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Building trust with technology isn’t quite as easy as falling backward into someone’s arms. Unless you have a technical background, cybersecurity can be difficult to grasp.Most people are comfortable with ink signatures, but it’s a common misconception that just because a document has been signed with ink, it’s safe, secure and valid. In fact, without physically meeting and talking with the signer.For example, if you’ve never seen the signer’s signature before, how do you know it is actually their signature? If you know what the signature is supposed to look like, how do you know the one in front of you wasn't forged? And if the signature is on the last page of a multi-page document, how do you know that something in the preceding pages was not altered after the document was signed?The reality of e-signatures – especially independent e-signatures, in which the evidence of their validity is embedded in the signed document – is that they are more trustworthy than traditional ink signatures.Offer Transparency and ControlIn the same way, building trust means providing all the facts. If signers have access to the entire signing process from a comprehensive audit trail, they’re able to keep close watch over their transaction and its process from identity authentication to opening and reviewing documents to signing.Use Trusted TechnologyPeople trust those who are trustworthy. Companies that use e-signature technology that goes above and beyond security requirements will naturally win over the trust.Educate DownstreamNo matter how many thousands of dollars e-signatures will save your company, for an e-signature solution to be successful at every level, you must educate everyone involved in the importance your e-signature provider places on security and independence.

There are usually these 4 criteria for investing in Startups.1.) Credentials- College Degree , Awards , Previous Job .2.) Previous Experience -Experience of selling a startup or being a big part of fast growing startup.3.) Scale of Business -Revenue of Business and free cash-flow4.) Profitabilty - Most beautiful thing on this planet.In theory Investors should prioritize from profitabilty to credentials but generally the opposite happens.This is why Non- profitable business are funded .Investors shamelessly value Credentials and Previous Experience more than Profitabilty and Scale of business .The Best Example is Vijay Shekhar Sharma of Paytm. In FY-2017 Paytm lost 900cr on 817 crore revenue . This business has no utility in the market . Flipkart had some utility when it came but this business has none . I never used Paytm . What it is doing can be easily done by banks and is done by banks .Now this doesn't means that it will not have utility in future. It may have utility in future when it's business model is tweaked .For instance it's a well known fact that Whatsapp users declined when it started charging 1 dollar . It's a well known fact that Twitter and Snapchat were not profitable for a long time.Yes they have a “brand” and “switching cost” , So where is the bottom line ?When your value proposition changes so do your customers . This is why Mark Zuckerberg is not monetising WhatsApp and still experimenting on it.Even if businesses with brands are not profitable then how can we hope that E-commerce business with no brand loyalty and razor thin margins will survive ?Our investors are playing this game of passing the bomb to the greater fool and they hope that there is a greater fool who will buy it.Their greatest fear is that they don't miss the game and their hope is that they don't become the greater fool .Profitabilty and Scalability should be given priority as a criteria instead of credentials and past experience . Most people with past experience in business just got lucky in a boom market and never made a profit .Why are non-profitable business still getting funding ?In a nutshell the answer is availability of greater fool in the market to dump their business and lack of understanding of risks in a business .

Startups need something that can give then maximum at minimum invest because the number of risks is always high! We understand all your needs and hence we have got this product for you- PayUnow!Be it any startup: food, automobiles, e-commerce, travel, IT, education or homemakers, this one is for you! It is available for FREE for Android and iOS users. Let customers discover you as you upload pictures of delicacies. To collect online payments easily, anytime and anywhere, all you have to do is share a unique business link or website which you will create with us for FREE! Here’s why you should download the app NOW:It is FREEAllows you to create a business website with zero maintenance costHas the lowest TDR in the market i.e 1.99+GST!Lets you showcase your productsAllow you to add contact details and locationMultiple payment options supportedYour customers do not need an app! All you need to accept payments directly in your bank is one link: you can choose this link for FREE!Quick and paperless bank verification and documentationPayUnow is a product of India’s largest Fintech Company- PayU! Join the communtiy of 4.5 lakhs+ businesses like you! We look forward to empowering the SMBs and give them a relief from the hassles of payments so that the only thing you need to focus is your business growth! We are continuously creating a guide to assist you with the best. Learn how to sign up, edit, share and verify by visiting here:

GST has rolled out and paved the way for a uniform and systematic reporting system that is seldom found anywhere else. This transaction-wise, destination-based reporting system provides for a much effective credit flow, removes chances of corruption and illegal transactions.To achieve this, the government has come up with an effective form-based reporting system that needs to be filed either monthly, quarterly or yearly, as the case may be, by the dealers and manufacturers. The aggregation of information uploaded by all the dealers will lead to a common reservoir of data, which can be accessed by either. Moreover, dealers can view their credit statement or payables with respect to GST easily in a common internet portal.What Is GSTR-1 ?It all starts with GSTR-1. It is where the suppliers will report their outward supplies during the reporting month. As such, all registered taxable persons are required to file GSTR-1 by the 10th of the following month. It is the first or the starting point for passing input tax credits to the dealers.Who needs to file GSTR-1?GSTR-1 has to be filed by “all” taxable registered persons under GST. However, there are certain dealers who are not required to file GSTR-1, instead, are required to file other different GST returns as the case may be. These dealers are E-Commerce Operators, Input Service Distributors, dealers registered under the Composition Scheme, Non-Resident dealers and Tax deductors. It has to be filed even in cases where there is no business conducted during the reporting month.How to file GSTR-1 In few steps.What needs to be filled in GSTR-1?GSTR-1 has 13 different heads that need to be filled in. The major ones are enlisted here:GSTIN of the taxable person filing the return – Auto-populated resultName of the taxable person – Auto-populated fieldTotal Turnover in Last Financial Year – This is a one-time action and has to be filled once. This field will be auto-populated with the closing balance of the last yearThe Period for which the return is being filed – Month & Year is available as a drop down for selectionDetails of Taxable outward supplies made to registered persons – CGST and SGST shall be filled in case of intra-state movement whereas IGST shall be filled only in the case of inter-state movement. Details of exempted sales or sales at nil rate of tax shall also be mentioned hereDetails of Outward Supplies made to end customer, where the value exceeds Rs. 2.5 lakhs – Other than mentioned, all such supplies are optional in natureThe total of all outward supplies made to end consumers, where the value does not exceed Rs. 2.5 lakhs.Details of Debit Notes or Credit NotesAmendments to outward supplies of previous periods – Apart from these two, any changes made to a GST invoice has to be mentioned in this sectionExempted, Nil-Rated and Non-GST Supplies – If nothing was mentioned in the above sections, then complete details of such supplies have to be declared.Details of Export Sales made – In addition to the sales figures, HSN codes of the goods supplied have to be mentioned as well.Tax Liability arising out of advance receiptsTax Paid during the reporting period – it can also include taxes paid for earlier periods.The form has to be digitally signed in case of a Company or an LLP, whereas in the case of a proprietorship concern, the same can be signed physically.How shall I file GSTR-1?After going through the checklist, suppliers need to log in to the GSTN portal with the given User ID and password, follow these steps to file their returns successfully.Search for “Services” and then click on Returns, followed by Returns Dashboard.In the dashboard, the dealer has to enter the financial year and the month for which the return needs to be filed. Click on Search after that.All returns relating to this period will be displayed on the screen in a tiled manner.Dealer has to select the tile containing GSTR-1After this, he will have the option either to prepare online or to upload the return.The dealer will now Add invoices or upload all invoices directlyOnce the entire form is filled up, the dealer shall then click on Submit and validate the data filled upWith the data validated, dealer will now click on FILE GSTR-1 and proceed to either E-Sign or digitally sign the formAnother confirmation pop-up will be displayed on the screen with a yes or no option to file the return.Once yes is selected, an Acknowledgement Reference Number (ARN) is generated.How To File GSTR-1 Online?Apart from filing GSTR-1 directly on GSTN portal, you can use third party softwares which are simpler to use. Most of these software accept data from your existing accounting software and help you upload it to GSTN portal. Almost all the GSPs have come up with their return filing solution.If you want to avoid multiple steps and hassle of using lot of softwares, try ProfitBooks today. Its an easy to use accounting software with super fast GST return filing. Its designed for business owners who do not have any accounting background.You can read the entire article here http://www.profitbooks.net/gstr-1-return-filing/.

First things first, from all the tools I use, I’m listing a few that save me an immense amount of time. Thus helping me focus on things that matter. Here goes my list:Pocket - A handy tool to save useful links. After a while, my bookmarks are just unorganised and Pocket made it simple to save links. I could save everything in one place and hence retrieval is easy. Also, If I ever come across something during work that might be a distraction, I Pocket it and read it later.Buffer - Primarily I use this to manage posts and content from our SM handles. I schedule posts at one time and never have to look at it again. This saves a lot of time as I can dedicatedly work on the content and push them to the pipeline.LearnBee - (Disclaimer: my team built it and I use it every day). I use it to find a specific work file quickly or to attach multiple work files in an email or to search for a file to show to the team during a meeting. The Chrome extension just saves me an immense amount of time, which I otherwise waste searching for a file.Jira and Trello - Both of these tools help me individually as well as my team to prioritize, organise and complete tasks in a better and efficient way.

Following are the 10 top techniques for SEO according to me. These techniques are guaranteed to work for you.1-Optimize your site to be mobile-friendly2-Focus on local SEO optimization3-Revamp the user experience4-Expand on social media5-Do not avoid YouTube SEO6-Rely on the accessible SEO tools7-Link building8-insure to use LSI keywords9-Concentrate on Metadata10-Write content that has at least 1800 wordsSearch engine optimization techniques aren't as hard as some people presume them to be. However, you can't attain SEO success if you don't execute your strategies right. You might consider trying out the strategies mentioned above in the event that you would like to enhance your search engine optimization rankings.If you want to keep track of your website's progress and functionality, you can log on to serpbook at which you will get the most recommended SEO tools in the industry.

30 days plan for increasing website traffic through SEO:Day 1 : Optimize your title and Description The first thing a user sees when they search for a keyword is the snippet on the Google Search results page. The snippet includes your the page title, URL, and meta description. The title should be short and concise. It impacts your ranking for keywords. Your meta description should accurately describe the content your page offers. While it doesn’t directly impact your search ranking, it will impact your click through rate! Hands-on tips for title optimization Keep the title short. Google truncates anything past 70 characters. Use keywords you want to rank for in the page title. Go back and add page titles to any of pages currently missing one!Hands-on tips for optimizing the description Limit your description to 175 characters. Otherwise, Google will cut off the rest! Try and integrate a call-to-action in your description that encourages users to click on your site page. What added value does the user get from visiting your website? Make it clear in the description. Use important keywords.Day 2 : Use ALT Attributes to Optimize Images Search engines aren’t able to fully interpret the content of images without textual support. That’s why using Alt text to describe your images is so important: it allows search engines to understand the image content. And, if for some reason an image can’t be loaded, the Alt attribute (alternative description) displays the specified alternative text. Alt text also allows visually impaired users who use text-to-speech software to access web content. You have to optimize for all audience members, after all! The Alt attribute is integrated within the image link in the HMTL source code:Hands-on tips for the use of Alt attributes Go to your website and check if you added all ALT attributes to images already live. Add an ALT attribute for every image on your website. Use important keywords for the ALT texts. Use the ALT text to describe what the corresponding images illustrates.Day 3 : Identify and Rectify Broken Links When a user visits a URL that can’t be found on a server, their browser shows them error code 404 (file not found). When this happens, it not only creates a negative user experience, but it also interrupts search engine crawling. If search engines find too many 404 errors on your website, they take it as a sign that your website is not properly maintained. But more often than not 404 errors occur because of broken links. In other words, you’ve inserted a link somewhere on your site that goes to a landing page no longer exists. This often occurs when the destination URLs have been changed or written incorrectly. Make sure to periodically check for any broken links on your website (especially after a relaunch or small URL changes).Hands-on tips: Fix 404 errors Check if your website displays any 404 errors. You may use Broken Link Checker plugin for WordPress. Redirect the faulty URLs to the correct URLs using 301 redirects. Request other webmasters fix any incorrect links that point to your website. Check links in the navigation menu.Day 4 : Review Your Redirects Server relocation can make it necessary to temporarily redirect certain URLs. These redirects (status code 302) ensure that Google retains the old URLs in the index, enabling users to access the older URLs even after server relocation. You should only use a 302 redirect for a limited time period. For permanently redirecting a URL, use the status code 301, which permanently redirects the old URL to the new URL. Part of the link juice is also passed on in the process.Hands-on tips Check all the redirects used on your website. Check if existing 302 redirects are really necessary or if you should replace them with 301 redirects.Day 5 : Standardize your Url Structures The URLs on your website are like signposts to the content your users want to access. The more uniform the website structure is, the faster users can get to their destination. Creating a positive user experience helps reduce bounce rates and increases dwell time. A uniform URL structure also helps search engines crawl your website faster. The faster bots are able to access all URLs, the more pages it can go through and index on its limited budget for crawling each website. A uniform directory structure also means using descriptive URLs. These help users orient themselves within your website. Descriptive URLs are also suited for marketing actions or sharing content on social networks since the URLs already provide clues on the contents of the landing page. Example of a descriptive URL: mywebsite.com - This website is for sale! - mywebsite Resources and Information. Hands-on tips Check if you are using descriptive URLs. Check the click paths and reduce the URL structure to a maximum of 4 directory levels. Make sure that a directory logically points to all its parent folders e.g., mywebsite.com - This website is for sale! - mywebsite Resources and Information. Use 301 redirects to redirect old URLs to the new URLs whenever you make changes.Day 6 : Shorten your URLs Google has no problem processing URLs that are up to 2,000 characters long. This means your URL length does not have a direct impact on your site page’s ranking. However, URL length does have an impact on user experience (which ultimately still affects your SEO). Shorter URLs are much easier to remember, easier to share on social media, and easier for advertising purposes. Another positive effect: A short URL with no more than 74 characters can also be displayed completely in the Google SERP snippets. Avoid redundant stop words (the, a, an, etc.) or conjunctions (and, or) in the URL. Keep your URLs as close as possible to the root domain.Day 7 : Link your pages internally Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other sub pages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. The uniform internal linking also enables you to control the search engine bot. A logical link structure makes it possible for the bot to systematically crawl and index your website. Controlling link power also tells the bot which pages are most important. Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. Hands-on tips Remove links that point to faulty pages (status code 404) or pages that are no longer accessible (status code 500). Identify orphaned pages and link them to other thematically relevant subpages.Day 8 : Use anchor texts to increase relevance Anchor texts describe a link in detail and inform the user about what to expect from the link. Rather than having to click on an ugly URL, anchor texts allow people to click on keywords people understand and are redirected to the URL is hidden behind the anchor text. Ideally, the corresponding keyword of the landing page should always be used in the anchor text of internal links. The more web pages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This, in turn, means that the page will be ranked better for this and other similar keywords. Avoid using non-descriptive anchor texts (e.g., “here”, “more”, etc.) in your internal links and focus more on keywords. Hands-on tips Try to use the same anchor text when you link to a landing page. Make sure the anchor text matches the content of the landing page.Day 9 : Keep Click Paths SHORT Website users want to get to their desired page as fast as possible. That means you should keep your click paths as short as possible. The click path is the route a user takes to signNow their desired page. Think of an online shopping experience. The user might start on the homepage and end at the shopping cart. Their click path is the ease and number of pages the user have to go through to signNow their desired product and buy it. The length of the click path plays a key role in the navigation on your website. Search engines also benefit from short click paths when crawling. If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! As a rule of thumb, every sub-page should be accessible with no more than 3 clicks. Hands-on tips Add a breadcrumb navigation to enable your users to orient them within the click path. Limit the length of the click path to a maximum of 4 clicks. Use a smart filter and search function on your website to avoid long click paths.Day 10: Improve your site’s accessibility Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. You can use a sitemap.Xml file to inform search engines about all URLs on your website. This sitemap can be read by search engines and contains a list of all important URLs and metadata on the website. The Google bot uses this list as a basis to go to the website and review the corresponding URLs. The sitemap.xml file always has the same structure: Both the XML version and coding are specified in the file. The URLs can be supplemented with additional metadata [e.g. the frequency with which the URL is changed () or the last modification ().] The sitemap.xml can be created using different content management systems There are also special sitemap generators available for the creation of the file. After creating the file, you should upload it to the Google Search Console. Google then checks the sitemap-XML for accuracy. However, there is no guarantee that all web pages given in the sitemap will be crawled and indexed. This is up to the search engine. Hands-on tips Regularly update your sitemap.xml. Always adjust your sitemap.xml whenever you change URLs or edit content. Check the status codes of the web pages using the sitemap and fix any accessibility errors.Day 11 : Tell search engines what to crawl The robots.txt is a text file that tells search engine crawlers which directories to crawl (allow) and which not to crawl (disallow). Every bot must first access the robots.txt file before crawling the website. Using the robots.txt file helps you ensure that search engines identify all the important content on your website. If an important web site or JavaScript elements are excluded from the crawling, search engines will not be able to correctly index your website. If all your posts are indexed then it will Increase SEO Traffic! Below is the simplest form of robots.txt: User-agent: * In this case, the instructions apply to all bots (*). There are no crawling restrictions. After creating the robots.txt file, you should save it in the root directory of your website. If you do not want a specific area of the website to be If you do not want a specific area of the website to be crawled, you should specify this using a “disallow” in the file. User-agent: * User-agent: * Disallow: /thisdirectory Hands-on tips Use a robots.txt file to give instructions to search engines. Make sure that important areas of your website are not excluded from crawling. Regularly check the robots.txt file and its accessibility. Orientation & performance of the website Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction.Day 12 : Do Your Keyword Research Keyword research helps you identify keywords that appeal to a target audience and expand the signNow of your content. When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. Below are some of the recommended tools to help you research appropriate keywords:Google Keyword Planner: The Keyword Planner is part of the AdWords advertising program. You need a valid AdWords account to use this free tool. You can start searching for keywords and suitable ideas as soon as you register. You can also enter websites and view suitable keywords based on their content. The tool also shows you information about the monthly search volume. To the Keyword Planner.Google Trends: This free tool shows you how often frequent search terms are used. The tool also shows you a preview of possible peak demands. Google Trends is well-suited for seasonal and event-related keywords.Google Search: When you go to google anything, Google provides suggestions as you type based on the most heavily search keywords that your current search is matching. This includes long-tailed keyword suggestions based on your short-tailed entry. On a tight time or money budget, take advantage of this easy solution!Übersuggest: Übersuggest is a classic keyword research tool. It goes through all the recommendations of Google Suggest and shows you the most appropriate search term.LongTailPro, SEMRush are the best keyword research premium tool. They have lots of features which will give you clear idea about your keywords. You may tryDay 13 : Ensure Neat Website Navigation A navigation menu helps users to easily navigate and find what they’re looking for on a website. A well-structured navigation menu is key for the user experience. The navigation structure is also important for search engines since it enables them to determine how important a URL is. The navigation on your website should be structured logically to ensure users don’t have problems on your website. Long dwell times from your users can help improve your search rankings, so the user experience is an important SEO consideration! Hands-on tips Use anchor texts in navigation elements. This help search engines understand the subject of the landing page better. Identify pages that have a high bounce rate and take measures to prevent this. Use a breadcrumb navigation for a better overview.Day 14 : Improve your site’s loading speed A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Web pages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. There are many technical ways to optimize the loading time. You can use Google PageSpeed to check how fast your website loads. Check the page speed of your website with Website Speed and Performance Optimization Or Website Performance and Optimization Test Identify (very) slow pages and find out the cause. Avoid using giant image files and optimize the images for their minimum sizes. Optimize CSS and JavaScript files. You can save these in external files on the server for performance reasons.Day 15 : Optimize your website for mobile Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every site page should be optimized for mobile. Every. Single. One. Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website. Learn more from google webmasters.Day 16 : Identify Duplicate Content Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. You should, identify sources of duplicate content on your website and rectify the errors as fast as possible. Check if your website is accessible with or without www., HTTP, or https. If multiple versions are accessible, use 301 redirects to redirect them to the desired version. Check if the same content is indexed in different formats, e.g., in the print version or as PDF. Test if your website automatically creates lists or documents that generate duplicate content. Check if your website displays similar content with and without a “/” at the end of the URL.Day 17 : Eliminate duplicate content Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. Go to each page on your website and add a canonical tag. In the case of duplicate content, the canonical tag should point to the original web page. Also, add a canonical tag on the original web page that points to itself. When adding canonical tags, make sure you write the URLs correctly. Do not use relative URLs for canonical tags. If you hired a writer for your website content, then check your article before publishing it. I use Grammarly & Copyscape to check plagiarism.Day 18 : Use TF*IDF to Analyze Content Quality Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. TF*IDF allows you to check if text optimization on your website is necessary. It determines the frequency of terms associated with the specified main keyword based on the top 10 search results in the SERPs. You can then use this term frequency to see whether your text already contains the important keywords. Try to meaningfully integrate the most important terms from the analysis in your text. Compile thematically relevant content for your users. Regularly analyze your text using the TF*IDF tool in order to keep up with changes in the SERPs and the changing interest of users.Day 19 : Create unique headlines Headlines on your website usually have two functions. One is to give the content an organized structure, and the other is to encourage user to read on. Headlines are marked with h-tags in the HTML source code. Hands-on tips Only use one h1 headline per page. Use the main keyword of the respective page in the h1 headline.Arrange sub-headings in chronological order (h1, h2, h3, etc.) Do not use h-tags to format the font size. Instead, use CSS. When possible, use thematically complementary keywords in sub-headings (h2, h3, etc.). Keep headlines as short as possible and delete all unnecessary words. Use elements like numbers, bullets, and images to attract your user’s attention and make your content easily skimmable. Day 20 : Create your content Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully publish the content. Personal social media channels also help spread content easily. Popular topics often provide a lot of traffic. Hands-on tips Publish illustrative infographics that make a complex subject much easier to understand. Publish surveys and statistics to topics that could interest your target group. Write e-books in which you comprehensively cover a subject in a way that is easy to understand. Organize case studies in which you share your experiences. This gives your users practical insights into your work and expertise. Publish guest posts on your blog. External experts can provide detailed insights on a specific subject that interest your users.Day 21: Recycle your content Content republishing offers webmasters and SEOs an opportunity to restructure and update content that already performs well for their audience. At HubSpot, we call this process historical optimization. When you republish content, you can’t just publish the same thing and make it look new. You need to update the content with fresh statistics, examples, up-to-date facts, or even fresh formats to make it more relevant for your audience. Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! Regularly check your website’s KPIs, e.g., dwell time, traffic, and scroll behavior. Look for your most high-ranking content and check to see if it’s up-to-date. Make sure you also modify your meta elements, e.g., title and description, when modifying your content. Examples of ways you can republish your content Creating video tutorials from existing content. Updating old blog posts or turn the into gated offers. Creating listicles based on information on a blog post. Rephrasing a press release on a blog post.Day 22: Keep your content code ratio high Thin content tells a search engine that your site page doesn’t have much to offer. As a result, those site pages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of text on a website should not be less than 25 percent. Use sufficient text on your website. Reduce the source code by eradicating unnecessary comments and formatting. Structure your text so that the content is clearly legible. When possible, use CSS instead of HTML for formatting.Day 23: Diversify new content There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats — blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate the variety.Hands-on tips Use infographics to illustrate complex subjects. Present facts in brief and clear explanation videos. Publish case studies about your experiences and new methods. Shed light on the various aspects of your work from a totally new angle. Conduct interviews with experts, CEOs, and employees on subjects that are relevant to your target group. Publish listicles that have never existed before.Day 24: Internationalize your website Is your website available in different languages or country version? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs. You should use the hreflang-tag to mark the different language and country versions of multilingual websites. Implement this tag in the website’s section and make sure you add a new tag for every language version. Structure: Hands-on tips Add a hreflang-tag on every page if it has a copy in a different language. Link each page on your website to all available language versions. Add the hreflang in your XML sitemap. Add a hreflang-tag in the section of HTML documents to also reference to other PDFs in other languages.Day 25: Optimize your website for local search A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis for more customers and more sales. Hands-on tips Make sure you optimize your website for mobile since users often search for local stores, restaurants, or service providers using smartphones. Always use the same business name, address, and telephone number (NAP) on your website. Use the same information for entries in business directories. Register your website on Google MyBusiness. Make sure you also add images of both you and your business besides the NAP data. Make sure your content relates to your locality. Use the city or region in H1 headlines, titles, and meta descriptions. Use your service or business field as the main keyword and sensibly combine it with your region or city. Set the keyword focus (ALT attributes or URL names) to the combination of city/region + your offer/service. Use markups to mark the NAP data in the source code. Add your business in business directories like Yelp. Encourage your users to review you online.Day 26: Leverage social networks Social networks are an important source of traffic. Good content signNowly raises the probability of the posts being frequently shared organically on social networks which help you expand your signNow. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google and can help the search engine review the relevance and quality of your content.Hands-on tips Use social networks to promote your content. Make sure you appropriately address the correct target group. Only post content that also interests your target group. Speak the language of your target audience in your posts. Post regularly and do not be afraid to experiment on posts that are most frequently shared. Use paid ads on extremely interesting posts to further expand your signNow. Use a preview to check how your posts are displayed. Use images and videos to make your posts more attractive and compelling.Day 27: Force user interaction User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! Encourage your blog readers to comment on posts. You can simply add a CTA request at the end of the text or pose open questions. Write posts about controversial topics to generate comments. Share your blog posts on social networks and encourage users to comment. Let users review and rate your products through open text fields. Let your users answer questions from other users about your products. Post frequently asked questions on your website and answered the questions there. Monitoring SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of search engine optimization that makes it possible to react quickly to traffic decline or other occurrences.Day 28: Sign up for Google Search Console The Google Search Console is an important basis for website monitoring. Not only is the sitemap.XML uploaded to the Search Console; you also obtain important data about the most common keywords used to find the website on Google. Also, the Search Console also informs you about hacked websites and warnings to unnatural links. You can also access data from the Search Console on other applications through linking other Google products, e.g., Google Analytics and Google AdWords. The API allows you to also integrate CTR and traffic statistics as well as links to other web analytics tools. Register a valid Google account and add your website in the Search Console. Regularly check HTML improvements in the Search Console and optimize your metadata. Check your markups using the Search Console. Analyze the clicks to your landing pages and use this data as a basis to optimize your content and metadata. Check the statistics about crawling errors. Directly send optimized websites to the Google index using the “Fetch as Google” function.Day 29: Sign up for Google analytics Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures.Google Analytics tracks the users on your website. To activate the tracking, you must add the respective Google Analytics code snippet on every page. Check the most important performance indicators (such as page visits, bounce rate, and dwell time) on a daily basis. Activate email notifications in case of major changes in these KPIs. Regularly compare the data with previous periods. Revise your privacy policy if you are using Google Analytics.Day 30: Monitor your progress There are tons different tools on the market for assessing the success of your website. Make sure you also use the free options to monitor and analyze traffic on your website. The two free tools, Google Analytics and the Google Search Console, are standard website monitoring tools. Different commercial providers also offer other free tools that can signNowly help with your SEO tasks. What a ride! Over the past 30 days, you have optimized your website step-by-step by applying various SEO tactics to your page. We covered technical, on-page, content, and performance optimization tips. We have laid the foundation for a well-optimized website. You are now on your way to becoming an SEO pro! But remember: SEO is a continuous process and not a onetime “fling.” Keep up the good work and continue maintaining and optimizing your page. You’ll see – the effort will pay off! Good Luck