Search eSign Form iPad

There are five general ways using any of them one can print to a network printer from an iPad. They are - Apple's own AirPrint utility; print server utilities that install on a computer on your Wi-Fi network; manufacturers' and third-party iOS printing apps; cloud printing services; and email printing.1. AirPrintApple's own AirPrint utility a quick and easy way to print from a Wi-Fi-connected iPad to a compatible printer on the same network. All iPad models support AirPrint and the good news is that most recent wireless printers support AirPrint. With AirPrint, you can print documents from Apple programs such as Photos, Safari, Mail, and iPhoto, as well as many third-party apps. Press Select Printer and the app will search for AirPrint-compatible printers on your Wi-Fi network. Once you choose a printer, you're ready to go.2. Print Server UtilitiesIf your printer doesn't support AirPrint, you can grab a utility that makes it AirPrint-compatible. The printer can even be USB-connected, as long as it's on a Wi-Fi network. These programs function as print servers and can be installed on a computer on your network. Print servers tend to add some extras to AirPrint's functionality. For example, Presto and Printopia.3. Printing AppsNearly all of the major printer manufacturers now offer apps that let you print from your iPad to their brand of printers that support Wi-Fi connectivity. These apps tend to offer a much wider range of features and printing options than AirPrint does. These apps generally let you print a variety of document types. Epson iPrint and Samsung Mobile Print are two popular example.4. Cloud PrintingCloud printing services such as Cortado's ThinPrint Cloud Printer and Google Cloud Print let you send a file from your iPad to their respective cloud service, which processes it into a printable form and sends it to a printer designated by you or your company. One advantage of cloud printing is that you can print to the cloud printer from anywhere. Another is that you can print to it from multiple platforms: desktops, laptops, and mobile devices running other operating systems.5. Email PrintingThree of the major printer makers offer a nifty printing solution: via email. HP's is through its ePrint feature; Epson's is via Epson Connect's Email Print; Canon has a Print from E-mail function. When you sign up for one of these services, your printer is assigned a unique email address. When you email a document to that address (from your iPad or any other device, from anywhere in the world), the printer will automatically print them out.As iPads have proliferated, so you have all the methods available to print from them. From these, which one is the best solution depends on your needs. Here are the top 10 best wireless printers for iPad (AirPrint enabled) – reviews that can be helpful for finding suitable wireless printers for your iPad.Source: PCMAG.

Startups need something that can give then maximum at minimum invest because the number of risks is always high! We understand all your needs and hence we have got this product for you- PayUnow!Be it any startup: food, automobiles, e-commerce, travel, IT, education or homemakers, this one is for you! It is available for FREE for Android and iOS users. Let customers discover you as you upload pictures of delicacies. To collect online payments easily, anytime and anywhere, all you have to do is share a unique business link or website which you will create with us for FREE! Here’s why you should download the app NOW:It is FREEAllows you to create a business website with zero maintenance costHas the lowest TDR in the market i.e 1.99+GST!Lets you showcase your productsAllow you to add contact details and locationMultiple payment options supportedYour customers do not need an app! All you need to accept payments directly in your bank is one link: you can choose this link for FREE!Quick and paperless bank verification and documentationPayUnow is a product of India’s largest Fintech Company- PayU! Join the communtiy of 4.5 lakhs+ businesses like you! We look forward to empowering the SMBs and give them a relief from the hassles of payments so that the only thing you need to focus is your business growth! We are continuously creating a guide to assist you with the best. Learn how to sign up, edit, share and verify by visiting here:

In the interest of brevity: 1. Yes, leverage social media, but do so in two ways: a) use your existing networks: friends, family, co-workers... get them involved; b) devote a small amount of time to maintaining your accounts everyday (emphasis on small: social media marketing will eat all of your precious free time if you allow it, without any pay off). Thirty minutes to an hour tops. 2. Focus on 3 but no more than 5 social media outlets. Don't spread yourself too thin. Presence on more social media networks does not mean more social media presence. Get one, if not both, of the big boys: Twitter & Facebook. Target your other efforts to your specific marketing demographic.: Instagram, Pinterest, Google+ etc. each have specific audiences. You know which is most appropriate. 2. Automate your social media, especially Twitter. Set up Python bots with cron jobs or use TweetDeck. It will take some time to fine-tune your approach, but when it clicks you will be impressed. 3. Hire a Virtual Assistant. There are still things that must be done by a human. But you don't have to be that human. And that human doesn't have to be an American. You can find competent and qualified freelancers on Elance to do the mundane, time-consuming projects for you, such as researching and contacting media outlets on your behalf. Remember: your primary role is producing the quality product that people want.

Look: the devices known as "Tablet PC" and the "iPad" are fundamentally different classes of product, and they need to be analyzed differently. I would even say that Microsoft is king of a device that happens to have a niche audience.The device that Apple has made is a "consumer product" that is pretty much only capable (at this time) of "consuming". The typical use cases for it are sitting around reading your e-mail, browsing the web, watching videos, and giving presentations.Despite it being theoretically possible, you don't sit down with an iPad and attempt to actually use it to writ...

Question: Which would you rather have -- more organic traffic or better rankings?It’s a trick question for most of us -- we’d actually rather have both. That’s because we know that both search engine metrics can make a huge difference in our businesses.As you probably already know, Google tends to rank pages higher in search results based on the authority of that page. In modern SEO, links build up the page’s authority and improve its SEO value. In the same arena, duplicate content gets penalized.The right key word search term can mean the difference in traffic and rankings.Recent data estimates that the link popularity of a specific page accounts for 22.33% of the components of Google’s ranking algorithm.What if you could access the most updated resources that would help you build the right links? You'd feel like the ultimate demon of search engine power, right? What difference would that make in your investment, considering that about 37% of business owners spend between $10,000 and $50,000 per month on link building?There is actually a submission SEO tool called Ultimate Demon to help build links to increase traffic. Do make sure you understand how a tool works because they often are a baseline that you need to tweak to get the results you really want: juice from search engines.Over the years, I’ve come to understand that a link building campaign with useful content and quality anchor text phrases is easier than most people think.If you can develop and document your strategy, you’ll ultimately generate more authority links for your pages. Both content marketing and link building are like those interconnected steel rings magicians use -- the ones that can’t be separated.In this in-depth post, I’ll show you 9 link building software resources that you can tap into any time that you want to.These resources provide scalable link-earning techniques, tips and best practices that are proven to work. When you implement them, your search engine rankings and site traffic will both improve.1. Broken Link Building Bible (source)All links are created equal, right? Actually, no.Link building used to be easy. You could set up a few PBN (private blog network) sites and get a bunch of links that’d push your organic rankings to the top. But does it still work?The honest guys says you shouldn’t do it. Ditch the idea of a PBN. Sooner or later, Google will catch up with you and push your rankings to page 107 or de-index your pages altogether regardless of how popular your search term is.Instead, to get links that’ll actually improve your search listings, increase your search term traffic and get you a higher click-through rate (CTR), you need to study the Broken Link Building Bible.Broken link building is a white-hat and scalable tactic for getting the right kind of links.At its core, it’s a content-focused strategy for any link building campaign. You simply find dead (or broken) links, analyze the page for relevance and create more valuable content to replace the broken content. This helps site owners, editors and webmasters improve their site user experience by replacing broken links with a link to your page based on a search term.With the right approach, you can create an link building campaign and automate broken link building, which will continually build momentum for your site with this simple link building software.As you go through the Broken Link Building Bible, you’ll discover why broken link building is perhaps the most effective white-hat link building strategy to come along in years.However, understand this: Your success at getting the right links will entirely depend on how willing you are to research and analyze or audit different websites.Broken link building is all about making an impact. It’s about helping webmasters and making the web a better place.Webmasters are always happy to fix broken links - if they find them. They know there’s a relationship between Google rankings and links but, on big sites, finding broken links isn’t easy.You'll also want to make sure you aren't linking duplicate content.A dead link -- that is, a link that no longer works -- doesn’t do the user or the site any good. In fact, too many broken links can have a negative effect on a site. Webmasters hate doing all the keyword search term work and link building to have this happen.Having too many broken links on a page is a sign of a neglected or abandoned site. The Google Search Quality Raters General Guidelines view broken links as one of the ways to measure a homepage’s quality. It's one SEO tool.According to Moz, broken link building is a strategy that constructively addresses many of the competing interests in our industry: content vs. links, link earning vs. link building and inbound vs. outbound.2. Advanced Guide to Link Building (source)I’ve had my fair share of SEO struggles. I struggled to get other sites to link to my posts. I struggled to keep up with Google updates. I struggled to signNow the expected quantity and quality of links necessary to rank highly in Google.Those struggles taught me that achieving success online takes time. You have to be patient and you’ve also got to create content that’ll help people get closer to achieving their goals.One of the best steps I’ve taken since I started blogging is the creation of The Advanced Guide to Link Building, which I shared with the digital marketing world for free. This isn't link building software but helps you understand the steps necessary for success regardless of what building software you choose..If you’ve struggled to build the kind of links that Google loves, the way I did in the beginning, you should study this guide. It’ll show you:How to go about finding and getting those “perfect links”The right way to create epic search term content that’ll help you build relationships with the leaders in your industryHow to identify and approach the authority sites you can get links from in just a few minutesThe hidden secrets to getting hard-to-come-by .edu and .gov backlinksThe step-by-step method of link-building outsignNow that walks you through the process of initiating and building a relationship with influencers and pro bloggers3. Using Educational Linkbait to Get Valuable .Edu Links (source)This resource was written way back in 2011, but it’s been consistently updated to match modern SEO best practices. It’s not your typical long-form post -- it’s pretty short, actually -- but it’ll show you:Why educational links matterHow to create content that attracts .edu linksHow to build relationships that help you get these linksLink building has evolved signNowly since 2011. Lots of tactics that used to work have since fizzled out -- e.g., article directories, duplicate or barely-rewritten content, etc.But educational sites have remained a viable source of high-quality links for any site.Incoming links from educational websites are often perceived as the most powerful links you can get and getting a bunch of these links can skyrocket your search rankings.It’s true that .edu links aren’t the only kind of powerful incoming links. There’s no proof that Google rates them universally higher than all other kinds of links. John Mu, a webmaster trends analyst at Google Zürich, clarified the issue:However, educational backlinks are powerful -- just like links from any other high-authority domain would be.Educational backlinks are hard to get. Your link building software can only help if you have high quality, respected content. According to Felix Tarcomnicu,The harder it is to get a backlink, the more value it will have.Sites with .edu domains typically have high authority as they’ve been around for a long time and have many trusted quality sites linking to them.That’s why many of these sites are viewed as authoritative by Google. Therefore, getting links from these authority top-level domains improves search performance.Wordstream’s guide on using editorial linkbait to get .edu links is a must-read. It uses anecdotes to explain the relevance of educational links and to show how you can create .edu link bait.Link bait is simply content on your site that other sites link to willingly because the content solves a problem. This is the type of content people will tag with a social bookmark.When people link to your content page on their own initiative, it means you’ve created a linkable asset. The intersection between link bait and linkable asset is your sweet spot for converting your prospects into customers.It can be a blog post, a viral podcast, an infographic or a helpful ebook. Ultimately, you want people to view your site with the same authority and want to tag it with a social bookmark as well.How to get educational backlinks: High quality links make the difference. After Google launched Panda, Penguin and Hummingbird algorithm updates, quality became the defining factor of a link, as opposed to quantity.It’s no longer a question of how many links you need to rank. The challenge that most SEOs and site owners face is actually getting these quality links (e.g., .edu links). This is where high quality, easy to use, link building software makes life just a bit easier.The vast majority of educational sites from top universities and colleges don’t accept guest posts. The ones that do accept guest articles are stricter than you can imagine. You can’t just write any post you want and get them to publish it.Also keep in mind that guest blogger or contributor content may be available through various domain names as it could by syndicated. Check links to make sure it isn't duplicate content you are using and making a social bookmark with.So, guest blogging is perhaps not the best or most effective way to get .edu links. But there are other ways that are proven to work.You can use advanced search modifiers to find education sites in Google. Your goal is to narrow your results down to educational results pages. Some of the search strings you can use are:a). site:.edu - shows you search results containing educational result sites onlyb). site:.edu “blog” - returns search results for educational blogs onlyc). site:.edu “forums” - if you want to participate in an educational discussion boardd). site:.edu “comments” - for educational blogs with comments sectionse). site:.edu “log in / create account” - returns .edu blog extensions that allow you to sign up as a user for the purpose of commenting or other kinds of participationf). site:.edu inurl:blog “seo” - for educational blogs that understand SEO and would be interested in learning more about search enginesLet’s try one of the search strings:As you can see, the search result contains only educational sites. But, it’d be difficult to get links from those sites. It’s much easier to get a link from a blog than a static web page. This is the nature of almost any link building campaign.So let’s drill down our search to focus on blogs:These results are more specific to educational blogs related to marketing. If your site is related to sales or marketing, those educational blogs are your targets.Broken link building is the easiest way to get your links from educational portals. All you've got to do is find dead links on these blogs and suggest better content -- your own -- to replace it.Broken link building works. For example, Michael Chibuzor, founder of contentmarketingup.com, generated 27 links from .edu domains in 90 days.Brian Dean has taught broken link building and his students are seeing great results. Recently, one of his students, Emil Shour, set out to rank for his most profitable search engine keyword.He leveraged the skyscraper technique and created an in-depth, long-form article in the employee wellness niche, entitled “121 Employee Wellness Program Ideas for Your Office.”Richard researched industry blogs that are relevant to employee management, found broken links and sent outsignNow emails to all of them.By doing this, Richard was able to push his post into a number #1 ranking and generated $100,000 in revenue. Richard also boosted his organic traffic by 348% in just 7 days.So how do you find dead links on educational blogs that you can capitalize on to get incoming links?It’s easier said than done, but it isn’t impossible. Here are the step-by-step instructions:i). First step: Go to Google and search for educational resource pages. These pages contain lists of links to external sites and contents.This time, let’s find educational resources for small businesses.The search string I used is “site:edu “resources” + blogs + small businessAnd here’s the results screenshot:You can see that the search results are relevant to small businesses only. This makes them viable.ii). Second step: Choose one of the resources and click on it. Here’s the page, with all of the resources:Some of the outgoing links on this page may be dead, but you can’t tell just by looking and clicking on all of them one-by-one will take lots of time.Instead, use a tool designed for checking dead links ...iii). Third step: Go to deadlinkchecker.com. Copy the resource page address as it appears on the browser.Then paste the site address into the search bar and click the “check” button:Out of the 142 out-going links analyzed by the dead link checker tool, 8 of them are dead. Those are the links that return any of these error messages: 404 not found, 400 bad request, -1 not found, etc.Next, prepare your content. Remember that since you’re concerned about small business, your content needs to be relevant to that topic. Otherwise, it might be difficult to convince the blog editor or administrator to swap out the dead link for your page. Search term research helps here to ensure it is relevant in today's search engine realm.iv). Step four: Send a personalized outsignNow email. I’ve received several outsignNow emails that are obviously form letters. Sometimes, the exact same email I receive went out to 10 or more other bloggers.Don’t do that. Instead, personalize your email subject lines when signNowing out to educational blogs. This is key to better email open rates.Often, these people are academics and any slight error or hint of deception will result in your email being deleted without being read.To “personalize” means that you give it a personal touch. If you know the name of the person you’re writing to, address them by their first name.Not everyone understands how to write persuasive emails to site owners and bloggers. If that’s you, don’t worry. Just use the email templates below and add the person’s name, if you know it.When using any email template, keep these things in mind:Write lowercase subject lines – I do this all the time because I want the email to seem casual as if it’s from a friend, not a robot.Be creative – emails that are boring and lack emotional appeal won’t get opened or responded to.Personalize – you have to include the person’s name and the website name in the email so it doesn’t come off as spammy.Here’s a broken link email template you can model:If you didn’t find any dead links on your targeted educational resource page, don’t give up. Instead of sending a broken link email, you can simply send a basic link request email.If broken link building seems like a lot of work, or too difficult to tackle, there are other tactics that I’ve personally used to get .edu authority links:Blog commentsCreate a case study that’s relevant to the subject matterBlogger recognitionLeveraging alumni newsLocal resource pagesUniversity discountsImprove a section of a siteAs you can see, link building software may help but isn't necessary.You can learn how to apply all these link earning tactics in Chapter 5 of the Advanced Guide To Link Building.4. Linking Out Instead of Link Building to Rank in Google (source)This helpful resource shows you why linking out is a strategy, not a tactic -- because when you build quality anchor text phrases to outsiie sites, you also get these benefits:Enhanced awareness for your site and brandOpportunities for other sites to link back to your pageSearch engine awareness that you have a timely and useful resourceMore helpful information for your readersAnd so on...Developing a link building strategy isn’t a cakewalk. Heck, even SEO experts sometimes fail at a link building campaign.Link building software and tools help, but you still need to split test everything.Outbound links or links that point to external web pages from your own site can actually impact your blog authority. Make sure the pages your links point to are relevant, useful and have good standing with Google.At the heart of effective an link building campaign is the concept of giving.In other words, you link to other sites, pages and case studies willingly.“Linking out instead of link building to rank in Google” is a helpful resource that doesn’t follow traditional advice. Rather, it capitalizes on the principle of reciprocity.According to Wikipedia, “reciprocity is a social rule that says we should repay, in kind, what another person has provided us. That is, people give back the kind of treatment they have received from you.”For example, if you’re writing a guide to SEO, you should link out to authority sites that have addressed the topic before. As much as you can, link out to pages with high page authority - it’ll have a dramatic impact on your search performance and online visibility. Use simple search term phrases for anchor text when possible.Reciprocity is one of the most vital of Cialdini’s 6 principles of persuasion. We humans are basically hard-wired to pay back our debts, help those who offered us a helping hand and generally treat others as they’ve treated us.I’ve applied the principle of reciprocity to grow QuickSprout to over 700,000 monthly visitors and generated tens of thousands of quality backlinks. I give away tremendous value in my content.When I write a post, I link out to anywhere from 5 to 20 external web pages that contain helpful and relevant content.I don’t claim to know it all - that’s why I include the views of other expert’s in my posts. It’s also helped me earn more links and increase revenue since 2007.Here’s one of my recent posts on Helping You Succeed Through Online Marketing!. I linked out to more than 20 external web pages that offer additional information to my readers.Linking out to relevant pages not only earns you editorial links, but it also improves your search rankings. A survey of major newspapers on the web found that those who link out tend to outperform others who don’t on several performance metrics.Check popular sites like Digg, Reddit, Twitter & Tumblr - they all link out excessively, and yet they still have millions of visitors coming back again and again.If you’re worried that linking out will harm your rankings, do you have any proof of that?I’ll keep looking, but so far I haven’t seen any proof that linking out to relevant and informative sites/pages that users will benefit from actually hurts my long-term rankings and revenue.5. Low Hanging Fruit: Linkbuilding with Screaming Frog (source)To a large extent, valuable content makes it a lot easier to convince webmasters to link to you. According to MarketingSherpa, “53% of businesses view content creation as the single most effective SEO technique.”There are lots of opportunities to grow your site, if you just study your Google Webmasters Tools data and pinpoint the links coming in to your site.Go to Traffic > Links to Your Site:Next, go to “More”:Finally, download latest links (limit is 100,000):Getting the right links may seem difficult, especially when you’re not producing enough content.But if you consider the impact those links will have on your search rankings, you’ll invest in content creation and promotion.The old way of creating content and expecting customers to just show up is no longer feasible. You need to spend about 70% of your time and resources on promotion - that’s the new and better way.“Low Hanging Fruit: Link Building with Screaming Frog” is an in-depth post that reveals opportunities for getting the right links using Screaming Frog, a premium SEO tool for link reclamation and link analysis.Screaming Frog is invaluable as link building software for architecture research. You can also use it to initiate relationships with bloggers and reporters, among other things.The tool can analyze your links and show you ways to pass more SEO search term value to your web pages.Knowing when to increase your link building efforts or slow down with that mission is critical. This is the whole essence of link velocity, which measures the rate at which other sites link to you.There’s no single rule on how fast you should get links to your site. SEOs have differing opinions, but Google hasn’t commented one way or the other.The best approach is to create more content and increase your site authority. Content growth can solve your link velocity problems.For example, it doesn’t matter how many links SEO Software, Tools and Resources for Better Marketing or HubSpot | Inbound Marketing & Sales Software generate this week; Google won’t view those links as manipulative, because both sites have good authority and thousands of pages already.6. Your Link Reclamation Sucks Like Irene’s Dyson (source)Link reclamation is the easiest way to earn editorial links to your pages from referring sites that mentioned your brand but didn’t link to you.Whether you’re a B2B or B2C marketer, there are three sources of links you need to reclaim:i). Brand mentions: This means aspects of your brand such as your site, events, courses, etc. Other sites could be mentioning your site, without linking to it. Brand mentions are the future of link building. Through link reclamation, you can request actual links be added to mentions that already exist.ii). Product mentions: Several sites, media portals and discussion boards could be mentioning your product without linking to your sales page or homepage.If you’ve got a great product, I can almost guarantee that you can reclaim 10 or more unclaimed links today. You don't need link building software for this. You can use the Rank Tank’s brand unlinked mentions finder tool to find these product mentions across the web.iii). Personnel mentions: What about your team, your name, your nickname or your professional title?All of these provide another opportunity to reclaim unlinked personal mentions and boost your search rankings based on your company or you being the search term. You want people to view your site with the authority to use you as the social bookmark.If you want to dominate social media and claim brand mentions easily by building relationships with social media power users, site owners and bloggers, this guide -- “Your Link Reclamation Sucks Like Irene’s Dyson” -- will help you.In an earlier Whiteboard Friday video, Ross Hudgens showed that that you can reclaim links from brand misspellings, brand monitoring and moving links to primary domain, etc.7. Ultimate Guide to Link Building (source)Without a doubt, links connect the web together. Links exist because there are websites, pages and portals that need to share information with users, rank pertinent content, push the drivel aside and prevent plagiarism or duplicate content where possible. That is the job of search engines and every SEO tool must play in their realm.Who links to your site and how they link to it are more important to Google than virtually any other Google ranking factor. Data from Searchmetrics suggests that the number of backlinks is the third most important factor in the UK Google ranking factors.In this book, Ultimate Guide To Link Building, Eric Ward shows you:How to build linksHow to gain authority and credibility for your websiteHow to increase your site traffic and rankingsWard teaches with a deep understanding of link profiles, what makes them good and how to maximize the quality of links that point to your site. Understanding this means you won't need expensive link building software but you may still take advantage of tools to make you more efficient.Ward uses illustrated case studies, expert interviews and helpful resources in this book to drive his message home. You’ll find that getting backlinks can actually be fun, once you master the art of networking with bloggers.Using some of the outlined whitehat backlink techniques, Dom Wells, founder of Human Proof Designs, built 59 quality links to his new site in 10 weeks.And Inflow used email outsignNow (a tactic for connecting with site owners and getting them to reference and link to your page) to gain 96 links from 43 domains.8. Link Building for Startups – Find Unlinked Brand Mentions at Scale (source)Most startups waste time trying to get the right links when there’s a far more accessible opportunity right under their noses.More links will improve your search performance, increase leads to your business and increase your revenue. If you don’t get links to your site, your search rankings, traffic and leads will suffer. Your startup will fail.If you’re a startup entrepreneur, you’ll agree with me that you need to contend with a lot of competition.According to Club Z, about 80% of startups fail to see projected return on investment, frequently due to a lack of planning and experience.Before you can drive targeted visitors from Google and benefit from your site, you need to build quality links to your pages.Guest blogging is a viable and free way to do just that. As you contribute to industry blogs, you can speed up your rate of getting links by simultaneously reclaiming your brand mentions.For example, I could cite your domain name (e.g., iPad Cases & Covers for iPad Air, Mini & more | DODOcase) without linking to it. Before someone can visit that site, they’d have to copy and paste it into their browser or look for it via a search engine.But if the domain name was hyperlinked, when someone clicks on it, they’ll visit the startup site.If you’ve been consistently creating fresh and useful content and promoting your site through social media, there’s no doubt that other sites are mentioning your brand name. Don’t let these mentions be a waste; reclaim them and be your own best search term.And that’s exactly what you can learn from “Link Building for Startups – Find Unlinked Brand Mentions at Scale.”9. How to Get Links on Resources Pages (source)One of the most effective methods I use for getting links is through resources pages. With this tactic, Startup Company Lawyer got a link on the resources page of Johnson Cornell University.Although contextual links are desirable and powerful, you still need to diversify anchor text, If all your links appear within the content, this may not seem natural.I am a firm believer that there’s no single one-size-fits-all approach to link diversity ratios.Depending on the domain authority and page authority of referring pages and their IP diversities, Google can use these factors to gauge and pass value to your links.Different niches require different approaches to getting links. For example, building links to a niche site (e.g., a site focused on a specific topic or product) is a delicate process, because you've got to be mindful of the linking site - making sure they’re relevant even if they’re not too popular.But for an authority site, it doesn’t matter where you get your links from. It could be from an entirely unrelated web page, but provided your site has some authority Google will likely not view this as spammy.“How to Get Links on Resources Pages” is a helpful guide that gives you vital information on how to get the right links by capitalizing on resource pages - pages with plenty of linked-to resources (e.g., blogs, books, papers, resource works, images).Matthew Barby used the resource linking tactic to find link building opportunities for the travel blog he created with a group of friends, Melted Stories Travel Blog: Stories, Advice & Reviews for Backpackers.He got 15 new links from the sites he contacted, generated a decent amount of traffic and grew his blog.ConclusionAt the heart of every link building campaign is email outsignNow. Whether you’re involved in guest blogging, broken link building, social media networking or blog sponsorship, you need to connect with people.However, you can’t simply blast scripted emails to hundreds of people and wonder why only a handful of them read it and replied to you. You also need to learn how to write high-converting emails.Get personal. Your target audience wants to connect with you on a personal level. They should want to make you a social bookmark.That’s the quickest way you can build a loyal audience, get referral traffic, improve your search traffic, increase your email subscribers and grow your sales.

7 Ways to Increase Your Form Field Conversion Rate (by Up to 672%)Pop quiz: How do you generate leads?Answer: By placing a high-converting lead generation form in a landing page.From there, you begin to nurture the leads—persuading them to buy your product. A SalesForce study found that “companies that excel at lead nurturing generate 50 percent more sales-ready leads at 33 percent lower cost.”The gateway between your site and the visitor is the lead generation form, also known as the lead gen form. As you already know, a lead gen form that’s placed on a landing page with offers visitors can’t resist always performs well.But how do you ensure that your lead generation form is optimized for the user?That’s a big challenge for Internet marketers. According to the B2B Technology Marketing Community, “61 percent of B2B marketers struggle to generate high quality leads.”This is the second most important goal of B2B companies: to generate leads. B2B companies are using several lead capture strategies to achieve this. But no matter the strategy, a lead gen form is required.So let’s dive in and learn how to optimize a lead generation form, so that you can capture the majority of visitors to your site. Follow the steps below and you may see a 672% life like I did.Download this cheat sheet of 7 ways to increase your form field conversion rate, and learn about conversion rate optimization.1. Place the form above the foldEverything we do on a landing page is to increase engagement and to get the right people to trust us. It’s about influence.Engaged time usually peaks above-the-fold. So, placing important elements such as forms, CTA, etc., in this initial real estate will get maximum exposure to potential customers and can help with lead capture. Engagement is initiated above-the-fold—while below-the-fold builds on it.When it comes to optimizing a lead generation form, most people know that placing the form above-the-fold usually yields results because the placement instantly draws your visitors’ attention to your CTA. This in turn leads to great conversion optimization.Ben Hunt got 876 clicks on the top promotion when he placed call-to-actions on his sidebar above-the-fold.There are instances where placing your lead gen form and CTA above-the-fold is necessaryFor example, if your product is a simple software or app, you would use a compelling headline, minimal but persuasive copy, a preview on how the software works and a CTA button. Check out this landing page created by Lyft below:Unbounce saw a 41 percent increase in conversions by placing the CTA button next to the various plans they offer. Unbounce’s homepage includes a CTA button that redirects to the form above-the-fold.The potential customer sees the information above-the-fold before they scroll down. What appears in this space will always influence user experience.In this technological age, we have lots of devices and platforms for accessing web pages and social media. Consequently, screen sizes are constantly changing. Users want a great experience whether they visit your landing page, also known as lead capture page, with their iPhone, iPad, Samsung Tab or PC.A study by Nielsen Group found that regardless of screen size, the average difference in how users treat info above- vs. below-the-fold is 84 percent.It all boils down to user behavior and social proof. How people interact with your site depends on the structure of your fold. Because the fold still exists: the top, middle and below folds hold your online marketing information and each should be tested.With the lead generation form and CTA above-the-fold, you have little convincing to do and little risk for the prospect. Once you can follow this 6-point punch in designing your landing page, the above-the-fold approach will work.Split testing is the only effective way to determine whether above- or below-the-fold will perform better for your target audience.I’ve seen cases where placing the lead gen form and CTA below-the-fold generated a better conversion rate. In one case, below-the-fold delivered a 220% uptick in the conversion rate.Top brands include calls-to-action above-the-fold of their landing pages. For example, KISSmetrics and CrazyEgg follow this pattern; they engage above-the-fold for maximum impact and conversion rate optimization.2. Ensure you have a strong call-to-actionIt still surprises me: 72% of B2B marketers don’t have any calls-to-action on their interior pages.If you do have a CTA, it must be strong and catchy. The call-to-action is the tipping point between conversions and bounce. In other words, any step you take will either convert your visitors into potential customers, or send them away and increase your bounce rate.You need a strong call-to-action if you don’t want to face the challenge of chronically generating new leads.This study found that 61% of B2B marketers identified generating high-quality leads as their biggest lead generation challenge. People fail to optimize the CTA for many reasons. But you should learn how pro copywriters do it to achieve high conversion rates.A strong CTA compels people to click on it. It leaves a memory in the user’s mind even when they’ve exiting the landing page.You’ll find a perfect CTA example that pulls you in and instantly shows you immense value, in Brian Dean’s landing page.Although Brian uses a single word, “DOWNLOAD,” in his CTA copy, it’s a clear and specific online marketing strategy. There’s nothing else to expect the moment you input your email address but the e-book. Social proof ensures the target audience will be drawn towards the CTA, maximising conversion rates.Another example of a strong CTA can be found at Videofruit |Grow your email list and get more customers . This is actually a redesign from Ryan’s old home landing page. But this time, the call-to-action copy, “Start Class Now,” tells you exactly what you’ll get.The CTA copy is as important as the color, placement and shape of your call-to-action buttons. Looking at these two buttons, which do you think has the higher click-through rate? Which one would you click on?That’s exactly the same situation prospects usually find themselves in when they land on a page with too many buttons. Too many buttons is a common online marketing mistake, and leads to a lower conversion rate. You have to be clear on what your offer is about—and the copy has to show it.Let’s see a real world example:A major European e-commerce site that sells hand-crafted porcelain increased sales via product pages by 35.81 percent. All they did was change the color and shape of the CTA from blue to green.The most important lesson you will ever learn is that there is no “ultimate button” that works in every case. The truth is that call-to-action buttons come in different sizes, colors, and shapes, and there is no hard and fast rule for higher conversion optimization.In one instance, a company made their CTA button bigger and saw a 10.56 percent DECREASE in conversion rates.A tweak in the copy will affect conversion rates, too.For example, Content Verve ran a test on the Get Essays, Research Papers, Term Papers & College Essays Here payment page. They tweaked the landing page and added the command, “Get started.”This increased conversion rates by 31.03 percent. And because this is the last phase in the conversion funnel, these conversions were money in the bank, a prime example of conversion rate optimization.Interestingly, just by removing a green arrow that’s acting as directional cue from the orange button, a B2B website saw a 12.29 percent decrease in conversion rates.3. Include your privacy policy to remove all doubtsI’m not talking about too-good-to-be-true privacy statements. Prospects aren’t fools and they can tell immediately what the marketer has in mind. Of course, ignoring the privacy policy in this case will get you a better conversion rate.But that doesn’t mean you should totally forget about users’ privacy. Beyond getting higher conversion rates, you want this for the sake of transparency.You can be creative, though, in your privacy statement. Instead of using the typical “100% privacy—we’ll never spam you,” that’s become a cliché, you can make the phrase relevant to your offer, incorporating it in your online marketing.Admit it: you like Shopify’s privacy statement. This simple, trustworthy statement about their email marketing campaign will improve the conversion rate.Volusion, an ecommerce shopping cart solution, also follows the same trend when declaring their privacy policy underneath their signup form. They didn’t use the typical verbiage, but got creative with their lead-generation process. Take a look:More than likely, we fail to optimize call-to-actions for many reasons. These reasons are irrelevant, though, because the needed changes are minor, but the impact on the conversion rate can be signNow.Do you include privacy statements in your lead gen form and CTA? Prospects are becoming smarter and know that most privacy statements don’t live up to what they promised, and are often simply a marketing strategy. But including a simple privacy statement wouldn’t hurt.If prospects don’t trust you, they won’t convert. Sure, you may have good intentions, but it doesn’t count unless people develop a level of trust in you.To a large extent, you need to convince people to give you their personal information through a sign-up form, because while to them it may be a small step, to your business it’s big.Generally, you want to avoid footer links, because it’ll take attention away from the lead gen form, but retain the privacy policy. I use my privacy statement on the lead generation form.I also included a privacy statement on my personal blog lead generation form.Privacy policies are essential for legal reasons. But beyond that, it’ll help you to be transparent as you connect with site visitors and build trust with them. Even if you don’t collect delicate information from users, you should include a privacy statement and operate your business by it.Your site visitors and prospects may not know how trustworthy you are until you assure them that their information is safe, especially with their credit card details.The California Online Privacy Protection Act (CALOPPA) makes it clear that if you collect personal identifiable information from a commercial website or online service you run, you need to post your privacy statement for everyone to see.4. Minimize friction in and around the formThe advice, “use power words to persuade people to subscribe to your list,” isn’t always the right approach for optimizing online lead generation forms, even if it often works.More than likely, the lead gen form isn’t the problem, but the events that happen around it are.At the heart of every landing page, the lead generation form stands out. If you put too many elements around the gen form, you’ll probably lower conversion rates.“Friction” simply means conflict or resistance that one surface encounters when moving over another.Truly, so many different things happen on a landing page simultaneously. The visitor will be making judgments on whether or not the offer is right for them, the words are persuasive and the design is there to help build strong interest.A lot of friction—different elements of a landing page conflicting against each other at the same time.When you make it easier for people to make the right decisions, you’ll get more clicks on your call-to-action button.You can send prospects to your landing page and still see them do nothing because of friction. If you don’t want that to happen, here are things that you can do in order to minimize friction in and around your lead gen form:i) Allow white spaces: Most marketers work hard on their sites (especially their homepage and blog posts and search engine results), but still aren’t satisfied with the results.Working too hard and seeing no results is the worst feeling ever, considering that 33% of small business owners work 40–49 hours per week.That said, if you want to avoid wasting time and increase lead generation form conversions, allow plenty of white space. Google does it well:You want your gen form to draw people in, get them excited and incite them to click. White space allows for scannability and readability and increases click-through rates.It’s difficult to engage people with content on a busy background and can lead to a higher bounce rate. It’s little wonder authority sites, social media sites, wordpress themes and search engines often use white backgrounds and leave white space around their lead generation forms. This graphic design technique is a common online marketing strategy for achieving conversion rate optimization.Speaking of readability, lab research conducted by Wichita State University showed social proof that white space helps people to read and understand, though it may decrease reading speed.Carla Rose noted that white space guides your eyes from one point to another on a page. It helps users navigate the page.This means that if you want users to fill a lead gen form, and click a call-to-action button, plenty of white space will reduce their hesitation. The friction that usually stands between the customer and the gen form will be removed.Not too long ago, Expert Photography » Tips For Photographers redesigned its homepage, placing more emphasis on the lead gen form.But this time, they used a white background and also used a bright attention-grabbing color for the call-to-action button, while leaving lots of white space to maximise online leads.Jellyfish UK, a UK-based marketing training agency, understands the psychology behind white space in web design. They allow a fair amount of white spaces around their lead gen form, thus redirecting people’s attention to the gen form–and nothing else.It’s essential to leave white space around your lead generation form. This will not only lead to more clicks on your button and higher conversion rates, but will also enhance how prospects/customers perceive your offer and brand.ii) Make some form fields optional: When it comes to contact form fields, less is definitely more.Content that converts uses only the right words, right sentences and right formats. When you choose your words wisely, you’ll generate leads. After all, 86 percent of B2B marketers use content marketing for lead capture.To be on the safe side, make some form fields optional. Less motivated leads who otherwise would never fill out your lead generation form might find this suitable, because you’re making it easy for them.As prospects navigate your sales funnel, they’ll move from being aware to discovering new opportunities that will benefit them.From personal experience, I’ve learned that a long signup form presents a large amount of friction. People perceive that you’re asking too much–and, like I said earlier, those who are not very motivated or don’t trust you enough will click the [x] button on their browser and switch to another site.Making some form fields optional at least shows the prospects that they’re not under a strict obligation to fill out everything. They just have to make decisions on what to do, especially after filling in the required fields.One important point, though: always label optional fields, not required ones. This is a must if you have both required and optional fields on your form. Most web designers, website optimizers and internet marketing designers use red asterisks to mark the required fields:On the other hand, you should mark optional fields accordingly. Most singup form builders allow you to have the word “optional” inside the form, like this:It gives them an advantage, because they know that you’re not asking them to fill all the forms before they can receive your offer or get involved with what you do. This makes the task appear simpler to your potential customer, improving your conversion optimization.iii) Use a two-step process: Creativity is required if you want to capture most of your site visitors.When new people visit your landing page, they don’t trust you enough yet to give away their personal information. You need their permission first.But you can use a two-step process for achieving landing page optimization. Start by requesting the basic information in that first step. You could request the first name only. Then, in the second step, request their email address, phone number, etc. This is an approach often taken by social media sites. Social proof shows that this is very different to one large signup form.It’ll be hard for the person to say no, because they’ve already crossed the first hurdle and are just looking forward to the offer.Better yet, in the first step, request the email address only. If the prospects are not able to provide the required information in step two, you already have their email address to follow up.When you follow up, you deliver useful content as you lead them through the buying cycle.By the time they get to the purchase decision phase, you’ll have proven your value. They’ll be more motivated to provide the necessary information.iv) Sync the surrounding text/image with the form: If you need to accelerate your lead generation form conversion rate, you have to sync the text and images that appear around the gen form.If you have a product image, make sure that it doesn’t overlap with the form and call-to-action. The synergy between the text, images and lead gen form needs to be obvious.Of course, you need to leave white space, because this extra space is what will give life to those elements around your form.The copy has to be relevant, useful, and in synergy with the form. A perfect example is Copyblogger’s:5. Include the right number of fields, remove unnecessary fieldsWe have different forms on our pages. I used to think very little of them until I boosted my conversion rate on Neil Patel: Helping You Succeed Through Online Marketing! by 26 percent just by removing one form field. This is a simple step for conversion optimization.ImageScape reduced its contact form from 11 to 4 fields, and increased its conversion rate by 120%.According to the 2012 MarketingSherpa Lead Generation Benchmark Report, email is the most important form field, across different industry sectors.Does “residential address” apply when you’re collecting leads? Well, it depends on what business model you’re in.For digital internet marketing, it’s not necessary. What counts is the email address, If you can get their phone number, that would be awesome (for cold calling). This is often all that is required for creating a social media account.When I drove 518,399 visitors to my landing pages, I converted 16,394 into leads from 77 webinars. This was partly due to our conversion rate optimization on the webinar landing page form and call-to-action.In many things, being simple wins over complicated or complex things. “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.”Do you know that if you take away one thing from your lead gen form, it can signNowly increase your conversion rate?To prove this point, Dan Zarrella at HubSpot recently researched the contact forms of 40,000 of their customers and found that conversion rates increased by almost half when the number of form fields are reduced (from 4 to 3).Study your signup form today. It doesn’t matter where you have it- on the landing page, lead capture page, squeeze page, homepage, about page, contact form or someplace else. Ask yourself this question: what should stay and what must leave?Remember, though, that testing the position of your form fields is just as important as the information you’re requesting. You’ll see results the moment you start to request only the necessary information using fewer form fields.Several studies show that requesting phone numbers decreases conversion rates. Chris Hofmann, Director of Marketing at The University of Wisconsin-Extension conducted some research and found that requesting a phone number on a given signup form field was hurting conversion rates.In 24 hours Chris measured and reported a 52% drop in conversion with a 96% confidence rate, when a phone number was required on the landing page form field.In line with the study above, MECLABS decided to test it out, too. They moved the phone number field from the first step to the second on a landing page and conversion rates on their form increased by 68 percent.Collecting leads from your site is important, as shown by social proof. And you can achieve it by placing lead generation forms on important pages: homepage, about page, contact page, social media pages, blog posts, resource pages, etc.Rio Nutrition generated 6x more quality leads in one month using Formstack. But more than that, they placed the forms at strategic locations on their high converting landing pages and saw results.6. Split test to determine the best lead-generation CTA positioningAccording to DMNews, the three most common lead generation strategies are: email marketing (78%), event marketing (73%) and content marketing (67%).However, when you’re generating leads through any of these strategies, you have to ensure that your call-to-action is well positioned.You do this via split testing.One good test is worth a thousand expert opinions.–Wernher von BraunQuestion: Where on your web page should you place your lead generation form?Answer: There is no single right or wrong answer.Let’s start by defining A/B testing.When it comes to form positioning, expertise, experience and intuition are important online marketing tools that you can leverage. But they’re not good reasons to ignore split testing.The only way to unarguably tell whether placing your lead generation forms and CTA above-the-fold, right or left side or beneath the copy is to test it out.A simple tweak on your form field length can make a big difference. For example, Marketo conducted a test on form field length. At the end of the experiment, they had reduced their cost per lead by $10.66.When split testing your contact form placement, you have to ensure that other elements of a landing page have been taken care of. Your headline has to be compelling. The bullet points, images and copy should be persuasive.Let’s audit an iPhone app development landing page.Here are the elements that stood out in the landing page (screenshot) above:i) Clear and compelling headline: Brian Clark, founder of Copyblogger, said that 8 out of 10 people will read your headline and a poor headline will render your content useless. Social proof shows 5x as many people read the headline as the body copy. This shows the importance of the headline in conversion optimization.Without a headline that nudges people to read the rest of your copy, your landing page may not convert well. If you’re not sure about your headline, you should split test two or more headlines together.Looking at the landing page above, you can see that the headline, “Have an iPhone app idea? We’ll turn your vision into a reality” is clear, useful and relevant to the target audience.ii) Catchy form title: Since the lead generation form is the focus, you have to give it a title that will draw people in.Equally important, the title has to be relevant to the offer itself—and not just a piece of a sentence that doesn’t appeal to the ideal customer.A sign-up form title should inspire you to take action, at least to supply the required information.The title above the form, “GET YOUR PROJECT STARTED,” is exactly what the audience wants. They want to get their iPhone app designed as quickly as possible.iii) Strong benefits: Although the benefits aren’t presented using bullet points, they still stood out because the headings were bolded and brief meta descriptions were given.In copywriting, the bullet points simplify the features and benefits of a product, an offer or course.Highlighting the benefits of your product (preferably, using bullet points) will provide emotional appeal for the readers.iv) Client testimonial video and guarantee: You can increase conversion rates right now by using client testimonials and a guarantee.The landing page above uses these emotional tools to improve perceived value and build greater trust with their future customers.The best approach is to place your form where it complements the decision-making process of your prospects.Though placing forms above the header is a common practice, you can’t be certain that it would work in your own case until you test it.The optimal placement of your lead gen form is dependent on your offer, the timing and how motivated your visitors are.As a rule of thumb, if your offer is complex and the prospects need to read, digest and make decisions based on their present knowledge, then placing the lead generation form below the fold is probably more ideal.On the other hand, if the offer on your landing page is simple and self-explanatory, and/or the prospect isn’t required to do much before taking action, then placing the lead gen form above-the-fold is probably the better move for conversion rate optimization.You can also use directional cues when you place forms and CTA above- or below-the-fold. This social proof tactic will guide people toward the right section of your page, a strategy often used by social media sites and search engines. You need to direct the eyes properly, otherwise the prospects will be distracted, increasing your bounce rate.In web design, directional cues play an important role. It gives people a clue on what to do and how to do it. You may not use animated gifs or arrows, but you should nonetheless lead the prospect in the direction of the lead gen form.If you have a long-form landing page, you need to create persuasive copy that compels people to scroll down and read more.Here’s an example of an animated homepage from sidigital as part of their online marketing campaign. In this case, the copy gradually leads the prospects step-by-step to the bottom of the landing page where the lead generation form is located.A recent heat map shows that when you place less content above-the-fold, people are more likely to scroll down the page to find more information.One more thing: text areas are an essential part of any lead generation form. You have to ensure that you’re not giving prospects too much to do.More than likely, when you’re asking for more information from several text areas in your form, your conversion rate will go down. In the case below, one text area yields a 20% conversion rate.If the information you want to collect is critical, see if you can collect it with a cleaner radio button or checkbox. That way, you’re giving prospects the chance to check a box and get access to the offer, instead of having them inputting text from their keyboard. A huge relief!Blogging is a powerful way to generate leads, if you create blog posts with useful content regularly and put the audience first.Blogging also gives you more indexed web pages. With more indexed web pages, search users will find you in their search results and click through to your well-optimized landing pages. Hence you’ll drive 236% more leads.You should create specific landing pages for your blog posts and include lead generation forms at advantageous locations (e.g., above-the-fold, middle of page, below-the-fold, right/left side).7. Align your CTA and form with landing page copyMessage agreement isn’t only useful for PPC advertisers, but also for content marketers.If you generate leads through your landing page, you need to ensure that your CTA and gen form are in agreement with your page copy. Here’s an example:Did you notice (in the screenshot above) that the title, the call-to-action and the image all speak the same language?The title of your offer—whether it’s a free e-book, guide, online course, presentation, template or white paper—should align with the landing page title.It’s an absolute must that your landing page, the CTA and offer should all bear a similar name.For example, if you mention that people should download a free e-book on social media marketing and your CTA says the same thing, then you shouldn’t call it an online course on your landing page.This may seem irrelevant, but these little things increase conversion rates on a landing page. Here’s an example: the offer, the landing page title, and call-to-action are in agreement.See how aligned Moz’s offer, landing page title and call-to-action copy are? The word “product” appears in all three instances.Unbounce’s homepage is optimized with relevant words, too. The landing page title copy, and call to action are all in agreement. This appeals to search engines as well as potential customers.People are busy online. You have to respect their time. If they have to figure out everything on your landing page and make the right decisions you need to better align your landing page elements. Simplification of your landing page and lead gen form is a good approach toward conversion rate optimization.Though your focus is on the gen form, you should always test to improve conversion rates.Start by writing your landing page title first, then use the exact words in your CTA.Or you could simply summarize the title, while leaving the keywords intact.ConclusionThere you have it–the proven strategies to optimize your lead generation form.What’s the use of inbound marketing that sends traffic to a landing page that’s not ready for the target audience? It’s a waste of time and money.The goal of a landing page form is to capture the prospect’s personal information. It’s not for selling a product. Marketing and sales are the by-product of nurtured leads.Don’t place your lead gen forms and CTA in a cluttered area. It doesn’t matter how persuasive the copy is–do your best to leave enough white space around the form.Give people some digital breathing space to help them to think clearly and make the right decisions.Is your lead generation form optimized to convert visitors into leads, and customers? What steps did you take to make it work?

I now accept Suggested Edits, as they come in. Include the price of the product/service.Pre Launch:Javelin. Start and grow your product faster. javelin.com/?ref=p5eybNFKResearch:Clipular http://www.clipular.com (free)Evernote http://www.evernote.com. Free, and $45 per year.Launching Soon Page:LaunchRock http://www.launchrock.comLaunchSoon http://launchsoon.comLanding PagesSelf Hosted:ThemeForest http://www.themeforest.net $8+Hosted:UnBounce (landing pages) http://www.unbounce.com $50/moKickOffLabs: http://www.kickofflabs.com/ $15/monthOptimizely: https://www.optimizely.com/ $17/monthTurnkey...