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FAQs
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What are the best features of Microsoft Office 365?
Here’s a breakdown of some awesome Features Office 3651. Work Smarter, EverywhereAfter buying Office 365, you also gain access to its accompanying mobile apps and browser apps. This allows you to access their cloud service from any up to date web browser on your desktop or mobile device. Even better yet, you don’t have to install Office software on your computer to do this.The mobile app allows you to access all of your Office 365 subscriptions and Office products right from your smartphone or tablet; this includes Word, Excel, Powerpoint, Onenote, and more. Cut the cord and stop working on your PC only — download the Microsoft Office 365 mobile app to stay productive, even while on the go.2. Enjoy 50 GB of StorageEach Office 365 user receives a whopping 50 GB of storage with Exchange Online; this can be used to save emails, calendar events, task lists, meeting notes, contact information, and email attachments.You can save some more space in your mailbox by utilizing the OneDrive cloud storage feature to share attachments.Your OneDrive storage is also synced to your device, enabling you to work offline on files. As soon as you reconnect to the web, the newest versions of your documents will be automatically uploaded to your cloud storage. The new versions of your documents will also be sent to any other connected device, including your phone or tablet — nifty!3. Edit Documents with Real-Time Co-AuthoringCollaborate online and see changes your team makes to shared documents within your Office apps as they happen with the real-time co-authoring feature in Word. Save your file to OneDrive cloud storage or SharePoint so your team can access the document and make any necessary edits or updates. You can also share it directly from Word by utilizing a handily integrated sidebar. As the publisher and access-giver, you can edit accessibility settings at any time.With the improved version control that was rolled out with Office 2016 co-authoring, you can see which changes to the document were made by which contributor and when the update was made. You can also easily revert back to a previous version of the file whenever you need to.4. Connect with Co-WorkersYou may not have known this, but Office apps include a Skype in-app integration. You can use this feature to instant message your teammates, share your screen during meetings and have audio or visual conversations — without even exiting the Office apps you’re working in. You can continue Skype conversations even after you close your office apps via your desktop or mobile version of Skype. The best part? Your team will receive unlimited Skype minutes.Source: Microsoft5. Send Links, Not FilesIt’s time to move away from email attachments. It’s never been easier to share documents for co-authoring!Simply upload your file to Office 365’s cloud storage. Then, write your email via Outlook or the Outlook web app. Rather than attaching your document to the email, you can insert a link to the file on your cloud. Outlook will automatically allow email recipients to edit the document you wish to share. You can always change permissions on any document at your convenience.6. Convert OneNote Items into Outlook Calendar EventsEasily configure OneNote items to tasks within your Outlook calendar. You can also assign tasks to colleagues, complete with follow-up reminders and concise due dates. You can also transfer meeting notes taken in OneNote via email to your teammates, and add important details (date, location, and attendees) to their respective meeting.7. Use Your Mouse as a Laser Pointer during PowerPoint PresentationsWith only a simple keyboard shortcut (Ctrl + P), your mouse can be used as a laser pointer during your PowerPoint presentations. You can also use the “presenter mode” commands while using this feature.The laser pointer tool has been a nifty trick within older versions of the office apps for years; however, it was only recently integrated for touch-screen devices. All you have to do is hold down on your device’s screen, and the laser pointer will appear.8. Create a Power Map Using ExcelTurn data into a 3-D interactive map with Power Map, one of the many Power BI-enhanced data visualization features that Excel has to offer. It comes with three different filters: List, Range, or Advanced. The Power Map will help you not only convey your data more effectively, but also support your claims by creating a tangible story from the numbers.
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How do I make a PVT Ltd company in India?
How to register a company (Pvt. Ltd.)Pre-requisites1. Have paid-up capital of INR 1,00,0002. Have minimum of 2 directors/board members and two shareholders3. Have maximum of 50 members only4.Cannot publicly sell shares. Can only invite people to buy shares by issuing aprospectusStep1: Acquire DIN (Director Identification Number)DIN is a unique identification number for an existing director or a person intending tobecome a director of a company. As per a recent amendment to the Companies Act 1956, DIN has become mandatory for all the directors. DIN is unique and specific to an individual, therefore only one DIN is allotted per individual even if the individual serves as director at multiple companies. No fee is charged for issuing DIN. This process takes approximately 3 to 5 working days.Supporting documents required (soft-copies):1.Photograph2.Proof of identity3.Proof of residenceRegister on MCA website for login ID and password(create an account)I.File eForm DIN-11.Download eForm DIN-12.Fill the form3.Attach necessary documents4.Sign using digital signature5.“Check Form”6.Upload eForm7.Pay fees by credit card, debitcard, internet banking or cash/cheque at designated banks (State Bank of India, Punjab National Bank, Indian Bank, ICICI Bank, HDFC Bank) using the pre-filed challan that will be generated8.Note the Service Request Number (SRN) for later enquiries9.Check acknowledgement by email or through MCA portalII.Intimate approved DIN To your Company (within 30 days from date of approval)a.Download Form DIN-2 and printStep 2: Acquire Digital Signature Certificate(DSC):At least one of the directors should have a valid Digital Signature Certificate issued by the signNowing Authorities (CA) and approved by the Ministry of Corporate Affairs. The Information Technology Act,2000 provides for use of Digital Signatures on the documents submitted in electronic forms, in order to ensure the security and authenticity of the documents filed electronically. Every document prescribed under the Companies Act, 1956, is required to be filed with the digital signature of the managing director or director or manager or secretary of the company. Therefore at least one of directors must have a digital signature. Any person may make an application to the signNowing Authority for the issue ofa Digital Signature in such form as may be prescribed by the Central Government. Digital Signatures are typically issued with one year validity and two year validity. The issuance cost varies depending on the CA. Digital Signatures can be obtained within an hour.One can acquire his/her Digital Signature certificates from these government listed agencies like TCS, IDBRT, MTNL, SAFESCRYPT, NIC, nCODE Solutions etc.Step 3: Apply for the company to be registeredThis is the final major step in a registration of your company which includes incorporating company name, Registering the office address or notice of situation of office and notice for appointment of company directors, manager and secretary. And also regarding the take and pay for their qualification shares.Prerequisite for Virtual eFiling1.Install the following prerequisite software:Windows 2000 / Windows XP / Windows Vista / Windows 7 –Operating SystemInternet Explorere v6.0 and above, Google Chrome, Mozilla FirefoxsignNow from version 7.5 to version 10.1.4Java Runtime Environment (JRE –latest version freely downloadable fromwww.sun.com)2.Get yourself registered at the portal (www.mca.gov.in)3.Obtains a Director Identification Number (DIN).4.Obtain a Digital Signature Certificate (DSC).5.Broadband Internet connectivity or higher.6.A scanner (above 200 DPI) for converting the attachments in the PDF format.Steps:I.Fill Form-1A for obtaining the name for the company-onlineFor obtaining name for your new company, An application in Form-1A needs to be filed with the Registrar of Companies (ROC) of the state in which the Registered Office of the proposed Company is to be situated to ascertain the availability of a name along with an official service fee of Rs.500. You also have to provide the following information in the form.• Name of the proposed company (Minimum 4 alternative names, maximum 6).Indicate the order of preference. Ensure that the company name is in accordance to the guidelines of the MCA, and also ensure the name is unique and does not resemble the name of any existing company in India. The company name must end with the words ‘Private Limited’ or ‘PVT Ltd’. In order to have specific key words in the name such as corporation, International, Hindustan, Industries, India etc., the proposed company should satisfy a minimum authorized capital criteria.• Location of registered office of the proposed company• Main Objectives of the business of the company• Names and addresses of the directors• Proposed Authorized Share Capital of the Company• DIN & DSCSubmit duly filled form to the Registrar along with fee of Rs. 500.The Registrar shall intimate, within two to three days, whether the proposed name is available or not. If the preferred name is not available apply for a fresh name on the same application. The name made available by the Registrar shall be valid for a period of six months. In case, if the company is not incorporated within this validity period, an application may be made for renewal of name by paying additional fees. Otherwise the name approval process has to be repeated by submitting new application after payment of requisite fees.In about 10 days, the ROC will inform you about approval or objections. If there are any objections then ROC will suggest you with some available names and let you choose among them. If your company name is approved then you will receive a formal letter regarding the confirmation of the same. Keep the same which will be required during registration process of the proposed company.II.Prepare documentsAfter obtaining name approval from the ROC the following documents must beprepared to incorporate the company• Memorandum of Association (MOA) The Memorandum of Association is a document that sets out the constitution of the company. It contains, among-st others, the objectives and the scope of activity of the company and also describes the relationship of the company with the outside world.• Articles of Association (AOA) The Articles of Association contains the rules and regulations of the company for the management of its internal affairs. While the Memorandum specifies the objectives and purposes for which the Company has been formed, the Articles lay down the rules and regulations for achieving those objectives and purposes. It also states the authorized share capital of the proposed company and the names of its first / permanent directors. Professional help is to be sought in the drafting of the MOA and AOA, as it contains the governing policies, rules and by-laws of the proposed venture. The draft must be carefully vetted by the promoters before printing and stamping.The MOA and AOA must be signed by at least two subscribers in his own hand, along with father’s name, occupation, address and the number of shares subscribed for and witnessed by at least one person. Then the MOA and AOA are required to be stamped & filed with the ROC. A stamp duty is required to be paid on the MOA and on the AOA. The stamp duty depends on the authorized share capital and varies between states. Details of applicable stamp duty can be obtained from here. eStamping facility is now available via MCA’s portal. The document preparation process may take five to seven days.• Form 1 –providing details of promoters of the company• Form 18 –providing details of address of the registered office of the company• Form 32 –providing details of Directors, managers and secretaries of the companyIII.Submission of DocumentsSubmit the following documents to the ROC with the filing fee and the registration fee:• The stamped and signed Memorandum and Articles of Association (3 copies).• Form-1, 18 & 32 in duplicate.• Any agreement referred to in the Memorandum & Articles.• Any agreement proposed to be entered into withany individual for appointment as Managing or whole time Director.• Declaration of Compliance by an advocate or company secretary or chartered accountant or director, manager or secretary of the company• Name availability letter issued by the ROC.• Power of Attorney authorizing a person, on behalf of subscribers, any documents and papers filed for registration. The power of attorney should be given on Non-Judicial stamp paper of appropriate value and shall be submitted to the Registrar.After submitting these forms, once the application has been approved by MCA, you will receive a confirmation email regarding the application for incorporation of a new company, and the status of the form will get changed to Approved.IV.Payment of Registration FeesThe fees payable to the Registrar at the time of registration of a new company varies according to the authorized capital of a company proposed to be registered. Payment for the Registration and Filing Fee must be made by Demand Draft/Banker’s Cheque if it exceeds Rs.1000/.V.Obtaining Certificate of IncorporationThe ROC will issue a Certificate of Incorporation after careful review of documents submitted. Section 34(1) cast an obligation on the Registrar to issue a Certificate of Incorporation, normally within 7 days of the receipt of documents.A Private Limited Company can start its business immediately on receiving the Certificate of Incorporation.Check these documents before submission of a company:1.DIN of all those directors of a proposed company.2.DSC –Digital Signature Certificate3.Original copy of the formal letter issued by ROC regarding availability of Company name.4.Form-1 for incorporation of a company.5.Form-18 for situation or address of the proposed company.6.Form-32 for particulars of proposed directors, managers and secretary.Formalities to be followed while incorporation of a company:1.Obtain a TAN card2.Obtain a Permanent account number (PAN) from income tax dept. India3.If required: Documents obeying shop and establishment acts.4.If required: For foreign trade, Registration documents of import export code from Director General of foreign trade.5.If required: Registration documents of Software technologies Parks of India (STPI).6.If required: RBI approval for foreign companies investing in India and FIPB approval.7.Both Indian and foreign directors need to have valid Digital Signature Certificates from authorized agencies.For any further clarifications, please visithttp://www.mca.gov.in/MCA21/Regi...Thanks & Regards,Stay4u.
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How do I establish a private limited company?
A private limited company is the most common form of business entity in India. It is easy to maintain and raise funds, offers limited liability to its members, offer flexibility, easy bank loan accessibility.Read Advantages of Private Limited Company. Following are the steps involved in the registration of private limited company Basic requirementThere must be at least 2 members in the companyThe company shall be made for legal business and must not harm the society. The company object should not be illegal.In case, if the registrar issue the certificate of incorporation to such business entity , then certificate will be void and registration will be itself cancelled by the Central Government and appropriate proceeding will take place against the entity and the Registrar.Read in detail Pre-Requisites for Registration of Private Limited Company Step 1: Obtaining Director Identification Number (DIN) & Digital SignatureThe First step isObtaining Director Identification Number (DIN) for the proposed Directors in the CompanyObtaining Digital Signature for one of the Directors of Company.After this, application for name of Private Limited Company must be applied. Step 2: Applying for the nameThe promoters should propose one or more suitable name for the name of company as it offers the flexibility and choice to registrar to select the name in case some names are identical or similar to registered business entities or trademarkThe name should not be similar or identical to any registered company or trademark.The name should not be one prohibited under the ‘Emblems and names Act, 1950’.The name of company must have suffix “Private limited Company “.After submission of name, registrar will review and approve one of the name .It usually takes 3 to 5 working days to approve the name for company .Read tips for Choosing the right name for your company registration for easy approval of name by ROC.Step 3: Filing for Incorporation/Establishing of Private Limited CompanyAfter the name approval, promoters should submit the application, prescribed fees and below said following documents to the registrar.Articles of Association, if anyMemorandum of AssociationDeclaration from DirectorsAffidavits of the DirectorsA declaration stating that the requirements of the Act and the rules framed there under have been compiled with. This declaration is required to be signed by an advocate of the or Supreme Court or an attorney or a pleader having the right to appear before or a High Court or a Chartered Accountant in whole time practice in India who is engaged in the formation of a company, or by a person named in the Articles as a Director, Manager or Secretary of the Company.Besides the aforementioned documents, the company must provide relevant information regarding of its registered office within 15 days of registration or during filing of incorporation documents.Step 4: Subscribing to the Private Limited CompanyAs per the Companies Act 2013, a subscriber must sign their names and must be subscribed to the shares of the company incorporated. It means each subscriber must have at least one share of the company. Each subscriber should sign the memorandum in presence of at least one witness and must clearly state the following:AddressPersonal DescriptionOccupationNo of shares subscribedNature of shares etc.Likewise both (Article and Memorandum of association) must be duly signed and stamped.Step 5: Certificate of IncorporationAfter filing the above-mentioned documents and payment of necessary fees, the certificate for incorporation would be issued by the Registrar of Companies. Upon Incorporation, the company becomes a legal person separate from its members.The process to register a private limited is complex and time-consuming. Our team at LegalRaasta can help startups and Entrepreneurs Register Private Limited Company in 14-15 days @ 13,999/- only (inclusive of government fee) saving 40% compared to typical CA/CS
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What are some must have Android apps?
Edit: I wrote this answer for “must have Android apps” but these are same apps which have changed the way I used to live my life. Each and every App has helped me in one or the other way. I hope you will also find them helpful and a bit life changing. So here is the list: 10. Psiphon For those who use WiFi with proxy settings. So Psiphon bypasses and tunnel the websites or app through a different IP Address. 9. Mirror It's a simple app to record your mobile screen. Based on the concept of CamStudio in PC where you can record your screen, Mirror offers recording of your Mobile screen. 8. NTES- National Train Enquiry System If you are from India and you want to know the running status, cancelled train (partial or fully), Live Station and other features, this App is a must have. 7. VOLT Simple but effective for those who want to learn new vocabulary. That's too obvious, then why not others? Coz here you get the “memory key” which helps you relate the words and easier to remember them. 6. Parchi It a note making app. But here’s a catch. You can view, review, edit and add right from your lockscreen without need to open the app. Isn't that amazing! I personally find this app very useful. 5. edX If you are student or a learner who wants learn something new everyday, and cannot afford to go in the prestigious institutions like MIT, Harvard University, Cambridge, IITM, etc ten it is a must have app. Enroll yourself in any course and Bazinga!! You are ready to learn from the most amazing professors. Similar to edX, we have Coursera. 4. Walnut Manage your expenses on your finger tips. Its easier then that. It shows you your monthly expenditure, ATM locations, bill remainders and many more features. Its a must have app. 3. CamScanner Everyone doesn’t own a scanner but most of us have camera. So click the pic, upload to CamScanner and voila you are done. You have the scanned copy of your documents, notes, Marksheet and upload them on your DigiLocker. 2. inshorts Till now you all must be knowing this app. The tagline is also simple “News in 60 words” and trust me it is worth having. In this “I don't have time” world, you need news to be fast and accurate so here it is. 1. DigiLocker If you have this app then you don’t need to carry your personal documents like driving license, Adhar card, voter ID card, or even your Marksheets. Keep them safe in actual locker and leave the rest to your DigiLocker. And the best part is that it is acceptable as the original ones at every governmental or non governmental institution because it is developed under Digital India initiative. That's it for the day. Thank you and Enjoy !!! Update 1: Today I came across two new apps which I found useful. Hope it would help you all. 1.Forest : Stay focused Features • A self-motivated and interesting way to help you beat phone addiction • Stay focused and get more things done • Share your forest and compete with friends • Track your history in a simple and pleasant way • Earn reward and unlock more tree species • Customize your whitelist : Leaving Forest and using apps in whitelist won’t kill your tree. 2. Swachh Bharat Toilet Locator Swachh Bharat Toilet Locator is specifically useful for Indians who're committed for Swachh Bharat. Update 2: So I am back with yet another interesting app for you all. And trust me it is worth hanving. You are bored just go through it and kaboooom !!! You are into a black hole. Enjoy the ride. 3. Curiosity It is the latest app I installed but got addicted to it. It’s exactly works like its name, generates a curiosity which inturn increases your knowledge. It covers a large field of scope from Humanity to science to faith and many more. This app deserves more snapshots but why to increase the length of my answer. Comment below if you think the list should be updated? Thank you.
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What are best tools to help freelancers?
Hi! I’ve been freelancing for 4 years now, full time for 2 years. I’ll tell you a few of the tools that are the most helpful for me…The ones everyone recommends and are awesome:G Suite. $5 per month. Email on your own domain (instead of using a “@ gmail.com” address). I use Google Docs for almost all my writing and Google Drive for all my files. I also use Sheets for reporting and tracking my metrics.Dropbox. Some companies use Dropbox for everything so you’ll need an account. The free account is enough for most people.Trello. For project management. Can also be used to collaborate and work through the steps of a project with a client.Paypal. Get a business account. It’s good for moving money around, especially across borders.Wave Apps. For accounting. Also has a free invoicing service. They take a percentage of the fee if you use it, similar to PayPal. Which is totally worth it because it lets people pay with credit or debit cards.Here are a few that you might not have heard of that I absolutely love…Free Email Tracker. This is a Chrome extension that adds tracking to all my outbound emails. Awesome because I can see if my messages to clients have been opened.FocusMate. This is a community of people more than a tool. But basically, it’s online co-working service. It’s the best thing I’ve found to blast procrastination.Focus@Will. Music that’s scientifically optimized to make you more productive. When I’m writing, this is what I listen to (I’m listening to it even as I write this actually).Free Screencast Recording for Gmail. Sometimes I have a complex problem or conversation I need to talk through with a client. Instead of writing a long email, I record a voice over video showing my screen. This saves me tons of time.I hope that helps. Best of luck!
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What are the most glaring flaws in the theories of general and special relativity?
The most glaring flaw in General Relativity is that there is no such thing in Physics called spacetime. Spacetime is a mathematical concept. It is the bread and butter of General Relativity. General Relativity invokes spacetime to provide a physical interpretation to gravity. But how can you explain the physical mechanism of gravity with an abstract concept?And this leads to a second major flaw: the inconceivable physical mechanism that General Relativity offers for gravity. If spacetime is not a physical entity, then what physical entity out there does in fact block the Earth from flying out of the Solar System? Why does the Earth stay faithful to the Sun if spacetime is not the physical entity that stands in its way?Gravity through analogyGeneral Relativity is hailed as the theory of Mathematical ‘physics’ that explains what causes the Earth to remain in its orbit. The physical mechanism is explained through an analogy. The analogy version is that the Sun weighs down the ‘canvas’ or ‘fishnet’ of spacetime and the Earth orbits the depression caused in this medium like a tiny ball rolls around a roulette. That’s the physical interpretation that mathematical theorists offer for why the Earth doesn’t drift out of the Solar System.Let’s make it crystal clear. The physical entity is the warped wall of spacetime, a wall that is warped because the Sun allegedly weighs the spacetime ‘fishnet’. Any 4-year-old can understand this mechanism very easily by merely watching a tennis ball circle a bowling ball placed in the center of a rubber platform. There is no mystery.However, as just stated, spacetime is an abstract mathematical concept and cannot serve as a physical entity for the purposes of Physics. It is because of this that the proponent of Relativity has no choice but to place spacetime beyond your grasp. Spacetime is beyond anyone’s imagination allegedly because it is 4-dimensional.“the four coordinates of an event… specify… its position in a four-dimensional space called space-time. It is impossible to imagine a four-dimensional space.” S. Hawking, A Brief History of Time, Chp. 2The argument is that evolution barred us puny 3-dimensional beings from imagining a 4-dimensional entity:“You and I evolved in a world of three dimensions. We can’t visualize more dimensions… The architecture of the brain itself… evolved in a world of three dimensions… I can’t say, now ‘close your eyes and view in your head 5 dimensions’ because I can’t do it either… evolution did this to us.” Leonard Susskind, Why does mathematics work? - Differential Equations in Action (2015)What the theorist has done, actually, is convert “you need four coordinates to specify a point within spacetime” into “spacetime is a 4-dimensional object”. He then has an excuse to say that 4D spacetime is an unimaginable ‘object’. Of course, if spacetime is just an abstract concept it is irrational to say that it is 4-dimensional or to attempt to imagine its shape..Don’t take the analogy so literallyIt is at this point that the theorist accuses you of taking the analogy too literally. The mathematician claims that he cannot put the relativistic equations into ordinary language. The warped canvas / fishnet is the closest thing he can illustrate that will remotely mimic what is happening in the real world according to the calculations.This excuse is acceptable only to an irrational individual. The Earth does not leave the Solar System. This is a fact. Therefore, either there is a physical wall of spacetime that blocks the drifting of the Earth out of the Solar System or there isn’t. It’s a black or white, yes or no type of issue. If the canvas/fishnet is ‘just’ an analogy, if spacetime is not a physical wall that obstructs the drifting of the Earth out of the Solar System, then what is the canvas / fishnet an analogy of? How can an abstract mathematical concept such as 4D spacetime be an analogy for a real object that physically prevents the Earth from leaving the Solar System?Relativity’s spacetime cannot explain ANY cosmic phenomenonBut let’s concede spacetime as an unimaginable physical object, for the sake of argument, despite this blatant fatal shortcoming. Why can spaceships travel through the same ‘medium’ that blocks the Earth? Why can NASA probes travel all the way to Mars? How is it that Halley’s comet goes back and forth every 75 years through the spacetime wall that blocks Earth?To make matters worse, the amusing fishnet analogy can only be applied to a 2-object system. It cannot be used to explain, for instance, the orbits of the moons of Pluto or Uranus..The positive role of General Relativity and spacetimeBut all is not lost. Relativity’s spacetime analogy does indeed serve a useful purpose. It enables the ordinary layman to spot a non-physicist and distinguishes this individual from a genuine physicist. A non-physicist is an individual who cannot discover or understand any of the flaws that General Relativity has. He sees nothing wrong with spacetime. It all sounds rational to him. A non-physicist lives and will die with spacetime no matter what and against all odds. Call him a born-again relativist!A physicist, on the other hand, has a long list of objections, the most relevant being:Spacetime is an abstract mathematical concept that the proponents of General Relativity have morphed into a physical object in order to provide a semblance of a physical interpretation to their equations.Spacetime is widely deemed to be unimaginable… much like the spirits of traditional religions. How convenient!Spacetime is unimaginable allegedly because it is a 4-dimensional object.Actually, it’s not that spacetime is a 4D object, but that you need four number lines to locate an event within spacetime.Relativists not only cannot visualize spacetime, but they cannot tell you what medium or entity is outside of and encapsulates spacetime.Relativists tell you that spacetime is a balloon that expands.Hence, spacetime cannot be used as a medium for the purposes of Physics. But even if we make the assumption that spacetime is a physical medium we cannot simulate:why the Earth doesn’t drift out of the Solar Systemwhy comets and spaceships are not obstructed by the same mediumwhy the spacetime analogy doesn’t work with 3-object systemswhy astronauts don’t scratch their elbows against spacetimeThe list goes on and on.Special Relativity only proposes irrational mechanismsSpecial Relativity (SR) proposes even more irrational mechanisms than General Relativity. Here’s a short list of the most flagrant:SR claims that a twin could be 40 years older than his brother who came out of the same mother’s womb on the same day… despite that the word ‘year’ is defined as one revolution of the Earth around the Sun.SR claims that all clocks run slower near the center of gravity and faster farther away… despite that it is easy to show that an hourglass (sand clock) does exactly the opposite.SR never defined the word time (and never will).SR claims that the mass of an object increases if it travels at near the speed of light (300,000 km/s)SR never defined the word mass (and never will).SR claims that a stick becomes shorter if traveling at near the speed of light, confusing reality – what actually happens to the stick – with what an observer measures.ConclusionNeither General Relativity nor Special Relativity have anything to do with Science, let alone with Physics. Science is circumscribed to rational explanations, causes, and mechanisms....
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How can I increase the traffic on my website?
I would say VIDEO MARKETING is your answer. Why? Because everyone will be looking for videos in 2018. The Six Point Checklist for Video Marketing Domination [ https://medium.com/@flaviu_91616/the-six-point-checklist-for-video-marketing-domination-8078ca148447 ] Why becoming your OWN Media Company will keep your business alive in 2018 [ https://medium.com/@flaviu_91616/why-becoming-your-own-media-company-will-keep-your-business-alive-in-2018-560f06c40afa ] Video is all about communicating an idea to the crowds. Crowds of people looking for something special, something that makes the click in a special way. Video content [ https://www.patonmarketing.com/ ] is fast, it provides an instant reaction from your audience, it communicates on multiple levels. The massive growth of video marketing during the past 10 years is truly incredible — let’s see some statistics [ https://www.patonmarketing.com/audit-your-site/ ] that will blow your mind! * YouTube has 1 billion registered users — that’s more than a third of the total internet users worldwide (1) [ https://www.youtube.com/yt/about/press/ ] * more than 72 hours of video content is uploaded on YouTube every 60 seconds (1) [ https://www.youtube.com/yt/about/press/ ] * 85 percent of Americans watch video online (2) [ http://www.comscore.com/Insights/Press-Releases/2012/1/comScore-Releases-December-2011-US-Online-Video-Rankings?cs_edgescape_cc=US ] * 82 percent of Twitter users watch video on the platform (3) [ https://blog.hootsuite.com/twitter-statistics/ ] * 87 percent of digital marketers use video content (4) [ http://www.outbrain.com/blog/state-of-content-marketing-2012 ] * 90 percent of video traffic on Twitter comes from mobile devices (3) [ https://blog.hootsuite.com/twitter-statistics/ ] * 92 percent of video users share their videos with others (5) [ https://www.virtuets.com/45-video-marketing-statistics/ ] * more than 350,000 hours of broadcasts are streamed daily on Periscope (6) [ https://www.omnicoreagency.com/periscope-statistics/ ] * Snapchat users watch 10 billion videos every day (7) [ http://mashable.com/2016/04/28/snapchat-video-views-billion/#QKsc_s0Oruqu ] * 50 percent of potential customers look for a video related to a product before making a purchase (14) [ https://www.thinkwithgoogle.com/marketing-resources/micro-moments/purchase-decision-mobile-growth/ ] * shoppers who view video demos or reviews are 1.81x more likely to make a purchase (15) [ https://blogs.signNow.com/digitalmarketing/search-marketing/seo-for-success-in-video-marketing/ ] * 4 times as many customers would rather watch a video on a product than read about it (16) [ https://animoto.com/blog/business/video-marketing-cheat-sheet-infographic/ ]
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What are good marketing strategies for a small business?
I’ve utilized 11 different marketing strategies for each of my businesses, and I know that each of them will still be relevant from 2018 and onwards. This answer is quite long, so I’ve also included a TL;DR, that way you can pick what you want to read more about.Most of these marketing strategies will create viable growth for any organization, and are worth trying for at least a month.However, before I list them, I feel the need to make one thing abundantly clear:No matter what anyone tells you, there is no one-size-fits-all marketing strategy. You will have to experiment (it’s called A/B Testing) for as long as you want to remain relevant and profitable.So the secret isn’t SEO (search engine optimization). It’s not traditional “business card” networking. It’s not even Facebook Ads. The secret is whatever works for your business, and it’s 100% unique.TL;DR:Advertising on FacebookMaking a Google My Business ListingUsing Google AdwordsPutting Greater Emphasis on Content MarketingCouponsCreating eMail Marketing FunnelsWebinarsFree Offers / ConsultationsGuest Blogging and Writing ColumnsCreating PartnershipsKeynote Speeches1. Advertising on FacebookTwo million small to medium sized businesses like yours are currently advertising on Facebook. It’s cheap and effective so it only makes sense.As far as targeting goes, Facebook Ads are ridiculously good. They allow you to target a specific audience based on location, interests, age, sex, online behavior, and many other factors that no other platform can quite get down.The best part about creating Facebook Ads is how easy it is! You simply need to have an eye catching image or video and accompanying header. If you’re not sure what constitutes “eye catching” in your niche, you can use the Facebook Ads Manager and test multiple ads for one product — eventually going with the one that generates the most amount of money for you.Doing this will not automatically guarantee returns, but thankfully, there are plenty of 3rd party tools to use, AdEspresso by Hootsuite is the first one that comes to mind!Use it to run your campaigns and speed up your journey to positive ROI.NOTE:If your business is largely visual, don’t just use Facebook. Use its sister-company, Instagram as well. Instagram Ads allows you to benefit from having the same data base and targeting options as Facebook, while simultaneously allowing you to connect with an audience that is better primed for visual sales.Is this your ideal solution? Check outFacebook Advertising Made Simple: A Step-by-Step Guide by Neil PatelHow to Run App Install Ads On Facebook by Aki Merced2. Making a Google My Business Listing (and Ranking)A Google My Business (GMB) listing is the smartest thing that you can do for your business.Think about it; Google is the biggest search engine in the world, and if anyone searches for a particular product/service, you’ve pretty much got first dibs!Most search results on Google first include a paid ad, and if someone is looking for a service, the next results are typically GMB listings. Ranking your business in the top 3 search results will bring in ROI like you’ve never seen before.What exactly is Google My Business?If it’s your first time hearing about GMB, it can probably sound a little intimidating. GMB simply combines variously Google platforms and puts them in one place, i.e your business’ Google+profile, your Google Reviews, Google Maps, and gives you access to data like Google Analytics and Google Insights.Since typing this answer, Google is probably working on plenty more offerings…One thing is for sure, from the minute you list your business on GMB and get it ranking, you’ll immediately get the credibility and visibility (of course) that you’ve been looking for.If your small business is local, this is a must-do!If you’re ready to get started, read this:How to optimize your Google My Business listing: expert tips by Graham Charlton7 SEO Mistakes That Leak Money From Local Businesses by Jacob McMillen3. Using Google AdwordsJust like I said in the above strategy, no other platform gives you the type of exposure as Google. At least not in modern history.If online marketing is a baby, then Google Adwords is its godfather.Since Google Adwords has been around for so long, it’s really competitive and pretty expensive if I may say so myself — however, it works extremely well.Here’s the thing; while Adwords is expensive, it’s also really effective if you’ve already utilized on-page SEO, so start there first. SEO makes Adwords a whole lot cheaper!How does SEO make Google Adwords cheaper?For every single ad on the search engine, Google gives them a quality score based on its CTR (click-through-rate), the landing page that the ad sends traffic to, and ad relevance. The quality score also factors in the bid rate that you will need in order for your ad to be displayed. The higher the quality score, the lower the bid cost.Adwords aren’t a zero-sum game, though. You can pair your Google Adwords strategy with another strategy on this list and create a killer campaign!If that’s exciting for you, check these links out for further reading:The Complete Google AdWords Tutorial by Jerry BanfieldThe Iceberg Effect: How Your AdWords Strategy Is Slowly Drowning by Johnathan Dane4. Putting Greater Emphasis on Content Marketing18% of marketers say that content marketing has the greatest commercial impact on their business of any channel in 2016.What exactly is Content Marketing?It’s actually a process of creating and then distributing content that is high value, relevant and consistent with your brand in order to attract a clearly defined audience. You can think of answering Quora questions as a form of content marketing. Sort of.The whole point of content marketing is to focus on long-term results, instead of short-term ROI. While the initial content marketing payoff is very low compared to using Facebook Ads, for instance, in the long-term you create a reputation for your business and that in turn generates sustainable growth in visitors, leads and customers.It’s not easy, though. You still have have have the right mix of:High-quality contentPick relevant topicsOptimize your content with SEOBe consistentMind you, a lot of people automatically think of BLOGS when thinking about content, however, this is 2017 — content ranges from videos, podcasts, online courses, slides and many other ways that people prefer to consume information.To know which content works with your business, you’ll have to do some A/B Testing. There will be a format that eventually sticks.You can read some more here:Getting Started With Content Marketing by Content Marketing InstituteWhy You Need a Growth Model For Your Blog (And How to Create One) by Devesh Khanal5. CouponsBear with me here, I know this one is a bit of an unconventional suggestion, but if you sell a product or offer a service, you can use sites like Groupon as means of promotion for your business.Before anyone checks out of an online store these days, they always search for coupons, and when they’re scrolling through, they’re bound to see your offer as well.Your products will receive mass exposure, and you’ll also get targeted local advertising, increased brand awareness and a slew of new converts — even if they’re only there for the coupon, they’re still spending money.WARNING:If your deal goes viral and becomes extremely popular, you might find yourself a little overwhelmed and unable to handle the new customers, so just make sure that you the math properly.Remember, you want to attract customers with a coupon, but the proposition on your site should keep them there.Sound confusing? Here’s some additional readingDoing The Math On A Groupon Deal by Jay GoltzThe Real Cost of Groupon and What it Means to Your Marketing Planning by Mana Ionescu6. Creating eMail Marketing FunnelsIn 2018 why will this still be relevant? Good question. Simply because of this one reason: Many of the people that visit your site are not going to immediately be convinced by your value proposition. They will need some finessing.Getting their contact information allows you to send them additional marketing materials until they’re completely convinced that spending their hard earned money on your business is worth their time. And also, email is still the most high converting marketing channel — ever!How do you take advantage of this?Simple. You start with something called a “lead magnet”. It would be an offering that compels your website’s visitors to give you their email address — in exchange for something that they would view as valuable, i.e a free service trial, a free digital download, early access to a webinar, a coupon, anything.The point is to get someone to subscribe to your email list and once they do that, you will be able to display your credibility by giving them valuable content.Other benefits of email marketing include:Low costGlobal signNowEasy to automateEasy to segmentImmediate communicationEasy to setup and runEasy to track and optimizeTo be quite honest, if you are a complete newbie to marketing, you’ll notice that a lot of marketing channels are super hard to start. Email marketing is one of the strategies that are relatively simple to start.Read these two pieces to learn some more:21 Powerful Ways to Quickly Grow Your Email List by Jacob McMillenHow to Build Your Email List: The (Better Than) Ultimate Guide by Aaron Orendorff7. WebinarsIf you’re serious about your business, then you’ve probably woken up or stayed up till 2 AM at some point — to catch a webinar. If not, then you’ve got a long way to go (just kidding)!What exactly is a webinar?It’s a seminar that takes place on the web — hence the name, “webinar”. And it can honestly range from being a presentation, to a demonstration to a discussion. It doesn’t always have to be one thing.A webinar actually goes hand in hand with email marketing, because if you pick your topic correctly, you can drive a slew of subscribers into your email list and build some credibility for your business.The great thing about webinars is that they can be pre-recorded and made into standalone products (or even a series of products), which makes them a great platform for training — live and recorded.Before you maybe conflate the two, it bears mentioning that webinars and video tutorials are two completely different things. A webinar tends to have a start time and has live Q&As between yourself and your audience, so it’s far more interactive than a typical video or livestream.You will need webinar software to run a webinar that utilizes the following functions:2-Way Audio – the presenter speaks while the viewers are muted, but the presenter can “turn on” individual viewers so everyone can hear their questionScreenshare – the presenter can share their screen or switch to video for whiteboard teaching or live demonstrationPolls – the presenter can invite viewers to take a poll or provide feedback in other waysCaveat: Webinars do not work for all niches. You’ll really need to think carefully about whether your customers will benefit from a webinar and if not, there are plenty of other strategies that you can always go with.Do webinars fit with your niche? Great!Here’s some additional reading:Webinar Marketing: 15 Steps to Revenue Generating Webinars by Georgiana LaudiHow to grow your business with webinar marketing by Ross Beard8. Free Offers / ConsultationsPut yourself in your customers’ shoes for a second; I’m sure that when it comes to any kind of professional services, you want to have access to expertise, right?That’s why it’s important to position yourself as an expert or an authority figure in whatever your small business’ niche is. By promoting a free consultation, you can generate new leads.Here’s the thing, you shouldn’t even worry yourself about whether you’re disclosing too much free information in the consultation, because if your customers feel that your service is worth the money — they’ll stick around.Okay, it’s true that there are going to be a lot of freeloaders looking for something that they can quickly grab, exploit and go, but to be honest, those customers were never going to buy. Why stress yourself over them?If you can provide a high-quality consultation for free in 30 minutes, a real customer will think, “imagine what they can do in an hour…” and sign up.Advertising a free consultation can be done both online and via pamphlets, newspapers, signs or through word-of-mouth, and hey who’s to say that you can’t put a free consultation front and center on your website or on your social media?Which businesses does this strategy work for? ALL of them. Seriously.Here are some reading essentials:Should You Offer Free Consultations? by Courtney Johnston6 Ways To Make Free Consults Work For You by Laura Simms9. Guest Blogging and Writing ColumnsAny fairly decent writer can share their opinion through weekly or monthly write-ups and watch as this endeavor does wonders for their brand.While you won’t get paid for your efforts, what you will receive however is an opportunity to make consistent contact with an audience and potentially build a relationship with its readers. Then, that audience will immediately think of you when they encounter a certain situation, or other experts in your field.Start out with local newspapers and non-profit magazines, because they’re typically always looking for high-quality contributors who won’t seek a fee, then move on to the more exclusive publications like Forbes, Inc, Fast Company etc once you’ve got your skin in the game.Again, you’re not going to make any money from guest blogging or writing columns, but you will make bank in other ways (i.e. speaking engagements) by being able to say that “you’ve been published in such and such”.The aim of successful guest blogging is to make your brand/business/name valuable to your target audience in a not-so subtle way. Guest blogging and writing columns is an opportunity for you to build trust with your customers, even though someone else already did the hard work of building this audience.How do you get started?Write how-to guidesComment on current eventsPublish interviews with other interesting peopleCreate list-articles (listicles)Report on trends or eventsHere are some additional ideas to get the cogs turning in your brainHow to Secure Guest Posts on Big Publications (WSJ, Forbes & HuffPo) by Sujan PatelHow I Wrote for Fast Company, Copyblogger,& Entrepreneur by Aaron Orendorff10. Partner With Other BusinessesTeamwork is always more effective than singular effort, and combining resources with another business can help you do things you could never accomplish on your own.It’s typically best to target companies in your local area, even if your clientele isn’t local. Your goal is to work out a complementary arrangement that provides mutual benefit for both businesses.Some joint venture examples include:A PPC agency could partner with a CRO agency to refer clients to each other.A coffee shop could offer free coffee vouchers to a plumbing company’s customers.A marketing company could partner with an accounting firm to recommend each other’s services during new client onboarding.A beauty therapist could offer free manicures for a hair stylist’s clients.There is really no limit to what’s possible. Simply identify crossover in your audience and a non-competitor’s audience and then find a way to tap into that crossover in a mutually beneficial way.Sound interesting? Good! Check these additional links outWhy Small Businesses Should Partner Up With Other Brands by Web Smith5 Tips To Partnering Alongside A Business For The First Time by Deborah Sweeney11. Speak At EventsIn terms of branding and establishing yourself as an authority, few things are more impactful than being a speaker at popular events in your niche.While invitations to speak at larger events are often extended as a result of accomplishments or visible influence, you can also work your way into these opportunities by becoming a talented speaker and delivering great talks at smaller events.Or you can simply use it as another marketing channel, by speaking at some of these types of events:Local clubs – think Rotary, Lion’s, Chamber of Commerce.Business networking groups.Specific interest clubs (photography, hiking, sewing, etc.)Browse local events on Eventbrite and We are what we do | Meetup.Schools.Churches.Check events in your local newspaper and magazines.Big companies and their employees.Be prepared, and treat every event like a big deal.And finally, the last couple of additional reading linksHow To Start Speaking At Events by Chris BroganWhy I Get Invited to Speak at Events (And How You Can Too) by Rohit BhargavaAt the end of the day, what’s good for the goose isn’t always good for the gander — you’ll need to do a proper business audit (based on your customer demographics) to determine whether any of these suggestions will be a fit for your business, but my guess is yes.Your answers from your evaluation should lead you to at least 4 of the strategies mentioned in this answer.Good luck!
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What are the best business to business marketing strategies?
This is focus. And focus is almost always the difference between a business that grows profitably and one that never seems to gain any momentum. You can continue to hope that “next time that email is going to work better,” or you can develop a clear focus and a realistic strategy.Who is Your Target Customer?The first decision in any marketing strategy is to define your target customer. “Who do you serve?” always needs to be answered clearly before you can execute any tactic effectively. This means you have to say “no” to other potential customers who might buy from you but who are clearly bad fits for your narrow focus. This takes time to develop the discipline, but you can’t do effective marketing without it.Focusing on a well-defined target may make you uncomfortable at first, but stay the course and follow through. An accountant friend of mine changed his business from “doing taxes for anyone in Phoenix” to “a CPA who does taxes and investments only for physicians” – his best customers who have special needs. He made this change over a period of two years and tripled his business, narrowed his service offerings and strengthened his pitch.If you are spending time and money on marketing but your efforts are not driving enough sales, the problem is almost always that you haven’t narrowed your target market definition enough to be effective. The narrower you define your market so you can focus on those that you can best serve and those that can best service you, the more effective your entire business will be.What is Your Category?Your category is simply the short description of what business you are in. What few words would someone say to describe your business? Starbucks is “high-quality coffee” Chipotle is “fresh Mexican burritos.” My friend’s tax business is simply “tax accounting for physicians in Phoenix.”Most business owners can’t resist over-complicating their company descriptions. This leaves people unsure of what you actually do, which weakens your marketing effectiveness. Here’s a simple rule: If someone can’t clearly remember your category description a month after you meet them, they were never clear about what you do in the first place.Clearly defining your category helps amplify your marketing and sales efforts. Think of what it would take to be the best – the leader – in your category. You’re not the leader? Then narrow your category definition (or your target market focus) until you are the leader. A focused laser can melt steel at a distance, but the same light undirected has no effect. Be laser-like in your focus.What is Your Unique Benefit?Your unique benefit should highlight the one (or two) main things your product or service actually delivers (benefits) that your target customer really wants, not a long list of all the things your product does (features).At Infusionsoft, we know our customers don’t just want our software: They want to grow sales and save time. We don’t describe everything our software does or the hundreds of benefits, we keep our focus on those three key benefits in everything we do. And the simpler we describe it, the better our marketing works.Who is Your Competition?When someone is looking to buy a solution to a problem, they will quickly make sense of the alternatives to compare against – your competition. However, most entrepreneurs haven’t specifically defined who their real competition is and don’t focus their messages to create clear differentiation for their buyers. This frustrates the buying decision process and makes your marketing efforts weaker.You need to be clear in your own mind about what your biggest competition is. If you are a tax accountant, is your competition really the other tax accountants in town? Other CPAs or financial planners? DIY tax software? Doing taxes manually? National tax accounting chains? Each competitor type would create different comparisons, so you need to narrow it down to one or two main competitor types.Why Are You Different and Better for Your Target Customer?Once you have defined your competition, make a list of all the things you do differently and better. Then rank each of them by how important these factors are to your target customer. Pick the top one or two and put them on your homepage and include them in your elevator pitch.Don’t overcomplicate this. People just want to know one or two things to move their decision along. Is it cheaper? Do you have faster delivery? Best personalized service? Are you the only accountant who exclusively serves physicians in Phoenix?What Does Your Marketing Strategy Statement Look Like?When you put the five key decisions of marketing strategy in a sentence form, it looks like this fill-in-the-blank statement:Your company name is the leading category for target customers that provides unique benefit. Unlike competitors, your company does unique differentiator.Our growth rate doubled when we focused and committed to this clear and simple marketing strategy.Try it for yourself: Fill in the blanks to create the marketing strategy statement for your own business. Get some perspective from employees, friends and best customers. List all the possibilities and then make some decisions. Say it out loud a few times. You should feel clarity and power coming through. It will also show you a few things you could stop doing in your business that would create more focus.Can you see why it makes no sense to Tweet, to send a broadcast email or build a new website if you are not clear about your marketing strategy that has laser-like focus? Doing these tactics without a road map – your marketing strategy – will not deliver the right customers and will give you fewer sales than if you had invested the time to implement a focused marketing strategy.Here’s the real secret that successful companies practice with extreme discipline: Creating a clear marketing strategy is not what companies do after they get big, it’s what small companies do to grow and get bigger in the first place.
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