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What are the most interesting educational startups?If you define interesting as areas where investors can make venture returns, there are a few discrete pockets of opportunity in education where I tend to focus. These include:Post-Secondary Degree Granting Programs- $470 billion market, growing gap between workforce skills and needs, and drastically reduced state public higher ed budgets all lead to continued opportunity for for-profits:- Maveron has invested in several companies here:- Altius Education: Company built to address the need for community college students to successfully graduate and move on to get a 4-year degree. The com...

Most importantly, we will grow from where we are today (about 1% of all contracts signed on the web) to 50%+ (the majority) in 4-6 years.  The broader market will grow 50x, and with that, the market will fundamentally change.At a product/technical level, there will be at least 3 important evolutions as the % of contracts signed on the web that we see at EchoSign:Seamless web workflow (integrations).  Today, it's still relatively nichey to, for example, create a document in Google Docs or pull a form from DropBox or Box.net, review/edit/collaborate on the document, send it out to get sig...

How did you prepare for the English section of the banking exam?Hello buddy,Disclaimer: I never prepared for English from scratch so if you are looking for that type of an answer then probably I am not the best guy for it. However this answer can give you some clarity on how to move forward in this section.First I'll tell you two incidents that changed my perspective for this exam. The first is a quora answer where a girl had written that she was preparing for UPSC and for fun she wrote CAT and got IIM-A. Second was another quora answer where he said I'll never get to IIM A/B because they look for 10 and 12th academic records along with CAT score. He co...

[1]Best Businesses to start:AcetoneAcetone (propanone) is the organic compound with the formula (CH3)2CO. It is a colorless, volatile, flammable liquid, and is the simplest and smallest ketone. Acetone is miscible with water and serves as an important solvent in its own right, typically for cleaning purposes in laboratories.Acetone is a powerful solvent that is used primarily in industrial and laboratory settings, but is safe enough for household applications such as removing nail polish. Acetone is currently produced from petrochemicals as a co-product of phenol, however there is a rich hi...

Whoa, the Oregon Institute of Science and Medicine is still around. This takes me back.Back in 1998, I got a mailing that included a very professional looking paper casting doubt on the link between human activities and global warming. Two things about the paper caught my eye. First was its source: it was mailed from the Oregon Institute of Science and Medicine in Cave Junction, Oregon. Now it so happens I ’ve been to Cave Junction. It's a wide spot in the road, so called because there's a turnoff for Oregon Caves National Monument. Cave Junction is not a major population center, much less ...

It is as much about understanding the Marketing aptitude as it is about the various channels of digital marketing.It is fairly easy to make a career switch in Digital Marketing if you are from technical background, or have basic understanding of how businesses work. The key to marketing is ‘communication’, the channels are just the different mediums of doing it.You can get started with:Marketing case studiesGo through marketing case studies of brands like Cadbury, Pepsi, Audi, airbnb, Uber… all popular brands you can think of. Go through their Marketing campaigns that went viral. The more you read about them, the more it helps you understand what the customers want, and you actually postion a brand to emotionally connect with people across the world. For example, this case study about Cadbury, helps you understand how they penetrated the Indian Market and targeted various age groups.Understanding AnalyticsUnderstanding important metrics (KPIs) for a web/mobile based business is very important. That helps you decide the channels of marketing you want to target for a business domain. You can start with some Google Analytics. It is a widely-used, and more importantly the one-stop platform where you can understand the metrics such as visitors, sessions, browser compatibility etc. You can also learn about audience demographics, user activity (daily active users, monthly active users). Data is a key that many marketers miss. Spend a very good amount of time on this. Learn with online tutorials (go for the latest ones - 2017). Understanding the metrics will set your goal as to what you want to optimize. Is it the sign-ups, DAU’s, product purchases?Pro Tip: Learn how to set goals in Analytics and read about ‘e-commerce conversion funnel otimization’Content MarketingThey say, in today’s world, content marketing is the only marketing that works. Content is king. Read as many blogs as you can. Check out the websites with good content. And be consistent with this search because the standards of good content change everyday, what’s good today may be redundant tomorrow. Start writing. Get into the habit of writing a 4000 word article every week. Use tools like WordPress to publish it. Content is not only about writing blogs; it includes all forms of content - social media, video, podcasts etc.Search Engine OptimizationSEO is said to have been a channel that contributes the msot in terms of getting traffic on your website. You can start with SEO: The Beginner's Guide to Search Engine Optimization from Moz, and keep following the Moz blogs for latest trends.PPC Marketing (Pay per click)This is a vast topic, that I will explore in different answers, however, you should take online tutorials (latest on YouTube) for the following:- Google AdWords- Social Media Marketing- Affiliate MarketingDigital Marketing is a rapidly evolving field. With the advent of new tools and the way people browse internet, there is a lot of scope for modern marketers to establish their brand. Undoubtedly, it is one of the hottest career options today.To sum it up, making a switch into Digital Marketing would require you:Learn Marketing (develop the aptitude/critical thinking)Learn about how online businesses function, Key Metrics, AnalyticsChannels of Digital MarketingKnowledge of tools required to execute strategies across different channels of Digital MarketingUnderstanding that Content is king!All the best!Inbox me for more specific questions.

Digital promoting is crucial in today’s world. With each competitors and potential customers perpetually on-line, digital promoting is that the solely thanks to keep ahead. once you’re atiny low business owner the web world will appear daunting. Here may be a list of 5 straightforward digital promoting methods that any business owner will implement to assist their business grow.1. Setting a Goal: You’re craving for ways that to assist your tiny business grow. you may wish a lot of customers, a lot of recognition or even you’re wanting to induce previous the competition. regardless of the ca...

Oh boy. This is going to make me sound crazier than a shithouse rat but here we go….I am at almost 6 mos NC from my ex N. We were together for the majority of two decades. At the end I was suicidal, angry, totally isolated from other people, and in such emotional pain it was unbearable. I was exhausted in a manner I’ve never felt before.I’ve had zero contact and yet I still think about us/him/etc daily. I’ve got a hugely supportive therapist who explained to me I have PTSD and to be patient because things will get better. She reminded me that we are re-wiring 20 yrs of abuse and crazy-makin...