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FAQs
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How does a citizenship test look like?
The test shows us what you know about Canada. We’ll ask you 20 questions about the rights and responsibilities of Canadians and Canada’s:historygeographyeconomygovernmentlawssymbolsThey base the test questions on the official citizenship study guide: Discover Canada: The Rights and Responsibilities of Citizenship. They don’t use the citizenship test to assess your language skills in English or French.Study for the testUse official study guide, Discover Canada: The Rights and Responsibilities of Citizenship, to study for your test. You can start studying for the test at any time.The official study guide is always free. The guide is available in multiple formats. You can choose to:read it onlinelisten to the MP3 versiondownload the PDF or eBookorder a paper copy of the study guideYou may be invited to take the citizenship test within weeks after we send you the acknowledgement of receipt (AOR) letter.About 4 weeks before the test, they will send you a notice with the date, time and location.If you’re not available on the day of your appointment, send us a message to explain why and get a new date. If you don’t give an explanation or your explanation isn’t reasonable, they may stop processing your application and not grant you citizenship. You can either:email or write to the local office that sent you the notice oruse the online web formGenerally, once they receive your e-mail or letter, we’ll schedule your appointment on a different date. They will let you know by email if you gave us your email address or mail you a letter if they don’t have your email address.Only the person taking the test can be in the testing room.If you have a child, plan to have someone care for them while you take your test. If you can’t arrange child care, reschedule your test date. If you bring a child with you, your child can wait in the area outside the testing room, but must be with a caregiver at all times.When you come for your test, bring:the notice inviting you to the testPermanent Resident (PR) card2 pieces of personal identification (ID) one piece of ID must have your photograph and signature, for example: driver’s licence or health cardforeign ID documents must be government-issued, Canadian ones don’t need to be government-issuedif they’re not in English or French, you must provide a translation with an affidavitfrom the translatorall the original documents that support your citizenship application, as listed in the document checklist for your citizenship application formall your passports and travel documents, current and expired, that you listed on the application form.The test is:in English or French30 minutes long20 questionsmultiple-choice and true or false questionsYou need to get 15 correct answersto pass the test.Your test is usually written but may be oral. A citizenship official may decide on test day that you will have an oral test instead of a written one. We base the type of test on a number of things. For example, if you have trouble reading and writing in English or French, you’ll have an oral test. An oral test is given by a citizenship official at a hearing.In some cases, the hearing will take place on the original test date. In most cases, it will take place 4 to 8 weeks after the original test date. If it’s later, they will send you a notice with the date, time and locationAfter the test, you’ll meet with a citizenship official for an interview. During the interview, the citizenship official will:give you the results of your test, if you had onecheck your language skills, if you’re between 18 and 54 years of ageverify your application and original documentsask any questions we may have about your applicationmake sure you meet all the requirements for citizenshipIf you pass and meet the other requirements for citizenship, they may:give you a ceremony date at the same time we give you the test results oremail or send you a letter with the date and time of your ceremony.If you don’t pass your first written test, but meet the other requirements for citizenship, we will schedule you for a second test. The second test usually takes place 4 to 8 weeks after the first test, but it may be longer.If you don’t pass your second test, they will send you a notice telling you to attend a hearing with a citizenship official. The hearing:will last 30 to 90 minutesmay be in person or by videoconferencemay be used to assess one or more requirements for citizenship, for example: knowledge of Canada-languageIf you don’t pass the test after 3 tries, we’ll refuse your application. You can re-apply to try again.When you apply with your family, they process all applications together. If you have to re-write the test or go to a hearing, your family may be invited to a ceremony before you. If you want us to continue processing all the applications together, ask us to pause your family’s applications. They will wait until you meet all the requirements so the whole family is invited to the same citizenship ceremony and can become citizens at the same time.
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What documents do you provide when invited to apply (ITA) for Canadian PR?
Passport (Self and accompanying dependents)Language Test Results (IETLS)TranscriptsDegree CertificateEducation Credential Assessment (from authorities like WES or IQAS)Once you get an invitation to apply, you will need the following documents along with the above.Police Clearance Certificate (Self and accompanying spouse)Medical Exam (Self and accompanying dependents)Employment Reference LettersPayslipsProof of Funds (Balance Certificate and 6 months statement from the bank)Marriage CertificateBirth Certificate of accompanying childrenIf you are claiming points for your spouse’s education, work ex. and language, IELTS, ECA, and work experience documents are required.Nomination Certificate if you are applying through a Provincial Nominee ProgramJob offer if you are claiming points for a job offer in CanadaYour own birth certificate is not requiredLetter of explanation (Optional)Digital Photos (Self and accompanying dependents)
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How can I promote my website for free?
I can only tell you from my 4+ years of blogging experience, and that of my friends that they shared with me.The link that you've provided in the question description is quite comprehensive, and pretty much covers up everything. In fact, it covers more that what would normally be required. A lot of it depends on what kind of a blog you're running and what is your motivation behind promoting - Making/Joining a good community, more readership, more money, etc. While most of these are inter-related the approach to promoting my differ, based on your primary goal.I'll put my views on the points mentioned on that post, of whether it worked for us or not, and if it's worth your time/effort/money:Use Social Media – Yes. Facebook works great to get that initial readership among your friends, and a few of their friends when they share your posts. Posting a link to all your posts on FB is generally a good idea. Do not use FB Notes to fetch entire blog posts on FB, if you want to have more readership for your site. If however, you just want people to read, notes makes it easier for people to read content then and there. Also create a Facebook Page/Group for your blog, where you can discuss your posts, and other related things. It'll serve as a good place for announcements, feedback, and surveys. Google Search/Twitter work best to get new users you have no prior connections with. Some of the points below are required for SEO, that'll bring your blog up on search results. Use popular hashtags like #amwriting and tweet links to your posts as you write them over twitter. You can retweet the same link over different times during a day, but don't overdo it, and spam people. 3-5 a day shouldn't be a problem, as long as you're using twitter for other relevant/interesting conversations during the day.Link to other blogs in your posts – No one's ever invited me because of a link, but yes links do help. It's mostly, I link you - You link me, approach with bloggers though. But don't link to everything. Provide links to blogs you genuinely like. They might take some time to link you back, but it's okay. People who visit your site would know you have good taste, and you'll gain credibility. And nothing sparks friendship faster than, I hopped over from XYZ's blog, as he had a link to you. Good returning linkings also help in SEO. Comment on other blogs – Like it or not, blogging is to much extent - you scratch my back, and I'll scratch yours. When you're starting, to have readership, you'll have to read more. And everyone likes to know that someone out there is listening when they are voicing their opinions. It's nice and courteous to put a comment on what you read. I believe that a writer has earned at least as much. A friend also told me, that there's something nice about every piece of writing that you can point to and say that you liked it, and make a connection with the writer. If you don't like anything at all, then may be you can writing a polite, critical comment on why you didn't like it. Now, not all people take criticism well, but I've met a few very good friends who were genuinely looking for good criticism in an attempt to get better. They might want to have you as a critique partner for all you know.Post frequently – This should be the first and absolutely necessary rule. It helps for SEO, to build relationships, and becomes a habit of people to look out for your next post, as you get better.Include blog information on your business card - If it is a business blog, sure. Otherwise, don't go printing cards yet. But yes, putting a link on mail signatures, social profiles, etc helps. I get a decent traction of visitors from Quora, just because I've put a link on my profile.Interlink all your websites and blogs - Yes to everything the post said.Guest blog – Yes it helps, but it comes much later in the cycle. Once you've made friends with fellow bloggers, you'll develop a community of sorts. You can then guest blog at each others blogs to get introduced to some new readership. They'll also help you promote your contests/achievements.Participate in online forums – Just as I said, that Quora gives me traction, though that is not the reason I'm active on Quora. I've never had, nor have any intentions of making money out of blogs, so I'm happy with the community I've built up over the years. More are welcome to join, but are not a necessity.Join communities – I'm personally not a fan of share me - share you communities. It feels superficial, and starts feeling like a job over time and kills the love behind writing/blogging. They do work though, they'll get you visitors, but often not the kind you'll want a good writer-reader relationship with. Like I said, depends what your motives are. You can join communities where people write on shared prompts/contests on sites like Poetry Jam, Poets & Writers, etc. If it's tech./business blogging for money though, the communities such as the ones mentioned in the article might do you good.Submit to article directories – I've never tried Ezine and About, so can't comment. By the looks of it, there seems no harm in trying. But if you're short on time, I wont keep this much up on the list.Business directories – Again depends what kind of a blog you're running. If it's a business blog, yes.Classifieds – I've never personally used, nor known any blogger who has. Full blown websites do, who have a team of content writers, never known personal bloggers using classifieds. So can't comment. Invite your contacts – The best kind of publicity for anything out there is word of mouth, and no one does it better than close friends and family. But again if it's a business/tech. blog, and they don't work in the same field don't expect anything more than the initial burst of good job/great going on the first couple of posts. That does boost self confidence at the start, but is not lasting.Stay in touch with your readers – If you have a team of writers and are going to roll out multiple posts in a day, a weekly digest of popular posts makes a lot of sense. Otherwise, a big subscribe via email box should suffice. You can get that from Feedburner/Feed My Inbox for free, and is easy to set up. Do try and personally reply to all the comments and feedback that you can get.Forums – With all the points listed here, I think you're going to be overwhelmed as it is. To me, blogging is supposed to be something you should want to do, and not have to do. If you treat it as a job you don't particularly like, it'll show on your posts. So if I were you, I'd not attempt the forums. I've noticed people on most forums are extremely passionate about some things, and often turn abusive quite easily. Finding a forum in your field of area, and building a reputation there would just involve too much of an effort.Social bookmarking sites – Hackernews for tech articles, and Stumbleupon and reddit for everything, wok like a charm. Reddit almost always delivers in terms of pageviews. Like everything else, there's a but. Reddit users tend to have a particular brand of humor, and are very opinionated. If they don't like something, they wont hesitate to bash it in public, and even throw cursed. It can turn ugly and demoralizing. If you can take some heat, it's the best way to catch eyeballs.Portfolio sites – If you want to post your designs/code, go for it. Otherwise, you can skip.Tutorial sites – How Tos, and DOs/DONTs sure get more readers. Careful, what you write though. Nothing hurts credibility more than someone pointing out that you're wrong. (As might happen to this answer :) It's always good though, to post what you did wrong, when you did wrong, and what you learned from it. It makes a human connection, and people often relate to it. This falls into what type of content is easier to promote, than actual promotion methodologies. I'd suggest that don't let salability guide your writing. Write with conviction and belief, the rest shall follow.Youtube video – This falls more into the category of promoting a product, than a blog. No need to do this for a blog. Too huge an investment, with little results. If it's you giving a lecture or reading out a story, post it. Don't go creating a video saying how cool is your blog.Link exchange with fellow bloggers – I covered this in Point no 2.Free ebooks – I'll go one step ahead and say downloadable pdfs. Even if it isn't an e-book, but just a pdf of a single post that you think is going to be really useful. Just like, "25 things every blogger must do to promote their blogs." You can create a well formatted pdf of the post, with your branding and contact details, and put it up for free download. People might want to keep this for reference or share with friends. They'll thank you for the good dead too. You'll get good promotion, and good karma. A rare combination.Press releases – If you can manage to pull it off, great. I'll suggest don't try too hard for it though. Press coverage for an article will get you accolades, and a burst of viewership, but it would be just a burst, and die out like a flash. It's good thing to post on the blog, and brag about, but not a sustainable source in terms of promotional benefits.Free downloads such as themes – Same as point 21.Interactive blog – Never tried Polls. Quizzes are just okay. Contests are great. I've had great success with contests. You can invite some bloggers you keep in high regard to judge. It'll allow you to strengthen the ties with them, as well as impartially run a contest. Invest in some real-value prizes like Amazon Gift Cards, and promote the shit out of them on social media. Especially twitter.Hire someone - Now wouldn't that be great! Erm.. No. Unless, you're running the blog just to make money out of it. If you feel overwhelmed with promotion, don't. Just concentrate on writing well, and reading just the blogs you like. You'll get noticed by your participation/comments, google would bring up your pages, and the process would start on it's own. It'll be slower growth, but hopefully you'll enjoy the journey.Hope this helps. Good luck with your blog.
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What are good marketing strategies for a small business?
I’ve utilized 11 different marketing strategies for each of my businesses, and I know that each of them will still be relevant from 2018 and onwards. This answer is quite long, so I’ve also included a TL;DR, that way you can pick what you want to read more about.Most of these marketing strategies will create viable growth for any organization, and are worth trying for at least a month.However, before I list them, I feel the need to make one thing abundantly clear:No matter what anyone tells you, there is no one-size-fits-all marketing strategy. You will have to experiment (it’s called A/B Testing) for as long as you want to remain relevant and profitable.So the secret isn’t SEO (search engine optimization). It’s not traditional “business card” networking. It’s not even Facebook Ads. The secret is whatever works for your business, and it’s 100% unique.TL;DR:Advertising on FacebookMaking a Google My Business ListingUsing Google AdwordsPutting Greater Emphasis on Content MarketingCouponsCreating eMail Marketing FunnelsWebinarsFree Offers / ConsultationsGuest Blogging and Writing ColumnsCreating PartnershipsKeynote Speeches1. Advertising on FacebookTwo million small to medium sized businesses like yours are currently advertising on Facebook. It’s cheap and effective so it only makes sense.As far as targeting goes, Facebook Ads are ridiculously good. They allow you to target a specific audience based on location, interests, age, sex, online behavior, and many other factors that no other platform can quite get down.The best part about creating Facebook Ads is how easy it is! You simply need to have an eye catching image or video and accompanying header. If you’re not sure what constitutes “eye catching” in your niche, you can use the Facebook Ads Manager and test multiple ads for one product — eventually going with the one that generates the most amount of money for you.Doing this will not automatically guarantee returns, but thankfully, there are plenty of 3rd party tools to use, AdEspresso by Hootsuite is the first one that comes to mind!Use it to run your campaigns and speed up your journey to positive ROI.NOTE:If your business is largely visual, don’t just use Facebook. Use its sister-company, Instagram as well. Instagram Ads allows you to benefit from having the same data base and targeting options as Facebook, while simultaneously allowing you to connect with an audience that is better primed for visual sales.Is this your ideal solution? Check outFacebook Advertising Made Simple: A Step-by-Step Guide by Neil PatelHow to Run App Install Ads On Facebook by Aki Merced2. Making a Google My Business Listing (and Ranking)A Google My Business (GMB) listing is the smartest thing that you can do for your business.Think about it; Google is the biggest search engine in the world, and if anyone searches for a particular product/service, you’ve pretty much got first dibs!Most search results on Google first include a paid ad, and if someone is looking for a service, the next results are typically GMB listings. Ranking your business in the top 3 search results will bring in ROI like you’ve never seen before.What exactly is Google My Business?If it’s your first time hearing about GMB, it can probably sound a little intimidating. GMB simply combines variously Google platforms and puts them in one place, i.e your business’ Google+profile, your Google Reviews, Google Maps, and gives you access to data like Google Analytics and Google Insights.Since typing this answer, Google is probably working on plenty more offerings…One thing is for sure, from the minute you list your business on GMB and get it ranking, you’ll immediately get the credibility and visibility (of course) that you’ve been looking for.If your small business is local, this is a must-do!If you’re ready to get started, read this:How to optimize your Google My Business listing: expert tips by Graham Charlton7 SEO Mistakes That Leak Money From Local Businesses by Jacob McMillen3. Using Google AdwordsJust like I said in the above strategy, no other platform gives you the type of exposure as Google. At least not in modern history.If online marketing is a baby, then Google Adwords is its godfather.Since Google Adwords has been around for so long, it’s really competitive and pretty expensive if I may say so myself — however, it works extremely well.Here’s the thing; while Adwords is expensive, it’s also really effective if you’ve already utilized on-page SEO, so start there first. SEO makes Adwords a whole lot cheaper!How does SEO make Google Adwords cheaper?For every single ad on the search engine, Google gives them a quality score based on its CTR (click-through-rate), the landing page that the ad sends traffic to, and ad relevance. The quality score also factors in the bid rate that you will need in order for your ad to be displayed. The higher the quality score, the lower the bid cost.Adwords aren’t a zero-sum game, though. You can pair your Google Adwords strategy with another strategy on this list and create a killer campaign!If that’s exciting for you, check these links out for further reading:The Complete Google AdWords Tutorial by Jerry BanfieldThe Iceberg Effect: How Your AdWords Strategy Is Slowly Drowning by Johnathan Dane4. Putting Greater Emphasis on Content Marketing18% of marketers say that content marketing has the greatest commercial impact on their business of any channel in 2016.What exactly is Content Marketing?It’s actually a process of creating and then distributing content that is high value, relevant and consistent with your brand in order to attract a clearly defined audience. You can think of answering Quora questions as a form of content marketing. Sort of.The whole point of content marketing is to focus on long-term results, instead of short-term ROI. While the initial content marketing payoff is very low compared to using Facebook Ads, for instance, in the long-term you create a reputation for your business and that in turn generates sustainable growth in visitors, leads and customers.It’s not easy, though. You still have have have the right mix of:High-quality contentPick relevant topicsOptimize your content with SEOBe consistentMind you, a lot of people automatically think of BLOGS when thinking about content, however, this is 2017 — content ranges from videos, podcasts, online courses, slides and many other ways that people prefer to consume information.To know which content works with your business, you’ll have to do some A/B Testing. There will be a format that eventually sticks.You can read some more here:Getting Started With Content Marketing by Content Marketing InstituteWhy You Need a Growth Model For Your Blog (And How to Create One) by Devesh Khanal5. CouponsBear with me here, I know this one is a bit of an unconventional suggestion, but if you sell a product or offer a service, you can use sites like Groupon as means of promotion for your business.Before anyone checks out of an online store these days, they always search for coupons, and when they’re scrolling through, they’re bound to see your offer as well.Your products will receive mass exposure, and you’ll also get targeted local advertising, increased brand awareness and a slew of new converts — even if they’re only there for the coupon, they’re still spending money.WARNING:If your deal goes viral and becomes extremely popular, you might find yourself a little overwhelmed and unable to handle the new customers, so just make sure that you the math properly.Remember, you want to attract customers with a coupon, but the proposition on your site should keep them there.Sound confusing? Here’s some additional readingDoing The Math On A Groupon Deal by Jay GoltzThe Real Cost of Groupon and What it Means to Your Marketing Planning by Mana Ionescu6. Creating eMail Marketing FunnelsIn 2018 why will this still be relevant? Good question. Simply because of this one reason: Many of the people that visit your site are not going to immediately be convinced by your value proposition. They will need some finessing.Getting their contact information allows you to send them additional marketing materials until they’re completely convinced that spending their hard earned money on your business is worth their time. And also, email is still the most high converting marketing channel — ever!How do you take advantage of this?Simple. You start with something called a “lead magnet”. It would be an offering that compels your website’s visitors to give you their email address — in exchange for something that they would view as valuable, i.e a free service trial, a free digital download, early access to a webinar, a coupon, anything.The point is to get someone to subscribe to your email list and once they do that, you will be able to display your credibility by giving them valuable content.Other benefits of email marketing include:Low costGlobal signNowEasy to automateEasy to segmentImmediate communicationEasy to setup and runEasy to track and optimizeTo be quite honest, if you are a complete newbie to marketing, you’ll notice that a lot of marketing channels are super hard to start. Email marketing is one of the strategies that are relatively simple to start.Read these two pieces to learn some more:21 Powerful Ways to Quickly Grow Your Email List by Jacob McMillenHow to Build Your Email List: The (Better Than) Ultimate Guide by Aaron Orendorff7. WebinarsIf you’re serious about your business, then you’ve probably woken up or stayed up till 2 AM at some point — to catch a webinar. If not, then you’ve got a long way to go (just kidding)!What exactly is a webinar?It’s a seminar that takes place on the web — hence the name, “webinar”. And it can honestly range from being a presentation, to a demonstration to a discussion. It doesn’t always have to be one thing.A webinar actually goes hand in hand with email marketing, because if you pick your topic correctly, you can drive a slew of subscribers into your email list and build some credibility for your business.The great thing about webinars is that they can be pre-recorded and made into standalone products (or even a series of products), which makes them a great platform for training — live and recorded.Before you maybe conflate the two, it bears mentioning that webinars and video tutorials are two completely different things. A webinar tends to have a start time and has live Q&As between yourself and your audience, so it’s far more interactive than a typical video or livestream.You will need webinar software to run a webinar that utilizes the following functions:2-Way Audio – the presenter speaks while the viewers are muted, but the presenter can “turn on” individual viewers so everyone can hear their questionScreenshare – the presenter can share their screen or switch to video for whiteboard teaching or live demonstrationPolls – the presenter can invite viewers to take a poll or provide feedback in other waysCaveat: Webinars do not work for all niches. You’ll really need to think carefully about whether your customers will benefit from a webinar and if not, there are plenty of other strategies that you can always go with.Do webinars fit with your niche? Great!Here’s some additional reading:Webinar Marketing: 15 Steps to Revenue Generating Webinars by Georgiana LaudiHow to grow your business with webinar marketing by Ross Beard8. Free Offers / ConsultationsPut yourself in your customers’ shoes for a second; I’m sure that when it comes to any kind of professional services, you want to have access to expertise, right?That’s why it’s important to position yourself as an expert or an authority figure in whatever your small business’ niche is. By promoting a free consultation, you can generate new leads.Here’s the thing, you shouldn’t even worry yourself about whether you’re disclosing too much free information in the consultation, because if your customers feel that your service is worth the money — they’ll stick around.Okay, it’s true that there are going to be a lot of freeloaders looking for something that they can quickly grab, exploit and go, but to be honest, those customers were never going to buy. Why stress yourself over them?If you can provide a high-quality consultation for free in 30 minutes, a real customer will think, “imagine what they can do in an hour…” and sign up.Advertising a free consultation can be done both online and via pamphlets, newspapers, signs or through word-of-mouth, and hey who’s to say that you can’t put a free consultation front and center on your website or on your social media?Which businesses does this strategy work for? ALL of them. Seriously.Here are some reading essentials:Should You Offer Free Consultations? by Courtney Johnston6 Ways To Make Free Consults Work For You by Laura Simms9. Guest Blogging and Writing ColumnsAny fairly decent writer can share their opinion through weekly or monthly write-ups and watch as this endeavor does wonders for their brand.While you won’t get paid for your efforts, what you will receive however is an opportunity to make consistent contact with an audience and potentially build a relationship with its readers. Then, that audience will immediately think of you when they encounter a certain situation, or other experts in your field.Start out with local newspapers and non-profit magazines, because they’re typically always looking for high-quality contributors who won’t seek a fee, then move on to the more exclusive publications like Forbes, Inc, Fast Company etc once you’ve got your skin in the game.Again, you’re not going to make any money from guest blogging or writing columns, but you will make bank in other ways (i.e. speaking engagements) by being able to say that “you’ve been published in such and such”.The aim of successful guest blogging is to make your brand/business/name valuable to your target audience in a not-so subtle way. Guest blogging and writing columns is an opportunity for you to build trust with your customers, even though someone else already did the hard work of building this audience.How do you get started?Write how-to guidesComment on current eventsPublish interviews with other interesting peopleCreate list-articles (listicles)Report on trends or eventsHere are some additional ideas to get the cogs turning in your brainHow to Secure Guest Posts on Big Publications (WSJ, Forbes & HuffPo) by Sujan PatelHow I Wrote for Fast Company, Copyblogger,& Entrepreneur by Aaron Orendorff10. Partner With Other BusinessesTeamwork is always more effective than singular effort, and combining resources with another business can help you do things you could never accomplish on your own.It’s typically best to target companies in your local area, even if your clientele isn’t local. Your goal is to work out a complementary arrangement that provides mutual benefit for both businesses.Some joint venture examples include:A PPC agency could partner with a CRO agency to refer clients to each other.A coffee shop could offer free coffee vouchers to a plumbing company’s customers.A marketing company could partner with an accounting firm to recommend each other’s services during new client onboarding.A beauty therapist could offer free manicures for a hair stylist’s clients.There is really no limit to what’s possible. Simply identify crossover in your audience and a non-competitor’s audience and then find a way to tap into that crossover in a mutually beneficial way.Sound interesting? Good! Check these additional links outWhy Small Businesses Should Partner Up With Other Brands by Web Smith5 Tips To Partnering Alongside A Business For The First Time by Deborah Sweeney11. Speak At EventsIn terms of branding and establishing yourself as an authority, few things are more impactful than being a speaker at popular events in your niche.While invitations to speak at larger events are often extended as a result of accomplishments or visible influence, you can also work your way into these opportunities by becoming a talented speaker and delivering great talks at smaller events.Or you can simply use it as another marketing channel, by speaking at some of these types of events:Local clubs – think Rotary, Lion’s, Chamber of Commerce.Business networking groups.Specific interest clubs (photography, hiking, sewing, etc.)Browse local events on Eventbrite and We are what we do | Meetup.Schools.Churches.Check events in your local newspaper and magazines.Big companies and their employees.Be prepared, and treat every event like a big deal.And finally, the last couple of additional reading linksHow To Start Speaking At Events by Chris BroganWhy I Get Invited to Speak at Events (And How You Can Too) by Rohit BhargavaAt the end of the day, what’s good for the goose isn’t always good for the gander — you’ll need to do a proper business audit (based on your customer demographics) to determine whether any of these suggestions will be a fit for your business, but my guess is yes.Your answers from your evaluation should lead you to at least 4 of the strategies mentioned in this answer.Good luck!
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What are the best business to business marketing strategies?
This is focus. And focus is almost always the difference between a business that grows profitably and one that never seems to gain any momentum. You can continue to hope that “next time that email is going to work better,” or you can develop a clear focus and a realistic strategy.Who is Your Target Customer?The first decision in any marketing strategy is to define your target customer. “Who do you serve?” always needs to be answered clearly before you can execute any tactic effectively. This means you have to say “no” to other potential customers who might buy from you but who are clearly bad fits for your narrow focus. This takes time to develop the discipline, but you can’t do effective marketing without it.Focusing on a well-defined target may make you uncomfortable at first, but stay the course and follow through. An accountant friend of mine changed his business from “doing taxes for anyone in Phoenix” to “a CPA who does taxes and investments only for physicians” – his best customers who have special needs. He made this change over a period of two years and tripled his business, narrowed his service offerings and strengthened his pitch.If you are spending time and money on marketing but your efforts are not driving enough sales, the problem is almost always that you haven’t narrowed your target market definition enough to be effective. The narrower you define your market so you can focus on those that you can best serve and those that can best service you, the more effective your entire business will be.What is Your Category?Your category is simply the short description of what business you are in. What few words would someone say to describe your business? Starbucks is “high-quality coffee” Chipotle is “fresh Mexican burritos.” My friend’s tax business is simply “tax accounting for physicians in Phoenix.”Most business owners can’t resist over-complicating their company descriptions. This leaves people unsure of what you actually do, which weakens your marketing effectiveness. Here’s a simple rule: If someone can’t clearly remember your category description a month after you meet them, they were never clear about what you do in the first place.Clearly defining your category helps amplify your marketing and sales efforts. Think of what it would take to be the best – the leader – in your category. You’re not the leader? Then narrow your category definition (or your target market focus) until you are the leader. A focused laser can melt steel at a distance, but the same light undirected has no effect. Be laser-like in your focus.What is Your Unique Benefit?Your unique benefit should highlight the one (or two) main things your product or service actually delivers (benefits) that your target customer really wants, not a long list of all the things your product does (features).At Infusionsoft, we know our customers don’t just want our software: They want to grow sales and save time. We don’t describe everything our software does or the hundreds of benefits, we keep our focus on those three key benefits in everything we do. And the simpler we describe it, the better our marketing works.Who is Your Competition?When someone is looking to buy a solution to a problem, they will quickly make sense of the alternatives to compare against – your competition. However, most entrepreneurs haven’t specifically defined who their real competition is and don’t focus their messages to create clear differentiation for their buyers. This frustrates the buying decision process and makes your marketing efforts weaker.You need to be clear in your own mind about what your biggest competition is. If you are a tax accountant, is your competition really the other tax accountants in town? Other CPAs or financial planners? DIY tax software? Doing taxes manually? National tax accounting chains? Each competitor type would create different comparisons, so you need to narrow it down to one or two main competitor types.Why Are You Different and Better for Your Target Customer?Once you have defined your competition, make a list of all the things you do differently and better. Then rank each of them by how important these factors are to your target customer. Pick the top one or two and put them on your homepage and include them in your elevator pitch.Don’t overcomplicate this. People just want to know one or two things to move their decision along. Is it cheaper? Do you have faster delivery? Best personalized service? Are you the only accountant who exclusively serves physicians in Phoenix?What Does Your Marketing Strategy Statement Look Like?When you put the five key decisions of marketing strategy in a sentence form, it looks like this fill-in-the-blank statement:Your company name is the leading category for target customers that provides unique benefit. Unlike competitors, your company does unique differentiator.Our growth rate doubled when we focused and committed to this clear and simple marketing strategy.Try it for yourself: Fill in the blanks to create the marketing strategy statement for your own business. Get some perspective from employees, friends and best customers. List all the possibilities and then make some decisions. Say it out loud a few times. You should feel clarity and power coming through. It will also show you a few things you could stop doing in your business that would create more focus.Can you see why it makes no sense to Tweet, to send a broadcast email or build a new website if you are not clear about your marketing strategy that has laser-like focus? Doing these tactics without a road map – your marketing strategy – will not deliver the right customers and will give you fewer sales than if you had invested the time to implement a focused marketing strategy.Here’s the real secret that successful companies practice with extreme discipline: Creating a clear marketing strategy is not what companies do after they get big, it’s what small companies do to grow and get bigger in the first place.
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How can I increase the traffic on my website?
I would say VIDEO MARKETING is your answer. Why? Because everyone will be looking for videos in 2018. The Six Point Checklist for Video Marketing Domination [ https://medium.com/@flaviu_91616/the-six-point-checklist-for-video-marketing-domination-8078ca148447 ] Why becoming your OWN Media Company will keep your business alive in 2018 [ https://medium.com/@flaviu_91616/why-becoming-your-own-media-company-will-keep-your-business-alive-in-2018-560f06c40afa ] Video is all about communicating an idea to the crowds. Crowds of people looking for something special, something that makes the click in a special way. Video content [ https://www.patonmarketing.com/ ] is fast, it provides an instant reaction from your audience, it communicates on multiple levels. The massive growth of video marketing during the past 10 years is truly incredible — let’s see some statistics [ https://www.patonmarketing.com/audit-your-site/ ] that will blow your mind! * YouTube has 1 billion registered users — that’s more than a third of the total internet users worldwide (1) [ https://www.youtube.com/yt/about/press/ ] * more than 72 hours of video content is uploaded on YouTube every 60 seconds (1) [ https://www.youtube.com/yt/about/press/ ] * 85 percent of Americans watch video online (2) [ http://www.comscore.com/Insights/Press-Releases/2012/1/comScore-Releases-December-2011-US-Online-Video-Rankings?cs_edgescape_cc=US ] * 82 percent of Twitter users watch video on the platform (3) [ https://blog.hootsuite.com/twitter-statistics/ ] * 87 percent of digital marketers use video content (4) [ http://www.outbrain.com/blog/state-of-content-marketing-2012 ] * 90 percent of video traffic on Twitter comes from mobile devices (3) [ https://blog.hootsuite.com/twitter-statistics/ ] * 92 percent of video users share their videos with others (5) [ https://www.virtuets.com/45-video-marketing-statistics/ ] * more than 350,000 hours of broadcasts are streamed daily on Periscope (6) [ https://www.omnicoreagency.com/periscope-statistics/ ] * Snapchat users watch 10 billion videos every day (7) [ http://mashable.com/2016/04/28/snapchat-video-views-billion/#QKsc_s0Oruqu ] * 50 percent of potential customers look for a video related to a product before making a purchase (14) [ https://www.thinkwithgoogle.com/marketing-resources/micro-moments/purchase-decision-mobile-growth/ ] * shoppers who view video demos or reviews are 1.81x more likely to make a purchase (15) [ https://blogs.signNow.com/digitalmarketing/search-marketing/seo-for-success-in-video-marketing/ ] * 4 times as many customers would rather watch a video on a product than read about it (16) [ https://animoto.com/blog/business/video-marketing-cheat-sheet-infographic/ ]
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How does science show that homeopathy cannot work?
Very easy. You make an experiment using a proper double-blind test, where some patients get homeopathy, and other placebos. Very important is that the test is double blind, i.e. the doctors also don't know what people are getting.IF homeopathy works, then these experiments will give positive results. If it doesn't, then they will show negative results. (equal to placebo).Lots of these experiments have been done… When properly done, the result is always the same. Homeopathy doesn't work better than a placebo. (thus, it doesn't work.)That's the experimental part, where science has demonstrated again and against that homeopathy doesn't work.There is also a theoretical part, where science can make a extremely strong case, that homeopathy simply cannot work.Homeopathy claims that:Something that causes certain symptoms in healthy people will cure those same symptoms in sick people. (with proper dilution and preparation of the medicine…)The more you dilute the homeopathic medicine, the more potent it is.As the dilution are typically so strong, that no molecules of the active ingredients are left in the medicine, the solvent (water) has a 'memory’ which allows it to still cure the patient.Those claims are not proven by proponents of homeopathy… but they can be investigated by science.The first seems similar to vaccination, although it isn't really. but ok, lets go with that…The second however, goes against everything we know about the world around is. Thing get more potent when you increase the concentration, and not when you dilute it. It you want your tea to be more sweat, you add sugar, you don't add more tea. This is true for everything in nature: dosis is what matters. Homeopathist have not been able to explain why in their case, this would somehow be exactly opposite to everything in nature, nor have they ever demonstrated this inverse dose effect.The third claim to too ridiculous to even contemplate… But think about it… if water has a memory, then it must also remember all the other things that ever got dissolved. The whole idea is absurd. Obviously, this also has never been proven by homeopathists.
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