Print Renter Radio with airSlate SignNow

Print tenant radio

[Music] [Music] hello good evening and welcome to the real estate play as always on your host Nixa cows coming to you live from the wgb studios here in lovely Merrick New York and as always I'm going to be giving you a little bit of a smorgasbord of what you consider real estate comments thoughts insight and as always my own personal opinions this is going to be our second I want to say our our our continuous Facebook live experiment you know we started this last week we started halfway through the show and I could definitely got some positive feedback and comments from everybody and I definitely am very grateful for everybody everything everybody's been telling me it's been very useful and I'm definitely incorporating everything that's been told to me and trying to make this as a as a positive and at the same time entertain a type of experience I don't know how entertaining I could be I mean after all I have meant doing is talked about a real estate you know I guess yeah I'm an equivalent of uh people that are talking about security and equities on the web but uh I'll try to make it as interesting and I'll try to give my personal flare we did have a scheduled guest today and unfortunately person canceled on me last second and as everything we have to adapt then we have to try to move on it's unfortunately this person was not able to be here I'm not gonna mention the name but this person will not be invited again so I heard it's gay it's one of those things that I hated when people are last-second canceling and that kind of thing but it is what it is in its nature of the business and that kind of thing I do have our number here and it's five one six six two three one two four zero again the number is five one six six two three one two four zero and you could always call it in life and I'll definitely answer any questions or you could actually add to the conversation that would be great and at the same time while we're doing this Facebook a live feed you can always comment and send your questions through there as well even though I give everybody the option for some reason or another too many people have my email address and my cell number so the constantly are texting me or sending private emails with their questions and that's fine if that's what they want to do I could definitely work with them on that and answer everything I can as it comes through but it is much easier to get to everything as it's coming on live because I'm looking at the screen as I'm speaking and I won't miss anything no so hopefully we won't get enough questions that yeah I mean people are sending me some crazy things right now something private mentions of some that are publicly available so I'm gonna use my discretion of how I answer everything and like I said I've been getting a lot of positive feedback and very encouraging feedback as far as what I'm doing I'm glad I'm actually doing something that will help the public in any way possible when it comes to real estate and if you have negative feedback please don't hold back from let me know that as well and I don't have the thick thin skin you have to have a thick skin to be in this business and any kind of comments always help make me better and by making me better you you're in in effect making the show better so I want to make sure that I'm constantly providing the best product the best content possible now one of the things that people have been constantly asking me about ever spent since we had that show a couple weeks ago with Mark handler regarding the floating home was well what am I doomed personally what am I been up to what kind of projects am i working on and one of the things I've said to have you from the very beginning and we're actually getting close to the beginning of this show our anniversary is actually October 31st aa date but that was our first show date one of the things that I've been making a point of letting everybody know this this program this radio show is not really meant in order to promote myself and the business that I'm doing it's more of I'm trying to give back to the community and trying to help educate trying to help people have a better idea about real estate after all this is my passion and I feel that the more educated everybody else around me is in real estate these are my job becomes an effect but since I do get a lot of mail and people ask me to see what I'm doing on obviously you could always check to see what I'm doing on the web I mean you could always go to our website the cows group calm and you could see all the current inventory that we're working on but I'll briefly run over so let's say the most exciting projects that we're working on and give you a little insight of what we're doing on a day-to-day basis week to week basis and the kind of really interesting properties that were selling and hopefully that gives you a little bit of insight of what myself and what I and my group are actually up to so don't believe this is gonna be a weekly thing and at the same time I'll give everybody a little bit of insight about what I'm doing from time to time and obviously if there's something really off the charts interesting or engaging that I think people really gonna want to hear about like that floating home that we were talking about a couple weeks ago I will definitely make make a point of it so I've been working on multiple projects through all over the spectrum right now everything from selling a concrete plant over a hundred sensation which is an interesting type of sale in itself it's not your conventional type of sale and it's something that you have to be thinking out of the box and actively working in order to get the right type of buyer and selling it in the best fashion so that's that's definitely something that's really interesting and it's a learning process altogether because it's not something that you could say I have abundance of experience on because there's not that many that go on the market on a yearly basis so it's something that is a rarity and the fact that it's come to the table is really a fun project to work on we're also selling development of property over a Long Island City anybody that knows anything about Long Island City it is a booming area there's a lot of money being poured in development over there we've got thousands of units coming up or two years and this is just one of those properties are going to be added to the mix and that actually you know part of the the whole cycle of new inventory new units that are going to be built in Long Island City and going to the story area going from that I want to say another funhouse that we're selling and it's really really nice and it's really interesting this house is this one's in Massapequa it's right on the water it's it's isolated on its own little Peninsula it has 248 feet of water be waterfront views from every single angle of the house of the bay it's where actually radar right on this great sound great South Bay and not only from a canal aspect and that's what makes it really cool and exciting in itself because of the fact that most of the stuff that's on the market is either sitting on a canal had a partial view or they actually don't have anything out of the ordinary going on with it this one is a really interesting home because it's not only a new construction that was just built completely to FEMA code it's got all the bells bells and whistles you could possibly think of it's got a Mediterranean look with a modern aspect on the inside and one of the things that it's amazing about it it has its own elevator and I'll tell you something this is a sudden two million dollar property and I will put anybody to task to find another house in the same category and the same price that actually is sub two million dollars and it has an elevator that's included and you know we're not selling only elevator but that's just a part of the dynamic that's really amazing about this property it's one thing for me to make a to talk about on the air and one thing for somebody to come in preview I actually invite anybody take a look at it just out of curiosity this should come and take a look at a while it's still available because once it's gone I don't think there's gonna be many more house like that on the market they're just too costly to build build so come and take a look at it while you can it's really a really a nice property what else are we working on we're working on oh how could I omit this one this is this is a really really nicely done reconstruction in Laurel Hollow it's a home that is shy of six thousand square feet it is sitting on 2.04 acre so a little bit over of two acres it's got his own gunite pool a little Cabana well manicured landscaping it's a Dutch colonial which another thing go find another Dutch colonial in the area that they don't really don't build him this one day has its own personal look so I I really I'm a really big fan of homes that are not cookie cutter and there's nothing wrong with the cookie cutter homes it just I see them all the time and they're really nice and for the right buyer they're great but they don't impress me because I see them over and over again and maybe that's because I'm in the business and I'm doing that I go go into these houses all the time multiple houses and on a daily basis that it's like almost like you're regurgitating the same house over and over and over and over again and when I have inventory that is really different and unique and when I say unique I mean unique in a good way and not a bad way because unique could be a very bad word in real estate it's one of those things that buyer beware if you see in the description unique home that could also mean it's quirky it could mean it's weird it could mean it's just different in a bad way but the way I am actually explained unique right now I mean in a really good way here that means that these places are just in their own category and going back to that property that was talking about a Laurel Hollow it's not only on a nice piece of land it is a really well done home and it's there's a lot of traditional and modern aspects that are fused together in this home which makes it a really great fit for somebody that's looking for either to be in that contemporary look or to be in the traditional it could go either way depending on the decor that you put in there and you know in car lovers the the the the their mouth drops when they walk into this house because the fact that they could fit in a comfortable five cars into the garage possibly a six depending on the size it's got its own rapid charger I'm bill just for Tesla's and other electrical vehicles it's been thrown out very well I love this house you know it's hard for me to decipher which house I like more the one in math we go over and Harborplace or the one that's in Laurel hollow over by Route 25a and the other thing that I like a lot about that Laurel Hollow house is not only its well-done its large it's on a large piece of property it's in a really private street I mean you're at the end of a completely private street nobody drives there if they don't belong there which for me personally I like my privacy I I want to be isolated but not too too isolated so your quick access to get back into you know main streets but at the same time you're tucked away all the way at the end of a private road that basically limits the kind of traffic there's going to be going from your house and for me that that's actually gold I really appreciate my privacy and there's a lot of people that feel the same way and I'll tell you something between that house and the house that's over a mess because it's gotten some great attention I mean I can't disclose the kind of people that have walked into these house these houses and the type of individual I spoke to but I'll tell you it's it's gone through the entire spectrum of people look in this place we're talking about semi celebrities some sports and individuals and obviously everyday normal let's let's put an air quarter about normal type of jobs type of people have been coming into a place so it's definitely got something going for it and I think it's another one that if you're in the area come take a look at it because it's a great property and if you just appreciate architecture and well built homes come and take a look at it because it's not gonna be on the market much longer I got a feeling that this one will be gone sooner than later just like the one in Massapequa what else am i working on obviously we're working on the floating home that's a really interesting project on itself and we we went into that a couple weeks ago so and uh by the way I'm going to be releasing that video that with Mark they're included and in case anybody missed it they'll be able to go replay it and I think people will enjoy that we did the other great great turnout of listeners or viewers that day and we did get some really positive feedback from there so I think the people that did miss out they're gonna enjoy seeing that again so I would definitely put that on there and what else are we working alright let me tell you about hope coming projects that were working on I got multiple new construction homes hitting the market I have one in Syosset that is almost a completion right now another one of these houses especially an area like this is at Jericho plain you you have so many homes that are regurgitator over and over again they're all cookie cutter and they're there so I'm sorry to say this but boring you know if you've been into one you've been in another mall and I like actually working with builders and with people that I actually think a little bit out of the box and actually put on a product out there that is thought through it's just not using the same formula over and over again and the house that I have that's almost a completion right now in Syosset is actually one of those type of properties it's a really good location rate for transportation and at the same time a nice-sized place again I'm purposely not giving everybody addresses and I'm purposely not giving people exactly because obviously it's not gonna be a self apology people asked what I'm working on these are the things I'm working on if you want the exact details everything please go to the website you can see all the day's if you're interested in anything particularly that I'm talking about please send me a PM email comment on there and I'll get back to you I'll send you all the links to these property you definitely take a look at them yourselves and be you know you'll definitely agree with me warm the way I'm looking at them what else are we working on there's a couple of properties that are coming up in Freeport and Freeport sub one of these exciting areas that has been in a boom since after sandy I mean obviously a lot of the homes over there were devastated destroyed and had a lot of issues with not only with Sandy but previously with Irene and it just got better and ever since New York rising went in there and some development came into the mix and investors and specular started to get involved in those in that area just like other areas as well there's been not only a vibe a different change of culture in the area an excitement again people want to be by the nautical mile again especially if they know they're buying a house that's completely built cold and lifted properly so I do have a couple projects coming up there and they're gonna be really really nice and giving somebody an option to have a new construction house in that area and a pretty affordable price it's gonna be amazing and I'm excited about those right by the nautical mile going to the other side of south shore we I got a couple things coming up in Lindenhurst very similar to that again everything built code and those those are definitely exciting type of properties what also we were working on I got a couple commercial projects what else that we owe that were working oh we've got a great other project a commercial building that's been completely gutted and renovated and brought from a classy to a classy building which is a huge upgrade and people that don't know how it works with commercial basically everything's categories the categorized depending on their amenities whether its reception elevators escalators etc etc so this is a little bit of an older building that is going through a complete overhaul and there's going to be a ton of really nice commercial office space that's gonna be available in that place so I'm excited about that one that's coming in very well as far as the works been done and it's probably gonna be start being coming available sometime in September so these are the type of things that were working on right now and we're definitely going to okay you know what I'll give people updates on whenever we have something of note to be able to talk about obviously we have a whole bunch of normal type of homes there and there's nothing wrong with those you know typical three four bedroom two baths displayed colonial ranches scattered throughout the island queens brooklyn these areas and those are those are really exciting but we also got a couple of multi units that are up for sale so you know not to get too boring about the stuff that were working on we're working a lot of stuff and everything is different and passions still there we're we're really excited about what we're working on and i think the type of homes and properties that we're selling are definitely the place is the type of place that our bars are still asking for so that's great case everybody's watching me through facebook live right now i have these huge headphones Ahad it's because I misplaced my own headphones and I had I used the loners here and it's making my head look about twice the size and maybe making me look like the pumpkin head so I apologize about that you know everybody knows me my head is normally not that big and that brings my paranoia with looking at myself through Facebook live right now because as I'm doing this live feed I'm getting a the image coming back to me and that's one of my things that I'm really uncomfortable with and something that I am trying to get past or I'm muscling through it is I hate watching myself whether it's live or amount live and I hate listening to my voice I'm sure there's plenty more people that hate the same thing they hate my face and they don't like my voice but at the same time it's something I'm getting past and somebody it's something that somebody told me a while ago that I actually held hard your voice is what your voice is and your face is what your face is so either you're gonna live hating it and not doing anything with it or you can just do what you have to do so you know this is a facebook life thing is gonna bring us to another point of broadcasting I mean we are live on WG BB and everybody else live listening for their cars I definitely do thank you for doing so and hopefully this feed that we're gonna be doing from this point forward will actually expand our audience engage people a little bit more and what I'm gonna be doing in addition to this feed is after I'm going to be trying to edit them and upload them on to YouTube as well you know hopefully that gives everybody a little bit of ease review especially if they're not members on Facebook and that kind of a thing so work in progress like we said you know but now that we kind of got all that out of the way hopefully I didn't just keep going on and on about these properties I wanted to also mention a few other items as well now a lot of the people that have been sending me messages and emails have been a mixed bag you know originally what I thought was going to be happening look through this show and this type of programming was I was gonna have more of the homeowners or buyers or consumers that were to me asking for the information but what I'm seeing more and more is a lot of actual professionals whether they're real estate agents or brokers lizards to myself or they're actually in other half assets of the real estate business whether they're in mortgage whether they insurance whether they're all other forms and I've been noticing that it's almost become a split between how many people I'm getting that are other professionals I was long word with the consumers that have been actually trying to get my pick my brain so to say so I decided that I'm gonna try to give as much equal time to both the professionals as much as the consumer as possible because after all I'm trying to help people from every aspect I can and will tackle all the items as they come now one of the thing one of the biggest topics and the one of the I want to say 70% of maybe the message that I get from professionals are asking me for ideas of how to promote market whether it's themselves or their product which is the properties that they're selling and if there's a surefire way to do it if they could do it economically if they could do it on a budget or a free or if what they're doing themselves is a waste of money or if they're on the right track and I'm gonna touch this to uh subject a little bit okay you have a lot of people that are actually in a vicious cycle of doing the same thing over and over and over again and something that that worked 10 20 30 years ago - not necessarily work today and part of what we do in this business and what what the best individuals in this business do is adapt reinvent and keep going with the way the trends are and not that some old methods or some methods that were really if there really were been brought benefit to somebody in the the past won't do that today but you have to sit in a value weight on a case-by-case basis what's working what's not working and I'll I'll just uh go on a couple of topics one of the things that everybody's talking about oblate I mean when I say it lay over the past five years and that's been a common trend and the business is print is print still a viable source of marketing not only for the properties that you're selling but also for the individuals themselves to self promote okay first of all before I even get into that self promotion thing I understand that in order for everybody to get a foothold in the business to be able to get more business they people have to know about them and I'm a big believer of promoting through your own work body of work and to getting the best quality type of business through referrals or individuals that know you or of you and the only way that's going to happen is by actually doing it so I tell a lot of new agents and people are just getting to the business instead of focusing on doing internet promotions and paying for ads to get themselves and they could work especially if that individual has a good mouthpiece on them and they they're able to actually speak well and be able to communicate well with others and kind of get past their lack of experience with their actual presence and the way they speak it could work but more than likely they're gonna have a tough road to go by doing the show so I see a lot of people that advertise in avenues like Zillow and realtor.com and when I say advertise I mean by doing paid advertising where they are on the side scroll where recommended agent that kind of thing all by the way and we spoke about this in the past the recommendation to the premiere ages all that stuff that you see all these websites doesn't mean anything it's not because they they don't because they have the more emotional experience or they've done the more sales or etc etc they're only there because they're paying to be there so if you're somebody that's looking to you as a real estate agent for the very first time that's not a great source to go to as far as trying to get the best fit for somebody that will work for you or you might hire somebody that's the most talented or the best fit for your property needs so that's my problem I keep sidetracked thing my mind is always open in a million different places and I usually start to think a lot faster than I'm speaking so let's get back to the the original problems so I tell all these agent instead of calling and spending this money on these advertising this advertising or putting all your resources in there start following or shadowing people that are actually in this business and have been in this business for a while see what they were doing this business is a business is a copycat business nobody's reinventing the wheel sorry to break this on everybody and sorry to give the secrets out of how our techniques work there's there's no secret it comes down to all the ideas that and everything that everybody's doing in real estate and how we're doing our sales and promoting our products and ourselves I have been out there for years and all that everybody's doing is basically modifying and making their own adaptations of how that type of marketing or that type of concept will work to fit them and if you if your master doing that by taking ideas that you see other people doing incorporating it into the old model and not necessarily copycat take a piece of that and adapt it to yourself and make it your own that's what that's that's that that's how you're gonna get through there's no reason to reinvent the wheel and there's no reason to try to think of new wild type of theories or methods that are unproven not not that you shouldn't try new things don't get me wrong I try new things all the time and I'm at a point in my career where I'm actually always taking adapting new things to my business model and I'll tell you something nine times out of ten they're not they're not really worth the money I'm spending on it I may get some results but not the results I would like and once you get to a point in your in the amount of business that you're doing you start to take those risks a little bit more because obviously you generating more income and you're in a position to be able to have a larger marketing budget but in the beginning you really don't have that budget because if I'm making anything so watch people shadow people see what they're doing take some of those ideas incorporate into your own model to open houses for other dividuals if they're willing to allow you to do an open house with them go do an open house see what they do how the how they work with their models and I'll tell you something from those open houses you will be able to you take some of those buyers that come in and to see that house that possibly won't buy that house and maybe you'll be able to help them and find another house for them to buy one of the thing that is a problem right now and I don't know if it's just the way the business has gone or it's just because the model but there's there's a disconnect between a lot of buyers and agents and there's a lot of reasons why that's happening there's a actual belief of no loyalty coming in from the buyers and a lot of agents give up on them really quick and that does happen a lot I'll tell you that's this much you have a lot of I'll say yeah I'll go back to the something I said a long long time ago out or what show was on but a little bit of knowledge is very dangerous and that's what's all that it's what a lot of buyers are getting right now they're getting a little bit of knowledge plucked in from this site a little bit of knowledge plug in from this side a little bit of from here and they all of a sudden feel that they become a a in an expert and they don't need an angel to help them and I will say this much if it's a very savvy person and somebody that does know how to do their research properly you can't get a lot of the information from the web on your own and be able to do go through the buying process without the help however it's not as it is sounds and in most cases a lot of the information that buyers are receiving from the web or from the all these different sites it's not 100% accurate and there's also a lot of items unless you've bought multiple houses in the past that you might be missing and not even think about it because there's obviously nobody kind of steering you towards something that you might be forgetting to think about something that Bo that might be omitted from some kind of blog or journal telling you how to go buy a house and that kind of thing and it's it could become a little bit dicey and I've seen a lot of buyers that have thought they knew what they were doing at the end mates make some pretty serious mistakes and something that a lot of buyers don't realize is and don't get me wrong I'm not much of a buyer's agent anymore I mean I did a lot of that in the future in the past and I'm mostly concentrated towards listing agents and there's a lot of people from my team that actually work strictly with buyers and they're focused on that I focus mostly am i listening but from my personal experiences and the handful of buyers that I do work with you know referrals past clients friends family that kind of thing that I work with on a yearly basis I try to steer them educated in the proper ways and kind of point out the things that they may not be thinking about and that's that's where the value comes from the real estate agent the other thing that a lot of people realize it don't realize especially if it's a home that's on the Multiple Listing that's all shared out so it's not costing them anything more by using that agent because whether they're going strictly to the listing agent or if they're going through a buyer's agent the amount of commission this could be paid to that that seller is gonna have to pay there's gonna be the same so it's not costing the buyer anything by having an expert help them if it's a situation where there's are not a commission or they have agents actually working they're working for a very specific need of theirs and they're actually looking for off market properties that got it then the buyer would have to pay the the agents Commission but it's going to be well worth it because they're gonna track down property that possibly doesn't exist or is very difficult to find and agents have ways of finding things that getting around things to be able to contact sellers and that kind of thing to be able to help them so that's you know that's what it comes out to that so going back to see that's what I'm saying I keep going in a million different directions and I'm trying to come back to the original premise so as a buyer's agent or an agent that's new to the business if you're doing open houses you're going to be learning you're gonna be able to actually get some buyers out of that get the experience and that is well you know in other businesses people pay for that kind of training you actually have the possibility of being paid to be trained and that's that's that's gold in my personal opinion you know you have opportunity to possibly make a sale doing open houses for somebody help me somebody and you're learning on the spot and at the same time believe me the listing agents not gonna let you run loose like a cowboy or cowgirl and damaged or lost you'll be able to lose especially if the listing agent is somebody that's knowledgeable and experienced they're gonna know how to rein you in and try to help make the sale happen especially if you're bringing them buyer or it comes in from one of the open houses so that's a way to be able to do it and what's gonna cost you time probably gas because you're gonna have to drive back and forth to the property and that kind of thing but you didn't have to advertise you didn't have to do anything like that you want to hear my opinion about your ha biggest bang for your buck as far as getting a return on and some type of printed material or advertising material business cards these actually still work you know you could get a box of business cards anywhere from either complete cheap end like if you're going for those like cheapy cards that are online like I think twelve twenty thirty dollars per thousand - like a decent card of 60 $70 $80 $100 depending on winners but whatever it is that you're paying you're getting by far the best return for your money by far because here's the thing if you let's say you're spending $100 per thousand and then that's an expensive card not a lot of people do that that's typical what it cost me because I get them custom printed on both sides and that kind of thing but you don't have to get that if you're paying you know ninety one hundred dollars whatever the cases eat and you have a thousand cards those are a thousand opportunities you have to be able to capture some type of business whether it's a buyer and seller possible future contact somebody that's gonna keep in touch with you something out of those a thousand in my personal opinion you will more than likely make one transaction if they're used properly so your typical transaction you're making this business on a sale let's say could probably be let's say ten fifteen thousand dollars of commission don't you think $100 investment to make a sale like that is well worth it I think so now and again your card is a reflection upon you so make sure it's a nice clean sharp designed nice card that you're giving out if you give you something that's basically the bleeding through or you may not your printer not that I'm saying that you can't get through with that if you're gonna spend some money spend in the right places and actually get it professionally printed on the right kind of stock and that kind of thing cuz you will stick out Joe and I think it makes a lot of sense to investors cars and I always say to myself to my agents to my team you should running through our box cards a month you know because they hate if you're doing this full-time you're meaning that many people and you know what give two three cards to a person that you possibly think might give them out to somebody else you're going into a business and actually having a conversation with that uh business owner make sure you drop off a car with them that way they remember you and you know what you do it over and over and over again enough times to enough people you will get that business and it will get generated in the proper fashion so it takes time just like everything like everything everybody can't be lucky and strike gold with the first shot and I honestly wish everybody that started the business they don't they don't do that because that's the worst thing that could possibly happen to you honestly monetarily it's great feeling and great satisfaction to make a big time sale right from the get-go but I personally think that could ruin somebody and it happened to me when I first started when I first started I went from rentals the property management and then when I started doing actual sales I did a pretty significant sale once a what about twenty twenty years ago and fifteen years ago so I remember what it was but it was a while ago it was for $700,000 it was a high Commission and it happened within a week of me starting round with sales going and going from the rentals to the property management and that's another thing you should learn all the aspects of the business learn how to do the rentals learn how to what it takes to be a property even though you never use it understand how management works because it will help you in future listings and sales and you'll be able to communicate so not only landlords but to the property managers because they have a different psychology a different mentality of how they go with their numbers and how they saw so it's good to know but let me not go too much off track when you jump from those type of transaction then you jump the sales and you make one really quickly and you think it's easy from that point forward and it's not it's not you know I had a rude awakening after that happened because I had went through the drought of probably five six months without making what sale after that and it was a rude awakening because I turned that time I thought it was just gonna fall in my lap and it wasn't I wasn't going after it the way I should have but once I started to understand that that's the way it is I started going after and different approaches and doing what I can to start generating more business and never look back since then so if you're thinking that it's gonna come easy don't because it's not it's not an easy business and not it's not not everybody's built to be in this business but if you are you could do very well and there's no rocket science to it and there's no magic to it it comes down to hard work and being smarter about it you know you have to take make intelligent moves and use a little bit hard work to get there because if you if you do take that approach you will do well not only in real estate in anything I strongly believe you know hard work surpasses all and you definitely are in a business where it will show itself who does the hard work at all doesn't so we got into that topic as far as what people are doing they could possibly get into different type of marketing you know like I said here you rather do self-promotion buy action rather than actually spending the marketing dollars in the beginning I mean don't don't get me wrong spend a little bit money just to get yourself out there and put sharp photos together and that kind of thing and if you're in a position to put a young what say together that's good we're on Facebook live right now definitely have your Facebook page definitely go on LinkedIn and create a business profile alright I can't tell you how many people that I know they've been in the business for years and don't even have a LinkedIn LinkedIn profile I'll tell you something out of all the social media sources that I am on and that I've used I get more people contact me about doing some type of business from LinkedIn than any other and that's one of the reasons is because one they look you up and they remember you through there and they know that you exist and you're doing this business the other thing is everybody that's on LinkedIn is there to do business either try to get business from you or try to give our business and it's a much better platform and place to be interactive with other self other like-minded individuals that are looking to improve their business and so I I personally LinkedIn works really well for me and everybody that's in the business or any type of professional type of business should have their own profile Instagram is a great platform especially if you're a listing agent you snap a picture of a new property you're about to lists or are you something you listed give a very low sneak peak about what you're working on it's a great platform I love it and it doesn't think too much you snap a picture right a couple things about the property why you like it or try to get people's feedback on what they like and you all got an automatic attention on your property and something that a lot of people don't understand is like even through Facebook or Instagram or Twitter or whatever the case is they think that well you're only limited to a pour-over is following you or where your friends are and that's not true because you're limited to your friends and followers and whoever's following them and friends with them and so on and so on so the larger your individual network is the larger the expansion and you know you go through like almost like that six degrees of separation kind of a thing so it's not the end-all it's not the best vehicle to use but it is a good platform and it's something that does become reliable and another tool there you have in your box so and again you don't have to spend money yes you can spend money and you can boost and advertise your your listings and promote yourself through there and I'm guilty of the doing it myself on some occasions I do promote some of my properties and I do spend some money on boosts and getting them out to the public and I think it is a very good thing to do especially with certain certain type of properties and some of them really should get that additional recognition so it's your discretion but you don't have necessarily have to and you're out there no matter what you know so you have that now going back to print what's going on with newspapers what's going on with magazines what's going on with I don't know periodicals gazettes neighborhood papers that kind of thing I don't know it's it's a changing market it's not what it was you know you take a local paper like the Newsday and you had so many people actually read and get news they delivered to them nothing not even close to the amount of people they used to read the paper are actually physically reading the paper you got a lot of people that are online they're doing that and that's the place you want to be as far as that kind of advertising if you're going to go into classifies or the real estate section or I have a and you want to have it online the actual paper it's nice to have something tangible in your hands but not necessarily effective the way it used to be the same thing goes for the magazine's same thing goes for the town little gazettes and periodicals they're not as important as they used to be unfortunately because I'm one of these dinosaurs I believe me huh I might be 41 years old but in the heart I'm one of these old-timers when it comes to certain things and I like to actually pick up a newspaper or even though I never get a chance to I like to pick by a newspaper and actually open it up and read through it you know it's one of those things that I think people are not in tune with that as much they used to be and I think I think people are just changing with the times that's really what it is unfortunately it is what it is I miss those days and unfortunately I can't see them coming back and it's just you know the magazine the newspaper has been replaced with the tablet or with the phone so if you're continuously doing the prints and you feel that that's actually helping you it might help you in some ways but if you're looking for it to get a real return on your money you definitely want to go these are all because you you're reaching a far larger audience and you're getting a much better return for your money in many ways I think the print is there to appease some people that actually want to physically see something that might not be on the web so much and not understand how everything was working out days and sometimes as a listing agent you do things like that just appease some people to make them happy that they actually seeing something in in print and actually have something tangible if they're holding their hand so they feel that some advertising happening but you could easily show them how you're working online and the type of targeting and that kind of thing that you're working with so it is what it is how the world is working right now and it's definitely something that everybody needs to keep in mind and understand that things are going to be changing considerably move forward you know what we have right now in place might not necessarily be the alario somebody actually just texted the penny savers is something that a lot of people do I personally am NOT a fan of the penny saver anymore I mean once they had its time but here's the problem the name itself penny saver personally to me perks man because if you have a $500,000 property a million-dollar property two million dollars but whatever the number is and you're listing it in a periodical called the penny saver don't you think you're kind of devaluing it just by putting it in a periodical like that would you be happy about actually I don't know if I'm selling my home it's on the market for how to roll six hundred thousand dollars a million dollars five hundred I don't care if it's a hundred thousand dollars do I really want it to be advertised in a place called a penny saver and here's the other thing as an agent if you're actually advertising yourself or self promoting do you want to be associated with the name penny saver that makes you a discount broker by giving you your yourself of the label of being a discount broker doesn't necessarily mean that you're giving you the only a discount in the Commission whenever you're charging the individuals but you're kind of degrading your your work in your business as well by saying I'm coming here at a discount rate I'm not giving you full service I don't know it's just not I'm not a fan at all about the penny savers and I definitely appreciate like the comment on that and it's definitely something that we do use in the business I've stopped using them completely you know I rather go in the Wall Street Journal all the times or something that effect and I do use that as well even though it goes into print it's mostly the digital that I take advantage of but penny savers are definitely not something I like it's I'm not a big fan and it's something I'm not really happy about people continuously use because like I said it's it's a bottle that I think it's defunct and I don't think it ever should have had its place in the business to start with but that's my own personal opinion and like I said not everybody agrees with know what I have to say and at the same time I'm not I'm not gonna say I'm the end-all be-all but I feel the way I do it and you know I you know just that's that's the gear that that's the mentality I have toes that you know looks like we're coming to the end of the show so I went on my rant again about everything from Facebook to social media to penny savers and I just noticed that there were a couple people on the radio that there are the cold log that were supposed to call and I appreciate apologize from our getting to you it's my fault for actually not focusing and looking at the lights light up but I promise you that I'll make a better effort as far as getting to the callers but you know how it goes a beginner these tirades and uh I just want to make sure that I at least finish my thoughts so we'll be together again this time again next week from 6:00 to 7:00 she's like every Monday night and enjoy the rest of the week