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FAQs
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Are an electronic signature and a digital signature similar?
How Electronic Signatures Are Different From Digital Signatures?The world is moving towards an era of e-governance & e-transactions and hence electronic and digital signatures play an important role in authenticating documents. All signatures related to electronic media are termed as electronic signatures and they include digital signatures. All digital signatures are electronic in nature but all electronic signatures cannot be categorized under digital signatures. Many of the companies are providing electronic signature services to clients across various segments as they are simple in nature. Any voice, image or impression by a person used as a signature on electronic document becomes electronic signature. Digital signatures are imprinted signatures with a mathematical scheme embedded in the document or mail.Check Here: Digital Signature Certificate Price ListElectronic SignaturesElectronic signatures are very simple and easy to use and they are widely accepted by many companies across the world. A user can do an electronic signature by clicking the mouse or tracing a signature with finger on the document.PROSEasy to use as they can be applied with a click of mouse or you can trace a signature onto the document with your finger.They do not have the hassle of coding and other securities and hence provided by many companies issuing e-signatures.Lower transaction costs involved with electronic signatures make it a hot favorite against signing of a paper based document.You can go green with electronic signatures by saving tress, which could be cut down for manufacturing paper.It will speed up any business contracts and legal formalities which is a plus point for your organization.CONSElectronic signatures are not regulated like the digital signatures and do not come with an embedded finger print.The electronic vendors set their own standards and you are forced to believe them, when they say their electronic signatures are secure.Electronic signatures are not coded like the digital signatures. This coding is the main thing which authenticates the identity of the signer and the time on which the document was signed.Electronic signatures constitute an image placed on the document and it will not give any information regarding document being tampered with.One more drawback is that you need to check back on the vendor to know whether your document is tampered or not and if you want to change the vendor then you will lose all your previously signed documents on the vendor’s server.Digital SignaturesDigital Signatures are a variety of electronic signatures which are coded with a mathematical algorithm to authenticate the signer identity and secure the document against any tampering. A digital signature has an embedded finger print which can be verified by digital verification.PROSDigital signatures with verifiable embedded finger print provide highest security to the document owners. These fingerprints get altered immediately if the document is tampered with. Some of the digital signatures issuing companies comply with International standards.Adhering to high PKI (Public Key Infrastructure) standards, the digitally signed documents are highly trust worthy and authentic.More & more countries today are legally accepting the digital signatures due to their high level of security and signer identity verification.In case of digital signatures there is no need for the signatory to rely upon vendors to retain the authenticity of his digital sign for a document. Even if you change the vendor the authentication of the digital signature by a signatory remains inside the document.Digital signatures can stand against any kind of independent verification by any authority in the International arena. The authenticity of the signatory can be proved in any court of law across different countries of the world.CONSGetting digital signature is a little costly affair as the vendor has to comply with code generation and International standards of PKI (Public Key Infrastructure).The technology used for developing digital signature is high end and not all the companies provide them and these technologies have a very short shelf life.In order to use digital signatures effectively both the senders and the recipients may have to obtain digital certificates from trusted certified authority.The senders and receivers may have to buy verification software at a cost to verify the authenticity of digital certificates.In some countries laws related to digital signature are nonexistent; people may get in to trouble in such countries for having digitally signed documents.There are many digital signature standards and they are incompatible with each other. Hence sharing of digitally signed documents becomes complicated.Check Here: Digital Signature Certificate Price List
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What is the difference between a digital certificate & a digital signature?
Digital Signatures are generated electronically, which is used to ensure the authenticity & integrity of data for example e-mail message. Whereas, Digital Certificate is like a credential for the Internet. It can be said that it's similar to other identity proofs of a person like driver's license or any employee ID card. Trusted third parties issues digital certificates, for establishing the identity of the person who owns certificate. These third parties who issues digital certificates are known as Certificate Authority (CA). In simple words, Digital Certificates are used to do verification of the trustworthiness of a website and Digital Signatures are used to verify the trustworthiness of the information.Generally, three algorithms are used by a digital signature system. Key generation algorithm is used to generate a public and private key pairs. Another one signing algorithm is used to generate a signature which is used at time of giving out private key and a message. Lastly, signature verifying algorithm is used for the verification of the message, a signature & the public key.Whereas Digital Certificates, uses a digital signature for attaching a public key with any particular entity or individual. Some of the information carried along with digital certificates are like, a serial number which is used to identify every certificate uniquely, the individual or entity identified by the certificate and the algorithm which is used for creating the signature. Apart from this, it contains the CA which verifies all the information of the certificate, validation and expiry date of the certificate. It also contains public key and thumbprint to assure that certificate is not modified. Digital Certificates are mostly used on E-commerce websites which are based on HTTPS to gain trust of the website visitors.One thing to note is that, Organization or any website which uses digital certificate don't need any relation with the remote site; what they need is just the ability to know which digital certificate authority was used by the site to validate it. When it comes to Digital Signatures, the recipient should have a relationship with the hosting site or the sender. This relationship is essential in order to know where and how the information of check-sum will be sent.
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What are some great online tools for startups? Why?
Startups need something that can give then maximum at minimum invest because the number of risks is always high! We understand all your needs and hence we have got this product for you- PayUnow!Be it any startup: food, automobiles, e-commerce, travel, IT, education or homemakers, this one is for you! It is available for FREE for Android and iOS users. Let customers discover you as you upload pictures of delicacies. To collect online payments easily, anytime and anywhere, all you have to do is share a unique business link or website which you will create with us for FREE! Here’s why you should download the app NOW:It is FREEAllows you to create a business website with zero maintenance costHas the lowest TDR in the market i.e 1.99+GST!Lets you showcase your productsAllow you to add contact details and locationMultiple payment options supportedYour customers do not need an app! All you need to accept payments directly in your bank is one link: you can choose this link for FREE!Quick and paperless bank verification and documentationPayUnow is a product of India’s largest Fintech Company- PayU! Join the communtiy of 4.5 lakhs+ businesses like you! We look forward to empowering the SMBs and give them a relief from the hassles of payments so that the only thing you need to focus is your business growth! We are continuously creating a guide to assist you with the best. Learn how to sign up, edit, share and verify by visiting here:
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How do I register a startup in India? How much money and time does it take? If am currently only 17, what issues will I face dur
Algorithm for starting a Private Limited Company: Engineer's View Personally I believe, If someone is starting a company with long term perspective or to bring some change through their unique Product/Services, one must go for Private limited firm. Prime reason for this is easy to raise funds from Angels/VC in case you go for investment. Step 1. Registration of Company 1. Name Selection: Check whether your desired company name is available or not at MCA website [ http://www.mca.gov.in/ ]. Name must be unique & must resemble with business you intend to do (highlighted one). EX: Arihant Labs Retail Services Pvt. Ltd 2. Registration of Name at ROC: Name approval usually takes maximum of 14 days. This is done online through MCA website. Moreover, you need to apply with at least 4 names for approval with a writeup about significance of names with main business of the company. 3. 1. Documents Required: 2. 1. Options for names for the proposed Company (on the basis of preference) 2. Amount of Share Capital; proposed shareholding ratio 3. A paragraph on the proposed major line of business of the company (main objects) 4. City of Registered Office. 5. Copy of ownership deed/sale deed(if property is owned) 6. Copy of rent agreement with NOC (if property is rented) 7. Copy of latest electricity bill/telephone bill/mobile bill for both directors 8. Copy of latest electric bill/telephone bill for the registered office proof. 4. Obtaining DIN & DSC: 5. 1. Documents Required 2. 1. PAN Card copies for directors and shareholders. 2. Voter ID/Passport/Driving License for directors and shareholders. 3. Occupation of the Directors for directors and shareholders. 4. E-Mail IDs of all directors and shareholders. 5. Phone Numbers for all directors and shareholders. 6. Photos for directors and shareholders 6. Company Incorporation: After above mentioned formalities have been completed, we need to file following forms/docs in Rs 100 stamp paper: 7. 1. Affidavits for non- acceptance 2. INC 9, INC 10 3. DIR 2 4. NOC : This is required to be filed by the owner of the property on which your company will be situated. 5. Subscriber Sheets of MOA & AOA 6. Documents required for filling MOA & AOA 7. 1. Must be filled on OWN handwriting 2. Passport size photos 3. Sheets needs to be witnessed by CA/CS/Advocate Step 2. Obtaining PAN/TAN: After company gets incorporated, you may apply for PAN/TAN. Step 3. Trade Licence in case you are selling PRODUCTS: This is required in some places for carrying out sales. You can obtain this from local Municipality. Step 4. VAT/CST registration for selling Products: For selling intra-state, you need VAT registration & for selling inter-state, you need to register for CST. 1. Documents Required: 2. 1. Trade Licence 2. Company Incorporation Certificate 3. PAN card of company as well as of all the directors 4. Proof of residence of Directors 5. Proof of occupancy of place of business (Rent agreement/ ownership deed, Rent Bills etc) 6. MOA & AOA of company 7. Current Account in the name of company in any national bank Step 5. Service tax registration for Service Industry: In India, you need to pay service tax of 14.5% on every services you have charged customer for. 1. Documents Required: 2. 1. Company Incorporation Certificate 2. PAN card of company as well as of all the directors 3. Proof of residence of Directors 4. Proof of occupancy of place of business (Rent agreement/ ownership deed, Rent Bills etc) 5. MOA & AOA of company 6. Current Account in the name of company in any national bank That's All folks! Your STARTUP is up to Conquer the World. UPVOTE & SHARE your views/issues We at labkafe [ http://labkafe.com/ ], prefer taxmantra [ http://taxmantra.com/ ] for our legal requirements.
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Why would I be uncomfortable with signing an non-disclosure agreement?
I’m not sure you need to be “uncomfortable,” but yes, there are certainly reasons to read NDAs carefully and make sure you understand and accept everything in them before you sign.As a general rule, avoid signing things that sign you up for future obligations unless there’s a real need to sign them. Even if it sounds like something pretty obvious (don’t tell anybody about this awesome secret product that we’re inventing), the fact is that at some point after you sign that NDA, you’re going to forget exactly what you agreed to. When I signed that NDA last year, did I say I wouldn’t tell anybody? Or was there an exception for me discussing it with my lawyer or accountant? You’re going to forget whether that NDA lasts for one year or two or indefinitely. You’re going to forget whether it applies to everything the company tells or sends you — or just things they send you marked with a “Confidential” legend on the email (both of these are common ways to draft NDAs).And there’s a very good chance that you’ll actually lose the copy of the NDA itself*, which means later you may be in the uncomfortable position of asking the other person to give you a copy of the NDA you signed — which will alert them to the fact that you’re worried about violating it, this will happen at the least convenient time possible, and it will buy you a stressful phone call from their lawyer. Hi, Jim, this is the General Counsel at Xcorp. I hear you’ve been asking about the NDA you signed. What’s up, Jim? Anything you want to tell us?Also, there is no such thing as a “standard” NDA. There are a few basic types of provisions that appear in probably 90% of NDAs, but the language can vary considerably, and you sometimes encounter surprises in them. For example, I often hear people use the term “NDA” to refer to a document that contains a non-disclosure clause and a non-compete or non-solicitation clause. So if you simply signed that “NDA” without reading closely, you would later learn that you just agreed to provisions that curtail your future employment and business opportunities — a nasty surprise.Finally, one thing I can guarantee you if you’re in the business world: at some point, a person who seems very nice, smart and reasonable will ask you to sign a contract that contains a really nasty surprise. This contract may be an NDA. This nice person may give you an NDA that they sure you is a “standard NDA,” but lo and behold, it contains some goofy clause that says that if you violate it, you forfeit some absurd penalty (fee) to compensate the company for its “damages” caused by the loss, or you give the company some other right that will turn out to be harmful to you.Now the good news: 95% of the time, the NDA is fine. Most people who ask you to sign NDAs know that it will slow down their deal flow if they give you an objectionable NDA that requires lawyers to negotiate down to something reasonable. So you usually got a simple form that you are comfortable signing (or your lawyer will greenlight). But it’s that 5% that’s the problem, and it makes it worth at least reading carefully.* Free legal advice for the day: anytime you sign an ND, or any other contract for that matter, before you do anything else, save it to a secure cloud storage service. I guarantee that you will need to find at some point later. Seriously. I’m saving you money here. If you don’t do this, you’ll need to pay a lawyer later to get you out of a jam.
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How is the ICSE essay checked?
1.Teachers try to find out the key points in the essay and accordingly marks are allotted.2.Write the essay on the subject matter which the question is asking for instead of deviating from it.3. Do not repeat the same sentences again and again because it may create a wrong impression on the person who is checking your paper.4. Write quotation and highlight them.5. Provide examples if required.6. Teachers look for content and valid point suiting the essay so write the essay accordingly instead of writing 6-7 pages.7. Make less grammatical errors.8. First sketch the point of the essay and then prepare the essay.9. Do not try to copy essay from essay books.10. Write essay which is simple and understandable.11.Make your essay distinct from other candidates.12. Relate it with the current scenario, if required.13. Try to keep yourself aware of current affairs as it can majorly help you in english language exam.14. Practice essay from last ten years it will help you a lot and who knows you may get similar essay to write.15. Read good book of various genre this will help you in increasing your knowledge on various topics and in turn write a good essay for example: biography of some good personality.16. Give mock test which are conducted and get it checked through experts who have vast experience of teaching as they are well aware of marking scheme.17. Practice all type of essay covered in the syllabus so it will help you in the better selection of essay to be attempted.18. You can also prepare your own essay question seeing the current affairs and write on it and get it checked by teachers.19. Revise your essay once you complete your language paper.Suggestions are always welcomed so some more valuable points can be added.Study smart.Good luck.
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Is there a customizable onboarding app that allows the sales team in the field to enter basic customer data in real time when sp
Hello Sherry,Yes, check out www.crmdialer.com.You can populate fields directly into the CRM while with the customer or generate an e-Signature application for the customer to sign and fill out on a tablet such as an iPad or a laptop.You can also have your own website design with fields that you’d like to capture and after the submission happens, the data will flow into the CRM and notify the people that you need to be notified based on your workflow.About CRMDialerCRMDialer’s system has a power dialer that serves as a cornerstone feature of the CRM and is a customer favorite that is powerful, user-friendly and effective. This call center cloud replaces your existing phone system and CRM, and because it’s cloud-based, you won’t have to invest more money down the road on costly upgrades. Instead of worrying that the software will become outdated, you can feel confident about building your customized sales platform with a full roster of features, including:Call QueuesVoicemail DropsCall ForwardingCall RecordingLive MonitoringSpeech RecognitionInbound & Outbound SMSIntegrated CRM ChatLocal PresenceDialer MetricsWith the right power dialer CRM, your sales team can connect with up to 400% more potential customers in less time to boost your organization’s bottom line and increase sales performance. There are many popular dialers on the market, but we think that CRMDialer offers something that others don’t.But don’t take our word for it. Let’s take a deep dive into the similarities and differences between CRMDialer and Salesforce so that you can determine which one offers the most value for your sales needs.10 Ways CRMDialer Is Disrupting The CRM IndustryTo say that CRMDialer is disruptive may sound like an overstatement. After all, there are other dialer systems out there, and some of them offer great features. But consider the definition of a disruptor — a product that looks at the needs of its audience and existing products before creating a platform that gives users a new way to boost business and get results. Despite being one of the new kids in a rather crowded market of CRM platforms, this powerful yet user-friendly power dialer integrates a lot of muscle into its sleek, all-in-one package. Businesses looking to boost performance with fully loaded call center clouds have many reasons to consider CRMDialer, including five additional unique features they just won’t get with competitors. We consider CRMDialer a real game changer, and here are a few reasons why.1. Sales & Marketing CRM That Includes Power DialerMake calls quickly and efficiently right from your browser. CRMDialer’s platform offers:Click-to-call, which lets agents spend more time connecting with people and less time dialingCall queues, IVR, local presence, call waiting and voicemail dropsRound robin to give each agent the same number of callsMissed call reporting that lets managers know who missed calls (and why)Whisper and barge functionality lets supervisors listen in and help out as needed2. Bring Your Own Gmail and Outlook Email IntegrationsYour agents need inbound and outbound email to be integrated with their CRM for ultimate efficiency. The system needs to sync to their Gmail or Outlook accounts so that your agents can send and receive email without having to log in and out of the CRM. CRMDialer allows you to create email templates, schedule send times and bulk email validation to verify your lead list in order to reduce potential bounce rates and being marked as spam.3. Inbound & Outbound SMSAfter your agents make contact with leads, it can be helpful to have the option to follow up via text. After all, text messages get an open rate of about 98 percent and a response rate of around 80 percent — sometimes it’s just the ticket for closing deals.4. Website Visitor Tracking For Click By Click InsightsWe built our power dialer CRM to give you a very comprehensive view of your prospects and clients. A big part of transforming your sales reps’ conversations from cold calls to meaningful connections is having real-time visitor tracking to see know who is doing what on your website. CRMDialer uses the latest cookie technology to identify users and make traditionally anonymous data known. Our revolutionary website visitor tracking tool lets your agents know in real-time within our CRM who is clicking what on your website, the amount of time they spend on pages in order to gauge points of interest and provides notifications each time they return 24 hours later. Your reps see real-time popup notifications right within our CRM the moment that a visitor interacts with your site.The benefit? You can ditch awkward sales conversations during which you’re not sure exactly how to target your prospects in favor of knowing more about what your prospects want, potential pain points and their level of interest.5. Unlimited UsersAs a business manager, you are bound to make hundreds of decisions on a daily basis, but only some of them will greatly influence the future of your company. Among the many decisions is the need to choose a CRM, also known as customer relationship management, a system that can truly change the way your salespeople communicate with prospects and even among themselves. This kind of contact center platform would be a smart addition to any business that wants to take advantage of the best communication tools on the market.As long as you choose our unlimited plan, you will have access to Unlimited Users CRM, which means that your company can grow as much as it needs without you having to pay a cent extra. Even though you might just have a few salespeople that are working for you at the moment, you never know just how many agents you will be paying for in just a few months. The secret to being successful is simple – you just need to be dedicated to the right approach.The good news is that our platform is accessible within 60 seconds, easy to use and helps your team increase its number of sales, revenue and even the number of people that will be working for these common goals! The next step that you should make is to pick the unlimited users plan from the start and see for yourself just how great this choice is for your business!6. Leveraging Local Presence Caller IDWhen prospects see a local number on caller ID, they’re more likely to pick up the phone. We designed our dialer with dynamic caller ID that displays a local number based on the phone number your reps are dialing. This allows your organization to increase your contact rate by as much a 400 percent. And we all know that the more prospects you signNow, the more accounts you’re able to sign.Watch this video of Local Presence in action with CRMDialer:7. Integrated CRM HelpdeskWe built powerful tools into the dialer to let you best analyze performance, boost results and measure your sales reps’ production. Our dialer metrics give you real-time monitoring and reporting. You can play recorded calls back to evaluate your reps’ performance and to help with training.8. 100% Accurate Speech Recognition and TranscriptionVoice-to-text solutions aren’t necessarily new, but we’ve fine-tuned our speech recognition feature so that you can instantly transform the words you speak into text that’s incredibly accurate. Our speech recognition is better than every other system on the market. We’ve tested our 100% accurate speech transcription against Google Speech, IBM Watson, and Amazon Alexa – CRMDialer wins every time and the results are not even close when looking at large datasets. In turn, this lets you create notes and emails roughly three times faster. It also eliminates the need for clunky manual data entry, giving your team an edge. You can expect better performance and stellar quality when it comes to the quality of your transcriptions.9. Powerful Call Recording With Whisper & BargeOur power dialer offers call recording, which is an incredibly useful tool to analyze performance and provide useful training to reps. It also takes things one step further, allowing managers to listen in on live calls during recording so they can evaluate performance in real-time and offer support as needed. The call center cloud streamlines the entire process to boost your team’s performance from the moment they use the click to call feature to contact their leads until the moment they close the deals.10. Integrated CRM ChatWhen it comes to creating an awesome environment for teamwork, it’s tough to beat the power of CRMDialer’s internal chat function. This standout feature fosters collaboration with easy-to-use functionality. Create groups and channels so the team can share files, images, and information all in one place. Instantly share, or search for what you need; the chat feature lets you and everyone else keep up with everything going on.Hope this helps :)
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Is Kerala better than Tamil Nadu in tourism?
My friend Anbazhagan has made a good answer which I suggest to read first before reading mine on this regard, as this answer is a continuation of his answerAnbazhagan's answer to Is Kerala better than Tamil Nadu in tourism?If you read Anbazhagan’s answer, he clearly used charts and reports to showcase how TN is a leading tourist destination. And its a fact.TN is one of India’s top 5 tourist hubs, far higher than Kerala.Ofcourse, there are some flaws or misreadings in the stats of India tourism, because of certain anomalies in calculating foreign tourist arrivals (FTAs). India Tourism calculates Foreign Tourists on basis of Tourist visas and Electronic Tourist Visa (ETVs) issued. And interestingly, even entry of People of India Origin (PIO) who can enter India Visa-free are also calculated as Foreign Tourist. More interestingly, they are calculated as a new tourist each time whenever they make multiple entries into the country. So if a tourist in India, say after touring UP moves to Nepal or Bhutan and then enters back into India, it's calculated as a fresh/new tourist.The primary flaw is that it calculates Non-Tourists as tourists. As I explained as a comment to Anbazhagan’s answer, there are huge Indian diaspora around the world, who have obtained citizenship of other countries where they live. When they visit India as part of visiting their family, friends or relatives (VFR Traffic- Visiting Friends/Relatives), they are counted as tourists. Take Tamil Nadu’s case. There is a huge Tamil diaspora in Malaysia, Singapore and Far East nations, who are legal citizens of those countries. They visit annually to TN to meet their family and friends. But this is counted as tourists.This VFR traffic may not use regular hotels or avail tourism products as such, as their intention may not be sightseeing etc. They may stay with their family or friends for a few days and return back, thus contributing little to the local economy as tourists. But India considers even such traffic as tourists.If we check India tourism statistics, the biggest source country for tourists into India is from Bangladesh. This means Bangladeshis make a whopping 21.9% of total foreign tourists into India.But in reality, they are not tourists. Bangladeshis are essentially part of Bengali culture of Greater Bengal. Just because a borderline drawn between West Bengal and Bangladesh, it doesn’t make them foreigners in reality. They have families, friends, relatives back in West Bengal and regularly visits them both legally and illegally. And Kolkatta is more popular transit location for Bangladeshis than Dhaka or Chittagong. So essentially Bangladeshi citizens cross more into India legally. And it's very easy for them to cross, as they all need a valid air/rail/bus ticket to India to get an instant Walk-In Visa. Its just matter of a day or two. In other words, for Bangladeshi to enter into India, it's much similar for someone in Chennai going to Bangalore or Hyderabad to meet their friends or relatives.So essentially, you see even West Bengal ranked the 6th top destination for FTAs, thanks to the huge influx of this traffic. Same applies to Punjab.TN’s huge Tamil Diaspora in Far East countries and Western countries, make a huge number in FTAs.Secondly, prior to the introduction of Business E-Visas, most of the businessmen/corporate executives who enters India for short Business purposes like client visits, meetings etc used to take Tourist visas rather than Business visas. This is because obtaining the latter is a more complicated and cumbersome process which used to involve a visit to Indian embassies for biometrics and a longer processing time etc, while tourist visas were faster and easier. Even now, many foreign corporate executives prefer tourist visa to enter India to avoid Indian Economic agencies like DRI, Enforcement, IT etc scrutinizing their business interests. After all, once entered into India, unless caught for some legal offences, there is no way to check the purpose of visit into India by foreigners.Chennai is India’s 4th largest metro and one of the biggest business hubs in the country and thus a lot of foreign corporate executives and businessmen enters into India via Chennai using Tourist visas. This also inflates the tourism figures.However, the above similar concept doesn’t apply to Kerala, as Malayalee Diaspora are primarily concentrated in the Middle East and they ARE NOT LEGAL CITIZENS of Middle East countries. So essentially when NRKs (Non-Resident Malayalees) visit Kerala annually for this same VFR, they enter India as Indian citizens using Indian Passports, thus NOT COUNTED as FTA. So as Kerala is not a major Business destination like Chennai or Bangalore, to we don’t have Business traffic entering on tourist label.So essentially the foreign tourist's arrival shown for Kerala are more of actual leisure tourists who come into the state for tourism purposes more than VFR or corporate traffic.The concept of tourism differs in a big way between TN and Kerala.Kerala tourism since 1999 has focused on High Value-Low Volume traffic. Prior to 1999, Kerala tourism was very typical to most of the Indian tourist destinations. We had lot of low-value backpackers, mostly from Russia and old Soviet countries visiting Kerala, primarily to spend a few days in Kovalam Beach and leave. They spend very low in the state as they were mostly backpackers. Due to this reason, more than resorts, it was lodges and cheaper accommodation that came up in Kovalam to attract this traffic. And this traffic created many legal issues, particularly the rise of sex tourism and drugs. The 1989-released Malayalam movie- Season was a brilliant take on rising Drug business and sex activities in KovalamIn 1999, when Amitabh Kant (current CEO of Niti Aayog and one of the celebrated bureaucrats of the country)became Director of Kerala Tourism, he redefined the concept of tourism for Kerala.Kerala: Gateway Of IndiaIncredible India: When public sector advertising turned savvyHis primary vision was that Kerala shouldn’t move in the direction which Thailand was moving and wished Kovalam not be another Phuket. He wanted Kerala to be a high-value destination. And it's here, the entire reorientation of tourism started. This included stopping of many charters, cancellation of licences for many lodges and frequent raids across hotels/lodges to dislocate the concept of cheap tourism and create a fear factor for those involved in sex and drug tourism.It was this time, the brand Kerala- God’s Own country came into full swing and eventually it became India’s first and only tourism superbrand.The underlying principle of Kerala tourism was EXPERIENTIAL TOURISM.If you visit TN or Rajasthan (two top tourist hubs of India), its more of SIGHTSEEING tourism. There are huge forts, grand palaces, mega bazaars etc as in case of Rajasthan and magnificent temples, UNESCO heritage sites etc as in the case of Tamil Nadu.There are no such things for Kerala. There are no major forts, palaces or even Grand temples to visit as far as Kerala is concerned. Even those grand or big temples in Kerala, they are STRICTLY OFF for tourism as Malayalees don’t allow Non-Hindus and foreigners into any Kerala temple. So as there are no guides or anyone to explain the temple sightings to the outsiders. And such attempts are normally discouraged. For example, I had a recent experience when I was trying to explain the meanings of historic paintings to a North Indian friend of mine while visiting the famous Vadakkumnathan temple. Those 2000 years old paintings were restored recently using old techniques and won a UNESCO award for heritage conservation. So while explaining the meaning gigantic Nataraja painting inside the Nalambalam (Inner temple), a security guard came and showed me a board on the other side, which says - “Navvu Namajapattinnu Matram (Tongue for Holy Chants only)” which means silence. On the contrary, you can see 1000s of both authorized guides and touts to explain every bit of historic temples of Madurai or Thanjavur or similar which one can’t see in Kerala. Those Non-Malayalees who visit huge temples of Sree Padmanabhaswamy temple of Trivandrum surely misses every single grandeur sightings of that temple, due to lack of explanation. So as despite of huge treasure there, none are exhibited citing temple rules that properties of the deity are meant for his personal use, not for public exhibition. Had the same been in Egypt, you would see magnificent museums to showcase these unique treasures that grabbed international headlines.So essentially there is nothing much to see in Kerala. So as part of reorientation, the full focus changed to pure experiential tourism.Tourists who come to Kerala seek for discovering their self, their inner emotions by syncing with nature and lazing simply.Take the example of the biggest tourism product of Kerala- the Houseboat trips on Alleppey Backwaters. For the first 10–20 mins, you will be excited to see a lavish houseboat with all modern amenities, which is nothing but a hotel on water. Then for the next 30 mins, you will be excited to see the natural beauty of backwaters, the greenery etc. After that, nothing. You just gaze yourself into never-ending greenery, fields etc and then into a large lake where you see nothing on the horizon. And the houseboat is essentially cut off from everything. No internet, no television etc. So what you do? Just gazing into nature and slowly making yourself rewind your own past and a back-trip to your memories and life etc. If you are going with a group, you just chill or party with your friends, talk for hours with them directly and unwind yourself.Essentially beyond these, there is nothing special when you cruise in the backwaters. But that is the biggest highlight of the trip. It's able to make sync with yourself and your loved ones. You got time to break from a faster life and appreciate very small things like chirping of birds or appreciating a pack of ducks moving into the water or a simple thrill of catching fresh fish etc. Its all about experiences, not sightings.Essentially this concept defines the award-winning Kerala tourism Ad- Your Moment is waitingespecially this scene defines what you should expect from Kerala tourismIts nothing by exploring yourself as like seeing yourself in a mirror.Kerala tourism fully focuses on these high-end experiences as the key offering for its tourism and its what almost all ads of Kerala tourism focusTake the current season ad by Kerala tourismThe 2019 Kerala tourism is focused on its promotion- HUMAN BY NATURE, which asks tourists to explore the humans of Kerala, their sensitivities, their sensibilities, their lifestyles, their dreams, their aspirations and connect with them. It's not asking tourists to visit a so-so destination, see so-so monument etc.Last year (2018), Kerala tourism was promoting the concept- Follow the Sound of KeralaIt completely focused on minute sounds of the state, its people, its markets, the houses, the flora, the fauna, the forests, the valleys etc.A year back (2017), Kerala Tourism was focused on its new promotion- Kerala, A reading Room with a view with a tag line- Live InspiredThe focus was on experiencing the literary heritage of Kerala as what a Library offers and from its window- explore the diverse cultural musings of the state.So essentially the entire promotion of Kerala tourism is focused on EXPERIENCES and mental pleasures rather momentary pleasures of sightings and monumental wonders.I think, comparing the main signature ads of two leading tourist states can help to understand the differences of conceptKerala Tourism- Signature VideoRajasthan Tourism -Signature VideoSo as both Kerala and Rajasthan had a series of short ads aimed to attract Indian audiences in last few years.Kerala’s ad campaign was - #ComeOutandPlaySo as the same Rajasthan ads wereIn Kerala ads, the concept is to leave aside your daily chores, your work and your busy schedules, only to understand your own emotions, your attachments, your love, your family and its happiness.In Rajasthan ads (which in my opinion were brilliant) were focused on exploring the unexplored places that can you awestruck…I am sorry to compare Kerala with Rajasthan when the question is all about Kerala with TN… But just compared to understand the intricacies of Kerala tourism concept and how it differs from others.Tamil Nadu tourism, on the other hand, is a typical old-fashioned one. It focused more on places and sightings, typical to most of the tourist destinations in the country.As Anbazhagan said, TN govt isn’t aggressive on the promotion of Tamil Nadu tourism. It's just one of the several departments of TN Government. The Sarkari attitude and lethargy is clearly seen and I personally experienced that many times in past. Perhaps TTDC (Tamil Nadu Tourism Development Corporation) stands exactly were KTDC (Kerala Tourism Development Corporation) stood 20 years back.For this, we owe a lot to Amithab Kant for his visionary leadership to change the whole Tourism narrative and then to Dr. Venu who carry forwarded Amithab’s legacy for Kerala tourism.Perhaps more than branding Amithab Kant’s contributions to Kerala tourism was decentralizing the tourism activities.Instead of Department of Tourism handing entire tourism of the state, Amithab Kant decided that each district will handle destination tourism promotion, while state tourism department will only focus on brand management, communications and statewide tourism initiatives. This leads a two-tier system, ie at the state level, we have Department of Tourism which owns Kerala Tourism brand focused only on promotion of Kerala as a whole and crafting general programs and social initiatives. Kerala tourism doesn’t sell any tourist packages specific to one place. You won’t see Kerala tourism selling Wayanad tourism or Alleppey tourism etc. Rather that destination marketing is left to the second tier- the DTPCs (District Tourism Promotion Council). Every district will have its own DTPCs which sells the local places. This has promoted better competitivity and efficiency. DPTCs are mostly controlled by local tourist operators, hotel companies and tourism leaders of the districts who have direct stake-hold in tourism activities in that district. So they aggressively promote their place.The best example is that of DTPC Alapuzha which aggressively pushed Alleppey to international popularity, with houseboats and backwater tourism. Perhaps you won’t see that spirit in some other DTPC like that of Kasargod or Kannur. So the destiny of tourism marketing of a destination is with the locals, not with few bureaucrats sitting in the capital. While Tamil Nadu tourism is still a capital-centric model like many other tourist boards across the country. Few bureaucrats in one city cannot design and push destinations located across a large state especially that of TN.As Kerala tourism (Department of Tourism) doesn’t do destination marketing, they have ample time and resources to push for many other important things. For example, the priority of Kerala tourism these days is RESPONSIBLE TOURISM initiatives, aiming to train stakeholders to improve their skills for responsible tourism.For example, Kerala tourism launched a scheme of Better Together, where they train locals for becoming responsible guides, cooks, community workers, model farmers, etcThe above ads weren’t meant for tourists. Its meant for Malayalee community, how to train themselves for becoming a better guide, better run a community kitchen or push farm tourism etc.Kerala tourism regularly conducts programs for such community training. The first of its series started with Kumarakom in Kottayam and by now, Kerala is a leader in RT activities as defined by UNWTO.Detailed presentation of Kerala Tourism- Responsible Tourism Initiatives that changed community life in those places where it was implemented. This is a presentation made by Tourism Director Dr. VenuThe aim is simple. Make tourism, a driver of the local economy and create sustainable economic activities within the state that can create more than 5 Lakh employment by 2021.All You Need to Know About Kerala Tourism's Responsible Tourismhttp://www.uniindia.com/kerala-s...Kerala's 'Responsible Tourism' initiative a role model, says UNWTOSo Kerala tourism, instead of being a tourism operator, ended up a training organization for effective organic farming or sustainable community monetary programs or small scale tourism employment programs etc.Such larger scale social activities are missing with other tourism boards like TN etc because its primary job is only to promote and push sightseeing activities in the stateEssentially Kerala tourism is definitely miles ahead than TN Tourism if one takes value and quality wise. Whereas in terms of quantity and volume, TN Tourism is definitely miles ahead than Kerala.
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