a day of time to complete the paper and the cost is 350 Rs.Step 9: To Get Pan NumberThe next you should obtain the Permanent Account Number (PAN) from UTI or NSDL. It may cost around 60 to 70 and take 15-20 days to time to complete the process.Step 10: To Obtain Tax NumberObtain the Tax Account Number (TAX) from the income tax. TAN is a ten digit unique ten digit number required for the people who are responsible for deducting tax at a http://source.It may take 15 days of time to obtain TAN and its cost is around 55INR.Step 11: Registration for VATWith the Sales Tax Officer, you must register for VAT. VAT is a Value Added Tax, which requires registration by filling the Form 101. The time duration to complete this process is 12 days and the cost is around Rs.5000 plus its stamp duties of Rs.100Step 12: Registration for Professional TaxNext is to register for Professional Tax from the Profession Tax Officer of the state. Register the employees with provident fund organisation. It may take 2 to 3 days and its free of cost.Step 13: Identified With An Individual RecordEach employee of the company should be identified with an individual record for Medical Insurance Scheme. The employer should register the Form 01 with is sent as per Employees State Insurance. It may take 2 to 3 days of time for issuing the Employer Code Number.Step 14: Government ApprovalThe last step is filling for government approval before RBI/ FIPB for foreigners and NRIs. It may take 15 days to complete the process.If you were having any query regarding registration of your company, then feel free to contact us for all types of help. Our Experts will surely help you to get rid of your problem in a minute.Visit These Websites with Simple Registration:Quick Company indiaeFiling PortalMyOnlineCAMinistry Of Corporate AffairsIndiaFilingsVakilsearchOnline Company IndiaLegalraasta india
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What are the best Gmail tips to save time?
Gmail offers many tools for us organize our inbox, such as folders, labels, and even tabs, which in turn saves time when we want to look for some particular mails.Labels are a simple way to categorize our messages. For eg : When a mail comes from friends we can label them as friends and if a mail comes from work, we can label them as work. So next time if we want to check those mails, we dont have to look through our entire inbox. We can just click on the respective labels they belong to. And from there the mail we want to look into.Steps to create and tag mails with LabelsGo to Create new label option on your left menu bar. (You may have to click on More to show this button)Then enter the name of the label you want to create.Then click on create.Then go to the mail you want to add the label toClick on the label button and choose the label you want to applyOn your left menu bar you will see a new category has come up having the label name you just created.When you click on it, it will show the mails to which the label is added to
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What is a comprehensive list of fast web tools to get your startup online?
There’s a big list of free start-up resources organized by Ali Mese that got super popular on Product Hunt. Surprised it’s not listed here already.Keep in mind, all these tools are all free to use. There are other resources like Crew to get quick, reliably well-done dev/design work done, but if you’re on a shoestring budget, these bad boys are your new best friends:BusinessFREE WEBSITEHTML5 UP: Responsive HTML5 and CSS3 site templates.Bootswatch: Free themes for Bootstrap.Templated: A collection of 845 free CSS & HTML5 site templates.WordPress.org | WordPress.com: Create your new website for free.Strikingly: Free, unlimited mobile optimized websites for strikingly domains.Layers: A WordPress site builder so simple. It’s free, forever.Bootstrap Zero: The largest open-source, free Bootstrap template collection.Landing Harbor: Promote your mobile app with a free landing page.FREE BRANDING & LOGOLogaster: Professional online logo maker & generator.Hipster Logo Generator: It’s Hip, It’s Current, It’s Stylish, It’s Hipster.Squarespace Free Logo: You can download free low-res version for free.Signature Maker: A free web based tool that creates your handwritten digital signature.FREE INVOICEInvoice to me: Free Invoice Generator.Free Invoice Generator: Alternative free invoice generator.Slimvoice: Insanely simple invoices.Wave: Free & easy accounting, invoicing and more.Invoice.to: Free invoice generator.FREE LEGAL DOCSKiss: Free legal docs for startup founders and investor.Docracy: An open collection of free legal documents.Shake: Create, sign and send legally binding agreements in seconds. Free for personal use.FREE IDEA MANAGEMENTExperiment Board: Test your startup idea without wasting time or money.Germ.io: Get from idea to execution.Skitch: Your ideas become reality faster.FREE BUSINESS / PROJECT NAME GENERATORSThe Name App: Find an available name for your brilliant idea.Naminum: Discover a perfect company name.Short Domain Search: Find short, available single-word domain names.Wordoid: Pick a short and catchy name for your business.Hipster Business Name: Hipster business name generator.Impossibility: The best domain name generator ever.Lean Domain Search: Find a domain name for your website in seconds.Domainr: Fast, free, domain name search, short URLs.MarketingFREE WRITING / BLOGGINGHemingway: Hemingway App makes your writing bold and clear.Grammarly: Finds & corrects mistakes of your writing.Medium: Everyone’s stories and ideas.ZenPen: The minimal writing tool of web.Liberio: Simple eBook creation and publishing right from Google Drive.Editorial Calendar: See all your posts, drag & drop to manage your blog.Story Wars: Writing stories together.WP Hide Post: Control the visibility of items on your blog.Social Locker: Ask visitors “to pay” for your content with a tweet, etc.Egg Timer: Set a time and bookmark it for repeated use.BlankPage: Writing made simple.Wattpad: The world’s largest community for readers and writers.Known: A single site for the content you create.Wattpad: The world’s largest community for readers and writers.Dbook: Structured and collaborative writing for large documents.CoSchedule: Blog post headline analyzer.A5.gg: When you return your text will still be here.Free Summarizer: Summarize any text online in just a few seconds.FIND (TRENDING) CONTENT (IDEAS)Portent: Content idea generator.Google Trends: A new way of displaying trending searches.Buzzsumo: Analyze what content performs best for any topic or competitor.Hubspot Blog Topic Generator: Custom blog ideas.Swayy: Discover the most engaging content. Free for 1 dashboard user.Others: Google+ What’s Hot | Twitter Trending | Quora | Reddit |Ruzzit: Find the most shared content on the web.FREE SEO + WEBSITE ANALYZERSOpen Site Explorer: A comprehensive tool for link analysis.Ahrefs: Site explorer & backlink checker.Quick Sprout: Complete analysis of your website.WordPress SEO by Yoast: Have a fully optimized WordPress site.SEO Site Checkup: SCheck your website’s SEO problems for free.Hubspot Marketing Grader: Grade your marketing.SimilarWeb: Analyze website statistics for any domain.Alexa Ranking: Analytical insights to analyze any site’s rank.SERPs Rank Checker: Free keyword rank & SERP checker.OpenLinkProfiler: The freshest backlinks, for free.Keywordtool.io: Free alternative to Google Keyword Planner.Google: Analytics | Keyword Planner | Webmaster Tools | Trends |Nibbler: Test any website.Browseo: How search engines see your website.Broken Links: Find broken links, redirects & more.Copyscape: Search for copies of your page on the web.Google Pagespeed Insights: Check the performance of your site.Pingdom: Test & the load time of a site.GTMetrics: Analyze your page’s speed performance.Moz Local: Check your local listings on Google, Bing, and others.XML Sitemaps: Sitemap generator that creates XML & HTML variants.Shopify E-commerce Report: Get your free Ecommerce report.W3C validator: Easy-to-use markup validation service.FREE IMAGE OPTIMIZERSTinyJPG | TinyPNG: Compress images.Compressor.io: Optimize and compress your images online.Kraken: Optimize your images & accelerate your websites.ImageOptimizer: Resize, compress and optimize your image files.ImageOptim: Makes images take up less disk space & load faster.Smush.it: Image optimizer WordPress plugin.Dunnnk: Beautiful mockups.InstaMockup: Create beautiful screenshots of your app or website.FREE IMAGE EDITORSCanva: Amazingly simple graphic design for bloggers.Pixlr: Pixlr Editor is a robust browser photo editor.Skitch: Get your point across with fewer words.Easel.ly: Empowers anyone to create & share powerful visuals.Social Image Resizer Tool: Create optimized images for social media.Placeit: Free product mockups & templates.Recite: Turn a quote into a visual masterpiece.Meme Generator: The first online meme generator.Pablo: Design engaging images for your social media posts in under 30 seconds.FREE EMAIL MANAGEMENTContact form 7: Famous WordPress plugin to collect email addresses.Mailchimp: Send 12,000 emails to 2,000 subscribers for free.ManyContactsBar: Free contact form sits on top of your website.Hello Bar: Get more email subscribers.Sumome List Builder: Collect email addresses with light box popover.Scroll Triggered Box: Boost your conversion rates — Wordpress only.Sumome Scroll Box: Capture more email addresses, politely.Mandrill: The fastest way to deliver email. Free 12K emails/month.Mailgun: The Email Service For Developers. Free 10K emails/month.Sendgrid: Delivers your transactional and marketing email. Free 12K emails/month.Sendinblue: Free 9K emails/month.Mailtrack: The best free email tracking solution.Beefree: Free Email editor to build responsive design messages.Canned Emails: A minimal site with prewritten emails.FREE GUIDES & COURSESPrimer: No-nonsense, jargon-free marketing lessons (by Google).KeepYourFriendsClose: A free e-book about maximizing Customer Lifetime Value.Pricing Course: A free 9 day course on charging what you’re worth.Email Course for Sponsorships: How to get sponsorships for anything.Startup Sales Course: A free course to help you become a better marketer.Build an online course: A free course to help you build an online course.MailCharts: A FREE email course to help you become a better marketer.FirstSiteGuide: The beginner’s guide to successful blogging.FREE SOCIAL MEDIA + COMMUNITY MANAGEMENTWriteRack: The best way to tweetstorm.Spruce: Make Twitter ready images in seconds.Click To Tweet: Get more shares on your content.MyTweetLinks: Increases Twitter traffic.Latergram: Easily plan & schedule your Instagram posts.WordPress Pin it Button for Images: Add a “Pin It” button.SharedCount: Track URL shares, likes, tweets, and more.How Many Shares Count how many shares a URL has across most social networks, all in one place.Justunfollow: Follow / unfollow people on Twitter & Instagram.SocialRank: Identify, organize, and manage your followers on Twitter.Klout: Social media influence score on browser extension.Ritetag: Instant hashtag analysis.Social Analytics: Interactions for a URL on most social platforms.Buffer Free Plan: Schedule posts to Twitter, Facebook, Linkedin, Google+.Bitly: Create, share, and track shortened links.Filament: A free beautiful and customizable sharing bar.Addthis: Get more shares, follows and conversions.Sumome Share: Auto-optimizes your share buttons for max traffic.Digg Digg: Your all in one share buttons plugin.Disqus: Build a community of active readers & commenters.App Review Monitor: App reviews delivered to Slack and your inbox.Presskit Generator: Generate a Press Kit for your iOS App for free.Free Survey Creator: Create a survey. Get user feedback for free.FREE CUSTOMER SERVICE & SURVEYSTypeform: Free beautiful online survey & form builder.Tally: Create polls in no time.Free Survey Creator: Create a survey. Get user feedback for free.Batch: The first-ever 100% free engagement platform for mobile apps.Helprace: Customer service tool. Free for up to 3 agents for small support teams.A/B TESTS & GROWTH HACKINGPetit Hacks: Acquisition, retention, & revenue hacks used by companies.Optimizely: One optimization platform for websites and mobile apps.Hello Bar: Tool for A/B testing different CTAs & power words.GrowthHackers: Unlocking growth. Together.Design & CodeFREE DESIGN RESOURCESFreebbble: High-quality design freebies from Dribbble.Dribbble: Dribbble search results for “freebie”. 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How can I make my audience remember my brand without investing much?
25 Ideas for free advertising and increasing your brand awarenessThere are enough promotion channels that do not cost anything.Think of all the possibilities to increase your name recognition through social media.But there are also many ways you may never have thought of.That's why I give you 25 possibilities to put your company for free in the spotlight.A list with possibilities to increase your brand awareness for free#1 WebsiteAlthough it is possible to make a website for free, I do not recommend it. Free websites do not have their own domain name (web address) and that is not professional. And often others show advertising on your site. You should not want to. With WordPress you can have a site online in just a few hours.#2 Search engine OptimizationIf you make sure that your website is well found in Google, that generates free visitors. A good place to learn more about search engine optimization is backlinko.com#3 Blogging on your own websiteIf you regularly post an article, Google can send interested people to your blog if people search for information about that subject.You can then reuse the blog in many ways: you combine different blogs into an e-book. You can use that e-book as a giveaway to collect e-mail addresses for your e-mail marketing.You can share blogs in your newsletter. You can post blogs on your social media channels . You can read the lyrics and make a podcast of them or you film if you explain the information. Then you have a video for your youtube channel.#3 Guest BlogYou do not have to do blogging on your own site. Other bloggers and major online magazines have many readers and they need new articles every day.If you can write nicely, you can get started as a guest blogger on websites that get a lot more visitors than your own website.#4 Writing articles for article sitesThe article sites are very well found in Google. Much better than your own site. Make use of this by placing an article about your field from time to time.You can link to interesting articles on your own site and you can post a profile with links to your website.#5 Social mediaStart with LinkedIn and one or two other social media channels (Facebook, Youtube, Twitter, Pinterest or Instagram for example) and invite people to follow you.Every social media channel can be grown and used to show customers how you can help them.#6 Editorial attentionAttention in newspapers, magazines and trade journals is free. If you learn how to write and send a press release , media attention can bring you free customers.it is the best way to quickly increase your brand awareness and your social proof.#7 Radio interviewsEspecially regional radio is jumping for topics. Give them some fun for a radio interview . You can use a press release for that.#8 Writing an article Doyou solve a social problem with your company? Then you have a strong opinion about some political decisions and laws and regulations.Perhaps you have even come up with a good solution for a social problem. Then you can write an opinion piece in trade journals, the local newspapers and the national newspapers.#9 WritingColumns in newspapers, magazines and trade magazines are usually written by entrepreneurs or people like you and me.If you have a smooth pen, you can send some sample columns to the editors. If they want to place your pieces, you often have their own stage in a newspaper or magazine every week and they often pay you sometime.#10 Youtube as a search engineDid you know that Youtube is the second largest search engine? Number one is Google, but many people prefer to watch an instruction video than to read an article.Those people search for information on Youtube. So make videos on your own Youtube channel to be found.#11 Pinterest as a search engineUsers of Pinterest also increasingly use this platform as a search engine. Useful if you also show your products on Pinterest .#12 SlideshareAnother free online library where people search for information is Slideshare . It is mainly used to share slides of presentations, but you can also upload PDFs and share videos and webinars.Slideshare is linked to LinkedIn and has more than 70 million visitors per month worldwide.#13 PodcastA podcast is a kind of radio broadcast that you can listen back to. As some people prefer to watch a movie, there are also people who prefer to listen.Sometimes a podcast is a good alternative for blogging or a Youtube channel. You can find podcasts in I-tunes etc..for example . You can start a podcast yourself and share information or interview interesting people. Of course you can also try to see if you can join another's podcast as a guest.#14 PresentationsEverywhere people come together to listen to presentations, associations, open coffee's, the library, the Chamber of Commerce.If you can convey your information correctly, you will find a free audience there. If you are really good at presentations, you can even ask for money. To get better#15 WorkshopsA baker can organize a cupcakes workshop to introduce customers to the products. You can give free workshops, but often people want to pay for it.Developing a workshop seems complicated, but that is because most people want to stuff too much information in a workshop. Make sure that you teach people one small part of your field during such a workshop.Give less information than you thought up beforehand and do a few exercises instead so that people get actively involved with the learning material.#16 CourseThere are platforms where you can share your courses and workshops with a much larger audience than you yourself have. Skillshare and Udemy are a few examples of this.#17 ExhibitionsYou can visit some exhibitions in your field free of charge. You can meet customers and colleagues there. If you want a stand yourself, you usually have to pay for it.#18 Network meetingsMany business meetings can be visited free of charge. If you do business to business, you can find customers here. But the importance of networking is mainly making knowledge. There are also networks in which your customers look for each other.#19 E-bookWrite an e-book for free distribution to (potential) customers, colleagues and competitors. Or ask a blogger to review it on his website.It confirms your expert status. Use the last pages in your e-book for a good biography and a business offer for the readers.#20 E-mail signatureBy default you can place an e- mail signature under each e- mail you send . Is there already a link to your website? And your phone number? Your tagline? And a link to your last blog?#21 Word-of-mouthStill the most important form of free advertising. Make sure you deliver good work so that customers recommend you to others. Ask for it.For example, put your email signature: "We get new customers mainly through satisfied customers. Are you satisfied? Then tell us. "#22 Email marketingBuild an e-mail list as quickly as possible and regularly send the people on your list a newsletter with interesting information. Occasionally you can also send an offer via email.Automate the sending and collection of e-mail addresses with Mailchimp , which is free up to 2,000 e-mail addresses.#23 Organize a webinarA webinar is a combination of the words 'web' and 'seminar'. It is an event on the internet where only an online audience is present.You can create a simple question and answer webinar, where you answer questions from your customers and / or followers. You can give Webinars for free with the Periscope app.No investment in expensive equipment or software is required, but an I-phone or I-pad is required. Periscope is not yet available for Android. It can even be simpler: you can now also broadcast live with Facebook Live with Facebook. It is a free way to show what you understand.Additional advantage: Facebook wants users to upload more videos and therefore promotes your live broadcast. Many more people receive a report of a live broadcast than of a regular status update.#24 ForumsEach field has an online spot somewhere on the internet where you can ask and answer questions. A good place to show that you exist. Answer questions from others to show what you are worth.#25 Facebook groupsFacebook groups work the same as forums. You can meet people online, exchange information, ask questions and answer questions. If you answer the right questions, you make yourself visible.There are business groups or groups with a theme or subject. Use the search function in Facebook to find groups that suit your company.
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