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FAQs
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What are guidelines for designing landing page for SaaS products?
Looking at the time this was written, I suppose the OP doesn't need help anymore, but I'm posting this answer for anyone else who needs this right now. This is from a copywriting standpoint. I can't help you with the design. I've put the best practices/guidelines together in something that I call The Absolute Beginner's Landing Page Recipe. Here goes:#1: Do your researchSince we're talking foundations, I have to tell you that you cannot possibly build a well-converting landing page without prior research. You have to determine who your target audience is and research them.All this starts with "Who?", not "What?"."Who are you selling to?", not "What are you going to market?"Research will help you:learn the language of your customer so that you can write copy that resonates with them. This is important because people buy products for emotional reasons. Your potential customers are much more likely to buy from you, if they can relate to the text on your landing page. And this can only happen if you speak their language.Find out what they are worried about or what they are angry about, what makes them look for products like yours. You can use this information to convince them to buy/take action.Find out what they dream about and promise it to them. This way you won't have to sit around wondering what your potential customers would actually want. You will know.I've written more about doing a very basic market research here:http://sansmagi.cc/startup-landi...#2: Attract attentionThe first message that you send with your landing page, the first impression of people about your product, company and service is formed in the first 8-10 seconds.And the first impression has to be that this landing page is about something that can help your potential customers.That’s what will make them pay attention.It’s the job of your headline + subheadline + hero image to grab the visitor’s attention in the first few seconds of visiting your landing page.For example, here’s Unbounce’s landing page that manages to give you quite a lot of information and benefits of using their app in as much as 10 seconds:But getting attention is the easy peasy bit.#3: Spike interestAfter you’ve got their attention, you want to spike interest.The problem is that people don’t read on the internet, they scan. So, they won’t start reading your copy word for word even if you managed to get their attention.To get a better overview, your website visitors will likely scroll and scan the page.To spike their interest and make them read in more detail about your offer, you have to make your landing page scan-friendly.Here’s what people notice while scanning:HeadingsBolded/italicized textBullet pointsThe bottom line (last sentence, P.S., last call to action)Put your main benefits in these positions.For example, here’s a very scan-friendly page. Basically, you’d read 90% of it while just scanning:#4: Pique desireIf you manage to get people’s interest while they are merely glimpsing at your landing page, the next thing you want to do is make them want to get your product. You have to explain exactly how you help them.That’s the job of your benefits + features. They form the meat of your landing page.For example, here’s again a piece of Unbounce’s landing page:Few rules of thumb for presenting the benefits + features to help you do a brilliant job like Unbounce:Use benefits as headings. This way, people are more likely to read the paragraph belowMention the feature that provides the benefit in the paragraphIf there is a picture that illustrates the desired result (benefit), include it.#5: Inspire trustMost people are wary of even giving up their email on an unknown website, not to mention their credit card details.To convert your website visitor, you have to give that person a reason to trust you.Trust indicators are social proof (comments, testimonials), previous experience, mentions by influencers and so on. Anything that qualifies you or your product as fit to solve the problem the potential customer is having.The more proof you have of the authenticity of your testimonials, the better.Bringing another piece of Unbounce’s landing page to your attention:Note how they included a picture of the person who gave them the testimonial. Yes, it could be staged, but, at least, you’re certain that a living and breathing person said these things.Note: If I were you, I’d avoid adding that strip of logos of big brands on my landing page, unless I have actual proof that I worked with these brands.If I’ve worked with them, I would ask them for a testimonial and publish that.#6: The call to actionYou can read about naming your call to action in detail here. In summary:Your landing page should have one and only one goal.After you’ve grabbed attention, spiked interest, piqued desire and presented trust indicators, you can ask people to take actionthe name of your call to action is very important. A lot of people will back off in the last minute if the call to action text suggests that they have to put in a lot of effort (e.g. “Register now” suggests that you have to fill out a long boring form. Not sexy.), or to give up something, etc. The name of the call to action has to be benefit-oriented. It has to emphasize what peoplewill get or what they can do after they click on that button.Here’s a call to action that satisfies all of these requirements:#7: Tackle objectionsA lot of the people that visit your landing page will be skeptical, especially when you’re selling something.If you were a salesman doing this live, it would be easier for you. Some people would state their worries and objections, or at least make a face. But since you’re building a landing page, your potential customers are behind screens. You have to guess what their concerns might be.By tackling objections, I simply mean that you should make a list of FAQs and publish it at the end of the landing page, right before your last call to action.At first, you’ll have to guess what the FAQs are. With time, when people start contacting you and asking real questions, you will be able to refine this list of questions.#8: Spice it upNow that you’ve prepared a nice tasty landing page, you can afford to spice it up a bit to increase your conversion rate.Use these “spices” with caution, though. If your goal is only to trick people into giving up their email so that you can spam them, you will still get exactly 0 sales. If your goal is to sell a crappy product, you will still get refunds and rants all over social media.So, please use these responsibly.ExclusivityEveryone loves being different and special in some way. We seek ways to feel more successful, more skilled, more experienced in comparison to other people. On a deep level, this is our need for self-actualization.Now, in terms of sales & marketing, this means that, generally, people like it when they have exclusive access to some content or an app.Startup beta landing pages rely heavily on exclusivity to make more people sign up.But exclusivity is not just about saying “Hey, get exclusive access to SomeUnknownSaaS”. Nobody actually wants that. Because nobody cares about your app.To employ exclusivity, work on your offer first. When your potential users actually want the product, saying that you’re giving exclusive access to a select few will in fact boost your conversions.Here I’m going to use an example a startup beta landing page that is all spiced up and a piece of copywriting art:UrgencyAnother trick you can use to make people act right away is urgency.Urgency is usually about time limits, e.g.:This offer is valid in the next 3 hoursUrgency takes advantage of FOMO (Fear Of Missing Out). If you don’t act right away, you miss the deal. It’s over.That’s why a lot of Groupon offers are time limited.But this trick works very well on startup landing pages, too: The landing page recipe in a nutshellDo your research. Learn the language of your customer and use their own words in your copy. Research will actually save your time.Attract attention. Use your headline + subheadline + hero image to do that. State the main benefit in the headline. Use the subheadline to clarify and support the headline. Convey your message visually through the hero imageSpike interest. Make your page scan-friendly. Place your benefits on the easiest to notice spots—headings, bullet points, bolded/italicized text, bottom line.Pique desire. Now that your reader is interested in learning more about your offer, you can afford to tell them a bit more about your product. Present the benefits + features in small paragraphs.Inspire trust. Tell people why you are fit to tackle the problem that your product is solving.Call to action. It’s important to ask your visitor explicitly to take action after you’ve done all of the above.Tackle objections. Make a list of FAQs to help relieve your visitor’s anxiety and encourage them to take action now.Spice it up. It doesn’t hurt to add a little bit of exclusivity or urgency on your landing page.This is the minimum that you need to attempt to do. More info on each of these pointsFor more details about each of these, you can sign up to the free email course "Bootstrap your kickass landing page" that I prepared here:http://sansmagi.cc/mykickasslp/
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What is the best strategy for turning website visitors into leads? Would free e-books, presentations, or webinars help?
If you introduce yourself to a stranger, what would make them give you their phone number?You want to get in touch with them. Why would they allow you to do that?There are 2 main factors here:How you offerThe actual offerLet’s talk about how you offer.This is about timing and sequence.You can’t just ask someone’s name then immediately ask for their number. Especially in a random place.If it was maybe your friend’s birthday party, they’ll trust that you’re vetted by your mutual relationships.Most of the time, you’re just a random stranger who may or may not be creepy.You want to begin by proving that you’re not creepy, that you won’t cause unhappiness if you acquire their contact information.It starts with a light conversation that demonstrates how fun it is to hang out with you.You can begin by talking about the local sports team. You can talk about some of your hobbies.At some point, you can later ask them to stay connected because it was so much fun.Only after proving that you’re cool to hang out with, you ask for their contact info.It’s about a sequence of warming up.Let’s talk about the actual offer.Sure, you proved that you’re fun to be with.But your prospects aren’t born yesterday…A fun 10-minute chat doesn’t give them evidence that they should marry you.It doesn’t even prove that you’ll be chill if they fly with you for a vacation in Hawaii.Your offer could be super simple:Share with me your phone number so I can invite you to the basketball game we like, the next time I get free ticketsAdd me up on Facebook because I posted an interesting link about this AI subject.Let’s stay in touch because I’ll have to introduce you to a friend who needs your services.What does this all mean?Your offer should be easy, useful, and relevant to the time you spent together.If you talked about your favorite coffee, you have good reasons to continue that relationship at your favorite cafe.It’s logical and desirable. Not weird.IN SHORT:Don’t creep out your website visitors… Warm up the relationship then ask for their contact info to give them something relevant to what they enjoyed with you.Questions? More on this if you visit my profile.
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What are the best practices in creating a landing page?
You need to have a page that delivers the right offer, in the right format, to the right audience, at the right time, and compels them to take action.To break it down further…The right offer - Your offer is everything! It’s the reason people are on the page in the first place. It’s the reason you created the landing page! So make sure it’s a good one. A “weak” offer is “subscribe to our email list.” A strong offer is “get instant access to our library of 25 video training lessons and learn how to build widgets 2x faster!” You get the idea.The right format - Not everyone is a reader. If your page is just blocks of text, you’ll lose a lot of people. Make sure to include images, and even video if possible. Create an information hierarchy to your page. Make it flow. Give it some flair. And make it crystal clear (big headlines, simple descriptions, smart use of color and space). Oh, and if your traffic source is mostly mobile, don’t forget about optimizing the mobile experience!The right audience - Who are you creating your page for? This matters just as much as what the page looks like. Different audiences need different persuasion elements. If it’s an audience that is new to your brand, show them what you do. Build trust with them first. The more you can personalize a page to the specific needs of a target audience, the greater your chances for success.The right time - Timing is key. You don’t want to send cold traffic to a page that is asking them to make a big purchase on the spot. You need to align all of the elements above with the specific “buyer’s journey” or funnel stage your audience is in when they get to your page.Take action - Your page is not complete without a compelling call-to-action. This is where you ask your audience to do something, whether it be fill out a form, pick up the phone, or purchase a product or service.Good luck!
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Is there a software for university e-learning, that would allow signed in users to make comments, suggest improvements, share co
Hi,I would recommend ProProfs learning management system (LMS). This enterprise-grade LMS is free, allows custom branding, easy-to-use and cloud-ready learning and teaching platform. There is multitude of features which ProProfs LMS supports which will let you build the perfect education solution for your university elearning needs.As a stable partner of choice of global educational institutes and corporate entities, this cloud-based LMS via its variety of gamification features enhances the learning experience of the students. What makes ProProfs elearning tool as the 21st Century LMS is it...
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MBA in India: Are we truly "Masters of Business Administration"?
Mba In IndiaEducation is today an integral part of our lives. The process of achieving education is endless and can be signNowed at any age. Recent trends provide students with the flexibility and ability to acquire degrees using both full-time and distance education courses. The idea of online correspondence courses was specifically sprouted by the need for candidates who perform professional careers. In the past, most candidates were robbed of additional professional diplomas, such as MBA, MCA and Journalism and Mass Communication. The reason for this was that they were sufficiently busy with their careers and therefore usually unable to hire a full-time course.The professional environment is almost competitive in almost all industries. In such a situation, it is important for everyone to support his career at an appropriate professional level. Advent of Online MBA programs has given students the opportunity to obtain a management diploma through various correspondence MBA courses. These distance education numbers are easy to achieve because at the same time the candidate can continue with his respective job. The beauty of these courses is that the students should not be present in the classroom. On the contrary, these distance learning MBA programs make the flexibility of attending lessons from home comfort.Many people are attracted to an MBA degree and consider it a very attractive career option. However, due to lack of time and other obligations, many could not get this degree. With the correspondence MBA becomes popular, it is possible for many executives to earn this grade without leaving their work. In addition, spending on such a degree is much less than a traditional MBA degree.Many universities have come up with online executive MBA that costs less and the degree is equally useful as a traditional course. Every year thousands of students enroll in such correspondence MBA and earn the degree without any hassles. On the learning part, it is no less than a traditional MBA program. The Universities have left no stone unturned to fill the gap between an online executive MBA and a classroom teaching. Online classes are all to feel classroom with the use of technology. E learning has come to help and virtual classrooms are made to make students easy to learn the subjects and gain the knowledge.Many instructive designers, graphic designers and a lot of people work on developing the program and prepare the study material and course modules of the online executive MBA. Students are provided with a username and password that helps them to sign in to the course. The universities offering such correspondence MBA ensure that all questions of students who wish to register in an online MBA program are answered. The other benefits of such online executive MBA are students can easily access the study material. Many PPT and PDF files are sent directly to their mail. They can also log in to the website and attend the virtual lessons of well-known professors. During a virtual class, the chat medium is used to answer the questions.Online classes for correspondence MBA are given on timings that suit the students as most of them are professionals who work in different organizations. The trends have changed and many students believe that investment funds in a correspondence MBA are a feasible solution than to choose a full-time MBA program. Apart from the less time to complete the course, MBA cost savings will be even less. Both of these factors are attracting more and more students to learn this correspondence MBA, which easily enables them to earn the grade.The correspondence MBA course examines the nature of small organizations and how they differ from larger organizations. In addition, the relationship to marketing is explored to reveal how small organizations create value that promotes profitable exchange that leads to customer satisfaction. As we learn in education that sales and marketing are often the most dominant issue of a small business sector, yet it is recognized that it is the most important of all business activities and essential for the survival and growth of small businesses. The marketing areas with the most common problems in small businesses were promotion and market research. 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How much do you pay for professional screencasting software, especially in the USA and the EU?
What do you think about these elearning authoring tools interms of following features comparison?Ease of useA wealth of interactionsSmart quizzingCollaboration toolsEasy publishing / sharingSCORM / Tin Can compliantPrice1. signNow CaptivateOne of the acknowledged market leaders, signNow Captivate delivers a rich multi-media experience to thousands of e-Learners across the globe. Captivate is a tool that enables complete custom authoring. With Captivate, instructional designers can publish to HTML5, easily upload to YouTube, enliven the courses with actors, themes and interactive elements. Eye-catching quizzes, branching scenarios, smart interactions – it has it all. Here’s more signNow Captivate features so you can check if your requirements are met.FeaturesSeamless import from Microsoft PowerPoint;Multistate objects: Custom or built-in states for each object, including images, smart shapes, text, etc.;Object styles: Define styles and apply to selected objects for consistent formatting;Responsive design: Content viewable across desktop PCs, laptops, tablets and phones;HTML5 publishing;Retina display support: High-resolution icons, crisp look and feel;Rich multimedia: A plethora of assets that users can utilize in their courses;Easy quizzing and scoring;Works with any SCORM-compliant LMS.ProsResponsive themes;Drag-and-drop option;Embedded screencasting;An option of publishing output as mobile apps;Multi-device preview;Easy scrolling on mobile devices.ConsA rather complicated interface;Lack of a proper video editor;No app with offline content playback;Video narration for slides only;Interactions don’t work on mobile devices.PriceA full signNow Captivate license will set you back $1,099 unless you provide a student or teacher ID. The discount rate for the educational sector is $349.Product lineApparently, signNow offers quite a product range in the e-Learning field. Feel free to check out Captivate Prime for learning management or the standalone Presenter to create interactive videos.2. ActivePresenterActivePresenter is a powerful all-in-one screen recorder, video editor and rapid elearning authoring software that allow you to record computer screen at crystal clear quality, full motion, edit recorded videos to make screencast and adding annotation, elearning games, quiz and export project to HTML5 format.USER INTERFACE AND DESIGNActivePresenter is much like Powerpoint, Microsoft word interface which are very common all over the world. It is easy to use, even with a beginner. I need only 1 week to figure out all its’ function and apply them to my elearning courses perfectly without any difficulties.KEY FEATURES:>>RecordingSmart Capture : Capture screen when mouse clicked or key pressed. Each action is captured as a slide which explains in details what the viewer/learner should follow to master the lesson.Full Motion Recording : Record screen as a full motion video and embedded in a slide for further editing with annotations, voice-over, zoom-n-pan, closed captions and animation effects.Microphone & Speakers Recording: Record system audio and audio from microphone simutaneously while recording screen.Smart Annotation: Automatically generate the description from the action and target application and insert to slide properly. This makes the content almost ready to publish for a quick tutorial.Lossless Quality: The video is recorded with the lossless codec to ensure the highest quality (100%) in the overall editing process. H264, MPEG-1,2 lossy codecs are also available.Configurable Hotkeys: Some target applications already registered the common hotkeys. In that case, configurable hotkeys are vital to make a complete recording session.>>Editing FeaturesAudio & Video Editing: Edit audio and video instantly without quality loss. Supported operations inlcudes: cut, delete, crop, join, split, blur, change volume, insert freeze frame.Shapes: There are dozens of shapes to choose from. Changing the form and hotspot of a shape just by dragging mouse.Style (Color & Effect): Create polished and high quality screencast videos and training simulations with various line/fill/text styles and shadow effects.Interactivity: The flexible event-action mechanism with rich event and action types allows defining different learning scenarios based on viewers’ responses at each step.Quizzes: Create virtually any kind of assessments or surveys by using 9 quiz types.Slide Pool & Randomization: Create professional random quizzes with slide pools & random slides to avoid viewers from remembering and predicting answers.Multiple Media Layers: Insert multiple videos, audios onto a slide.Blur: Hide the sensitive information in video or image with Blur effectText To Speech: Convert text in any shape/object or closed captions to speech using installed SAPI 5 Text To Speech engines on Windows. Add more voices to make attractive tutorials.Zoom-n-Pan: Guide the viewer to different parts of the screen by using Zoom-n-Pan. This makes a smoother transition when changing focused area.Cursor Path: Emulate the cursor movement with flexible cursor path. Add more visual to cursor path with highlight and click sound.Closed Caption: Provide more information, make audio transcriptions, support for people with disabilities with Closed Caption.Spotlight: Draw viewer/learner attention to a specific region with Spotlight. It is possible to apply shape and style to a Spotlight.Image Editing: Built-in image editor with transparency support allows modifying any image quickly and easily.Transitions & Animations: Attract viewer/learner by applying effects to slides and objects. There are several transition effects to choose from: Fade, Fly, Wipe, and Peak.Backup: Prevent losing data when the power failed or system crashed with backup capabilities.Protection: Protect the project in the shared environment with a secure password.Spell Checker: Ensure the quality of content by using spell checking feature. It is very necessary when working with text.>>Exporting Features – This is the most important reason that We rated ActivePresenter at 1st positionVideo Export: Export content to popular video formats including AVI, FLV, WMV, WebM, MP4. Balance between output size and video quality with frame rate, key frame, and quality options.HTML5 Export: Export content to HTML5 Simulation which can run on any modern web browser and device (desktop, tablet, smartphone).SCORM & xAPI: Support SCORM and xAPI, two most popular eLearning specifications which are widely supported by many Learning Management System.Player Skin: There are several templates (player skins) to choose from and each also has more options to customize.Report & Tracking: Even without using LMS, the learner result can be tracked by using HTTP method. The report data is in form of well-known standards such as XML, JSON, CVS,..Document Export: Export to most popular document formats. Further editing with Microsoft Office. Custom layout with Microsoft Word.PricingStandard Edition which is mostly used for Screencast: $149 per license.Professional edition which we are talking about: $299 per license.You will get more volumn discount, education price, government price which you can see here.2. Articulate StorylineArticulate boasts the largest e-Learning community in the world. Reportedly, these claims appear to be true. Articulate Storyline is a powerful standalone authoring tool that helps a wide user audience to create engaging interactive courses. As with all key players, Articulate Storyline delivers cross-format and cross-platform content encompassing Flash, HTML5 and a bunch of other modern technologies. Storyline includes features like screencasting, slide layers and triggers that enable the user to design any kind of interactions. The solution provides an elaborate character library, quiz functionality, software simulations and much more for any taste. Ease of use for beginners, a wealth of options to tweak and tune for e-Learning nerds.FeaturesEase of use. PowerPoint-styled interface, a wealth of template options;Tracking and Reporting. Storyline materials are Tin Can, SCORM and AICC compliant. Any tracking is an integral part of the process, so you always get accurate data;Interactivity. Storyline allows the user to easily create:Screen recordings;Quizzes, polls and assessments;Slide layers;States for a variety of objects;Triggers;Characters and templates. Storyline offers an ample character pack and template gallery. To comply with predefined brand guidelines, feel free to create a custom template and share with your counterparts;HTML5, Flash, full mobile support. Users can dive into their learning content from whatever device with the same level of usability.ProsSmooth drag-and-drop operation;Rich character library;Great support for interactions;Slide layers;Slides can be converted to free-form questions;Software simulations.ConsFrequently reported stability issues;Low interoperability with PowerPoint;No video publishing option;Video narrations available on slides only;High license costs.PriceArticulate Storyline 2 is available for purchase starting at $1,398 per 1-year license ($699 upgrade from previous versions). A monthly subscription ranges between $199 and $499 depending on the plan. Students, teachers and learning institution employees are entitled to a 50% discount.Product lineThe Articulate lineup also includes Studio ’13, which is a better option if you need to transform your PowerPoint deck into an online course.4. Easy GeneratorEasy Generator is yet another great tool for creating stylish courses. Available in the cloud, based on the goal-oriented didactical approach, Easy Generator boasts enhanced collaborative features, content authoring functionality, WYSIWYG interface, versatile templates and numerous output options (for instance, Tin Can as well as SCORM).FeaturesLearner Assessment. Easy measurement of learner progress and achievements;Individual learning approach. Tailored plans to boost personal skills or knowledge;Interactive media support (HTML5, Flash, video, etc.);Engaging questionnaires: multiple choice, multiple select, drag and drop, fill the blanks, etc.;Default template collection. Editable templates are a good starting point for a branded look and feel;Develop your own course type. Define course type, functionality and content logic;Protected access. Secure infrastructure with trusted servers and robust user authentication;Easy backup and restore so your data never gets lost.ProsClear user-friendly interface;Mobile-ready responsive content;Easy co-authoring of courses;Customizable question responses;Easy to share (link sharing, embeddable code for websites, SCORM/Tin Can, HTML, etc.);Well-designed tutorials.ConsInteractive elements are rather limited compared to the competition.PriceEasy Generator offers a free trial and several paid plans. The Starter pack is available at $19 per author per month. Advanced Plus and Academy plans will set you back $39 and $59 per user/month, respectively. As always, educational institutions get 50% off.5. ElucidatElucidat is an e-Learning authoring package featuring pre-made templates, theme collection, collaboration elements and a user-friendly layout. Focus on HTML5 courses. Elucidat helps instructional designers create engaging learning materials that work quickly and without a glitch on any browser or device. Read on to learn more about Elucidat’s core functionality.FeaturesHTML5 output. Nice look and feel on any device, be it phone, tablet or desktop PC;Wide browser support: pretty much everything that shows web pages, down to Internet Explorer 7;Highly accessible. Works smoothly with screen readers such as JAWS. Adheres to Section 508 standards;User roles. Restrict authors to specific items and invite project members to have their say;Image library with over 25,000 items;Gamification and branching. Powerful gamification features such as badges, certificates, etc.;Granular analytics. Get a big picture of how learners respond to your courses;Custom branding. No restrictions implied. Go as far as you deem appropriate to make the course look professional.ProsEasy to use, no training required;Consistent branding: set up a theme to help new authors;Responsive design automatically caters to mobile devices;Effective review/comment system.ConsRelatively new, not so feature-packed as the competing solutions, some minor bells and whistles missing;No offline app so you have to ensure an uninterrupted Internet connection.PriceDespite a rather short track record, Elucidat seems to be a popular choice among large companies. Hence the pretty high price level: $2,400/year/user.6. iSpring SuiteiSpring Suite is a comprehensive e-Learning authoring solution that offers pretty much everything you need to develop attractive courses. SCORM/AICC compliance, customizable player, smooth audio and video recording, quizzes and grading, surveys and advanced course protection against unauthorized use. All in all, iSpring Suite helps you develop real-life, LMS- and mobile-ready courses.FeaturesLossless conversion from PowerPoint into e-Learning courses;Add interactive quizzes to your course;Conversation skills and dialog simulations;Sophisticated interactions and character library;Advanced LMS support (iSpring and third-party LMSs);Adaptive content player;Built-in screencast tool;Universal compatibility: courses work on any device;iSpring Play mobile app.ProsFocus on conversion quality (Flash or HTML5 output is equal to the PPT original);All PowerPoint effects remain intact;All content can be viewed on mobile devices in native mode;Works smoothly with third-party LMSs, no vendor lock-in intended;Granular reporting for courses and quizzes (in SCORM, AICC, xAPI);Extensive narration capabilities;Easy publishing to video/YouTube;Integration with a cloud service for storage and easy sharing.ConsFewer interactions than offered by the competition;No triggers and variables;Limited audio/video editing capabilities.PriceThe iSpring Suite license options include:1 license: $697;3 licenses: $1,764;5 licenses: $2,716.7. Office MixOffice Mix is a free tool that helps to turn your PowerPoint presentations into interactive classes. An add-in for Microsoft PowerPoint, it allows you to record audio and video narrations for a wide range of e-Learning purposes. Office Mix also includes quizzes, polls and interactive elements. Educators can share every lesson by distributing a URL stored on the Office Mix site. Office Mix’s analytics features allow you to track which students viewed each course and how long they spent on each slide, as well as monitor their overall performance.FeaturesOffice Mix builds on the PowerPoint slide show and adds transitions, animations and other effects to boost your content’s popularity. After the deck is ready, the user can add these elements:Audio/video narration;Interactive content (quizzes, polls, simulations);Publishing components.Once the mix is ready, the author can manage access rights and permissions:For private use or public sharing;For anyone who has the URL inside an organization;For anyone who has the URL – with or without signing in to Office Mix;Send an email with the URL using an email client;Share on any website, including Facebook, Twitter, LinkedIn, etc.After you publish the mix, the following elements are available for playback in any HTML5-compliant browser:Play/pause controls;Slide thumbnails;Closed captioning;Playback at different speeds.Keep track of the course performance and view stats by slide, viewers or exercises.ProsFree and easy to integrate. You’ll need Office 2013 or Office 365 with PowerPoint in place;‘My Mixes’ page with clear analytics;Simple, user-friendly interface;Built-in screen captures.ConsLacks advanced features offered by competing solutions;Not compatible with SCORM or Tin Can;Lacks the opportunity to design multiple learning pathways.8. SHIFT LearningSHIFT Learning by Aura Interactiva is an award winning e-Learning authoring system that claims to provide users with signNow cost savings, flexibility and ease-of-use. Indeed, SHIFT Learning is pretty quick and simple, empowering instructional designers, teachers and students to create highly interactive content with no technical skills required.FeaturesOut-of-the-box interfaces and templates;Learning games as part of the package;Scenario builder to facilitate authoring;Ample character library;Embedded recording studio;Powerful image editor;Full HTML5 and mobile support.ProsNice look and feel;Embedded game engine that helps to make courses more fun;Affordable packages for various user groups.ConsLack of interactions;Limited audio/video editing capabilities.PriceHere is what SHIFT offers in terms of pricing:Free 15-day trial;SHIFT Lite for SMBs, individuals and freelancers with basic e-Learning needs. $1,200/yr or $120/mo;SHIFT Power User for small to medium-sized businesses. Adds a built-in audio recording tool as well as phone and email support. $3,500/yr or $350/mo;SHIFT Enterprise for large companies. Adds access to collaboration tools and greater storage capacity. $8,500/yr or $850/mo;9. Trivantis Lectora 16Trivantis Lectora is one of the most popular e-Learning solutions in the world. Trivantis reports that the software is used by Global 2000 companies in over 125 countries. Lectora’s Responsive Course Design facilitates development of mobile-ready content. Find some of Lectora’s numerous features below.FeaturesProgramming-free authoring and publishing;Advanced assessment/survey capabilities with multiple output options for test results;Actions Palette to create unlimited interactive e-Learning objects;Automated tools (spell check, variable manager, automated menu builder and many others);AICC-certified and SCORM-compliant;Extensible and mobile-friendly;Template gallery and media library;Responsive Course Design (RCD) – automatic object rescaling to fit all types of devices;Enhanced preview in browsers.ProsHandy integrations. E.g., the ability to add animated videos into Lectora Online Media Library;Solid HTML, SCORM, and Tin Can publishing;Ability to create LMS-compatible assignments.ConsOut-of-the-box templates are rather basic;Relatively complex user interface;Somewhat on the pricey side.PriceStarting at $2,374 for a Lectora Inspire license and 1st-year maintenance & support.Product lineLectora Inspire has many siblings:Lectora Publisher;Lectora Online;CourseMill LMS;CourseMill Mobile;Check out Lectora Online for a similar yet slightly less sophisticated authoring experience. See if the LMS is right for your needs. As always, Trivantis products are worthy of serious consideration.Do you agree with the list?
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