Help Me With Implement Sign in Google Drive

airSlate SignNow is a powerful eSignature solution that allows users to send and sign documents easily. By integrating with Drive Google, you can quickly access your documents stored in Google Drive, making it simple to manage your signing processes without leaving the Google ecosystem.

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Yes, airSlate SignNow offers competitive pricing plans suitable for small businesses. The cost-effective solution integrates well with Drive Google, providing functionalities that enhance productivity without breaking the bank, making it an ideal choice for budget-conscious companies.

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Getting started with airSlate SignNow is simple. First, sign up for an account and link it to your Drive Google account. Then, you can start uploading and sending documents directly from Google Drive, enabling a smooth signing experience.

Absolutely! airSlate SignNow is designed to handle high-volume document signing requirements. By leveraging its integration with Drive Google, businesses can efficiently manage large volumes of documents while ensuring timely signatures and compliance.

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I’m from a small country, called Brunei Darussalam, Darussalam means ‘Abode of Peace’(Brunei Darussalam Flag)Brunei, you may or may not have heard of it, but one thing for sure is that you most likely don’t remember about us, do you?Brunei is famous for it’s Monarchy System,Oil,and it’s beautiful mosque,and it’s mosqueand mosque, mosque, mosque… Did I mention oil?I can smell Freedom miles away heading towards my Country already…Brunei Darussalam is one small country, probably same size as Singapore, and you already can guess how small it is.Brunei may not be one of the country that people thought it never exist, but I’m sure Brunei is one of the country that got overshadowed by it’s neighbor.Malaysia, Indonesia, Singapore, you name it, out of all the country exist in South-East Asia, I would’t be surprise if Brunei is the least remembered country.Malaysia and Singapore with it money making with tourism.Indonesia with it’s… well, I don’t really know what they famous for.Brunei is heavily depend on Oil and Gas, so if Oil and Gas ran out,R.I.P in Peace, Brunei Darussalam.Which is why the government is helping it’s citizen education by giving them free education, sending student’s overseer to study abroad and receiving Foreign Teachers, Professors and so on.And also by relying more on Tourism, so if you have some money to spend on gambling, hookers, drugs, alcohol and all, why don’t you spend your money in my country instead of wasting it? It would be helpful for the local people.Although I have to admit Tourism in Brunei isn’t really a popular choice, not even I want go on a vacation in Brunei, when i see foreigners visiting my country, I’m thinking like…“Yo dawg, out of all country you choose to take a holiday, you choose my country? Really dude, you have some bad taste.”Don’t get me wrong, I LOVE LIVING HERE, I been living in Brunei since the earliest thing I remembered, that is the day of 9/11 Attack,note: Keep in mind I was born in 19/6/2001, less than 3 month before the terrorist attack, No lies.Free Education, Free Healthcare, I also live in a nice neighborhood, not those Only for Rich People Only, but it’s actually like a village-ish, kinda, but more modern…. just a bit, a little bit, but that doesn’t stop me from seeing my dark future that’s await me.I sometimes ask myself this type of question almost everyday…“WHAT THE FUCK ARE YOU DOING WITH YOUR LIFE YOU FUCKING LUNATIC!!!???”I can jog around the neighborhood without feeling scared or lonely in 5:30 am, and god knows how far have I jog away from my house, because who does that?Apparently there’s some remark about how racist Brunei people are, or Bruneian. Bruneian…. that sound stupid but if it works, it’s not stupid, I pretty sure Bruneian is a legit word.Now where was I? Ahh… about how racist Bruneian are, first of all…No shit Sherlock, it’s not surprising there are Bruneian who are racist to a difference race.Brunei population are around half a million,(but in reality, it’s around 400,000 if you don’t included the foreigners or non-bruneian, the reason why I say half a million is because I wanted to believe my country is not freaking SMALL, but ya fact’s don’t lie don’t they.)If there’s isn’t single racist bastard in 1:500,000 then my god, Brunei Darussalam might be a country where majority of people can lived peacefully and died but we all know that such thing is impossible, except Canada. There’s no hate in Canada.Canada, where Magic happens~~~~Brunei does have some weird relation with Indians, it seems that Brunei have a word that refers Indians as KALING, this, I don’t know what to talk about, it’s origin or what it really mean and this is coming from a local citizen, but if you said it in front of an Indian, you will be automatically count as a racist bastard or at least rude one…Just imagine the word Kaling same as the N word for African, but a word you can say it as long as you don’t say it in front of an Indian.Although using the word Kaling is not something that you should be proud of, in fact it should be something to be a shame of, I believe in the future, The New Generation of Bruneian will stop using this word but the Old Generation, I doubt it, it something they don’t understand why it is wrong to said it, but of course they don’t actually said the offensive word in front of them.I hope you enjoying reading my answer because… my English is a pain in the arse to read.Note: By the way, the RIP in Peace was intentional, it’s a joke, so don’t bother yourself telling me it’s an error and all…EDIT: Apparently there’s a bullshit that I somehow wrote it down, don’t ask me how, even I don’t knew what my brain was doing at that time.The bullshit was about how the old generation, old people will say the word Kaling regardless if there’s Indian man in front of them or not.The bullsh

Before we start, I need to have the disclaimer that more than a Google employee, I am a Google fanboy. I love what this company stands for and what the company works on. I love how it makes my life better. It’s a very intimate relationship that I defend very passionately. Now, let’s move on.Bluntly saying, there is no pain at all. At Google there is an omnipresent sense of urgency to always find flaws with our products and fix it. No product ever fails. It either gets improved until it is the best version of itself or it gets scrapped and something new is worked on. Now that we have that out of the way, I’ll look at a few specifics raised in the question and address them individually.Let me cover the “supposedly smart” part of the question first.I have been working at Google for just under 2 years now and I am not very experienced with life yet (I am 23). However, in the last 23 years, I haven’t seen a more dense collection of super smart people as I have in the last 2 years - All of them working in Google. I mingle with people not just well versed with what they’ve studied - These people, albeit young, are incredibly wise. They’re so smart that I feel humbled and lucky at the same time. It’s no secret though - I’ve always been very vocal about how I admire my colleagues for how smart they are.Now, let’s talk about acquisitions. Buying other companies is an expensive affair. It costs a lot of money that could have otherwise been invested into something else or given back to our shareholders. Android, YouTube, Nest, Deepmind, Doubleclick - Some of the biggest names in tech today that Google boasts of are definitely acquired. These are smart acquisitions. These are big bets - bets that paid off because they were intelligent bets. But let’s assume that Google got lucky with these bets - that they just happened to buy products randomly. But to take YouTube from what it was to what it is now - The second largest search engine in the world - I bet that took some smarts.Now that we’re talking about Search Engines, I think I should mention Google’s best product yet, Google Search. When Google was founded, there were already 13 search engines in the market. Nobody took the “display blue links on a white background” concept and achieved with it what Google did. Google is the world’s largest librarian and with all that data, Google is still the world’s best.This brings us neatly to a lot of things that Google has done exceptionally well. Google rendered all navigation tools obsolete with Google Maps. Mercedes Benz and BMW are playing catch up with an internet company for the future of the car industry and that’s a lot coming from me because I am a huge Mercedes Benz fan. Just 2 more of the biggest names in Google: Gmail and Chrome!That’s all well and good but let’s talk about the “bad eggs” that were raised in the question.Google+I did a search for Starbucks and here are the listings:The information about that particular Starbucks coffee place is pulled up from a Google+ page. What’s more, Starbucks would have “claimed” that page - which means they own that business and it lets them update the opening hours of the store and even change the official contact number.Now, Google+ is wrongly perceived as just a social network. It is so much more. You see, the moment you sign up for 1 Google product (let’s say YouTube), you’re creating a Google account. That account can then let you use the same login credentials for all the other Google services you may use. So, the same login credentials for YouTube, Chrome, Gmail, AdWords, AdSense, Maps, Google Play Store - All of it. Google+ acts as the UI for this Google Account. This is your Google Profile. A profile page if you will. While you’re not always sharing things on Google+ - millions of businesses are using this to connect with users not just on Google plus but more on Google Search and Maps.Google Docs:Firstly, I have to clarify that Google Docs is part of a much larger suite of Google Office products including: Google Drive, Google Sheets, Google Slides, Google Forms, Google Sites and a lot more!Now, obviously, you’re comparing Google Docs’ UI to the MS Office Word UI and they’re quite different and yes, MS Office is a lot heavier. It has a lot of features including a save function. A feature that I haven’t used for months now. Yes, Google Docs doesn’t need you to save anything. Whether you’re working offline or online - make any change and the moment your device sniffs an internet connection, the change is automatically made for you. But what if I made mistakes and I need to revert to an older version? Docs has you covered - The entire revision history is viewable and you can revert to any version (with changes highlighted) you want.That’t not even the best part - You have not seen the power of Google Docs until a team of 50 people are working on the same file, at the same time on 50 different devices and the changes are reflected in all devices in real time. The best bit - People can do different things: With “Edit” whatever you erase or type gets added into the file. With “suggest” you can suggest changes that others can either implement or dismiss with 1 click. With “comment” you can suggest changes that then needs to be manually made into the doc and finally with “view” you can read through the doc without the ability to make any changes:Do you know the price of all these features and then the bandwidth to store them on the cloud and make them accessible on any device or browser that you’re logged into with your Google Account? Yup, it’s absolutely free! Considering that I haven’t used the MS office suite in the longest time - and never felt the need for it, I can vouch for the fact that Google Docs is an amazing product.There’s a lot to defend with the other products that you’ve mentioned but I feel like I’ll be stretching this already long answer a little too much if I do that so I’ll stop here for now.Before I sign off though - The campaign management bit - I work with AdWords and it is one of my favorite Google Products. I don’t get to talk about it much because it is not a completely public oriented product like YouTube. But, as far as the design is concerned, here’s something that will really please you: Redesigning AdWords for marketing in a mobile-first worldI hope this helps and sorry again for the long answer. If you want more details on this, please signNow out to me and I’ll definitely get back to you. Also, if the answer sounded opinionated, I apologize for that as well. Like I said, this is a very passionate subject for me and sometimes it shows more than it should. I will work on that.

With my experience I would advise you to give a try with Glamyseoservice for SEO Services. They were awesome, click here to find them. Now let's get into the answer.Local SEO, what benefits can it bring to the company?For small and medium-sized companies that want to compete on the same playing field as large companies with more resources at their disposal, having a strong local SEO strategy is crucial.But, what is local SEO?If you have a local business, such as a store, or have people who visit your office frequently;You should consider doing an optimization of your website to make sure that people can find it. In the case of not having frequent visits to your business, but you are targeting an audience that is in the same geographical area, you should optimize it for this area.This is what we call "local SEO". Regardless of the sector in which you find yourself, you will always have at least one competitor with more time of existence and who has allocated more budget and resources to increase visibility on the web and search engines.Perhaps it may seem futile to try to compete with them in the field of SEO. But local SEO plays with different rules. You do not need to have a large fund at your disposal, or hundreds of links pointing to your website to be visible and relevant to the local audience, you just need to understand the unique characteristics of local SEO and apply some simple strategies.In this article, we will explore four profitable strategies that small and medium businesses can use to have the opportunity to qualify locally.Use of Google My Business.The first step is to link the Google Plus page of your company with Google My Business. Google My Business, allows SMEs to update their information in Google Search, Google Maps and Google Plus in one go, to ensure that a potential customer can find it wherever they are and on whatever device they are on.Local searches lead to more purchases than non-local searches, and verification of your Google Plus page allows you to monopolize most of the search results pages for your brand.It is important to keep in mind that anyone can edit the information by sending a suggestion to modify the information of your company, and this includes your competitors. So, once you've provided all the details to Google My Business , it's important to sign in regularly to your Google My Business control panel to make sure no one has tried to make unwanted changes to your listing.Take advantage of the interesting features for businesses that Google My Business gives you, such as Google posts, booking button, messages, questions and answers, reviews, and much more.Pay per click advertisingLaunching your website is only the first step. Implementing a marketing strategy that includes PPC (Pay Per Click), is an important part of the success of small businesses within the digital landscape.Almost all small businesses can benefit from the implementation of a pay-per-click strategy to build an online presence. The idea is to identify specific and relevant keywords, understand your target audience and develop a strategy that drives the right types of potential customers.Selling a product or service that is difficult for consumers to find locally, makes your company a great candidate to carry out PPC advertising campaigns.People often rely on internet searches to locate rare or unusual products. In addition, many local searches with great purchase intent take place on the mobile, as consumers look for a business or service "near me" while they are away from home.As PPC advertising dominates a greater proportion of space on your mobile device's screen, having paid search ads will give you the opportunity to appear in front of consumers at that time.By learning to combine the strengths of social networks and search, pay per click will effectively complete the payment advertising strategy of any small business.Understanding the difference and when to use each platform will increase visibility and lower costs.Reviews generated by usersGoogle considers that the revisions are an important factor to classify.However, the comments are for Google users who see your company in the search engine.Peer-to-peer reviews are important because they give your potential customers an idea of ​​how to use your products or services.In this sense, the Internet has leveled the playing field for small businesses around the world, through the power and exposure of online reviews generated by users. Search engine spiders verify that the content is unique and updated frequently, and user reviews are a simpler way to create this.The content generated by users is usually exclusive, therefore, it is content different from the generic content used mainly by sites with electronic commerce , which use the content generated by the manufacturer of the product or service they sell.This, combined with the fact that the words and phrases used by reviewers are often the same as those used by search engines, increases the chances of a good ranking for search queries that are relevant to your product.When you consider that 88% of buyers read the reviews of the products before making any purchase.You will understand that it is a safe bet to assume that more and more consumers will search for the name of a product along with the word "revision" or related words such as "valuations".Make your visitors start by simply clicking on a button on your website to make it easier for them to post their review, ask visitors to leave a review after buying something or visit a particular landing page or talk directly to people in your area. shop or company to leave an opinion.Optimize your imagesOptimization for local SEO is not limited to text only. Due to the increasingly combined nature of the search results, you can now see images in the listings on the search page, so it is important to optimize your images for the search engines.Make sure your images are search engine friendly. There are billions of images hosted on the internet, so you should not use a generic image file name such as "imagen9876.jpg", which will make your business get lost in the images shown in the search engine.Instead of that name, you should use something descriptive to make it easier for your images to compete in the search rankings.Search engines can not read images, it's up to you to use alt tags to help describe your image and make sure it appears during the relevant queries.Write a concise and relevant description that contains the appropriate keywords. More importantly, if you want your images to rank for localized keywords, be sure to add local keywords whenever possible for combined and optimized results for a specific local area.In summary, there is no elevator to climb to the top of the search engine rankings, especially when there is a persistent massive competitor on the scene. But with a strategy that leverages your geographic location, you can outperform your competitors in specific key areas.

KiSSFLOW is one of the best approval workflow software for the following reasons:You can create any approval workflow such as invoice approval, purchase order or purchase requisition approval in just 15 minutes.Creating an approval workflow just comprises of 3 steps which are as follows:Step 1. Create a form to capture all the data that is required for the audit trail process, with the help of a simple drag-and-drop interface. You can include fields of any type like number, date, text, checkbox, attachments, currency etc. Below given is the form designing wizard of KiSSFLOW.P.S. KiSSFLOW provides 14+ customizable field types.Step 2. Set actions - Create a workflow : You can create tailor made workflows to set action items for each step, with simple business steps and without having to use or learn any complex notations to depict the steps in the process.Step 3. Add stakeholders - Assign each step to the respective stakeholder and include them as a part of the workflow.KiSSFLOW enables one-click approval by integrating with the users’ inbox.You can also set conditions, based on which, the item can be approved. For instance, you can define a condition, which states that your invoice has to be approved by your VP if the amount is greater than $10000. (Condition-based approval).You can also set field-level permissions. For example, you may not want someone from the sales team to edit the amount field in your invoice and you may set it as read-only field for them.Approval workflow is KiSSFLOW’s sweet spot.10,000+ enterprises and SMBs use KiSSFLOW for their approval workflows.I work for KiSSFLOW ;)Besides the above-mentioned reasons, KiSSFLOW has the top 10 features which every approval workflow software must have, which are as follows:1. Graphical representation of business steps2. WYSIWYG Form Designer3. Role-based accessibility4. User reassignment5. Report generation6. Cloud omnipresence7. Document integration8. SLA indication9. Workflow pattern flexibility10. Email notificationFind the snapshots of KiSSFLOW’s UI below:Highlights:With KiSSFLOW, you can also assign tasks, send email notifications, seek clarity (if there’s some ambiguity in the process) and capture the entire process from the beginning till the end. The admin of each process also has access to the history of every workflow in a process.The advanced reporting feature enables you to analyze each process, figure out the bottlenecks and thereby improve the efficiency of the process in terms of speed and accuracy.Convinced? Not yet? Either way, try KiSSFLOW and then decide it yourself.

What do you find difficult about copywriting? I believe a lot of people struggle with copywriting - at least online - because of another reason… something incredibly important yet overlooked.When it comes to writing copy online, copywriters and marketers need to take into considering SEO and keyword research.If you want to build your blog audience, you’re going to have to get smarter with your content.One of the biggest challenges that copywriters, bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people.According to Copyblogger, SEO is the most misunderstood topic onlin...

First, let's start by defining a growth hacker. A growth hacker is a hybrid of marker and coder, someone that uses processes, data, metrics to grow a product and make informed decisions. According to Neil Patel, Growth hackers use their knowledge of product and distribution, find ingenious, technology-based, avenues for growth that sometimes push the bounds of what is expected or advised.This is the process I personally follow:Hypothesis. This means determining an area for improvement.Build. Get everything in place. Emails, code, wireframes, images.Execution. Do everythingMeasure. Kill/Maximize. Didn't work? Kill it. Works? Maximize conversions.Second, I'm going to list the skills you might need to become a great growth hacker. It's important to note that you don't need to know them all, but the more you do, the better.DIGITAL MARKETING SKILLSSocial media, community management, direct marketing. Everything you'd need and use to sell infoproducts or create a community online.#Blogs & Guides:Social - Thoughts on sharing, creating, analyzing and converting with social media.The Beginners Guide to Online Marketing (must read!)The @KISSmetrics Marketing Blog #Tools:Social Media Management | BufferSocial Media Management Software | Sprout Social COPYWRITINGThis is one of the most important skills to have. Copy is so pivotal to the success or failure of every marketing offers. Your design may be beautiful, but ultimately, it's words that sell.#Guides:Your Advanced Guide to Copywriting for Conversion [Free Ebook]  Breakthrough Advertising: Eugene M. Schwartz, Martin Edelston: 9780887232985: Amazon.com: Book (you can probably get this on PDF for free)Amazon.com: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (9780470051245): Joseph Sugarman: Books  CONVERSION OPTIMIZATIONWhen you see a landing page, you should be able to tell what's wrong. You should be able to smart guess what change will increase conversions drastically. In other words, you should be able to improve you business funnel every step of the way.#Guides:A Beginner's Guide To AB Testing: An IntroductionHow to Build a Strong A/B Testing Plan That Gets Results#Tools:Optimizely: Make every experience countA/B Testing Tool and Split Testing Software PAID TRAFFIC GENERATION (Facebook Ads, Adwords, Twitter Ads, etc.). This is a great way to send fast traffic to your landing pages or product pages. This will allow you to test conversions in your whole funnel, which approach to take your product to, and if the ROI is positive (specially for SaaS startups) , it could be an amazing growth engine.#GuidesJon Loomer Digital // How To: Facebook Ads A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns#ToolsAdEspresso - Simple, Powerful Facebook Ads ManagerSign in - Twitter Ads About Advertising on FacebookGoogle (PPC) Pay-Per-Click Online Advertising SEO#GuidesSEO: The Free Beginner's Guide from Moz#ToolsSEO Software, Tools and Resources for Better MarketingOpen Site Explorer | MozSEO Backlink Checker y Site ExplorerWEB-DESIGN AND UXI'm talking about basic front-end skills and design skills. You should be able to:recognize UX and usability best practices, always with the user in mind.wireframe/design a landing pagewireframe/design an emaildesign/edit any piece of visual marketing content.#GuidesTuts+ Free Web Design TutorialsThe Topics : DesignLibrary of Courses on HTML, CSS, PHP, & iOS App Development. Start Learning Now!50 Totally Free Lessons in Graphic Design Theory - Tuts+ Design & Illustration Article#ToolsPhotoshop Inspiration, Photoshop InformationBohemian Coding - Sketch 3 The text editor you'll fall in love with BASIC PRODUCT NOTIONS (this goes with the point above)WEB DEVELOPMENTYou don't need to be a full-on programmer, but you'll need a developer in your team to execute on the more complex tasks in growth hacking. HTMLLibrary of Courses on HTML, CSS, PHP, & iOS App Development. Start Learning Now!Page on tutsplus.comTutorials - HTML5 RocksPage on webplatform.oJavaScriptLearn to codeThe Best Way to Learn JavaScript - Tuts+ Code TutorialJavaScript Foundations CoursejQueryScripting/ProgrammingProgramming Overview: Intro to JS: Drawing & AnimationOnline development environment: http://c9.io PHP: PHP 101: PHP For the Absolute BeginnerPython: Learn Python - Free Interactive Python TutorialRails: Rails for Zombies by Code SchoolScraping: A Guide to Web Scraping ToolsScrapy for Python: A Fast and Powerful Scraping and Web Crawling FrameworkDATABASE & SQLTo be fair, I don't know shit about data queries. However, it's the next skill on my list. You should be able to pull your own data and understand how databases work and create your own.#Structured-query-language (SQL)SQL TutorialSQLZOOLearn Code The Hard Way -- Books And Courses To Learn To Code#Data typesSQL Data Types for MS Access, MySQL, and SQL Server #MySQL database serverPage on mysql.comEMAIL MARKETING/TECHNOLOGYIt's 2015 and the most effective way of communicating with users, potential customers and customers is still email. You need to master this, and know how to utilize the power of a robust email platform to send email effectively. #ToolsMarketing AutomationSend Better Email | MailChimpEmail Marketing Software & Email Marketing Newsletters from AWeberCustomer.io - Email connected to your web or mobile app#GuidesANALYTICSThis is a must. You should be able to know how you’re doing, Evaluate performance and determine how to make it better. This is the only way of measuring and improving.#ToolsWe make customer data simple.Mixpanel | Mobile Analytics Google AnalyticsKISSmetrics Customer Intelligence & Web Analytics #Guide (MUST READ!!)$9 Marketing Stack: A Step-by-Step GuideCONTENTYou need to understand how to create it and where to publish it. #Tools- WordPress › Blog Tool, Publishing Platform, and CMS- Medium#Guides- The Advanced Guide to Content Marketing***A final note: KEEP YOURSELF UPDATED. That's why I created Cofffee, a daily email with growth resources, case studies & tips. Other resources:- Daily email with growth resources, case studies & tips. - Product Hunt (for new tools, case studies and examples)  - www.startupfoundation.curated.co - Home - Grow.co - Largest User Acquisition Community- startupfoundation.co/hashtag_startups

Hi there,Personally I use Google Calendar every day solving work-related issue. Starting and switching tasks directly in Google Calendar are brilliant and very handy feature that saves me an ocean of time.Given that, I’d advise you the solution that helps me a lot - TMetric, Google Calendar integrated time tracker. Here is a quick look at it:Why TMetric is extremely valuable for me:Timer button is integrated into each Google Calendar eventIt takes literally a single click to start the timerGreat time reportsAvailable on Windows, Mac, and LinuxHope you’ll find my experience useful!

Summary: Don't try to create a Frankenstein website that leverages all of the recommendations below. You should consider this a toolbox of techniques to test on your site. Use it to figure out the practical and impractical usage of these techniques as it relates to your product and customers, and how these techniques fit into your overall product and design vision.The subject of conversion rate optimization can be discussed in encyclopedic length. So, I'll do it justice and speak about it at length (especially after Tim Morgan's thoughtful response to "What do all the controls in an airplane's cockpit do?"). This is a long read though, so I warned you. I'll also continue to add to it over time as I learn more and more and find other great conversion rate case studies. I think there are two generic ways in which you can frame your conversion rate optimization efforts: First, I'll speak about on-page optimization of design/copy/layout/etc. for increasing conversion rates, since that is the substrate upon which all referring sources are built and that's what I think this question is initially interested in exploring. Secondly, I'll speak about conversion rate optimization from referring sources since there are methods for improving the performance of referring channels (e.g., SEO vs. email vs. social, and so forth). I'll talk about these points in less detail than the on-page optimization elements, but optimizing the funnel of referring sources to the page you ultimately need the user to convert on is equally valuable. I don't think you can discuss on-page conversion optimization without also addressing improvements further up the funnel. Otherwise you miss the point that conversion rate optimization starts well before the user lands on the page intended on converting them. On-page conversion rate optimizationWhat is it: Changing the elements of a page's design and function to improve the rate at which users take a key action on your site. Conversion event: The most common conversion events are sign-ups, logins, purchases, subscriptions, and shares (brought on via the growth in social media). There are several other conversion types that are more granular, but I'll focus on those core types since the methods for optimizing for those core actions are interchangeable with pretty much any other core action you choose to optimize for.1. Buttons vs. text links Buttons tend to have higher click rates than links simply because they are more obvious. Where you currently have text links for major calls to action, try using buttons instead. There are countless tests where people have shown in increase in CTR anywhere from 20–200% over the control where text links were used. An interesting aside: You shouldn't expect a button's A/B test performance to remain constant 'N' weeks after the test, specifically with email marketing. The button essentially experiences click fatigue since you're likely sending the email (such as a newsletter) to a relatively static group of users. Users get used to the design and may realize that the email's text links and buttons link to the same data—so clicking on any of the linked objects, whether a text link or a button, delivers the value they were looking for. You can read blog posts like this one for statistics that demonstrate button click fatigue: http://www.aweber.com/blog/case-...Nonetheless, buttons are still optimal next to text links in most cases because they increase CTR even if the increase in CTR begins to fatigue after 'N' number of weeks. The absolute value may not be a sustained incremental CTR of 30% for perpetuity, but at least you can expect that sustained CTR with some rate of decay for several weeks or months after.  That's not to say that you can't have a sustained increase in CTR by using a button on a webpage though. Button behavior on websites vs. emails can be quite different. You tend to not have the same click fatigue behavior on website buttons. Typically, if you realize a gain via an A/B test on the web, you can expect that gain to hold. 2. Location of the button Above-the-fold is better than below-the-fold. For example, Chitika ran a study that compared the CTR of ads above the fold vs. below the fold, and found that ads above the fold had a 36% higher CTR (http://www.searchenginejournal.c...). The same effect generally applies to any clickable action you place above the fold (vs. below the fold).Some marketers have run interesting studies that demonstrate the effect of showing less information above the fold to encourage users to scroll down the page to discover more content and click on your call to action. The evidence is clear that you can encourage users to scroll and click below the fold (http://www.cxpartners.co.uk/cxbl...). Take a look at this heat map from the Bristol Airport website and an eye tracking study that was conducted on it. This shows that by showing less content above the fold you can get more users to track down the page and click on those actions.But from a user's perspective, requiring less work on their part generally seems like the right thing to do. So, if you're capable of delivering enough information and value to users that encourages them to click your call to action button above the fold, it seems reasonable to do that instead of coaxing them below the fold by purposefully omitting information at the top of the page. At least, think deeply about minimizing the number of available actions above the fold to simplify their decision-making. 3. Size, color, and contrast of action buttons You want to make the call to action button obvious but not intrusive. I think Square does a great job at this. Check out their home page at https://squareup.com/. The button color contrasts with the full-bleed image and other page elements. It is large, but not freakishly big, and has a bunch of calls to action surrounding the button and on the button itself.If you're looking for inspiration for more call to action types and styles then check out this list here: http://www.webanddesigners.com/3...4. Improve page speed An often overlooked but hugely valuable component of conversion rate optimization is the speed of the page you are trying to deliver to users. Several tests have shown the benefits of site speed. For example, back in 2007 Amazon released a study that showed that they lost 1% of sales for every 100 ms of additional site latency. You can find more test studies on site speed on the ConversionMedic blog: http://www.conversionmedic.com/w... Think about ways in which you can reduce the payload of images/CSS/JavaScript/etc. (especially on critical webpages) to reduce load times. Or figure out ways to chunk the loading of different components of the page to make sure critical components load before non-critical components. Through various tests I've been a part of at both Facebook (product) and Twitter (product), I've seen firsthand how speed improvements can dramatically increase conversion rates. I actually think poor site speed is one of the factors that caused the demise of MySpace (product). Think about it... a slower site means less friend requests, less status updates, fewer picture uploads, fewer ads being clicked on, fewer invites sent, etc., etc., etc. All of those actions contribute to what people would generally refer to as the network effects of a social networking product. Site speed reduces the momentum in the flywheel of network effects. With less momentum, you have less growth, and with less growth, you have an increased chance of losing. Facebook came in and was faster, simpler, and had better network effects. By focusing on critical elements like site speed, Facebook was able to succeed.  Google has provided a great Page Speed Testing Tool for anyone to use here: https://developers.google.com/pa.... It generates detailed reports giving specific site speed recommendations. YSlow is another great tool for looking into site speed issues. If you're a WordPress site owner, site speed can be a real issue (especially if you're a heavy plugin user). Try using the Plugin Performance Profiler to look at individual site speed implications for each plugin in use: http://wordpress.org/extend/plug...It generates reports like this that help you diagnose latency contributions per plugin: Thanks to unbounce.com for pointing out these site speed analysis tools (http://unbounce.com/conversion-r...).5. Headlines, subheadlines, and body copyUsing a prominent headline that delivers the core value proposition to users is really important. I would imagine that conversion rate to signup would decrease if Square (company) removed the "Start accepting credit cards today." language from above their sign-up form. Test different language in your headline to see what resonates. If you don't have enough impressions on your site to quickly run an A/B test, then try using Google Ads or Facebook Ads as a platform for testing the language that resonates best with your users (since you can get a lot of impressions relatively quickly, especially with Facebook ads). For example, the headline in your Facebook Ad that gets the highest CTR may be an ideal candidate for the headline on your website's home page. When it comes to body copy, less is usually more. You don't want to overwhelm the reader with too much text to read.I did a search in Google for "small business websites" and clicked on a few of the ads that I was shown to see what the landing pages looked like. One landing page looked like the image below. Clear calls to action, not too busy, a little bit of text to read, and some testimonials for validation. They even have a video introduction that explains the product. This is a pretty solid page:Source: http://www.volusion.com/But another ad landed me on the page below. My knee-jerk reaction was to leave immediately since it seemed like too much to figure out! I do the same thing with any blog post or email that is overwhelmingly wordy and doesn't lead my eye to the valuable bit of information on the page such as data, graphs, bullet point lists, etc. This site also does a terrible job with the use of contrast. The "visit site" action links aren't as obvious as the orange calls to action for "14 day free trial" in the site above:Source: http://www.webhostingfreereviews...Sure, there are several calls to action. And since they are bidding on a very expensive keyword they must be managing this to an effective ROI (I hope!). But with all of that text, I'm sure they are losing conversions. In many cases, less text is more when it comes to consumers. Remember, you want your product to be more like In-N-Out than Denny's (company). Offer a short list of excellent products with clear value, not a long list of crap you can barely digest. 6. Think about how color impacts mood, emotion and decisions As Colm Tuite has shown in his answers to "Is there a science to picking the colors that work well together in a design, or is it just subjective?" your site's use of color can also set the tone for driving conversions (or not). For example, here is a breakdown of color connotation amongst users in the Western world:Take a look at his answer and think about how color may impact conversions and then try a few tests to see if this applies.7. Use of imagesImages can increase and detract from conversion rates. I've run several A/B tests that have shown that clickable images on home pages often lead to fewer net signups overall (even including revisits in a 30-day window after dropping previous sessions). I think Pinterest understands this concept and doesn't let users "escape" from the primary action such as on their "Request an Invite" page: http://pinterest.com/landing/. Notice the carousel of rotating images at the bottom. They are not clickable links so the users isn't going to be driven away from the page intended to initiate signups. But the images are there nonetheless to help convey the value of using Pinterest. From my previous experience, I would anticipate a 5% drop in the rate of email address submissions on that page if the carousel of images was clickable. I've tested clickable vs. non-clickable images on logged out home pages in the past, and in every case, the non-clickable images version increased signups by 5–7% and the quality of the users relative to the control group remained constant. Images can also be used to explicitly improve conversion rate. One of the sayings in Internet marketing is "chicks get clicks." (That's another way of saying "sex sells.") The consulting company ion interactive ran a test for a gaming company and found that the below design outperformed the same design but with less emphasis on breasts by a whopping 35%. Here is a side-by-side comparison of two of the landing pages that were tested with the version on the right getting 35% more registrations:Source: http://www.neurosciencemarketing...This isn't to say that every website should start putting half-naked women (real or fake!) up front on their landing pages. Clearly this is an effective model for some video game developers. Zynga has also used this approach effectively with ads for games like Mafia Wars.But in general, there are a few key points when using images for driving conversion rates, especially for sites that sell products:use high resolution, not cheap clip arttry image carousels or 360° image rotatorsenable a large product image by default with clickable thumbnails for additional product imagesuse image thumbnails in site search features like BrickHouse Security has done (http://www.internetretailer.com/...)More info here: http://conversionxl.com/how-imag...8. Show validation/testimonials Sometimes testimonials can drive validation, especially for B2C products. Mint.com uses testimonials on their home page. I don't have data on its efficacy, but you should consider using testimonial validation on your product like Mint.com (product) does. Testimonials don't always make sense. For example, Facebook.com would never need testimonials, but a financial services product might.Source: https://www.mint.com/9. Leverage video to demonstrate product and drive conversionsThis subject was brought up by William Wai Wong, who has a great deal of knowledge when it comes to testing video. Video can be a great asset when trying to explain the product and value add of your product. I think that video is especially valuable when your product has anything to do with personal finance, wealth, or the handling of information that the user may consider sensitive. Dropbox (product), for example, has a video on their homepage directly above the "Download Dropbox" button:Dropbox's success with moving to a video-based landing page has been widely documented. Path.com also offers a good example of a first-visit autoplay video walkthrough of their iPhone app. I think that video is very helpful in Path's case since there is a general sense of "not another social network" fatigue and users are becoming increasingly sensitive to sharing personal information. But this video aligns nicely with Path's vision because it wants to focus on closer, more tightly controlled networks of friends. They actually offer a couple of videos on their homepage:10. Pairing intent with landing page contentWhen William Wai Wong first joined Bloomspot, a startup in the daily deals space, one of his first observations was that every competitor in that industry copied the generic landing page Groupon used in all of their marketing campaigns.Despite targeting a wide range of keywords (salon, spa, dining, etc.) on paid search, broad demographics on Facebook, and a range of placements on display networks, Groupon and other daily deal sites use the same landing page. While this saves engineering time, it didn't take very long to build a generic template that allowed them to test text, background image, and other elements tailored to specific campaigns or verticals in their space.The result was over a 20% spike in our conversion rate.Example: Groupon, LivingSocial and other daily deal sites use a single multi-purpose landing page for the following keywords (spa deals, restaurant deals, fitness deals):However, moving to a vertical and intent-based approach pairing the background image and supporting text to match intent, Bloomspot saw signNow lifts in conversion rate:As William Wai Wong points out, what works for your mainstream competitor doesn't necessarily work for you. Or, you may in fact, be more sophisticated at it than the mainstream competitor.International implications and costs associated with using a videoThere are a few things to take into consideration before hopping into the deep end and making a video. First, these videos aren't cheap. I've spoken with several vendors and one- to three-minute videos can range in cost from $5,000–20,000. For a startup, that could be a healthy chunk of change. You may want to consider testing as many other "free" conversion rate optimization components as you can before deciding on making a video. You may find that a video isn't needed if you can get enough CRO optimization out from the other methods. Secondly, think about the international implications. If you are starting to expand globally into several languages and countries you'll need to (1) pay for the production cost of translating your video into each locale/language, and (2) consider the latency implications of a video in a country with low broadband penetration. Sure, it's trivial for someone in San Francisco to stream a video. However you shouldn't assume the same even in major markets like Brazil and India where broadband penetration is still nascent compared to markets like the US and the UK. Remember, latency kills conversion rates. A slow video may mean high abandon rates and low signups since the two tend to be inversely correlated. Consider these costs as you work through the CRO tools.Simplify signup formsWhen it comes to getting users to sign up, there are several best practices you should follow. Some of the largest consumer acquisition optimizations I've ever had came from making improvements to signup forms. 11. Don't ask for unnecessary fieldsI think that Yahoo! (company) is one of the worst perpetrators of producing scary signup forms and asking for far too much information. Take a look at this signup form for registering an email account:Source: http://www.unmatchedstyle.comThey do not have to ask for gender or birthday. That data is entirely self-serving for Yahoo! since they can use that data to better target you with ads. They could also get rid of the CAPTCHA requirement (which typically has a 10% failure rate) on your first attempt to signup from an IP address. After the second attempt to signup within a few minutes from the same IP address they could then hit the user with the CAPTCHA requirement because that could tip Yahoo! off that you're a bot trying to create multiple accounts. But on the first attempt from an IP, there is high confidence that it is a user and not a bot—they shouldn't be required to provide CAPTCHA. Not to mention that the form is so long that the primary call to action is below the fold. 12. Automate fields when possible and use inline validationTwitter does a great job at using validation and automation in their signup form. On the homepage you start signup by entering your name, email address and password. When you hit the button to submit the form they land you on the second page of signup with some fields pre-populated with recommendations (such as the field for choosing a username) and validation that the other fields you entered are correct:They then use a simple algorithm to make username suggestions that you can click and select. Imagine having a common name like Melissa Anderson and being the 53rd Melissa Anderson to try and sign up for Twitter. It's unlikely you can choose anderson.melissa, melissa.anderson, melissa1, etc. since common permutations are already in use. Twitter recommends a name for you based on the available name space. Surely this improves signup rate. 13. Give social signup options and use social pressureRegistration using Facebook Connect or Twitter authentication makes signup much simpler for users. You can use the data culled from the Facebook and Twitter APIs to pre-populate several fields such as their profile information, email address, etc. and then just ask the user to accept permissions and maybe create a password. Digg does a great job using social context (the Facepile plugin) in tandem with a bold Facebook Connect social signup option when prompting their social reader integration with Facebook's Open Graph. Mixcloud claims to have increased their conversion rate to signup by 200–300% using the Facepile plugin along with Facebook Connect (http://www.netmagazine.com/news/...). Although most sites won't see the same level of improvement, I've chatted with several other developers and designers that have quoted a 20–50% increase in signups when the signup button is accompanied by the Facepile plugin. Here's what their implementation looks like for Digg:Hipmunk also does a great job at offering social sign in options in their modal signup dialogue:You'll also want to look at the downstream value of the users produced depending on what social signup option they choose. It's common to find variance in the value per user produced whether they came from Facebook Connect or another option. Depending on the value of the user produced you should look into promoting one button over the other. Furthermore you should focus on one social signup button depending on the referrer of the users. For example, if I visited Hipmunk by way of a link on Facebook that I clicked, I'd test showing Facebook Connect as the primary method of showing up. They might be able to optimize signup rates by doing that because the signup process is then within the context of the site they were referred from.Email MarketingWhat is it: Sending transactional or bulk email to users who have opted into receiving email from you or your business/product.Conversion event: From an email marketing standpoint, the conversion event is typically defined by a click in the email that leads the user to a destination page where a final conversion action is emphasized. In this case we'll talk about things you can do to optimize your email funnel for getting the most clicks possible. In other words, conversion rate optimization for email is about increasing the % of email recipients that click on your email and land on your site or mobile app. 14. Subject lines and sender addressEmail Optimization 101 asks that you test your subject lines as well as the sender address. In your subject lines, you can test the length (long vs. short) as well as use-descriptors like "Exclusive." In this case study, the client was able to increase email open rates by 8.2% by using a longer subject line that was more descriptive of the event and leveraged enticing descriptors (http://www.marketingexperiments....).Other best practices include using social signals. For example, Summify is well known for their excellent email digests. They provide a service that aggregates the top stories across all of your social networks (e.g., LinkedIn + Twitter + Facebook) and give you a daily email with those top stories. In the subject line, they list the names of your social contacts to drive high open rates. A subject line could read, "Here are your top stories from John Smith, Sally Jones, and Rob Johnson" (all of which would be friends/connections of mine on Facebook/Twitter/LinkedIn). Anecdotally, users appreciate that experience as well because the personalization drives relevancy:You should also avoid sending your email from address like "no-response@company.com." Users have come to associate unpersonalized sender lines like that to spam accounts. You should test your way towards higher open rates with personalized sender lines just like you can personalize the subject line.15. Test various lengths of email copyLess is usually more. Several studies have shown that too much text leads to lower click rates and higher opt-out rates, especially for transactional emails. Test the length of copy you include in your emails to see what works. 16. Plain text vs HTMLMany designers and developers get caught up in trying to build the perfectly designed email. But the same rules of design for the web don't apply to email. In many cases, plain text email performs better at scale than HTML email because HTML-rendering across email clients varies wildly (your design could be completely broken from one mail client to the next) and because transactional emails are usually meant to deliver a click (e.g., an email from Facebook notifying you that someone wrote on your wall). Test whether plain text does better than HTML.17. Sending email at the right timeIt's amazing how important it is to send email at the right time of day and the right day of week, especially when sending digest emails once a day/week/month. Below is a graph of the typical open and click decay curve that happens after an email is sent out:Source: http://www.ryansolutions.com/blo...Generally speaking you can expect 90% of clicks/opens to happen on a particular email campaign within 48 hours of being sent. Usually, 80% of opens/clicks happen within 24 hours. Also consider the time of day that you're sending an email. MailChimp (product) has an amazing study on the optimal time of day for email open/click activity:As the graph demonstrates, the optimal time for opens/clicks is 2–5 p.m. local time. If you plan on sending a weekly or monthly digest email to your users, make sure you don't deliver them to inboxes at midnight. You'll dramatically impact email performance. Check out the rest of MailChimp's recommendations in this awesome blog post about email optimization: http://kb.mailchimp.com/article/...Facebook AdvertisingWhat is it: Advertisements on Facebook for promoting Facebook Pages/Applications and external websites. Conversion event: In most cases advertisers are trying to get Likes for their Page or installs of their Application (e.g., a Zynga game). Sometimes advertisers are driving users to a custom landing tab on their Facebook Page for lead generation purposes for something like an email database. Below are the top factors to consider when thinking about optimizing Facebook Ads as a conversion funnel.18. Country targetingThis is by far the biggest factor to consider when setting up Facebook ads. The cost to drive a conversion in the United States could be 5–10x higher than in other countries, including other major English-speaking markets like the United Kingdom and Canada. This is primarily influenced by the supply side where there are fewer advertisers bidding for impressions in countries outside the United States. However, as advertiser acquisition scales in other countries, they will continue to place a constraint on international Facebook ads inventory and the price will float over time. Be sure to setup separate advertising campaigns/targeting based on country so that you can independently optimize each locale.  19. Ad creative (title, image, and description) and image rotationSome images will get higher CTRs but lower conversion rate while others will get lower CTRs but a better conversion rate. Here is one example provided by AdParlor:Make sure your ad text is relevant to the product and the underlying landing page. You also need to cycle images often because Facebook ads typically experience a rapid CTR decay since you're often showing the ad to the same set of users over and over again, unlike Google ads where you tend to have higher variance in the cluster of users (unless someone goes back to the search results and searches for the exact same keyword day after day). With Facebook ads you are being targeted based on your interests, which is a relatively steady set of data associated with you as a user. That's why you are likely to see the same ad multiple times. But rotating images regularly you can optimize CTRs for your ads, which usually means your CPC gets priced lower and hence the cost you pay per conversion decreases. 20. Target demographicGenerally speaking, women click on ads more than men, and younger ages click more than older ages. Think about the target demographic your product appeals to and look at performance data to see which demographics cost more or less to convert on.  21. Pipeline from click to conversionYou also want to require as few clicks as possible. I recently got an ad on Facebook from AppSumo. The ad looked like this: Not only did the ad use social context by showing me that one of my friends likes it (which boosts CTR) but the underlying landing page that drives a conversion event is really simple as well:The conversion event is driven by a single click after I enter my email address and click "show me the deal" or if I just login with Facebook Connect. It is not uncommon for Facebook ads to have a conversion rate of 40–60% after the click if the ads are well targeted and the conversion event is simple. 22. Market saturation of your product/applicationAs you start your Facebook campaign you can define "exclusion targeting" to make sure you don't serve ads to users who have already interacted with your Page/Application. But imagine if the total potential audience for your business or product is realistically 10,000 users. After a few months let's assume you have signNowed 5,000 of them. As you saturate the market your CTR drops and as your CTR drops your CPC may go up since you're now starting to target semi-interested users. According to John Marsland, Acquisition Manager at Zynga, "Once you've acquired the majority of the early adopters, CPIs in a particular market can increase by 3x-5x from your day cost-per-install. Fortunately, this change doesn't happen overnight. Refreshing creative, creating a compelling message, and refining your target audience are the best ways to combat application saturation." 23. Market conditionsAd supply continues to increase as more advertisers enter Facebook's system. There is also a question of demand fatigue in that users could be getting tired of applications and deals. Sudden changes in market conditions from one month to the next can cause your cost-per-install to change dramatically over time. You have to stay vigilant when running Facebook ads to also adjust for these market changes. You can find more best practices on Facebook Ads optimization from Facebook here: http://ads.ak.facebook.com/ads/F...Search Engine Advertising (AdWords)What is it: Bidding on a cost-per-click basis on Google ads based on user search keywords.Conversion event: Google is known for being a demand fulfillment product in that the conversion rate downstream from clicks on ads is very high since the searcher already has a strong idea for what they are looking for. The ads are intended to deliver on that user demand. Below are some of the best practices for optimizing your Google ads.24. Optimizing for Quality Score and ad performanceAdWords Quality Score is a score as defined by Google is "a dynamic metric assigned to each of your keywords. It's calculated using a varity of factors and measure how relevant your keyword is to your ad group and to a user's search query. The higher the keyword's Quality Score, the lower its cost-per-click and the better its ad position." The breakdown of Quality Score factors includes these elements: CTR of the ad, relevance of the keyword to its adgroup, landing page quality, relevance of keywords to the creative (ad copy), overall account performance history, and other elements like page load time. Here is a list of techniques from PPChero on improving ad CTR (http://www.ppchero.com/how-to-in...). It boils down to:test using trademark (™) or registered trademark (®) symbolsuse calls to action or incentive-based action words (e.g., "buy now, limited offer!")enable sitelinks use Dynamic Keyword Insertion (DKI)You can do things like setup negative keywords to ensure you don't bid on keywords that don't convert for you, thereby cutting wasteful spend. Also try lots of landing page rotation and testing to find the best combination of keyword + match type + ad text + landing page. Social Sharing (Like/Twitter buttons)What is it: Optimizing for the placement and location of social features on your site (e.g., the Like and Tweet button) as well as contributions to social media site to drive qualified, targeted value to your site.Conversion event: In this case, the conversion event is either a click of the Like/Tweet/etc. buttons or an interaction with a status update or tweet that drives referral traffic to your site. 25. Testing placement of the Like/Tweet buttonsYou can use products like Kissmetrics to run quick tests to figure out which social button placement on your site generates the most clicks. The same general rules apply to the lessons at the top of this answer regarding button placement since Like/Tweet buttons are also conversion events. Generally speaking for blog owners, the Like/Tweet buttons are best when placed immediately next to or below the title of the blog post and immediately above the comment box on the page. Typically you'll get fewer Likes/Tweets if those buttons are placed in the sidebar of the site. Here's an example of a typical placement of social buttons on AllThingsD (although they should probably remove the "share" and "print" buttons—I'm pretty sure people don't use those).26. Intelligent status updates and tweets using analyticsYou can use products like Tweriod or Timely to figure out when your followers/fans are online. Then you can schedule status updates and tweets via products like Crowdbooster so that your social media production coincides with when fans/followers are online. Rand Fishkin at Moz found that he had slightly higher tweet interaction rates with his tweets that were shorter in length than longer in length. Source: http://www.seomoz.org/blog/calcu...There's lots of other amazing data points on the appropriate use of Twitter here (http://www.whitefireseo.com/info...) thanks to the team at White Fire SEO. SEO (Search Engine Optimization)What is it: The art and science of improving on-site and off-site signals that help a web page rank higher in the search results for a particular keyword or set of keywords. Conversion event: Search engines are known for being demand fulfillment businesses (i.e., the results tend to satisfy the demand of the searcher more so than they tend to generate the demand). Not to say there is no branding effect in search engines since discovery of a new brand can be serendipitous, but generally speaking, the user knows what they want and the search results satisfy that demand. So from a conversion rate optimization standpoint, you optimize conversion rates from SEO referrers by optimizing for the click in the search results. Here are some best practices:27. Page meta dataUse targeted keywords in the meta title and meta description of the page since most search engines tend to highlight matching keywords in titles/descriptions from the user's search query. So if I search for "adidas running shoes" any organic or paid search result will show bolded keyword matches like in the screenshot below. Those keywords attract the eye of the searcher, increasing the chances that the user will click on your search results, hence increasing the conversion rate of a user clicking on your site vs competing sites. Using those keywords in the meta data also improves the chances of your site ranking highly, which is a conversion optimization in itself.28. Calls to action in the page metadataTest using calls to action in the meta title and description such as, "sign up for free," "free shipping on all orders!" etc. to see if clicks on search results with calls to action correlate with a higher conversion rate on the underlying page. Twitter does a great job with their meta descriptions by using the "sign up for Twitter to follow" call to action: